The Automotive Leaders Podcast

This episode is sponsored by Lockton, click here to learn more In this episode, Jan Griffiths announces she is taking a well-deserved break to head back to her homeland, Wales. She reflects on this year, filled with unexpected achievements like becoming an author and launching AutoCulture 2.0. Amidst the highs of success, Jan opens up about the inevitable crash that followed, shedding light on the less glamorous side of achievement.Despite the challenges, the overwhelming support for her book on social media and its rapid rise to the top of Amazon's charts in the leadership category left Jan grateful for the dialogue it sparked on culture change in the automotive industry.With the audiobook and Kindle versions released and the paperback version still available, Jan eagerly invites feedback from listeners, encouraging them to engage in conversations with their teams about the book's insights. She shares her email, jan@gravitasdetroit.com, welcoming thoughts and questions.For now, Jan invites listeners to tune in to another podcast she co-hosts and produces, Auto Supply Chain Prophets, where recent guest Shiv Taylor, VP of Enterprise Technology at Volta Trucks, shares valuable insights on the company's revival after facing bankruptcy.Themes discussed in this episode:The importance of taking breaks to recharge and reflect on both personal and professional aspects of lifeEmbracing both the highs and lows of achievementFostering dialogue and community engagement around topics like culture and leadershipThe value of learning from experiences, both positive and challenging, for personal and professional growthYour HostJan Griffiths is the architect of cultural change in the automotive industry. As the President & Founder of Gravitas Detroit, Jan brings a wealth of expertise and a passion for transforming company cultures. Additionally, she is the host of the Automotive Leaders Podcast, where she shares insightful conversations with industry visionaries. Jan is also the author of AutoCulture 2.0, a groundbreaking book that challenges the traditional leadership model prevalent in the automotive world. With her extensive experience and commitment to fostering positive change, Jan is at the forefront of revolutionizing the automotive landscape. Reach out to her at Jan@gravitasdetroit.comMentioned in this episode:Listen to the AutoCulture 2.0 Book Launch speech.Grab a copy of AutoCulture 2.0: Leading with GravitasVolta Truck's Electrifying Comeback to EV Business

This episode is sponsored by Lockton, click here to learn more Watch the full book launch speech on YouTube - click hereIn this special episode, we'll take you through the electrifying launch event of the book AutoCulture 2.0: Leading with Gravitas, where Jan Griffiths, the visionary force behind Gravitas Detroit, takes center stage.Jan shares a heartfelt reflection on the significance of the book launch. Surrounded by industry veterans, friends, and supporters, she describes it as the best night of her life, where everything in her career and life converged. Jan starts her speech by diving straight into the core issue: the automotive industry's transformation. She highlights the flurry of discussions around technological advancements but questions the neglect of culture in these conversations. Jan challenges the traditional leadership model and advocates for authentic leadership rooted in trust and inspiration, drawing from Stephen M. R. Covey's wisdom.Jan weaves in stories from influential figures like Sandy Stojkovski, Dr. Andy Palmer, Stefan Krause, and Jessica Robinson, illustrating the essence of authentic leadership. Through their experiences, Jan underscores the urgent need for a cultural revolution in the automotive industry.Jan reflects on Tesla and BYD's remarkable journeys from skepticism to success. She warns against the Blockbuster fate, urging a culture that nurtures innovation instead of stifling it with outdated practices.With unwavering determination, she calls on the audience to take action and become agents of change in an industry on the verge of a revolution.Themes discussed in this episode:Revolutionizing leadership and workplace culture in the automotive industryThe essence of authentic leadership and its significance in driving positive change Learning from visionary leaders in the automotive sectorThe importance of creating safe spaces where employees can freely express their ideas without fear of judgment or backlashConfronting the common challenges entrenched in traditional corporate culturesTransitioning from top-down management to a more people-centered approachCultivating an environment that nurtures innovationElevating the voices and contributions of every employee through inclusive communication and community-building effortsYour HostJan Griffiths is the architect of cultural change in the automotive industry. As the President & Founder of Gravitas Detroit, Jan brings a wealth of expertise and a passion for transforming company cultures. Additionally, she is the host of Automotive Leaders Podcast, where she shares insightful conversations with industry visionaries. Jan is also the author of AutoCulture 2.0, a groundbreaking book that challenges the traditional leadership model prevalent in the automotive world. With her extensive experience and commitment to fostering positive change, Jan is at the forefront of revolutionizing the automotive landscape. Reach out to her at Jan@gravitasdetroit.comMentioned in this episode:AutoCulture 2.0: Leading with GravitasMeet Stephen M. R. Covey, The New York Times and #1 Wall Street Journal bestselling author of The Speed of Trust and Trust & Inspire Meet Dr. Andy Palmer, former COO of Nissan and CEO of Aston MartinMeet Stefan Krause, A driving force in the world of EVsMeet Sandy Stojkovski, CEO of Vitesco Technologies, North AmericaMeet Jessica Robinson, committed to the future of mobilityMeet the Man Behind the EV Wireless Charging Revolution: HEVO Founder & CEO Jeremy McCoolEpisode with Cheryl Thompson: DE&I Transformation: Insights from a CEO's Remarkable RiseEpisode Highlights:[03:16] A Warm Introduction: Ashok kicks off the event with a lively introduction, setting the stage for Jan's speech.[06:22] Culture Matters: Jan starts her speech and talks about why culture is so important in the evolving automotive industry.[09:51] Following Her Heart: Jan recounts her journey—from feeling stuck in her dream job to daring to redefine automotive culture.[15:06] Building Gravitas: Jan takes the leap into entrepreneurship with Gravitas Detroit, realizing the need to amplify authentic leadership in the automotive industry.[24:01] Embracing Change: Tesla and BYD's journeys from skepticism to success and why we should create an environment for innovation to thrive.