The Superabound Podcast

If you’re a business owner feeling overwhelmed by marketing trends, this episode is for you. We’ll show you how to avoid common traps that erode trust and build marketing that aligns with your values. In this episode, you’ll learn: Why cheap laughs or poking fun at customers can damage long-term trust The dangers of trash-talking competitors and negativity How controversial clickbait can hurt your brand Why using AI without oversight ("sloppy AI") is risky The right way to use client testimonials and social proof You’ll leave with concrete strategies to build a relationship-based marketing approach that attracts ideal clients—without sacrificing your integrity or vision. To learn more about working with Superabound to grow your business in a vision-aligned way, apply for a free consultation at besuperabound.com/consultation

Are you feeling stuck in your business? Like you're putting in all the effort but not seeing the growth you desire? In this episode of the Superabound Podcast, we dive deep into what it really takes to break through a business plateau. If you're tired of spinning your wheels and ready for meaningful progress, this episode will show you a different approach - one that doesn't rely on working harder, but on working more intentionally. By the end of this episode you'll have a clear understanding of why traditional "push harder" methods often fail to break through plateaus, and you'll discover three powerful strategies that actually work. More importantly, you'll learn how to implement these approaches in a way that honors your wellbeing while moving your business forward. You will discover: The critical importance of genuine customer connection and how to cultivate it in a way that feels authentic and sustainable Why finding the right coaching container is essential - and how to recognize when a coaching relationship is actually helping you grow versus just adding another layer of performance pressure The often-overlooked power of spiritual self-investment, including how strategic retreats can create breakthroughs in ways that grinding harder never will We wrap up with practical guidance on how to implement these strategies, including specific steps for creating your own retreat experience. If you're ready to move beyond your current plateau while staying true to yourself and your vision, this episode will give you the framework you need to make it happen. To learn more about coaching or retreats with us, visit besuperabound.com/consultation

As business owners, we often rely on pressure as our primary motivator. This episode challenges that approach and offers practical strategies for building a more sustainable, enjoyable business while maintaining productivity and growth. Learn how to create a business that delivers what we call "Return on Joy" while setting yourself up for a successful, low-pressure summer. Key Takeaways: Discover why using pressure as your primary fuel source might be limiting your business potential and personal satisfaction Learn how to plan effectively for time away from your business - why starting preparations early (sometimes up to a year in advance) is crucial for success Understand the concept of "return on joy" and how it can transform your approach to business ownership Explore strategies for maintaining a 10% improvement in work-life harmony even after returning from time off Resources Mentioned: Superabound Summer Program - A 6-week intensive program running from June to July. Learn more at besuperabound.com/summer Perfect for: Business owners and leaders who want to break free from the pressure-driven cycle and create more sustainable, enjoyable business practices while maintaining growth and success.

As a business owner, your confidence directly impacts every decision you make. But traditional ideas about confidence can actually hold you back. This episode reveals a fresh perspective on building sustainable confidence that goes beyond just "believing in yourself" or following others' formulas. Erin and Steve reveal how to build authentic, grounded confidence that withstands business challenges without falling into the traps of over-confidence or under-confidence. You will discover: The crucial difference between grounded confidence and borrowed confidence - and why following someone else's formula can leave you stranded when things change in your industry How to build confidence through intentional preparation and process, rather than waiting for external validation or success Why "business is a spiritual practice" and how this perspective can transform your relationship with confidence Practical strategies for moving beyond both overconfidence and underconfidence to find your authentic foundation Resources Mentioned: Get Unstuck Bot: Try our custom GPT for personalized guidance at besuperabound.com/unstuck

In this groundbreaking episode, we explore how AI can be leveraged not just for business operations, but for the personal wellbeing of business owners themselves. If you're feeling overwhelmed by day-to-day business tasks or struggling with burnout from negative commentary in your market, this episode offers practical solutions using AI tools. Learn how to use AI to create more personal freedom while maintaining (or improving) the quality of your business operations. Key Takeaways: AI as an Emotional Buffer: Discover how AI can handle challenging customer interactions and negative feedback from bad fit clients, protecting your emotional energy Time Liberation: Learn how AI tools can reduce content creation time and handle routine tasks, giving you more freedom for personal pursuits Customer Service Revolution: Explore how AI agents can pre-qualify leads and handle initial customer inquiries, saving you time and energy Mindset Shift: Understand why viewing AI as a tool for personal wellness, not just productivity, is crucial for sustainable business success Featured Discussion Points: How female business owners can use AI to handle price-related confrontations Creating AI-powered chat systems for website visitor engagement Using AI for content repurposing and marketing automation The importance of investing in personal time and relationships Perfect for: Entrepreneurs looking to create more balance in their lives while maintaining high-quality business operations through AI integration. For full show notes visit https://besuperabound.com/podcast/327-ai-for-business-owner-wellness

