The Automotive Leaders Podcast

This episode is sponsored by Lockton, click here to learn more Watch the full video on YouTube - click hereIn this episode of the Automotive Leaders Podcast, Jan Griffiths interviews Craig Keeys to talk about his leadership style, impressive career journey, and how he’s leading INFINITI through industry changes as their Group Vice President for the Americas.Starting in 1998 as a warehouse operator at Nissan, Craig’s early days were far from the glamorous start many imagine. Juggling afternoon shifts at Nissan’s parts distribution center while attending Rutgers University, he learned the true meaning of hard work. After graduation, Craig transitioned from a blue-collar role into sales and marketing, which sparked his passion for the industry and fueled his desire to explore its dynamic nature.Craig’s early mentor, Mark Grimm, played a pivotal role in shaping his career. Mark’s belief in Craig’s potential gave him the confidence to overcome self-doubt and pursue opportunities. Today, Craig is committed to empowering others, championing diversity, and driving change in the automotive industry—evident in his recognition as the 2023 Automotive News Champion of Diversity.He also dives into the industry’s shift toward electrification, sharing how INFINITI balances innovation with stability while maintaining an exceptional customer experience. He stresses the importance of maintaining stability for his team during such rapid change.In a personal twist, Craig shares how his family is the driving force behind everything he does and even gives a glimpse into his morning routine and passions outside of work. He also points out that younger generations prioritize a balanced, stress-free life over pursuing paychecks. Craig believes that if leaders don't adjust their mindset to this change, they will struggle to attract the next wave of talent.Tune in to hear insights into Craig’s journey to the top, the importance of authentic leadership, and how leaders can transform their organizations by embracing change and empowering others. If you want to make a real impact in the automotive world, this conversation is for you.Themes discussed in this episode:The importance of staying true to one's values and being genuine in leadership rolesHow Craig’s early experiences and the mentorship he received shaped his approach to leadershipThe challenge of maintaining a consistent leadership style amidst varying top-down philosophies and industry changesHow leadership styles have changed over time, particularly from command-and-control leadership to more genuine, empowering approaches that resonate todayInfiniti’s approach to innovating both its products and its people strategies to lead industry changeThe importance of giving people the freedom and support they need to reach their full potentialThe role of self-reflection, especially through the lens of family, in understanding and adapting to the needs of younger generationsFeatured guest: Craig KeeysWhat he does: As Group Vice President for INFINITI Americas, Craig Keeys oversees the brand's operations across the U.S., Canada, Mexico, Latin America, the Caribbean, and Israel. Since his appointment in April 2022, Craig has been focused on relaunching the INFINITI brand, placing a strong emphasis on strategic planning, marketing, and strengthening the retail network. He also prioritizes employee engagement, ensuring a motivated and high-performing team.With over 24 years of experience at Nissan Group, Craig’s leadership spans sales, marketing, aftersales, and logistics. His dynamic approach drives growth and enhances client experiences. A firm believer in mentorship, he develops future leaders and fosters long-term relationships, demonstrating visionary leadership in highly competitive markets. On Leadership: "I really think of myself as an authentic leader. I'm the same person when I'm with my family, when I'm with my team, when I'm engaging in moments like this. And so authenticity is important to me. And I think when we talk a little bit about my humble beginnings as a warehouse operator. I think the experiences that I've had in the various levels within the organization, as well as, just generally in life. I have afforded me that perspective of wanting to be an authentic leader.”Mentioned in this episode:2023 Champions of Diversity: Craig Keeys Four new models signal INFINITI product renaissanceEpisode Highlights:[00:02:22] Craig Keeys As Leader: Craig reveals his leadership philosophy: staying authentic. From his start as a warehouse operator to leading INFINITI, he values being the same genuine person in all areas of his life.[00:03:44] Humble Beginnings: Craig takes us on a journey from his start as a warehouse operator at Nissan in 1998 to his rise within the company. Born in Jamaica and growing up across the U.S., Craig’s path to Nissan was unconventional, sparked by a flyer in a counselor's office.[00:08:44] The Mentor's Impact: A conversation with the regional VP, who had a soft spot for underdogs, became a turning point for Craig. This mentor saw Craig’s potential and told him to use his curiosity and drive to the fullest, no matter his background or differences.