[28:25] Shout-out to Sponsors: A quick nod to the sponsors who helped make the event happen.[30:32] Call to Action: Jan concludes her speech with a powerful call to action, urging listeners to join the movement toward a cultural revolution in the automotive industry.Top Quotes:[07:12] Jan: “Every day, we're busy in this industry. We talk about EVs, right? We talk about the adoption rate. We talk about autonomous driving. We talk about software-defined vehicles. We talk about batteries. We talk about charging infrastructure and on and on and on. And technology and technology, right? What about culture? Does anybody in this room seriously think that the leadership model that we followed in this industry that got us to where we are today is going to take us into the future?”[08:31] Jan: “We have to move away from position and power and look to people and potential. We have to move away from this mindset of compliance because in our industry, oh my God, do we love compliance? We love rules and we want to make you follow those rules. And what happens when you don't follow those rules? Bad things happen, right?[13:10] Jan: “We have people in our organizations today who are full of great ideas. We have a responsibility as leaders to create an environment for them to grow, an environment for them to flourish, and to banish the fear that we're so known for in this organization. I can't tell you how many times, as direct as I am, that I was afraid to put my voice forward because I was afraid of judgment. I was afraid of being fired. And so, I didn't. I kept those ideas in. Now, how are we going to grow this industry and transform this industry at the rate that's needed if we don't create that environment? We all have a responsibility to do that.”[25:43] Jan: “We have to create an environment for innovation to thrive. We cannot talk about innovation as it relates to product and technology at one side of our mouth, and then have a culture that kills it on the other. That has to change.”[26:40] Jan: “We cannot continue with these small little bits of incremental improvement with our culture. We think we're doing some good things, but we're not doing enough and we're not doing it fast enough. We need to do more and we need to do it not only to make sure that we don't become the next Blockbuster, but for our legacy, for our children and for the people coming into this industry. We have to leave it in better shape than the day we walk in the door to walk into this industry.”

This episode is sponsored by Lockton, click here to learn more Watch the full video on YouTube - click hereMeet Martin Fischer, a member of the ZF Group Board of Management and the President of ZF Group Americas. In this episode of the Automotive Leaders Podcast, we'll discuss his views on automotive leadership and culture and how they play a vital role in his position at ZF Group. Martin talks about his leadership style and explains why aligning personal and professional values is essential to creating a consistent leadership identity. Reflecting on his intercultural experiences, Martin advises integrating the strengths of traditional German-style leadership and people-focused leadership styles for organizational success.Martin gives a glimpse into ZF's culture transformation journey, including their "culture pioneers" program, which empowers employees to drive cultural improvements from the ground up. Martin describes "The ZF Way" as ZF's framework for running the company and identifies its core principles as part of its roadmap for success.Discussing the emergence of EV startups in the automotive industry, Martin says ZF sees this change as an opportunity for learning and collaboration, sharing the approach they took with these startups and its positive impact on innovation.Martin's role as chairman of MEMA OES Group takes center stage. His explanation of his motivation to give back to the industry speaks volumes about his commitment to collective progress beyond the confines of ZF.Jan asks Martin, "What is the biggest challenge you see in this transformation?" Martin points out that uncertainty is affecting the entire industry. Martin said investing in new tech like EVs comes with risks, and solutions are needed to avoid supply chain collapse during the transition period.Going personal, Jan wants to know what gets Martin out of bed in the morning. It turns out he's all about office life—meeting people, fixing problems, and getting that adrenaline rush from solving crises.Stay until the end of the episode to hear Martin's advice for automotive businesses dealing with the industry's changes.Themes discussed in this episode:Exploring a leadership style that is deeply rooted in values instilled by upbringingWhy we should create a safe space for innovation and growth within teamsImportance of collaboration in driving progress, both within ZF and across the automotive sectorHaving initiatives that empower employees to contribute to cultural improvement.Discussing the necessity of authenticity and the ability to connect with employees regardless of hierarchyUnderstanding ZF's methodologies and strategies for realizing its corporate visionExploring collaborative opportunities presented by emerging EV startups in the automotive industryHighlighting the importance of investing in education and innovation to drive industry electrificationThe importance of comprehending industry transformation and setting a clear vision for organizational directionFeatured: Martin Fischer What he does: With extensive management experience at Siemens VDO Automotive, Hella, and Borg Warner, Martin Fischer provides valuable expertise in his role as the President of ZF Group Americas and a member of ZF Group Board of Management. He is responsible for overseeing Electronics and ADAS, Passive Safety Systems, and the Chassis Solutions divisions, as well as North and South America regions and Corporate Quality. He is also a supporter of diversity in the automotive sector. He received recognition as a 2023 Automotive News Notable Champion of Diversity. Fischer established the North America Diversity Advocacy Council and introduced comprehensive training initiatives for DE&I throughout ZF Americas. On leadership: “I have to say, I am myself as leader, Martin Fischer. So, I prefer to have that one face, that one mindset, that one personality that shows in my private life and in my professional life, and what is it I'm made of?  I think that goes quite a long way back to the values that I have grown up with that my parents, in the end, gave me, and that makes me a person.  And my values that are really important and relate to that leadership are basically integrity; that's at the get-go. There was never any doubt about that at home, and I think that's a strong value to carry in. And then, it's probably most about performance and team.  