

B2B Growth
Sweet Fish
Sharing lessons learned from the best content on the internet with B2B marketers.
Episodes
Mentioned books

Jul 20, 2020 • 27min
1299: The 1 Important Email Stat You're Overlooking w/ Nick Dujnic
In this episode we talk to Nick Dujnic, Vice President of Marketing at LiveIntent, Inc. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Jul 19, 2020 • 35min
#Books 15: The New Normal Rules of Sales and Marketing w/ Douglas Burdett & James Muir
In this 15th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast.

Jul 19, 2020 • 29min
#BTC 33: 3 Misconceptions About Thought Leadership (& How to Do It Right)
In this episode of the #BehindTheCurtain Series, James Carbary, Logan Lyles, Dan Sanchez, & Timmy Bauer talk about 3 common misconceptions about thought leadership: 1) You can share things that you aren't actually doing 2) You can just regurgitate other people's content & become a thought leader 3) You can become a thought leader without love for the people in your audience If you like this episode, you'll probably also love: Thought Leadership is Achieved, Not Proclaimed Sweet Fish is hiring! Click here to learn more. Want to get your copy of James' book, Content-Based Networking? It's available on Amazon now: http://bit.ly/content-basednetworking If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.

Jul 18, 2020 • 12min
#Culture 4: Developing Mission Driven Leaders and Companies
In this episode, host Blake Bozarth, shares 2 reasons why your organization should be mission-driven and how to develop mission-driven leaders. The #Culture series is hosted by Blake Bozarth, Founder & CEO of CoThryve. To hear more episodes like this one, subscribe to B2B Growth on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Jul 17, 2020 • 19min
1298: Accelerating Business Recovery With Addressability w/ Daniella Harkins
In this episode we talk to Daniella Harkins, GM, Strategic and Media Alliances at LiveRamp. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Jul 17, 2020 • 12min
#B2BTech 5: How Partner Go Improves Customer Experience w/ Keith Graham and Craig Parsons
Customer experience is a priority for most industries and B2B tech sales is no exception. That’s why Ingram Micro and ConnectWise have teamed up to bring their affiliates Partner Go. In this episode of B2B Tech Talk, guest host Logan Lyles of Sweet Fish Media speaks with Keith Graham, director of channel sales at ConnectWise, and Craig Parsons, a senior sales exec at Ingram Micro. Live from Ingram Micro’s ONE event, the three discuss: The part customer experience is playing in digital transformation Why optimizing sales teams’ time is good for the end customer How Partner Go shortens the sales cycle Follow us on Twitter @IngramTechSol #B2BTechTalk Sponsored by Cisco and Ingram Micro Financial Solutions Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify, Apple Podcasts, or Stitcher. Or, tune in on our website.

Jul 17, 2020 • 38min
#CategoryCreation 27: The "Magic Triangle" in B2B SaaS Marketing w/ Joergen Aaboe
In this episode we talk to Joergen Aaboe, VP of Marketing at ScreenCloud - Digital Signage. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Jul 17, 2020 • 12min
#Remote 4: You Should Share Bad and Good News Differently (Here's How)
Today, Ryan talks about communication in a remote culture. In particular, he takes a look at some of the most effective ways to differentiate and distribute messages across the organization. Not every message should be circulated in the same way, and it’s important to know when and how to communicate each message in a way that fills gaps and sets everyone’s minds at ease, rather than inviting them to invent their own (sometimes disastrous) interpretations of the news.

Jul 16, 2020 • 40min
#CX 61: A Culture of Customer Obsession w/ Ned Arick
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Ned Arick, VP of Growth at Halos Systems, about creating a culture of customer obsession and focusing on customer experience to differentiate yourself and your company. Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts

Jul 16, 2020 • 21min
#CategoryCreation 26: 3 Benefits of Writing a Book While Designing a Category w/ Joergen Aaboe
In this episode we talk to Joergen Aaboe, VP of Marketing at ScreenCloud - Digital Signage. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.