Discover how to create a planning system that honors both your vision and your desire for freedom, allowing you to build a thriving business without sacrificing your personal life or energy. In this enlightening episode, Erin Aquin, Superabound co-founder, explores how even the most planning-averse entrepreneurs can transform their relationship with structure to create a more fulfilling and sustainable business. Perfect for visionary entrepreneurs who resist traditional planning but want to achieve more while working less. Featured Concepts: The difference between planning from vision versus planning from the "goal swamp" Why traditional Monday morning planning often fails How to build trust in your planning system even when motivation is low You will learn: How to transition from being "organized for others" to creating a sustainable planning system that works for you The concept of the "goal swamp" and how to ensure your plans align with your true vision rather than others' expectations Practical strategies for realistic planning, including: The "holy s**t time" buffer system Color-coding and visual planning techniques How to plan with energy management in mind The transformative "visionary practice" - connecting with your future self to create more aligned plans How to reduce work hours (even to 25-30 hours/week) while maintaining business growth Get the full show notes and resources at https://besuperabound.com/podcast/326-the-power-of-the-plan

In this episode, fresh from their travels in Mallorca, Spain, Erin and Steve share powerful insights about authentic selling through exceptional service and genuine relationships. If you're tired of pushy sales tactics and want to learn how to grow your business through real connections and outstanding delivery, this episode is for you. Key Takeaways: Learn the SALE methodology framework for authentic selling: Safety: Building trust in your offering Alignment: Matching product to customer needs Lucrative: Ensuring clear return on investment Effective: Demonstrating practical value Understanding why exceptional service is your best sales strategy through real-world examples from luxury dining and cycling experiences How to transform your sales process from uncomfortable "selling" to natural relationship building The importance of maintaining service quality before AND after the sale Practical strategies for giving potential clients a genuine experience of your work Special Announcement: Superabound is launching their first-ever Sales Mastery Course—a 6-week program teaching service-based entrepreneurs how to sell authentically without scripts or manipulation. Early bird pricing available at besuperabound.com/sales

If you're thinking about growing your team (or wondering if you even should), this episode is essential listening. We're diving deep into one of the trickiest parts of being a visionary business owner: knowing when and how to bring new people into your company without getting lost in the goal swamp of growth for its own sake. Here's what you'll discover: Why bigger isn't always better: The surprising truth about team size and why adding headcount might actually be moving you further from your vision The "lean team" approach: How to grow with intention instead of just throwing people at your problems (and why this matters more than ever in today's business landscape) Our proven method for knowing if you're really ready to hire—it's about way more than just having the budget and the need Smart alternatives to hiring that could help you reach your next lantern without adding to your payroll expenses Whether you're a solo entrepreneur or leading a team of hundreds, you'll walk away with practical insights on building a lean, aligned team that helps your business thrive without creating more static in your life. For full show notes visit: https://besuperabound.com/podcast/324-what-to-do-before-you-hire-someone

In a world filled with hustle culture that glorifies overwork and burnout, entrepreneurs often find themselves stuck: pursue success at all costs or prioritize well-being. But what if this dichotomy is false? This week's episode challenges that conventional wisdom by introducing the concept of self-investment as the bridge between sustainable success and personal wellness. Erin and Steve discuss why reframing "self-care" as "self-investment" transforms how entrepreneurs approach their well-being. Just as financial investments compound over time, small, consistent actions toward your physical, mental, and spiritual health create tremendous returns for both your business and life satisfaction. In this episode, you'll discover: Why traditional "self-care" often fails entrepreneurs and how self-investment provides a more powerful framework The "tending triad"—a practical tool for implementing self-investment in your busy schedule How small, consistent wellness practices compound over time (just like financial investments) Practical insights from the 28-day Sustaining Rituals Challenge and how you can implement similar practices Real strategies for maintaining your wellness without sacrificing business momentum Whether you're struggling to balance work demands with personal well-being or simply looking to optimize your performance through better self-investment, this conversation offers actionable wisdom for entrepreneurs at every stage of their journey. For the full show notes visit: https://besuperabound.com/podcast/323-self-investment-and-success

In this week's episode, learn to overcome one of the sneakiest causes of burnout for business owners: energy depletion. Learn practical strategies to protect your energy and strengthen your personal boundaries, ensuring you can sustain both your business and personal well-being for the long haul. Why You Should Listen If you're constantly feeling drained, saying "yes" to everything, and struggling to maintain your energy while running your business, this episode is for you. Learn how to identify energy leaks and implement effective boundaries that will help you serve at your highest level without burning out. Key Takeaways Understanding personal filter as an "energetic mosquito net" that protects your energy while allowing in what serves you The importance of clearly defining your vision and values as a foundation for strong boundaries How to recognize resentment as a helpful indicator that your boundaries need strengthening Practical tip: Use the "Can I get back to you on that?" technique before automatically saying yes Questions to ask yourself before committing: Does this take me closer to or further from my vision? Why do I want to do this? Will this support my energy? The connection between maintaining your energy and growing your business successfully For full show notes and resources, visit: https://besuperabound.com/podcast/322-stop-leaking-energy-as-a-business-owner