So, I would say this is my values where I say it holds for the personal life and it holds for the leadership life.”Mentioned in this episode:MEMA Original Equipment Suppliers GroupDr. Martin Fischer of ZF named chairman of MEMA OE SuppliersMeet Doug Conant, former CEO of Campbell Soup CompanyThe ZF WayEpisode Highlights:[00:02:15] Martin as a leader: Jan asks Martin about his leadership style. Martin reflects on the values he thinks are crucial in both his personal and professional life: integrity, performance, and teamwork.[00:04:12] German leadership: Influenced by intercultural experiences, Martin advocates balancing German-style strategic planning and execution with a more people-focused, empowering leadership approach.[00:05:53] Leadership Evolution: Martin looks back on his early days of leading a team at Siemens, where they grew a new product line quickly through innovation and a shared desire to succeed.[00:07:59] Empowering people: Martin talks about the importance of establishing trust, clear expectations, and maintaining a balance between focusing on results and people in shaping organizational culture.[00:13:33] Culture pioneers: ZF defined its company culture using both top-down and bottom-up approaches, including programs like Culture Pioneer to find and make cultural improvements.[00:17:13] Authentic traits: Jan discusses the "21 Traits of Authentic Leadership," a document based on her experiences and podcast interviews, and asks Martin which traits resonate with him the most.[00:18:32] Personal side: Martin shares with Jan what motivates him in the morning. He explains that he enjoys facing challenges, meeting people, and improving the business. They then discuss his routine, which includes spending quality time with his family.[00:21:16] The ZF Way: Martin explains "The ZF Way" — a guiding principle that directs the operations, culture, and strategic decisions of the company.[00:23:17] Transformation: How the changing landscape of the auto industry, particularly with new EV startups, presents opportunities for collaboration and innovation.[00:26:34] Role at MEMA: Martin accepted the role as Chairman of MEMA Original Equipment Suppliers Group because he wanted to give back to the organization for the help he received.[00:28:45] Biggest challenge: The biggest challenge faced by the industry, according to Martin, is the uncertainty around the switch to electric vehicles.[00:30:13] Martin’s Advice: Martin urges automotive industry leaders to set a clear vision, be intentional about cultural shifts, and integrate new cultures without stifling innovation.Top Quotes:[00:06:22] Martin: “I was put in charge of a new product coming up. We were a team of five that I could head up, and we were to conquer the market with these tire pressure monitoring systems. I mean, me right out of school with two years of a bit of experience in Siemens, and then those four others. It felt like a startup. And we had to innovate. We had to create. And the market opened up for that system. Within three years, we grew that to a 100-person business and acquired 200 million in sales.”[00:09:08] Martin: “I believe a key point of motivating them is to give that trust and to let them have their playground…but at the same time, it's not only empowerment, it's also accountability. So, of course, I want to see results from it. And in order to have that trust that I always give and sustain that trust. It's also clear we agree on clear deliverables. So, with the empowerment comes also the obligation to deliver. I think that's a way to play it.”[00:17:37] Martin: “I really come from the authenticity field quite a bit and also from a place of humility as a leader always.  So, I find it extremely powerful to really merge with the teams to work on challenges to create results.  Sure. Ultimately, I'm accountable and responsible, and the very difficult decisions I'm certainly going to make, but I find it really very empowering and motivating to the teams to see a leader who is able to merge in.”[00:23:44] Martin: “We love that change. Because when you really reflect on our vision as being a tech company, that's what we need. What we see from these companies is really a high level of agility, its risk-taking, its speed, in the end, to bring ideas to product and to production. So, it's a rich source of opportunity for us to say we can chime in, right? We can learn as that hundred-plus year organization, really from our new automotive customers.”[00:31:29] Martin: “Set the vision out, be clear about what it entails, and then be very considerate, very intentional on what route you take through that change, and don't let loose on it, right? It's going to be a risk. And as you say, what is now with that uncertainty of electrification, but chart up the course and stick to it for a while.”

This episode is sponsored by Lockton, click here to learn more Watch the full video on YouTube - click hereIn this episode of the Automotive Leaders Podcast, Jan Griffiths interviews Collin Shaw, the incoming President of MEMA Original Equipment Suppliers Group. They talk about leadership, transformation, and culture in the automotive industry.Collin shares his leadership philosophy: enjoying work, showing empathy, and building a solid team. He tells us how his early leadership role taught him the importance of guiding others toward success and how leadership isn't just about the leader but about empowering others to thrive.Collin identifies focus as the biggest challenge in the auto industry as we wrestle with electrification, software-defined vehicles, and supply chain disruptions. He stresses the need for leaders to provide a clear vision for the future and rally their teams around it to foster unity and direction.Discussing his new role in MEMA, Collin highlights the stability and strong leadership already in place. He emphasizes the need to understand current trends and member needs without " blowing things up." He aims to adapt and enhance existing foundations to serve members better and foster community engagement.Collin identifies vulnerability and empathy as crucial authentic leadership traits, especially in a multi-generational workforce. He underscores the importance of leaders admitting their limitations and fostering connections across diverse teams.On a personal note, Collin shares his passion for music and how it takes him off the stress of business life. Discussing the importance of mindset in setting the tone for the day, he stresses the importance of starting the day with meaningful connections and a sense of purpose, setting the stage for productivity and fulfillment in both personal and professional endeavors.Themes discussed in this episode:The ongoing transformation in the automotive industryLeadership philosophy that focuses on enjoying work, empathy towards employees, and team-buildingPersonal stories