B2B Growth

In this replay episode (part 1 of 2) John Rougeux talks to Christopher Lochhead, 3-time Silicon Valley CMO and host of the Legends and Losers Podcast.

In this episode, Benji provides practical ways to stay zoned into your work. If you struggle to stay on task and get deep work done, today's show is for you. 11 Ways to Focus and Get More Done: 1. Live from your calendar2. Hardest Task(s) First3. Say "Oops, O well"4. Lunchtime Walk5. Rock Work (Live from Calendar)6. Set your workspace 7. Tuesdays Sweetfish company-wide Focus Hours8. Stand after lunch9. Monitor Water in-take10. Set intentions for tomorrow11. Ask for help

In this episode, Benji interviews Dan Sanchez, Director of Audience Growth here at Sweet Fish Media.Are you a B2B Podcaster interested in joining Mic Club? Learn more and sign up here.

In this episode, Benji talks to Shanee Ben-Zur Chief Growth & Marketing Officer at Crunchbase.Today's discussion centers around how to have your product-led growth motion - self-serve, and your traditional sales team, play well together. This is a breakdown of a hybrid model that can bring alignment and new possibilities to your organization.

In this replay episode, we talk to Christelle Flahaux, SVP of Brand and Experiences at Automation Anywhere. Formerly, Vice President of Marketing at FortressIQ.

In this episode, Benji talks to Christine Switzer, a marketer at Ridgeline.Much of the work Christine does in her role these days is thinking about — How to sell a brain transplant and heart surgery. Not literally, but instead how to get across a complex value prop in an industry often set in its ways. Christine shares her learnings today to help you level up your marketing and messaging right away.

In this episode, Benji talks to Mada Seghete, Co-founder and VP of Marketing at Branch.Learn the 3 core pillars of Mada's original marketing strategy in today's show, and how even as tactics have shifted these 3 pillars remain constant. What are the 3?EDUCATIONRELATIONSHIPSEXTREME MEASUREMENT

In this episode, Benji talks to Tim Harris, Director of Product Marketing at Uniphore.Tim takes time to walk us through a recent ad campaign Uniphore ran and how their ICP informed their storytelling.

In this episode, Benji talks to Arta Shita, Head of Growth Marketing at Testlio.Often we discuss the importance of alignment between sales and marketing, but today Arta shines a spotlight on a relationship easily overlooked. The connection between Growth and Product marketing if done well may just unlock a new level of momentum for your organization.

In this replay episode, Lesley Crews talks with Brett Trainor about how to shift your mindset and focus on growth.