

B2B Growth
Sweet Fish
Sharing lessons learned from the best content on the internet with B2B marketers.
Episodes
Mentioned books

Jan 11, 2022 • 40min
What Not To Do In 2022, with Ruslan Tovbulatov
In this episode, Benji Block interviews Ruslan Tovbulatov, VP, Global Marketing at Gloat.This is the anti-resolution episode. A discussion on things we want to stop doing this year. We're discussing the importance of prioritization, intentionally seeing the talent already on your team, and how vital rest is to our long-term success.

Jan 6, 2022 • 46min
Bye-Bye Commodity Content (A Roundtable Discussion)
In this episode, Benji Block hosts a roundtable discussion with James Carbary, Dan Sanchez, and Rex Biberston. We discuss how to spot commodity content, the power of asking better questions, and the work required to move from transactional to transformational content. Click here to check out the episode of Unthinkable by Jay Acunzo that is mentioned in the episode.

Jan 4, 2022 • 43min
The Best Book I've Read On Branding with Patrick Hanlon
In this episode, Dan Sanchez talks with Patrick Hanlon about his book Primal Branding and how it has changed the way Dan approaches branding for companies, products, and people. It provides a clear framework on how to inject meaning and weight into your brand so that it can be more than a logo.

Dec 30, 2021 • 36min
Automation Ideas to Create Magical Moments for Prospects with Dan McGaw
In this episode, Dan Sanchez talks with Dan McGaw about overlooked marketing automation techniques that B2B companies can use to create magical experiences for their customers and future customers.

Dec 28, 2021 • 28min
Why Together is Better with Simon Sinek
In this episode we talk to Simon Sinek, author of Together is Better.

Dec 23, 2021 • 46min
Thought Leaders Guide to Building a Magnetic Personal Brand with Robin Farmanfarmaian
In this episode, Dan Sanchez talks to Robin Farmanfarmaian about the importance of personal branding for thought leadership.They discuss:Practical steps to building a magnetic person brandHow to find and leverage your personal storyWhy authoring a book is key to thought leadership

Dec 21, 2021 • 21min
3 Secrets Successful People Know About Time Management with Kevin Kruse
The “hustle” isn’t all it’s cracked up to be.We’ve all heard about hustling and working hard, but what about working smart?Billionaires like Mark Cuban and Richard Branson will tell you that time management plays a direct role in their success. From the first hour of their mornings to how they organize their calendars, they have learned how to own their day instead of letting their day own them.In this episode, Kevin Kruse, NY Times Bestselling Author of 15 Secrets Successful People Know About Time Management, shares time management tips from some of the most successful billionaires in the world.

Dec 16, 2021 • 33min
Decide & Go, 90 Days to Launch! With Kristy Krueger & Dave Keepper
In this episode, Benji Block has a conversation with Kristy Krueger, VP of Marketing at Icario, and Dave Keepper, Creative Partner at Human Ideas. Together we tackle how deadlines can build momentum within your team, and the advantages of a decide and go approach.Connect with Kristy:https://www.linkedin.com/in/kristykrueger/Connect with Dave:https://www.linkedin.com/in/davekeepper/

Dec 14, 2021 • 20min
Eliminating Distractions as a Marketing Team with Rex Biberston
In this episode, Benji box sits down with Rex Biberston, VP of Revenue here at Sweet Fish Media. We discuss how to best capture ideas, prioritize effectively, and communicate the goals of our department, company-wide.Connect with Rex:rex.biberston@sweetfishmedia.comhttps://www.linkedin.com/in/rexbiberston/Connect with Benji:benji.block@sweetfishmedia.comwww.linkedin.com/in/benji-block

Dec 9, 2021 • 14min
4 Tips to Improve Your LinkedIn Strategy in 2022 with Benji Block
In this episode, Benji breaks down 4 ways you can improve on LinkedIn next year. Talking through 4 recent posts, he shares practical insights you can implement right now.Links to the 4 LinkedIn posts discussed can be found below:LinkedIn is a 24/7 networking event by Benji Block You can’t outsource social engagement by Dan Sanchez So you want to beat the LinkedIn algorithm… by Emily Brady Why do you post on LinkedIn all the time? by Same Kuehnle