and experiences that shaped ideas of leadershipIdentifying focus as the primary challenge facing the automotive industry amidst various disruptions Building a community within organizations and associations like MEMA How Vulnerability and Accountability contribute to effective leadership The importance of starting the day with a positive mindset, fueled by meaningful interactions with family and a sense of purpose in workFeatured: Collin Shaw What he does: Incoming President of the MEMA Original Equipment Suppliers group. He initially joined MEMA as president of the Heavy Duty Manufacturers Association (HDMA) in early 2022. On leadership: “The very first thing that I find to be important as a leader is: let's have fun, let's laugh. Now, second to that, I think it's important that you have empathy for those around you; you know, we all bring things to the table when it comes to leadership. We all have baggage, good or bad, and making sure that you're empathetic as a leader is vitally important to the success of your team.”Mentioned in this episode:Julie Fream to Depart MEMA, Collin Shaw Named as Her Successor, Effective April 1, 2024Heavy Duty Aftermarket Week Emerging Leadership Council - 2023/2024Episode Highlights:[00:02:26] Leadership identity: Collin reveals himself as a leader who prioritizes fun, empathy, and team building, finding joy in guiding others to success.[00:04:05] Shaping leadership: Collin shared some experiences that helped him shape his view on leadership.          [00:11:01] Two types of stress: Collin shares his wisdom on stress, distinguishing between negative and positive stress and how it can affect leadership.[00:12:27] Industry challenge: Discussing the biggest challenge facing the auto industry today, sparking a conversation on the need for focus amidst transformation.[00:16:00] Organizational approach: How Collin plans to approach his new role at MEMA, igniting a discussion on adaptability and community building.[00:19:54] Authentic traits: Collin reveals his chosen traits of authentic leadership: vulnerability, fostering trust across generations, and accountability, crucial for team success.[00:25:30] Personal touch: Collin offers a glimpse into his personal life, sharing his passion for music and his desire to relearn guitar playing.[00:28:24] Family & purpose: How the incoming president of MEMA set himself up for a good day.Top Quotes:[00:03:29] Collin: "We all bring things to the table when it comes to leadership. We all have baggage, good or bad, and making sure you're empathetic as a leader is vitally important to your team's success. And then taking that lesson of being empathetic in building a team."[00:09:22] Collin: "To get to this point, I've screwed up plenty, and I appreciate that people have allowed me to screw up and to make some of those mistakes. And so, you must learn how to sit back and allow people to do that themselves."[00:13:39] Collin: "If we don't create focus, it's going to create confusion. It's going to create doubt. And so, I think a big part of a leader's role is to create focus in the organization around where you're going and what you're working on because it gets distracted if you're doing too many things. And so, I think that is one of the biggest challenges we have as an organization is to be focused on where you're going."[00:12:37] Collin: "The great thing about this is there's not things to blow up. There are no wholesale changes that need to happen. There's an evolution of where we want to go. There are our mech trends, both when it comes to the auto industry and trade associations, that we need to make sure that we invest in properly for the future, but also build a foundation and how we do things. There will be things we look into and maybe new areas we go into, but I think that's a natural evolution of what we need to do as a trade association to meet members where they are."[00:19:28] Collin: "We create an atmosphere of trust, peer-to-peer networking, business development, you know, those are the things that build the community. And that's what's important for us at MEMA: to remember that the content is important; that's how we bring people, but that's not the end result. The end goal is to build a great community and to do that. And really advance the business interests of our members. And that's part of the way that we do."

This episode is sponsored by Lockton, click here to learn more Watch the full video on YouTube - click hereIn this episode, Jan Griffiths is joined by Cheryl Thompson, the CEO of CADIA (Center for Automotive Diversity, Inclusion & Advancement), to discuss "Driving Diversity: Unlocking the Power of Diverse Workforces for the Future of the Transportation Industry," a Diversity, Equity & Inclusion (DE&I) industry study that CADIA conducted in 2023.Cheryl highlights progress and areas that need improvement, citing statistics on women's representation in the transportation industry and the disparities in racial and ethnic representation, especially at senior executive levels.They explore the misconception of hiring "the best person for the job" as an excuse for the lack of diversity and the importance of providing equal opportunities for all candidates. Cheryl highlights the need for transparency in promoting diversity while discussing the challenges of collecting demographic data. Additionally, she underscores the importance of attracting early talent by dispelling outdated industry perceptions.Jan and Cheryl also discuss the importance of connecting with the workforce to create a sense of belonging and inclusivity. They highlight the importance of retention strategies, including stay interviews, especially in a multi-generational workforce. They discuss innovative approaches like reverse mentorship and shadow boards to bridge the generational gap and leverage diverse perspectives for organizational growth and success.Lastly, they talk about the key findings and best practices of CADIA’s 2023 Industry Study. Cheryl emphasizes the significance of collecting data, incorporating DEI into core business goals, and mentoring and sponsorship initiatives for career advancement.Jan stresses the significance of investing time and effort in promoting diversity and inclusion, as emphasized in the study. She encourages listeners to explore the study for the lessons leaders can learn.Themes discussed in this episode:The significance of diversity, equity, and inclusion (DE&I) in the automotive industry The need for cultural transformation in the auto industryThe importance of cultural, racial, and generational diversityChallenges in achieving representation for women and minorities, particularly in leadership rolesImportance of providing equal opportunities for all candidatesThe urgency of dispelling industry stereotypes to attract diverse talentChallenges in collecting