INspired INsider Podcast

Learn how Todd Porch, President of Strategus, helps marketers with OTT/CTV advertising, offering tips on reaching the right audience and driving campaign efficiency. Explore the journey of Strategus as a pioneering company in the connected TV space and their advanced targeting capabilities with a proprietary identity graph. Dive into the challenges and growth of tech startups, leadership development, and connecting with employees in this insightful episode.

Dr. Blair Feldman is the Co-founder of Retainer Club and Mouthguard Club. Before founding these club stores, he was a practicing orthodontics specialist for over 20 years. He’s also a former Adjunct Professor of Orthodontics at AT Still University. Dr. Feldman completed his undergraduate studies at the University of Michigan and went on to receive his DMD at the University of Pennsylvania. In 2017, he partnered with his friend and former CEO of a company that he helped scale up to over a billion-dollar valuation, Craig Weiss, to set up Retainer Club and Mouthguard Club. Now, they help orthodontists grow their practices through partnerships. In this episode… Have you or a family member ever broken or lost a retainer? Did you have to miss a day of school or work for an orthodontist appointment as a result? Did you wish there was an easier way to replace it? Through the brainchildren of Dr. Blair Feldman and his business partner, Craig Weiss, they’ve created a dental concept with you in mind. The Retainer Club is an affordable replacement service producing transparent retainers that snap securely over your teeth. The process starts with a 3D scan of your teeth at a partnering orthodontist’s office. From there, a custom retainer is made and shipped to your residence.  Join Dr. Jeremy Weisz in this episode of the Inspired Insider Podcast where he interviews the Co-founder of both the Retainer Club and Mouthguard Club, Dr. Blair Feldman. Dr. Feldman discusses the Retainer Club and the services it offers. He talks about his transition from a practitioner to a founding partner, Mouthguard Club, and who is the ideal Mouthguard Club client.

Nikita Vakhrushev is the Founder, CEO, and CMO of ASPEKT, an agency that helps e-commerce brands increase their monthly revenue by 30% with performance-driven email and SMS marketing. He has helped brands achieve their e-commerce goals through Facebook ads, email marketing, website design, branding, and influencer marketing. Before ASPEKT, Nikita was the Founder and CEO of RPMmedia.com, where he helped businesses in all industries increase their profit through digital marketing strategies like social media, SEO, and Google Ads. In this episode… Are you an e-commerce brand struggling with your SMS and email marketing? Where can you get the external resources and support you need to help you achieve your goals?  Acquiring new customers and retaining the existing customer base are the top priorities of e-commerce brands. According to Nikita Vakhrushev, brands can achieve it through email and SMS marketing. The only problem is that most marketing teams are too busy to do it or lack the expertise. Nikita recommends hiring an email marketing agency to help you generate the expected business results as he shares his journey of growing an agency focused on email and SMS marketing.  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Nikita Vakhrushev, Founder, CEO, and CMO of ASPEKT. Nikita talks about what ASPEKT does and his journey of growing it through Upwork, email marketing tips and tech to help you scale, and SMS marketing tips and apps you should use for marketing your brand.

Alex Porter is the CEO of Location3, a Denver-based digital marketing agency. Location3 was founded in 1999 to provide clients with global direct response marketing services by leveraging search engine marketing and display media advertising. During his 15-year tenure with Location3, Alex has also served as Vice President, President, and Chief Strategy Officer. His insights as an influential thought leader have been featured in publications such as BizReport, MediaPost, and Adotas. In this episode… Do you wish to drive tons of sales across all your franchise locations? The secret is in your marketing. So, what digital marketing tricks can you apply to scale your profits?  According to Alex Porter, many franchise businesses have limited digital marketing presence that hinder their success. He recommends hiring digital marketing agencies who understand the nuances of marketing franchise businesses to help create digital marketing strategies to drive revenue growth.  In this inspiring episode of the Inspired Insider Podcast, Dr. Jeremy Weisz welcomes Alex Porter, CEO of Location3, to discuss how they offer digital marketing solutions to franchise businesses. Alex talks about Location3, its process of helping franchises achieve results through digital marketing, and its LOCALACT platform.

Rob Buffington is the Founder of Gordian Staffing and Gordian Financial. Gordian Staffing is a recruiting company with a mission to find elite talent across the globe. Gordian Financial is a third-party accounting firm that provides affordable bookkeeping solutions so business owners can focus on growing their businesses. As a veteran in the HOA management space, Rob loves to share his knowledge and experience with large and mid-size businesses that struggle with staffing, bookkeeping, vendor services, and general management issues.  In this episode… The life of an entrepreneur can be challenging and overwhelming. In the early stages of entrepreneurship, founders find themselves having to do everything on their own. However, as the business grows, this strategy quickly becomes counterproductive. So, what are effective strategies for operating a company as you scale? The solution, according to Rob Buffington, is proper staffing and hiring tactics. As a business owner, you need to hire experts for positions where you need help the most. But, how do you know when to hire and what positions should be filled first? In today’s episode of the Inspired Insider Podcast, Dr. Jeremy Weisz welcomes Rob Buffington, Founder of Gordian Staffing and Gordian Financial, to discuss the logistics of owning several businesses. Rob shares his strategies for managing multiple entities, effective hiring tips, the lessons he’s learned as an entrepreneur, and more.

