B2B Growth
Sweet Fish
Sharing lessons learned from the best content on the internet with B2B marketers.
Episodes
Mentioned books
Feb 7, 2021 • 15min
No Forms. No Spam. No Cold Calls.
In this episode Dan Sanchez reviews “No Forms. No Spam. No Cold Calls” by Latane Conant.
Feb 6, 2021 • 29min
Scaling One-to-Few and One-to-One Campaigns
In this episode Dan Sanchez talks with Maria Edlefsen, Global ABM Program Manager at Ivalua, about how she finds and narrows down the highest potential accounts for ABM campaigns.
Feb 5, 2021 • 22min
How to Test an ABM Strategy without Fancy Software
In this episode Dan Sanchez talks with Cody Ward, Sr. Director of Demand Generation at Conexium, about how he tested an ABM strategy without fancy software.
Feb 4, 2021 • 37min
Lean ABM: Engage Target Accounts Without a Massive Budget
In this episode Dan Sanchez talked with Andrei Zinkevich, CEO at FullFunnel.io, about how to do lean ABM.
Feb 4, 2021 • 56min
4 Steps to Storytelling Success
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Michael Ashford, Director of Marketing at The Receptionist, about creating more emotional connection and customer engagement through a storytelling process.
Feb 3, 2021 • 21min
5 Ways to Use Gifts to Accelerate Your ABM Campaign
In this episode Dan Sanchez talked with Caleb Musser, CEO of Craftom, a gifting and shipping company.
Feb 2, 2021 • 15min
Book Insights: ABM is B2B by Sangram Vajre
In this episode Dan Sanchez reviews the quintessential book on the topic of ABM: “ABM is B2B” by Sangram Vajre.
Feb 1, 2021 • 7min
Everything You Need to Know About ABM and What to Expect
In this episode, Dan Sanchez introduces B2B Growth’s first ever bi-monthly deep dive and explains why he chose to explore Account Based Marketing as his first topic.
Jan 31, 2021 • 33min
Automation Ideas to Create Magical Moments for Prospects
In this episode, Dan Sanchez talks with Dan McGaw about ov erlooked marketing automation techniques that B2B companies can use to create magical experiences for their customers and future customers.
Jan 30, 2021 • 26min
Balancing Parenting & Work Together In the New Normal
In this episode we talk to Tiffany Heimpel , Sales Manager, Marketing Solutions at LinkedIn about.. . 1. Balancing parenting while working2. Why nobody is talking about the struggle3. Tips for staying more productive as a parent and professional4. Including your work in your home life and your home life in your work