accurate demographic dataDebunking the notion of hiring based solely on meritIntegrating DEI into core business goals and practicesFeatured: Cheryl Thompson What she does: In her role as the founder and CEO of the Center for Automotive Diversity, Inclusion & Advancement (CADIA), Cheryl Thompson champions diversity, equity, and inclusion within the automotive industry. With over 30 years of experience in various leadership roles at Ford Motor Company and American Axle, Cheryl brings expertise in manufacturing, operations, and global leadership to her work. On leadership: “DE&I is all about good leadership, taking care of our people, making sure they have what they need to contribute to their highest potential and to really thrive at work.”Mentioned in this episode:DE&I Transformation: Insights from a CEO's Remarkable RiseDEI Industry Study in 2023: Driving DiversityCADIA Accelerator DEI Certification Program for ​Automotive Industry ProfessionalsRev Up 2030 - DEI Summit 20242023 High-Tech Talent Initiative Perception StudyEpisode Highlights:[00:01:33] The Study:  Jan sets the stage for a discussion on driving change in the automotive industry with Cheryl, focusing on the progress and challenges highlighted in her recent study "Driving Diversity."[00:04:47] "The Best Person for the Job": Jan challenges excuses for lack of diversity. Cheryl discusses the study's motivation and the data collection challenges; they highlight transparency and leadership alignment with DE&I efforts.[00:09:51] Plant & Manufacturing: Cheryl discusses the study's findings on manufacturing representation and the need for talent development pathways, emphasizing the importance of dispelling industry stereotypes to attract diverse early talent.[00:12:56] Sense of Connection: A discussion on the importance of storytelling to foster community and inclusivity; Cheryl reflects on the sense of connection and camaraderie experienced in manufacturing roles.[00:15:34] Promotion & Attrition: Cheryl discusses promotion and attrition rates. Jan promotes the value of stay interviews in understanding retention factors despite industry hesitation.[00:18:25] New Generation: Cheryl notes the rise of millennial and Gen Z leaders, highlighting the need for companies to understand their values for better retention. Jan suggests embracing generational diversity through initiatives like reverse mentorship and shadow boards.[00:23:44] Best Practices: Cheryl identifies key best practices, including comprehensive data collection, prioritizing DEI as a business objective, analyzing talent attraction, and emphasizing deliberate focus and time investment on DE&I. Top Quotes:[00:06:44] Cheryl: “You should always pick the best person for the job. However, everyone needs to have a chance to compete. We need to open up that field of play so that we're giving women and ethnic and racial minorities, even people with disability, veteran status, all of that beautiful diversity. We need to be able to make sure everyone's getting their fair shot at the game.”[00:20:10] Cheryl: “Bringing in people from different generations and discussing differences, strengths, and opportunities. And I think that's really cool. I love learning from millennials and Gen Zs, and can't wait to learn from the Alpha generation. It keeps me young, but also it helps me stay relevant. And if I were a leader inside of a plant right now, I would definitely want to do that to stay relevant and to evolve and learn as an individual.”[00:22:12] Cheryl: “I think that sometimes there's too much ego, and it gets in the way. Sometimes, mentors don't realize that there is an opportunity for them to learn. It's not all about them. It is about the other person and what can be learned from that.”

This episode is sponsored by Lockton, click here to learn more Watch the full video on Youtube - click hereJan Griffiths is thrilled to share the news about her upcoming book, "AutoCulture 2.0," which is set to be published on March 7th, 2024. In this episode, Jan talks about the book's inspiration and commitment to transforming the leadership model and culture in the auto industry.Jan dives into the book's contents, which include her personal story, industry experiences, and vision for authentic leadership. The book also features podcast interviews with visionary leaders in the auto industry, each providing a unique perspective on leadership and drawing from diverse backgrounds and experiences within the automotive sector.Jan reveals three crucial leadership lessons she learned during the book's writing process. These include playing to one's strengths, prioritizing brevity and clarity, and embracing progress over perfection. With the release of "AutoCulture 2.0" just around the corner, Jan encourages listeners to get the book and embrace authentic leadership.Themes discussed in this episode:Transforming leadership and culture in the auto industryThe essence of authentic leadership and its significance in driving positive change Learning from visionary leaders in the automotive sectorGetting vital leadership lessons from a personal journeyRecognizing and embracing your strengthsBrevity and clarityEmbracing progress over perfectionYour HostJan Griffiths is the architect of cultural change in the automotive industry. As the President & Founder of Gravitas Detroit, Jan brings a wealth of expertise and a passion for transforming company cultures. Additionally, she is the host of The Automotive Leaders Podcast, where she shares insightful conversations with industry visionaries, and is the author of AutoCulture 2.0. With her extensive experience and commitment to fostering positive change, Jan Griffiths is at the forefront of revolutionizing the automotive landscape.Email: Jan@gravitasdetroit.comMentioned in this episode:Meet Stephen M. R. Covey, The New York Times and #1 Wall Street Journal bestselling author of The Speed of Trust and Trust & Inspire Meet Dr. Andy Palmer, former COO of Nissan and CEO of Aston MartinMeet Stefan Krause, A driving force in the world of EVsMeet Sandy Stojkovski, CEO of Vitesco Technologies, North AmericaMeet Warren Harris, CEO of Tata TechnologiesMeet the Man Behind the EV Wireless Charging Revolution: HEVO Founder & CEO Jeremy McCoolMeet Doug Conant, former CEO of Campbell Soup CompanyWho Not How: The Formula to Achieve Bigger Goals Through Accelerating TeamworkEpisode Highlights:[02:06] Book Journey: Hear Jan's journey, why she decided to write the book, and what the book is all about.[06:14] Leaders on Focus: Get to know the industry leaders individually as Jan talks about each featured leader, giving you a glimpse into their take on automotive leadership.[10:10] Jan's Key Lessons: Join Jan in discussing three vital leadership takeaways from her writing journey, emphasizing the importance of strengths, clarity, and progress.

