

B2B Growth
Sweet Fish
Sharing lessons learned from the best content on the internet with B2B marketers.
Episodes
Mentioned books

Mar 3, 2020 • 23min
1222: 3 Elements Your New Marketing Initiative Must Have w/ Reggie Yativ
In this episode we talk to Reggie Yativ, CRO & COO at Agora.io. To find the other podcast we recommended in today's episode, check out The Sales Evangelist on Apple Podcasts or wherever you do your listening! Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Mar 2, 2020 • 21min
1221: Why Visual Triggers Drive Behavior in B2B Marketing w/ Shlomi Ron
In this episode we talk to Shlomi Ron, CEO of the Visual Storytelling Institute, Author of Total Acuity: Tales with Marketing Morals To Help You Create Richer, Visual Brand Stories & host of Visual Storytelling Today. Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Mar 1, 2020 • 16min
#BehindTheCurtain 16: How B2B Sales Pros Should Organize Their Inbox w/ James Carbary & Logan Lyles
In this episode of the #BehindTheCurtain Series, James & Logan share specific tactics you can use to organize your Gmail inbox. We talk about: 1) Creating color-coded labels for better prioritization 2) How to automate label creation in Gmail 3) Little known tip for adding labels to outgoing messages (so they're already labeled when you get a reply) 4) How to determine where to spend your "inbox time" as a B2B salesperson Want to get your copy of James' book, Content-Based Networking? It's available on Amazon now: http://bit.ly/content-basednetworking If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.

Feb 29, 2020 • 11min
#5Things: Brian Carl
In this episode of the 5 Things Series we talk to Brian Carl, Senior Director of Marketing at Clarus Commerce. Brian shares the 5 Things he can't live without: 1) Asana 2) Multiple notebooks/journals for to-do lists 3) Running shoes / getting outside 4) Google Home 5) Audible and PocketCasts Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Feb 29, 2020 • 23min
1220: 4 Keys to Building a Personal Brand w/ Ben Baker
In this episode we talk to Ben Baker, President at Your Brand Marketing and Author of Powerful Personal Brands. Additional Resources from Ben: Online Course $50 Off the How to Retain Employees Through Leadership course with the code: friendsofben50 Follow Ben on... Twitter Facebook YouTube To find the other podcast we recommended in today's episode, check out The Sales Experience on Apple Podcasts or wherever you do your listening! Now you can more easily search & share your audio content while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Feb 28, 2020 • 17min
#DemandGen 9: How Creative Trespassing Helps You Solve a Global Problem in 5 Minutes w/ Tania Katan
Creative trespassing could help you solve a global problem in 5 minutes. What’s creative trespassing? Bringing creativity to spaces, places, and people who don’t necessarily invite it in. In this episode, I interview Tania Katan, author, speaker, and consultant, about how to sneak creativity into business. What we talked about: i. How she inspired a genius idea in less than 5 minutes ii. Creativity in marketing means storytelling iii. Tips on writing a book proposal, public speaking, and creative thinking Check out this resource we mentioned during the podcast: Tania’s book, Creative Trespassing Request a Complimentary Marketing Audit This #DemandGen episode is co-hosted by Sheila Kloefkorn, CEO at KEO Marketing. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

Feb 27, 2020 • 49min
#CX 41: 5 Ways Internal Alignment Can Elevate Your CX w/ Sangram Vajre
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Sangram Vajre, cofounder and Chief Evangelist at Terminus and author of ABM is B2B, about 5 specific ways we can align individuals and teams across the business to better serve of our customers. Listen to more episodes of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts To find the other podcast we recommended in today's episode, check out The Sales Engagement Podcast on Apple Podcasts or wherever you do your listening! The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1! If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com

Feb 26, 2020 • 23min
1219: 6 Ways to Build Your Professional Network w/ David Cairns
In this episode we talk to Dave Cairns, Co-Founder of CBRE Forward & SVP of Office Leasing at CBRE Canada. To find the other podcast we recommended in today's episode, check out Modern Sales on Apple Podcasts or wherever you do your listening! Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client. Learn more at: directiveconsulting.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Feb 25, 2020 • 24min
1218: When (& When Not) To Personalize Outbound Sales Messaging w/ Kyle Coleman
In this episode we talk to Kyle Coleman, VP of Revenue Growth & Enablement at Clari. To find the other podcast we recommended in today's episode, check out The Sales Podcast on Apple Podcasts or wherever you do your listening! Now you can more easily search & share your audio content while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Feb 24, 2020 • 21min
1217: 4 Lessons from a Recent Website Redesign w/ Angela Miller
In this episode we talk to Angela Miller, Director of Marketing and Publications at Institute for Supply Management. Are you able to easily track & analyze the reach of your organic LinkedIn content? If not, you may want to check out a tool we've been using here at Sweet Fish: SHIELD Use the promo code B2BGROWTH for a 25% Discount Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.


