
Masters of Storytelling
BRC Imagination Arts presents Masters of Storytelling, a new podcast about the legendary people, ideas, and strategies that have redefined how we think about storytelling, across every medium: from books to the board room, film to physical spaces.
Hosted by BRC’s Director of Strategy, Maya Guice, each episode offers candid conversations with the world’s greatest storytellers, illustrating each subject’s unique point of view, atypical career trajectories, lessons in grit, and key insights into how each storyteller translates the principles of storytelling into their own creative practice and process.
Latest episodes

Mar 21, 2024 • 22min
How to Tell a Sports Story PT 2: The Business Case
In episode one of season two, Maya talks to Experience Consultant, Victoria Taylor, about her work at the cross sector of hospitality, tourism, cultural destination, and luxury experience brands. During the conversation, the two speak briefly about Wrexham Association Football Club, which is based in North Wales, just outside her hometown. The team was recently acquired by Ryan Reynolds and Rob McElhenney, whos vision's led the complete transformation of a team with a rich legacy and passionate fanbase. In Victoria's words: they've transformed Wrexham from a town into a city. In part two of our Masters of Storytelling mini series, 'How to Tell a Sports Story,' Maya talks to Christian Lachel, Chief Creative Officer at BRC. Listen in as Christian and Maya discuss the business case or rather, the opportunity, sports stadiums and venues have to wake up their sleeping asset. The two unpack the planning, budgeting, goal setting, and deep strategic work that goes into building not only sports experiences, but entire mixed use destinations and districts. Listen to Maya's interview with Victoria Taylor: https://bit.ly/42SSI6b To learn more about BRC: www.brcweb.com

Mar 6, 2024 • 22min
How to Tell a Sports Story PT 1: Human Excellence
In episode one of season two, Maya talks to Experience Consultant, Victoria Taylor, about her work at the cross sector of hospitality, tourism, cultural destination, and luxury experience brands. During the conversation, the two speak briefly about Wrexham Association Football Club, which is based in North Wales, just outside her hometown. The team was recently acquired by Ryan Reynolds and Rob McElhenney, whos vision's led the complete transformation of a team with a rich legacy and passionate fanbase. In Victoria's words: they've transformed Wrexham from a town into a city. To follow up on her interview with Victoria, Maya talks to Brad Shelton, Vice President of Creative and Story at BRC. Listen in as Brad and Maya discuss why we tell sports stories, how sports teams serve as symbols for humanity and civic pride, and the transformative impact that teams and stadiums have on their communities. Listen to Maya's interview with Victoria Taylor: https://bit.ly/42SSI6b To learn more about The Bud Selig Experience: https://bit.ly/3wFcIxk To learn more about The Las Vegas Raiders Allegiant Stadium Tours: https://bit.ly/3IgdjFw To learn more about BRC: www.brcweb.com

5 snips
Feb 22, 2024 • 48min
Victoria Taylor: Creating "The Only"
Victoria Taylor is Experience Partner to hospitality, tourism, cultural destination, and luxury experience brands. She works with her clients to create unique experiences that impact people, profit and planet whilst proofing for the future. Fascinated with traditional craftsmanship and "maker" based hospitality experiences that delve into the origins of people and place, she has an insatiable curiosity for the exceptional and the unusual. Her unique work has taken her all over the world and as a seasoned keynote speaker, Victoria enjoys events that spark ideas to change things and challenge what always "has been." In this episode of Masters of Storytelling, Maya talks to Victoria about the art of designing experiences, how destinations can transform communities, and the courage that’s required to create something truly singular. For more information about Victoria, visit: www.victoriatayl.uk For more information about BRC Imagination Arts, visit: www.brcweb.com

Feb 23, 2023 • 43min
Bonus: Telling Storytellers' Stories—A Peak Behind the Scenes
In the final bonus episode of season one, Maya sits down with Dylan Agajanian, composer, editor, mix-er, master-er, audio engineer, and the person entirely responsible for this podcast sounding 'real'. Since starting work on this podcast at the end of 2021, Maya and Dylan have become good friends, a friendship born from a uniquely joyous creative collaboration. To wrap up season one, the two met up to discuss everything they did, everything they loved, and the many things they learned making season one of, 'Masters of Storytelling.' To learn more about Dylan Agajanian visit: https://www.dacomposer.com/ For more information about BRC: https://bit.ly/3B4RDKB Follow BRC on Instagram: https://bit.ly/3a9OJsu

Jan 25, 2023 • 41min
Bonus: Bob Rogers and Deep Story
Bob Rogers, founder of BRC Imagination Arts, with over 50 years of experience in creative excellence, discusses the power of storytelling, emotional triggers, immersive experiences, and the transformative nature of narratives. He explores the cardinal sin of dullness in storytelling and showcases the evolution of storytelling over time.