This episode is sponsored by Lockton, click here to learn moreWatch the full video on YouTube - click hereMeet Larry Burns, a leading voice in the world of mobility. From serving as Corporate VP of R&D for General Motors to consulting for tech companies like Waymo, Larry bridges the gap between legacy OEM and tech-startup worlds. During this episode of the Automotive Leaders podcast, Larry addresses critical questions about the EV startup DNA, what enables its success, and the challenges traditional automotive culture poses. He revealed why traditional OEMs struggled with EV innovation and discussed how leadership played into the success of tech companies like BYD and Tesla in the EV market. He highlights the need for empowerment and a culture that embraces failure as a learning opportunity.Discussing the kind of leadership the auto industry needs, Larry advocates for the "power of and," suggesting that effective leadership encompasses multiple traits rather than a single characteristic, emphasizing empathy, teamwork, and setting the proper examples in leadership behavior.Furthermore, Larry highlights the evolving nature of leadership in today's world, where personal and professional lives are intertwined. He stresses maintaining personal values while balancing work and family life.As the podcast wrapped up, Larry said that moving from ICE to BEV marks only the beginning. He stressed how technology is reshaping travel habits and urged leaders to adapt. Larry emphasized how crucial it is for companies to grasp these changes in mobility and encouraged them to grab onto the new tech opportunities coming their way.Themes discussed in this episode:The importance of authentic leadership traits in fostering innovative learning environments.Challenges in maintaining a healthy work-life balance, especially in demanding industries.The transition from Internal Combustion Engine (ICE) vehicles to Battery Electric Vehicles (BEVs)The success of EV startups and their unique approach to technology.The impact of traditional automotive culture on hindering innovation.The transformative potential of communication and information technology in shaping the future of mobility.Difference between traditional OEM and EV startupsFeatured: Larry Burns What he does: Larry is a prominent advisor in mobility, logistics, manufacturing, energy, and innovation. With a distinguished background as General Motors’ Corporate Vice President of Research & Development and Planning, Larry now consults for various organizations, including Kitson & Partners, Niron Magnetics, and Securing America’s Future Energy (SAFE). His expertise lies in autonomous electric vehicles and their transformative impact on transportation services, a topic he explores in his book “Autonomy: The Quest to Build the Driverless Car―And How It Will Reshape Our World.”On leadership: “There’s not one magic pill a person can take to be a great leader. You must be very sensitive to the people you’re leading. If you don’t set the right examples in your behavior, whether it’s integrity or treating people with dignity and respect, if you overreact to someone who had a failure, that’ll spread throughout the organization instantly.”Mentioned in this episode:Autonomy: The Quest to Build the Driverless Car―And How It Will Reshape Our WorldReinventing the Automobile: Personal Urban Mobility for the 21st CenturyEpisode with Alisyn Malek: How Alisyn Malek is shaping the future of mobility through collaboration, innovation, and leadershipTesla Model S and BYD SeagullAdvanced Driver Assistance Systems (ADAS)Google X and Project WaymoThe GM AUTOnomyThe Opposable Mind: How Successful Leaders Win Through Integrative Thinking by Roger MartinThey Made America: From the Steam Engine to the Search Engine: Two Centuries of Innovators by Harold EvansEpisode Highlights:[00:03:07] EV Challenges: Jan poses the common question to Larry: Why do traditional automakers struggle with EV innovation? [00:06:35] Tesla and BYD’s DNA: Larry discusses Tesla and BYD's success in the electric vehicle market, crediting visionary leadership and iterative learning cycles. He stresses the importance of adaptable strategies and market-driven value propositions over rigid forecasts.[00:14:25] Fostering Innovation: Larry and Jan discuss the necessity for the automotive industry to break free from past constraints and embrace innovation without fear of failure. Larry stresses leadership commitment to innovation and empowerment for fostering innovation.[00:24:59] Leadership Traits: Larry discusses integrative thinking and the importance of empathy, teamwork, and setting the proper examples in behavior for effective leadership.[00:29:26] Work-Life Balance: Larry shares personal experiences and advice on maintaining a work-life balance and prioritizing family time and integrity amidst career demands.[00:36:21] Larry on Reimagining Mobility: Larry advises leaders to anticipate the impact of technology on their businesses, consider how technology is altering the reasons for travel, and identify the opportunities for value creation in this evolving landscape.Top Quotes:[00:12:37] Larry: “I think electrically driven vehicles are inevitable because Einstein taught us that the best design is the simplest one that works.  And these are very simple products once you get the supply chain and everything right. So, if that's an inevitability, you got to get in front of it, but you don't do that by betting the farm. You've got to do that by learning.[00:24:28] Larry: “Everybody around the world has the same motivations that Americans have. They want to improve their lives for their kids, their families, and future generations. And they want to have a chance to realize their full potential as an individual. That's not unique to the United States. So, we've got to look at these challenges globally, and what's going on right now outside the US with these technologies is something that we really have to pay attention to.”[00:25:58] Larry: “Really great CEOs have an integrative mind.  They connect the dots. They're not willing to accept the least bad of a set of bad options. They keep working for a better solution.” [00:33:05] Larry: “The world's going to throw you curveballs. You have to be resilient. You have to bounce back from those. And you got to find time to have fun. You have to communicate with your family. But if you're in a big job in a big industry, you've got to make that a way of life and do that jointly with the people who are near and dear to you and understand that.”[00:38:26] Larry: “I think the industry transformation will be even more profound than anyone could imagine, from simply switching from combustion to electric and human driving to autonomous driving. I think the big, most strategically important question for communications, information, transportation, and entertainment companies is: how will this come together and shape the way people live in the future?”

