Brands that Book with Davey & Krista Jones

We chat about why page load speed matters—hint: a fast website can help improve conversion rates—how you can test your website, what you should look for when running a test, and then 5 ways you can increase your website speed. A quick warning: We chat about a lot in this episode. For quick reference, I’ve written a corresponding blog post that you can find in the show notes that summarizes what we’ve discussed. Alex is an entrepreneur, photographer at AL Weddings, and designer for Davey & Krista—but outside of work, his life is consumed by plants. He may have missed his calling as a botanist but he’s doing his very best to turn his home into a jungle. He loves solving problems whether it’s helping brands find more clients or fixing the kitchen sink, and at least once a day he slips up and calls Davey & Krista, “Dava & Kristy."

Today we are chatting with sleep consultant Becca Campbell of Little Z Sleep. Becca helps parents get sleep through teaching them how to train their babies how to sleep through the night. While we do find some time to chat about some sleep training tips (and Krista and my current struggle in moving Jack from 2 naps to 1 nap), we spend much of the episode learning how she built her business, and we chat about how she moved from 1:1 service model to a 1:many online course model. We cover how she used her 1:1 experience, what steps she took before creating her online course, and how through creating online courses she’s able to better serve her clients. For the show notes and additional resources, visit https://daveyandkrista.com/btb-becca-campbell-episode-54/.

Today we are chatting with photographer and entrepreneur Melissa Jill. Melissa, impressively runs 3 different businesses with 5 income streams. Much of what we talk about today is how she was able to build and manage all these different businesses through outsourcing and hiring a team. We also get to hear about how she started her latest business—an album design company called Align, which we’ve actually used and highly recommend to others. We end the episode with a brief conversation about some of Melissa’s best tips for effectively selling albums. Even if you’re not a photographer, I think you’ll find this conversation helpful as you think through ways you can optimize your customers’ value. Melissa Jill is an internationally recognized Phoenix-based wedding photographer who has been shooting weddings for 16 years. She photographs 10-15 high-end weddings a year and also has 4 associate photographers who shoot weddings under her brand at lower price points. Over the years, she has developed an extensive database of free information for photographers on her blog. She also mentors photographers one-on-one. She started an album design company called Align Album Design years ago that helps photographers world-wide streamline their album workflow and increase their profit. She is passionate about business, has worked hard to maximize the efficiency and profitability of her studio, and loves helping other photographers do the same. Check out the show notes at https://daveyandkrista.com/btb-melissa-jill-episode-53/ for additional resources.

Today’s guest are brand photographers Erica + Jon and we’re chatting about how they successfully pivoted from wedding photography to brand photography, and how specializing has allowed them to become much more profitable as a business. Erica + Jon have a pretty incredible client roster featuring businesses like the Chicago White Sox. There are a number of practical takeaways in this episode for any business who is looking to pivot or further specialize in whatever they do. Erica + Jon are a husband and wife brand photography team that partner with commercial and personal brands to plan, style and intentionally create compelling imagery for marketing. Their work has appeared on billboards, storefront signs and magazine spreads across the country. For show notes and additional resources, check out https://daveyandkrista.com/btb-erica-jon-episode-52.

Today we are chatting with Shunta Grant, the founder of Because of Zoe, a company that makes handcrafted bow ties and headbands. Shunta also coaches other businesses on how to find their focus using her Peace, Pace, Progress program. And that’s what we’re chatting about in this episode: As Shunta puts it—getting on the other side of busy so you make meaningful progress in your business. We chat about how the problems we perceive in business sometimes aren’t truly the problem—but rather, it’s a mindset issue that needs to be fixed. Shunta Grant is a business educator helping women build business and life on the OTHER side of busy through teaching her signature 4-step Peace Pace Progress™ Framework. The Peace Pace Progress™ Framework teaches women how to STOP doing #AllTheThings in their business so they can focus on what will get them to their one desired destination. Shunta is also the creator of Because of Zoe Designs, a hair bow company specializing in celebrating the joy of childhood and host of the Business, Life & Joy podcast. When Shunta isn’t helping women journey to the other side of busy, you can find her building blocks with her son, Liam, or walking the aisles of Target and TJMaxx with her daughter, Zoe. If you want to build a business and life on the other side of busy, join Shunta at shuntagrant.com to get the journey started! For additional resources, check out the show notes at https://daveyandkrista.com/btb-shunta-grant-episode-51.

Once in a while we work with difficult clients. It happens—even after years of being in business and developing different ways to screen prospective clients. Chances are you’ll work with a difficult client, too. Maybe that’s why you’re here in the first place. You’re already “in it” and you’re looking for ways to deal with it. Or maybe you’re looking to avoid this experience altogether. We’re covering both of these things in this episode: Part 1: When It’s Already Too Late – What to do when you’re in the midst of it. Part 2: How to Prevent it from Happening Again – Tips for screening clients so you’re working with the right clients. Here are a few ways to deal with difficult client situations when you’re in the midst of one. Access the show notes at Read the full post: Part 1 | Part 2

Tayler is the Co-Founder of Sourced Co., owner of TAYLRD Media + Designs, and formerly was the Marketing Director at Aisle Planner. As wedding industry marketing consultant, she works with wedding professionals to help them develop the skills, strategies, and stuff they need to market their businesses and build their brands. For more resources, go to https://daveyandkrista.com/btb-tayler-hollman-episode-48/.

How do you like our fresh look? While it’s normal for us to give our website a bit of an update each year, this update was massive and has been months in the making. To say we’re excited to start closing out this project would be an understatement. Krista and Alex, one of our designers, are especially excited to have this thing launched as it’s been an almost daily project for them since late last year. I’ve always felt that there are so many updates that happen ‘behind-the-scenes’ during a website redesign. Things that most people might never see or understand unless they were told. This post is meant to provide some insight into those things. While I wish it was comprehensive, it doesn’t quite cover everything that I’d like to share (even at over 2,000 words). Read the full post at https://daveyandkrista.com/why-we-redesigned-our-website/.

Neuroscience shows that buying is primarily an emotional decision. We decide, based largely on ‘irrational’ factors, to purchase something, and then use reason to justify the decision. But we see so many websites that focus almost exclusively on the rational reasons that one might purchase their products or services. Frequently we see services pages that resemble a menu. The whole page is usually succinct, and contains the price of the service with description of the deliverables, or the exact items that are included in that service. That information is, of course, important on some level, but we often overestimate how important that information is in the purchasing decision. I’d argue that the exact deliverables become less important the more ‘luxury’ or ‘high end’ the service or product we’re selling. So if the focus isn’t on deliverables, what does an effective sales page focus on? For more resources and to read the full article, go to https://daveyandkrista.com/how-to-create-services-page/...

Today’s guest is Creative Consultant Sarah Kay Love. Sarah has taken her experience working for Nigel Barker, InStyle, and the Knot Magazine to helping creatives visually market their business. Sarah Kay Love is a Creative Consultant, specializing in content production and visual marketing, devoted to helping companies build brands that differentiate themselves and increase business. After working for InStyle magazine and “America’s Next Top Model” photographer Nigel Barker, she became a lover of all things weddings and spent five years at The Knot magazine producing and curating visuals on a variety of media platforms from print to digital editorials, covers, advertising campaigns, and social media channels. She also spearheaded the real wedding and styled shoot submission process for the national and regional magazines. Sarah is now combining her unique skill set and sharing her knowledge with wedding photographers and professionals to help them properly produce, curate and pitch content so they can get noticed, drive revenue and stand out in a saturated market. For the show notes and more resources, go to https://daveyandkrista.com/btb-sarah-love-episode-46/.