Dec 23, 2022 • 44min
PART II — Joe Rohde: Exploration, Deep Research, & Narrative Placemaking
Artist and former Disney Imagineer Joe Rohde discusses narrative placemaking, deep research, and the responsibility of storytellers. He shares insights on creating immersive experiences in theme parks like Avatar, the importance of curiosity in personal growth, and his role as a strategic advisor for Virgin Galactic. Rohde explores the emotional and philosophical significance of space travel, emphasizing the value of Earth and his engagement with the Explorers Club.

Dec 23, 2022 • 52min
PART I — Joe Rohde: Exploration, Deep Research, & Narrative Placemaking
Joe Rohde is an artist, explorer, and creative executive. Over the course of his 40 year career with the Walt Disney Company, Joe worked at Imagineering, the creative arm that designs and builds everything from cruise ships, theme parks, rides and attractions, hotels, and infrastructure systems for the company's theme parks and resorts. During his tenure, he oversaw several projects, including Disney's Animal Kingdom Park, Aulani, a Disney Resort and Spa, Expedition Everest, and Pandora, the world of Avatar. Joe is now retired, but still takes on projects like his work a strategic adviser with Virgin Galactic, one of a handful of companies aiming to commercialize space travel. He joined the company in early 2021 as the first experience architect. The astronaut Buzz Aldrin once said, “If we can see the horizon, we want to know what's beyond.” As you’ll hear, Joe is someone for whom travel has been transformational, driving his curiosity and desire to see, hear, smell, feel and taste the thing he wants to know. In this episode of Masters of Storytelling, Maya talks to Joe about narrative placemaking, deep research, and the public responsibility of the storyteller. In an effort to keep each episode a reasonable length, we’ve split this interview into two parts. This is part one. To follow Joe on Instagram, visit: bit.ly/3BVpZl3 For more infomation about BRC Imagination Arts, visit: www.brcweb.com

Sep 29, 2022 • 36min
Bonus: Bernard Semerdjian and Creating the Thing You Want to See
In this bonus episode, Maya talks to Bernard Semerdjian, an incredible graphic designer, art director, experience designer, and mensch. The two sat down a couple of weeks ago to talk about Maya's interview with concept artist and art director Philip Boutté Jr., world building, and what it means to create the thing that you would like to see in the world. For more information about Bernard: https://bit.ly/3RjkAcs For more information about 11 Ravens: www.11ravens.com For more information about BRC: https://bit.ly/3B4RDKB Follow BRC on Instagram: https://bit.ly/3a9OJsu

Sep 22, 2022 • 50min
Phillip Boutté Jr.: Character Design, Costume Design, and the Permanence of Practice
Phillip Boutté Jr. is a concept artist within the costume designers guild. He's worked on a multitude of different blockbuster projects—films like Black Panther, Inception, Once Upon a time in Hollywood, Bohemian Rhapsody, Captain America, Hunger Games, The Greatest Showman—and as a production designer on musical tours and music videos for artists likeMadonna, Ariana Grande, The Black Keys, and Panic at the Disco. Phil is also co-founder and CEO of 9B Collective, which he started with two friends, Michael Uwandi and Aldis Hodge. Their goal is to provide a shift in the entertainment landscape by working towards true inclusivity both in front of,and behind the camera. The collective includes artists working across multiple disciplines, from Feature Films, Animation, Television, Video Games, XR, Graphic Design, and more. In this episode of Masters of Storytelling, Maya talks to Phil about costume and character design, the permanence of practice, and how his experience as a child actor influenced his purpose today. As you’ll hear, Phil’s someone who experienced a problem, saw the possibility, and rather than sit comfortably as pawn, he’s a become player, unafraid to effect change when everyone else said they didn’t know how to. For more information about Phillip Boutté Jr., visit: www.artstation.com/phillipbouttejr For more information about 9B Collective, visit: www.9bcollective.com For more infomation about BRC Imagination Arts, visit: www.brcweb.com

Aug 3, 2022 • 27min
Bonus: Brad Shelton and Pulling Inspiration from Various Mediums
In episode in five Maya interview Abigail Rosen Holmes, a lighting and production designer for concerts, special events, and installations. She’s worked artists like Phish, The Cure, Janet Jackson, The Cure, CHER; for companies like Disney, Nordstrom; and on projects the span from the High Roller Observation Wheel at Caesar’s in Vegas to Pink Floyd’s ‘The Wall,’ which was performed live at the site of the Berlin Wall shortly after it had been torn down. To follow up on this conversation, Maya speaks with Brad Shelton, Vice President and Creative Director at BRC and the man behind many of BRC's music focused projects. A fellow ex-theater kid turned theater-adult, he’s a storyteller, writer, and director who’s overseen the development of entire entertainment resorts and guest experiences around the world that span music, sports, entertainment, space, and everything in between. For more information about Brad: https://bit.ly/3zwESIi For more information about BRC: https://bit.ly/3B4RDKB Follow BRC on Instagram: https://bit.ly/3a9OJsu
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