

B2B Growth
Sweet Fish
Sharing lessons learned from the best content on the internet with B2B marketers.
Episodes
Mentioned books

Oct 7, 2020 • 28min
1349: How to Optimize Your Email Newsletters for Better UX w/ Katie Mitchell
In this episode, we talk to Katie Mitchell. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Oct 6, 2020 • 33min
1348: 5 Steps to Improve Sales to CS Handoffs w/ Megan Bowen
In this episode we talk to Megan Bowen, Chief Customer Officer at Refine Labs. If you like this episode, you'll probably also love... ...this past episode: Demand Generation vs Lead Generation: What’s More Effective? with Chris Walker ....and these books: Never Lose a Customer Again by Joey Coleman The Transparency Sale by Todd Caponi Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Oct 5, 2020 • 23min
1347: A 3-Part Framework for Customer Listening w/ MJ Peters
In this episode we talk to MJ Peters, Vice President of Marketing at Firetrace. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Oct 2, 2020 • 27min
1346: Optimizing Personal Experience Throughout the Buyer's Journey w/ Greg Segall
In this episode, we talk to Greg Segall, CEO & Founder at Alyce. If you like this episode, you'll probably also love... ...these past episodes: A Guaranteed Way to Never Send a Crappy Gift ....and this book: Never Lose a Customer Again Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Oct 1, 2020 • 42min
#CX 72: Making The Most of Emotions and Faces w/ Dan Hill
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Dan Hill, PhD., Founder and President of Sensory Logic, about improving customer experience through emotional intelligence and the power of human faces. Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts

Oct 1, 2020 • 22min
1345: Avoiding Influencer Marketing Pitfalls w/ Brandon Brown
In this episode we talk to Brandon Brown, CEO at Grin. If you like this episode, you'll probably also love... ...this past episode: 3 Keys to Leveraging Influencer Marketing in B2B ....and this blog post: How to Build an Evangelist Program for Your Employees: A 10-Part Framework Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Sep 30, 2020 • 32min
#CBN 16: $500K in Revenue with a B2B Podcast for IT Leaders w/ David Ledgerwood
In this episode we talk to David (Ledge) Ledgerwood, Managing Partner at Add1Zero. If you like this episode, you'll probably also love... ...these past episodes: ROI Positive in 28 Days with a B2B Podcast with Dylan Hey It’s Not About the Downloads — It’s About the Target Accounts with Joe Vignolo Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Sep 30, 2020 • 18min
1344: How to Get More from Your PR Agency w/ Meredith L. Eaton
In this episode we talk to Meredith L. Eaton, Director of North America at Red Lorry Yellow Lorry. If you want to help your buyers buy the way they want to buy & accelerate your sales process, check out SalesReach.io. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Sep 29, 2020 • 20min
1343: 3 Keys to Handling Inbound & Outbound Leads Differently w/ Jason Serota
In this episode, we talk to Jason Serota, Head of Commercial Business Development for Magento and Marketo for North America West at Adobe. If you like this episode, you'll probably also love... ...these past episodes: How Adobe Pulled Off a Massive Virtual Event in 25 Days 4 Benefits of a Marketing Rotational Program Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Sep 29, 2020 • 4min
#NewPodcast: Better Business
Better Business is a weekly business show for people who are tired of business shows. Host Miles Veth gathers a group of executives from top-tier brands, entrepreneurs who have sold their businesses, people who have secured hundreds of millions of dollars in venture funding, and more—all to figure out what exactly makes for, well, a better business. In this episode of the #NewPodcast series, we share a part of the episode - Why You Should Listen to Better Business. Check out the new show on Apple Podcasts or in your favorite podcast player.