Stacie Porter Bilger is the Founder and President of Proof Digital, a business growth-marketing agency that blends modern marketing tools with traditional sales funnel processes. She spent the first 20 years of her career working with businesses to strategize development and connect them to investors. Before founding Proof Digital, Stacie worked for several Chambers of Commerce and startups like the Indiana Venture Center. In this episode… Do you have a product or service that you want to share with the right audience? Have you figured out the marketing tactics you'd need to capture the attention of your audience? If you still need to figure out these and many other related questions, you need to work with an agency run by experts like Stacie Porter Bilger. These agencies bring in years of expertise in product positioning and marketing. Partnering with these agencies gives you the right start and the boost you need to break through the competition and get ahead in the market. In this inspiring episode of the Inspired Insider Podcast, Dr. Jeremy Weisz welcomes Stacie Porter Bilger, Founder of Proof Digital, to discuss strategies for understanding who purchases brand products and why. Stacie talks about Proof Digital, the motivation behind starting her own company, and shares her roadmap for success.

Jeff Spanbauer is the Co-founder and Chairman of the Board of Relevate Health, a leader in omnichannel healthcare engagement, delivering precise, relevant digital marketing solutions and services. He took Healthcare Regional Marketing, now Relevate Health, from a start-up through four acquisitions, reaching $70 million in revenue and 200 employees.  Before Relevate, Jeff was the Marketing Director at Pfizer and also served in the brand management of Procter & Gamble. He excels at leading teams to develop and grow businesses in the pharmaceutical, medical device, and hospital sectors by using locally relevant communications, scaled nationally. In this episode… Are you struggling to gain traction as a healthcare firm? What can you do to scale and take your business to the next level?  According to Jeff Spanbauer, relevance helps you win in the marketplace. Having healthcare marketing solutions enables you to engage with your hard-to-get audiences. He recommends hiring experts with a deep, data-driven customer understanding and insight in this area to help you achieve results through marketing. He shares his journey of starting and scaling a healthcare marketing firm to help healthcare marketers thrive.  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Jeff Spanbauer, Co-founder and Chairman of the Board of Relevate Health. Jeff talks about Relevate and its vision of “life-changing healthcare engagement”, core values, lessons learned while scaling it, and tips for building a great company culture.

Travis McAshan is the Founder and CEO of GLIDE Design, an award-winning, purpose-led digital creative agency based in Austin, Texas. The team at GLIDE helps startups, nonprofits, and leading brands create a seamless customer experience through its web design, development, and digital marketing services. Completing over 850 projects spanning seven countries, GLIDE continues to grow under Travis’ leadership. Before founding GLIDE almost 20 years ago, Travis was the Creative Director and UI/UX Designer at Pixona Video and a Graphic Designer for EverdayWealth. He is also on the Board of Directors and the Learning Chair at EO (Entrepreneurs’ Organization) and is a member of the EO Austin Chapter. In this episode… What is the role of continuous improvement in growth-driven web design? How does it provide ongoing assistance to support your clients’ needs?  GLIDE Design's Travis McAshan emphasizes the value of supporting clients by eliminating the many headaches of the design process. Instead of waiting for a client to ask for help, GLIDE has an embedded system of continuous development that helps mitigate risks. Travis explains this allows for a richer user experience and better business outcomes. In today's episode of the Inspired Insider, Jeremy Weisz is joined by Travis McAshan, Founder and CEO of GLIDE Design, as he shares a glimpse behind his award-winning company and how it continues to make a positive impact in the world. Travis also talks about the company's continuous improvement embedded in the growth-driven design and how it applies to its clients.

Seth Price is the Founder and CEO of BluShark Digital, a digital marketing agency that provides results-oriented online marketing solutions to law firms struggling to stand out online. He is an accomplished attorney and transformational thought leader who scaled a two-person law firm to 38 lawyers in less than a decade.  Seth is also the founding partner and the business backbone of Price Benowitz Accident Injury Lawyers. In addition, he is a frequent lecturer and moderator at some of the largest and most influential law conferences in the United States, where he speaks about the tools and strategies law firms can use to align their business development with changing consumer habits. In this episode… Are you a law firm struggling to stand out online? Do you know what you need to do to grow and succeed online?  Seth Price recommends partnering with digital marketing agencies that provide law firms with high-quality online marketing solutions to law firms. He also shares his journey of successfully scaling a law firm business. He explains how he started, ran, and grew a best-in-class digital agency focused on the legal sector to help law firms make a strong impression online. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Seth Price, Founder and CEO of BluShark Digital, to discuss how law firms can thrive through digital marketing. Seth shares his journey as a lawyer, the key things that allowed him to grow his law firm, the genesis of BluShark Digital, its ideal clients, and how it helps them.

Brandee Johnson is the Founder and CEO of LimeLight Marketing, an e-commerce agency providing strategy, branding, web design, web development, and organic and paid media. She is an experienced marketing professional, business leader, and entrepreneur who helps brands reach their maximum potential by providing professional consultation and services in branding and digital marketing.  Before LimeLight, Brandee was a Senior Integrated Marketing Manager at the LEGO Group, responsible for the annual marketing plan and leading digital and non-digital marketing teams. She has a BBA in marketing from Pittsburg State University and an MBA from MidAmerica Nazarene University. Brandee is also a board member of the Pittsburg Area Chamber of Commerce and Pittsburg State University Kelce College of Business. In this episode… Do you have a good product or service but need help to get results as an e-commerce brand? The problem could be poor marketing. How can you reach and engage your target audience to drive website traffic, increase conversions, and generate more e-commerce revenue? According to Brandee Johnson, marketing is fundamental for business success. The problem is that it's becoming highly technical, requiring developers, problem solvers, digital intelligence, and a deep understanding of how online practices continue to evolve. For e-commerce brands, she recommends partnering with digital marketing agencies with e-commerce niche expertise to help them thrive. Brandee also shares her entrepreneurial journey of creating, running, and scaling a digital marketing agency.  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz as he welcomes Brandee Johnson, Founder and CEO of LimeLight Marketing. Brandee talks about LimeLight Marketing and what it does, its culture-building and hiring processes, the value of niching down, and the mistakes its ideal clients make with e-commerce.