

B2B Growth
Sweet Fish
Sharing lessons learned from the best content on the internet with B2B marketers.
Episodes
Mentioned books

Feb 13, 2020 • 47min
#CX 39: The Biggest Transformation In Prospecting In 30 Years w/ Dan Tyre
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Dan Tyre, a Sales Executive at HubSpot about a practice that's dramatically transforming sales prospecting ... video email. Listen to more episodes of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1! If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com

Feb 12, 2020 • 31min
1212: How to Manage Content Operations Chaos w/ Toby Murdock & Zoe Randolph
In this episode we talk to Toby Murdock, Co-Founder & CEO of Kapost & currently GM at Upland Software & Zoë Randolph, Content Architect at Kapost. They are co-authors of the new book Mastering One Voice: A marketing fable & field guid to content operations. Learn more at contentoperations.com. Use the promo code GROWTH for 30% off your copy of the book. Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client. Learn more at: directiveconsulting.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Feb 11, 2020 • 24min
1211: Why Vulnerability & Consistency Are Your Leadership Superpowers w/ Bobby Herrera
In this episode we talk to Bobby Herrera, President at Populus Group. See why leading companies like Glint, Shopify, Spotify, Slack and more are using Guru for their knowledge management needs. Go to b2bgrowth.getguru.com to start your 30-day free trial & discover how knowledge management can empower your revenue teams. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Feb 10, 2020 • 24min
1210: How to Show Your CEO that ABM is Working w/ Derek Slayton
In this episode we talk to Derek Slayton, Chief Marketing Officer at Terminus. Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client. Learn more at: directiveconsulting.com Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Feb 8, 2020 • 14min
#5Things: Natalie Lambert
In this episode of the 5 Things Series we talk to Natalie Lambert, Chief Marketing Officer at Instart. Natalie shares the 5 Things she can't live without: 1) Peloton 2) Overcast & Libby 3) 15 second send delay on Google 4) Video Conferencing 5) One Password Manager Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Feb 7, 2020 • 35min
1209: How to Use LinkedIn Engagement Groups for Greater Organic Reach w/ Ethan Beute
In this episode we talk to Ethan Beute, Chief Evangelist at BombBomb. Check out the other episodes Ethan & Logan mentioned here: 4 Specific Ways to Leave Thoughtful Comments on LinkedIn Posts How NOT to Use LinkedIn Messaging for Prospecting Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Feb 6, 2020 • 30min
#CX 38: Certifying Your Sales Team To Speak Your Customers' Language w/ Alex Rosemblat
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Alex Rosemblat, VP of Marketing at Datadog about developing a curriculum, then training and certifying your sales team to speak the language of your customers. Listen to more episodes of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1! If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com

Feb 5, 2020 • 21min
#Agency 8: The #1 Reason Why Agencies Aren't Making More Money w/ Drew McLellan
In this 8th episode of the #Agency Series, we hear from Drew McLellan, Founder at Agency Management Institute. Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client. Learn more at: directiveconsulting.com Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.

Feb 4, 2020 • 15min
1208: 3 Ways to Use Automation for Better Personalization w/ Veronika Traublinger
In this episode we talk to Veronika Traublinger, Marketing Manager at Ciara. See why leading companies like Glint, Shopify, Spotify, Slack and more are using Guru for their knowledge management needs. Go to b2bgrowth.getguru.com to start your 30-day free trial & discover how knowledge management can empower your revenue teams. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Feb 3, 2020 • 20min
1207: How to Meet the Emotional Needs of B2B Buyers w/ Rick Middlemass
In this episode we talk to Rick Middlemass, Chief Strategy Officer at the National Association of Sales Professionals. Are you able to easily track & analyze the reach of your organic LinkedIn content? If not, you may want to check out a tool we've been using here at Sweet Fish: SHIELD Use the promo code B2BGROWTH for a 25% Discount Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.