This episode is sponsored by Lockton, click here to learn more Watch the full video on YouTube - click hereIn this podcast episode, Jan Griffiths tackles a crucial question: Are Chinese OEMs ready to take over the global automotive stage, possibly replacing legacy automakers? In the quest for answers, Jan sits down with Tu Le, Founder of Sino Auto Insights. He brings his experience as a seasoned tech and auto professional with a rich background spanning Ford, General Motors, and Apple.The conversation started with the current state of the automotive market in China — China's electric vehicle boom and the rise of Chinese automakers globally, with BYD surpassing a legacy OEM in sales. The talk then extends to the worldwide impact of China's EV exports and BYD's strategies for the US and Europe, with Tu identifying key factors contributing to the success of Chinese OEMs— visionary leadership, vertical integration, and a focus on innovation and scale. He also revealed the challenges for legacy automakers facing the evolving auto scene, emphasizing the necessity of cultural change for digital transformation.Talking about traits leaders need in major OEMs, Tu advocates for decisiveness, a willingness to hire more competent individuals, and having a global perspective. He urges leaders to be visionaries who consider the evolving needs of consumers worldwide. The conversation concludes with Tu advising leaders to right-size their businesses, reduce dependency on legacy OEMs, and invest heavily in talent and future opportunities, especially in software-driven aspects. The advice also extends to exploring global markets, understanding regional driving trends, and considering the growing EV revolution.Themes discussed in this episode:Auto industry dynamics and global market perspectivesChinese dominance in the worldwide marketCultural transformation in the auto industryAutomotive transformation, OEM challenges, and disruptionsICE (Internal combustion engine) to BEV (Battery electric vehicle) The role of software in the automotive futureDiversification for Tier One SuppliersThe importance of customer experience and being customer-focusedFeatured: Tu Le What he does: Tu Le, Founder and Managing Director of Sino Auto Insights, is a driven entrepreneur dedicated to transforming transportation. He's led the firm to impressive growth, specializing in mobility and transportation consultancy. Tu is a recognized expert, often featured in major media, and co-organizer of the MOBILIT/E Conference, a key event in the global mobility space. His goal is to simplify and enhance how people and goods move, emphasizing innovation and accessibility. On leadership: “Leadership traits [OEMs for the future] I think that they are decisive. They also hire people on their teams that are smarter than they are. So, they don't have that typical ego of a CEO. I think it's important to be very confident and decisive because the automotive sector is not going to be a high-tech space.  It'll become this individually distinct new sector that has elements of manufacturing and elements of customer engagement service. You have to have a really diverse understanding of how the world works.”Mentioned in this episode:NEV (New Energy Vehicle)Wang Chuanfu, Founder and CEO of BYD Episode with Alisyn Malek: How Alisyn Malek is shaping the future of mobility through collaboration, innovation, and leadershipDriverless DueleVTOL or Electric Vertical Take-off and Landing, and Autonomous Robo-taxisEpisode with Wendy Bauer: When Amazon Meets Automotive Leadership: Insights from Wendy BauerCARIAD – Automotive Software for VolkswagenThe Automotive Leaders Podcast’s 100th podcast episode with John McElroy & Jason SteinMagna Steyr – Vehicle Contract ManufacturerTu Le shares his outlook on China’s competitive electric vehicle industry in an interview on CNBCChina EVs and more podcastEpisode Highlights:[00:02:58] The Big Question: Jan sets the stage by raising the crucial question of whether Chinese OEMs will dominate the automotive landscape, sparking a conversation about the future of legacy automakers and what sets BYD apart regarding leadership and culture.[00:09:47] Innovating Faster than Giants: Jan questions the astounding pace of BYD's success compared to legacy automakers like GM, revealing the factors behind BYD's global dominance.[00:14:53] Chinese Auto Export Strategy: Jan and Tu delve into China's plans to lead the global auto market, discussing timing, long-term visions, and the shake-up in global manufacturing involving Tesla, MG, Volkswagen, Nissan, and Ford.[00:31:46] Speeding Up Transformation: The conversation stresses the auto industry's need to break free from traditional mindsets, speed up decision-making, and embrace the necessary cultural and operational changes.[00:35:17] Tier One Leaders' Survival Guide: Tu shifts attention from OEMs to Tier Ones, providing crucial advice for leaders in the EV revolution, emphasizing the importance for Tier Ones to move away from relying solely on traditional OEMs, urging them to diversify products, explore new startups, and explore a broader automotive mobility landscape.Top Quotes:[00:07:42] Tu: “If you're cutting your teeth on supplying Apple, the automotive sector, I'm sorry. It is very cutthroat, but if you have scars from the high-tech sector, you will do okay in the automotive space.”[00:08:49] Tu: “I visited BYD in April of last year, right after the Shanghai Auto Show, drove six, seven cars, and they could compete today with the best of what German legacy has, Italian legacy has, United States and Japan legacy and Korea legacy.”[00:11:12] Tu: “The challenge for legacy auto, and you slot in GM, slot in Ford, is that we live in a digital world. It's transitioning over from analog to digital. And up until this point, even if you look at the OTM or the F-150 Lightning, the legacies are bringing analog toys to a digital party.”[00:14:37] Tu: “As a leader, you got to get everybody rowing in the same direction, and I think those are some of the challenges.  And one of the reasons I started the consultancy was because the tech guys were talking their language, and the car guys were talking their language, and there was no translator.”[00:34:28] Tu: “China's faster than Silicon Valley. Very simply, we need to stop and get out of our heads that China is this copycat country once and for all. If you don't believe me, believe Elon. He said nine of the top 10 automakers will probably be Chinese in the future.”[00:34:58] Tu: “So, the reality is, things will change because they have to. If GM and Ford want to remain competitive, that's the reality.”[00:40:00] Tu: “What Tier One leaders need is to assess how small they have to get while also investing heavily in the talent and the opportunities they see in the future. It's going to be driven by software.”

