

The Growth Project
Dr. Milt Lowder, Dr. Drew Brannon, Dr. Cory Shaffer
Our group is traditionally trained in sport and performance psychology, and in the spirit of what we do, the purpose of our podcast is to make a positive impact on your life and challenge you to think differently on topics related to growth. Through conversations with coaches, athletes, executives, and leaders of industry, we will explore and highlight the mindset and skillset required for lasting growth. Ultimately, we exist to provide you with the tools to become the best version of you. At AMPLOS, we’re passionate about helping you pursue better.
Episodes
Mentioned books

Oct 16, 2024 • 23min
Episode 299: The Art of Leadership with Dr. Katie Nichols
In this episode, Dr. Cory Shaffer welcomes back Dr. Katie Nichols, former AMPLOS performance coach and host of The Growth Project, and current Director of Mental Performance at the University of Louisville. As we approach our 300th episode, it feels fitting to bring back Dr. Nichols, who played a vital role in shaping the podcast, to share what she’s learned over the past two years—building her team, navigating leadership, and instilling authenticity into the team culture. In addition, they also reflect on their favorite moments from The Growth Project.

Oct 9, 2024 • 39min
Episode 298: Navigating the Long Game – College Football Week 5 Breakdown
Dr. Drew Brannon, sport psychologist for Georgia football, and Dr. Cory Shaffer, performance coach for Oregon football, reflect on the current state of the college football season. With Oregon undefeated and Georgia experiencing one loss, they explore the mental toughness needed for the long game – both on and off the field. They dive into the psychology behind staying focused, handling setbacks, and navigating this year's major shifts, including playoff changes, conference realignments, and the removal of divisions. Learn how to stay resilient and keep moving forward, no matter the challenges.

Oct 2, 2024 • 31min
Episode 297: Special Episode on Hurricane Helene - Weathering the Storm and Uniting Through Uncertainty
In this special episode, Drs. Milt Lowder and Drew Brannon discuss the profound impact of Hurricane Helene, which left a wake of destruction throughout the Southeast, including our home of Greenville, SC, and how it illustrates the "U-Trifecta"—facing events that are unpredictable, undesirable, and leave us feeling unprepared. From the anxiety and stress of disaster to the importance of being present in pain, they explore how trauma can trigger unity and a charitable response. Tune in as they emphasize the power of community and getting back into the game, even in the face of immense destruction. For more information on power outages, nearby shelters, road conditions, closings, and ways to help those impacted by Hurricane Helene, please visit: SCEMD: https://scemd.org/ NCDPS: https://www.ncdps.gov/our-organization/emergency-management American Red Cross: https://www.redcross.org/

Sep 25, 2024 • 32min
Episode 296: The Power of Positive Coaching
Drs. Milt Lowder and Cory Shaffer explore the surprising science behind motivational language and why negative pregame speeches in sports fall flat. Drawing on research, they discuss how coaching from fear or weakness not only undermines performance but also impacts team culture and personal growth. Learn how positive feedback, empathy, and a coach's positive presence can elevate both athletes and employees alike, fostering lasting improvements in performance and well-being. Tune in for lessons that extend far beyond the game.

6 snips
Sep 18, 2024 • 44min
Episode 295: How Self-Talk Shapes Your Reality
Marlee Johnson, a Clemson University PhD student and AMPLOS intern studying IO psychology, dives into the transformative power of self-talk. She discusses how our inner dialogue significantly affects our actions and emotional well-being. They emphasize courage as key to managing negative emotions and share insights on recognizing harmful self-talk. With personal anecdotes, they illustrate how positive self-talk can enhance resilience and performance, making it essential for both personal and professional growth.

Sep 11, 2024 • 39min
Episode 294: Mastering Workplace Conflict
Join Drs. Drew Brannon and Cory Shaffer as they explore the role of conflict in the workplace. While often seen as negative, they reveal how well-managed conflict can strengthen teams. Discover the four main triggers of organizational conflict and learn practical strategies to navigate the spectrum—from conflict-averse to overly aggressive—toward a balanced approach. Don't let artificial harmony hold your team back; embrace conflict to drive success and deeper relationships at work.

Sep 4, 2024 • 32min
Episode 293: College Football Week 1 Breakdown for Clemson, Georgia, and Oregon
Fresh off week 1 of college football, Drs. Milt Lowder, Drew Brannon, and Cory Shaffer, the mental performance experts behind Clemson, Georgia, and Oregon football programs, reflect on the opening games. With Georgia's victory over Clemson and Oregon's win over Idaho, they analyze their teams' performances, discuss how they're navigating early successes and challenges, and share their approach to redefining success and failure. Don't miss their insights as they gear up for Week 2 and the rest of the season.

Aug 28, 2024 • 37min
Episode 292: Winning Isn't For Everyone
How far would you go to win? Drs. Drew Brannon and Cory Shaffer explore the nuanced continuum of competition, from glorifying victory to questioning the value of participation trophies. Drawing on Nike's controversial "Winning Isn't For Everyone" Olympic commercial, they discuss whether top-level success demands an edginess and selfishness that borders on villainy. Tune in as they unpack the risks of this mindset, the intricacies of human nature, and how to find balance in the pursuit of excellence.

Aug 21, 2024 • 38min
Episode 291: Cowgirls Don't Cry with McKee Lowder
In this heartfelt episode, Dr. Milt Lowder and his daughter, McKee Lowder, engage in what has become a Lowder family tradition: reflecting on McKee’s childhood and the lessons learned as she prepares to embark on her journey to Clemson University. They discuss what it means to be your best, always remembering who you are, McKee's goals and dreams for college, and the importance of embracing the unknown. Join them for an emotional conversation filled with wisdom, love, and the excitement of new beginnings.

Aug 14, 2024 • 44min
Episode 290: Learning to Become a Pro with Olympian Danielle Williams
Fresh from the 2024 Olympics in Paris, Dr. Cory Shaffer talks with Jamaican track and field star Danielle Williams about the demanding lifestyle of an elite athlete, exploring the highs and lows of Williams’ career, including gold-medal wins at the 2015 and 2023 World Championships. Williams shares her insights on navigating failure, cultivating a resilient mindset, and the relentless pursuit of greatness. Tune in to discover the true grit behind her journey.