2 Pizza Marketing

Want to improve your content marketing? DIRECT podcast hosts Corrina & Taylor sit down with Ashley McGovern from Realync to discuss how she creates online courses for Realync's audience. In this podcast episode crossover, Ashley shares how her team's approach helped Realync stand out by offering a resource that's been an easy way for their audience to learn about Realync.Subscribe to the DIRECT podcast: https://tinyurl.com/528xf9uvLearn more about Nut Tree: https://nuttr.ee/Support the show This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

Hang on for the ride on this one, folks. Host Melissa and Guest Zach Janik dig deep into marketing and go a bit off the rails as they chat about: Zach's expertise in "go to new market" strategy 3 ways to identify when you should consider shifting/entering a new marketthe first steps to take when going into a new marketthe use of educational content... and what one MUST DO NOT DO with educational contenthis completely novel approach to a landing page (now let's see if he actually tries it)...and an entirely side tangential rant about a new airline you'll want to flyBe sure to catch Zach's marvelous mess story: which hits home for any of us who have tried expanding into a market that's culturally different from our own. Special shout-outs to: Zach's company: https://www.duzybrat.com/ (Duzy Brat means Big Brother)Red Bull and Liquid DeathZach's LinkedIn page: https://www.linkedin.com/in/zacharyjanik/Learn more about Nut Tree: https://nuttr.ee/Support the show This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

Join Ali Schwanke on the Marketing Deconstructed Podcast as she sits down with B2B marketing strategist and 2 Pizza Marketing co-host, Ashley McGovern. In this episode, they dive into the current landscape of B2B marketing, exploring effective content strategies and the interplay between marketing and sales. Be sure to check out the Marketing Deconstructed podcast:  https://open.spotify.com/show/3Txb55FyyhKa7k6GKuRJulSubscribe to the Marketing Deconstructed newsletter: https://www.linkedin.com/newsletters/marketing-deconstructed-6696164671155769344/Learn more about Nut Tree: https://nuttr.ee/Support the show This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

The best type of episode: a *first* conversation between host Melissa Moody and her guest, Justin Simon.  You know him as a champion of content repurposing and distribution and can tune in to this episode to hear more about: Justin's jump from big company (TechSmith) to a 2 Pizza Marketing team at MetadataHow to understand content repurposing at a MACRO and MICRO levelJustin's Distribution First community - focused on people working together and driving value for the distribution-first marketers who take partHow sometimes, it pays to lean into the idea of 'less is more'The benefits of fractional or consultant marketing, as well as the importance of internal marketingAnd... the very best takeaway is at the end of the episode #nospoilersShout-outs to:Get more info and read Justin's work at news.justinsimon.coHis past companies Metadata and TechSmithA special shout-out for the content work being done at ScoreApp and DescriptLearn more about Nut Tree: https://nuttr.ee/Support the show This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

Host Ashley McGovern sits down with Lauren Giovannetti, Creator Acquisitions Manager at Stan, to chat about the nuances of B2B content strategy. Learn why user-generated content (UGC) should be a cornerstone of your marketing efforts, learn effective ways to measure the impact of B2B influencers, and gain insider knowledge on how Stan has successfully grown their brand account.Tune in to learn:The importance of UGC in B2B marketingTechniques for evaluating B2B influencer effectivenessStrategies behind Stan's impressive brand growthLearn more about Nut Tree: https://nuttr.ee/Support the show This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

Host Ashley McGovern sits down with her friend, mentor, and colleague, Kristi Fickert. Kristi is the VP of Enterprise Growth at Realync, a national speaker, a Multifamily expert and a City Councilwoman — she does it all!They discuss:- How to balance brand evangelism at speaking events - How to craft killer speaking proposals- How to reduce onstage jitters  This is an energetic conversation so if you need a little pick me up, this episode is for you!Follow Kristi on LinkedIn: https://www.linkedin.com/in/kristifickert/Learn more about Nut Tree: https://nuttr.ee/Support the show This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

Hear from Head of Marketing at AudiencePlus, JK Sparks, on both the mental and tactical sides of marketing that he's dealt with as a high-growth marketer. He and host Melissa Moody dive into topics including: His work at AudiencePlus on the innovative event GoldenhourHis newsletter The Lonely Marketer: on the emotional and tangible struggles of being a solo marketerHow to market a product when you're pre-product... and drawing inspiration from B2C The power of a strong POV and an owned audienceWhy activation areas > booths at any eventHow to identify strong leadership in early stage companiesBonus shout-outs to: Exit Five and their upcoming event, built on the strength of an engaged audience.The sharing of "Exactly how long until LinkedIn kicks you off a LinkedIn Live event...???"The upcoming documentary that features the Making of GoldenhourLinks:AudiencePlusJK on LinkedINLearn more about Nut Tree: https://nuttr.ee/Support the show This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

Real talk alert! Join Ashley McGovern and Devin Bramhall, former CEO of Animalz, for an unfiltered discussion on overcoming adversity in the workplace. From handling layoffs to confronting toxic masculinity and gender bias, they share personal stories and practical advice. And of course, they circle back to marketing, with Devin offering insights into effective leadership and strategies for success in the field.Tune into Devin's podcast Don't Say Content: https://podcasts.apple.com/us/podcast/dont-say-content/id1671363953Tune into the podcast episode Ashley references: https://podcasts.apple.com/us/podcast/lets-just-say-the-things-were-most-terrified-of/id1671363953?i=1000645318538Learn more about Nut Tree: https://nuttr.ee/Support the show This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

We all know video's important, but not all of us have a video producer and expert on hand. Join host Melissa Moody to talk with video expert Rayna van Beuzekom from Commsor about all things video. Including: "Retention editing" and early days of B2B videoThe foundational importance of storytelling, authenticity, and building trust in B2B videoWhat your video and creative teams need... and don't needHer best budget request every - for Rayna's Morgan Freeman voiceoverHow video experts use AI most effectively A hot take on 'Creator Houses' and the best way to record content in batchesRayna's LinkedIn and YouTube pages. Other companies mentioned in this episode include: CapsuleSweetfish MediaDescriptSplice VideoPeerspaceLearn more about Nut Tree: https://nuttr.ee/Support the show This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

Want to build your network? Enjoy meeting other marketers? Join the 2 Pizza Marketing Matcha group to get matched with a marketer and expand your network.How it works:1. Sign up2. Get a matched with a marketer on a monthly basis3. Meet up with your match and chat all things marketing for 30 minutesIt's free! Sign up now: https://matcha.so/c/2pizzamarketing/programs?signup=joinLearn more about Nut Tree: https://nuttr.ee/Support the show This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com