Sign up for The Automotive Leaders Letter Watch the full video on YouTube - click hereEmbark on an automotive innovation journey with Ashok Sivanand, Founder and CEO of Integral, as we explore how he actively shapes the future of product design, technology, and leadership in the automotive industry.In this episode, Ashok shares his insights on:👉What's happening in the world of automotive technology and product design👉Bridging the gap between Lean manufacturing principles and the field of software and technology👉The challenges faced by OEMs in adopting cross-functional design processes and understanding how silos impact innovation👉The shortcomings of traditional customer surveys👉Power of in-depth interviews and qualitative data for effective problem-solving👉Essential leadership qualities for fostering innovation in automotive companies👉Why leaders should foster an environment that encourages experimentation and learning👉The transition to a more innovative mindset within traditional organizationsJoin us to explore the challenges, rewards, and transformative approaches shaping the future of the automotive industry. Whether you’re an industry professional or simply love innovation, this episode is a must-listen. Themes discussed in this episode:Understanding Customer Pain PointsChallenges in Traditional ApproachesInnovating Automotive CultureDesigning Products in the IndustryMaking Bets for InnovationTransitioning to an Innovative MindsetIntegral Way of Problem-SolvingEssential qualities for fostering innovation in companiesManaging Transitions in CompaniesFeatured: Ashok SivanandWhat he does: Ashok is the driving force behind Integral, a digital transformation firm. As the CEO, Ashok is on a mission to make mobility a universal right. His passion lies in collaborating to build delightful products and high-performing teams, fostering a tech community that's not just inclusive but diverse. With leadership roles at Pivotal Labs and a track record in product development, he's now leading Integral to reshape how businesses integrate technology into their core.On leadership: “I think that a combination of vulnerability and resilience is something that is hard to find. It's hard to find within oneself, let alone within an organization”Mentioned in this episode:IoT Company, ShoplogixToyota Production System & The Theory of ConstraintsFord LabsSteve Blank’s Investment Readiness ChecklistThe Four Steps to the Epiphany: Successful Strategies for Products that Win The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful BusinessesFord ProEpisode Highlights:[00:03:38] Ashok’s journey in automotive: Explore Ashok’s impactful career journey and how it led him to become a transformative force in the automotive industry.    [00:08:54] The genesis for Integral: The factors that inspired Ashok to start his own business and sparked his commitment to reshaping traditional automotive practices.       [00:12:13] Transforming automotive product design: The changes brewing in automotive product design and understanding Ashok’s take on how the industry is adjusting to meet the ever-changing market demands.      [00:15:48] Breaking silos, building innovation: The challenges OEMs face when trying to ditch the silo mentality to focus on cross-collaboration and fostering innovation.[00:18:20] Ashok’s advice for leaders: Ashok’s advice for innovation leaders: Understand your role, recognize your strengths, transition from mere order-taking to value creation, and adopt a holistic approach.[00:24:38] The right way: The Integral way of truly understanding customer pain and prioritizing customer value through in-depth interviews, qualitative data, and a missionary approach to problem-solving.[00:32:51] Leadership guide for innovation: Ashok’s take on the 21 traits of authentic leadership and the qualities he thinks are essential for fostering innovation.[00:40:53] Lessons from Ford Labs: Learn from Ashok’s experiences at Ford Labs, understanding how companies can effectively manage transitions and adopt innovative practices.[00:49:08] Personal side of Ashok: In a more personal segment, Ashok shares his favorite Detroit spots and music preferences, offering a glimpse into the life of a leader shaping the auto industry’s future.Top Quotes:[00:13:46] Ashok: “I think anytime you use the word product, you want to be very clear as to who's it for and what's it for.”[00:14:19] Ashok: “When you get all the cross-functional components together, or the constituents together, they're able to make decisions relatively more autonomously and be given the authority to go solve that problem. You're going way faster. And you're able to combine hardware and software very quickly to make these decisions.”[00:15:31] Ashok: “Digital transformation is not just the use of technology, but it's thinking in a different way and being enabled by technology and then using it to solve problems either for your customer or your internal operations and sometimes even just taking the risk out of the decisions that you make.”[00:21:15] Ashok: “You're thinking about being more technology-enabled or doing well at serving software. I think there are a few things to consider. Number one is adding business value where you are not just taking the orders that come from the sales team and make sure that it gets done on time and on budget.”[00:32:10] Ashok: “There's nothing that can convert someone from mercenaries to missionaries, where my job isn't just coming in and getting a paycheck. It's something that I feel purpose around. There's nothing that's going to make that change in your team than helping them understand how bad something is today and how the work they're doing today is going to lead to that being much better for that person.”[00:47:06] Ashok: “I've seen a lot more efficacy around proving it out in a small area, going real deep with it, and then spreading that context and confidence to the broader enterprise versus trying to do a little bit of it but spreading it across.”

In this podcast, Jan Griffiths discusses the power of a restart in the new year and the philosophy of reflecting on achievements rather than unmet goals. She shares milestones from 2023, including her time at Gravitas Detroit and thought-provoking discussions with automotive industry leaders. Jan also reveals exciting plans for 2024, such as the release of her book 'Roadmap to rEVolution' and a commitment to 'swift execution'. Overall, she urges listeners to embrace authentic leadership and cultural transformation.