[00:15:08] Leading Through Change: Navigating leadership in today's automotive industry means staying true to your values, even when faced with outdated command-and-control approaches. It’s all about being the bridge—balancing authenticity while influencing positive change both upward and within your team.[00:18:12] Empowering Others to Shine: Craig is all about empowerment—giving people the space to shine and break through barriers on their own. He values helping others reach their full potential without stepping in too much, believing it’s the key to great leadership.[00:21:14] Balancing Past and Future: Managing the shift to EVs feels like riding the line between clinging to the past and embracing the future. Infiniti is focused on creating an electrified lineup while maintaining its personal touch with customers—even as the industry rapidly transforms.[00:25:04] Craig’s Personal Side: What gets Craig out of bed in the morning? Family. A few deep breaths, some ESPN, and he’s ready to take on the day. Between binge-watching Shogun and rereading Essentialism, it’s all about finding balance in both life and work, especially in an industry that's always evolving.[00:29:06] The Future of Leadership: To truly connect with younger talent, Craig suggests that leaders look to their own families for insight into what younger generations really want. He believes that focusing on authenticity and quality of life—not just salary—is key to meeting the evolving needs of today’s workforce and attracting top talent.Top Quotes:[00:07:08] Craig: “There were so many different things that you could do within automotive. There were so many different facets to the business, and at the same time, it was ever-changing and it was always very dynamic. And that was a bit of a draw for me because, at that time, some of my close friends were in jobs that were monotonous. I can remember a close friend being in the insurance world, and they were literally falling asleep, managing spreadsheets all day as a young college grad. And so, I knew I didn't want that for myself. And the people that I was interacting with were engaging enough, it became a really good draw for me to want to investigate the industry much more. And because of that breath, it really attracted me to it.”[00:15:45] Craig: “What has been consistent for me is my love and appreciation of people. Anyone who knows me knows that I hold my team in very, very high regard. And no matter what the top-down philosophy is at the time because we do have turnover in our industry and people bring new ideas, thoughts, perspectives, and leadership styles, I have to be a filter to that message. Honestly, Jan, I've tried to be consistent in my leadership style because my reputation and my credibility are important to me. I don't want people to think that my style changes with the wind. And so, in spite of the challenging environment, in spite of that command-and-control leadership style that others may have had across the years, I've tried to be a filter to my organization wherever possible.”[00:18:26] Craig: “The leadership trait that resonated with me the most is empowerment because I'm a big believer in giving people the space and opportunity they need to meet their maximum potential, whatever that is. And with empowerment, you are helping to break down barriers. You are helping people understand the governance within an organization and how to get things accomplished, all the while without micromanaging or being overbearing.”[00:19:56] Craig: “I've been micromanaged at various points in my career and I absolutely hated it, and it ultimately limited my performance and limited my potential because of the frustrating environment that it fostered. And so, I made a promise to myself to ultimately be different in those moments, but you're absolutely right. There are those times when I almost want to micromanage someone. If there's a looming deadline or there's a challenging process where we are risk-averse, or we're meeting deadlines, right? And so I just have to take a step back, take a breath, and remind myself that if those things are challenging, then let's talk to our team members. Let's set moments where we hash through any issues and provide good guidance, but let's not hover over someone's shoulder.”[00:30:22] Craig: “Kids today are not necessarily chasing a check. They're chasing a lifestyle. They're chasing quality of life. I read a stat the other day that said, essentially, Gen Z is more interested in a stress-free life than a salary. And so, if you want to attract the best talent, I would say reflection through the family to understand the needs of the younger generation is what you should be focused on because if not, if you're not shifting the mindset to AutoCulture 2.0, you will get left behind. It's as simple as that. You won't attract the talent that will be necessary to ultimately manage this business in the future.”Mentioned in this episode:This episode is sponsored by Lockton, click here to learn more

This episode is sponsored by Lockton, click here to learn more In this solo episode, Jan Griffiths opens up about something we all need but often ignore—a break. Reflecting on a conversation with Hadi Awada, President of Axalta Mobility Coatings, Jan explores the guilt and pressure many leaders feel to stay "always on" and why it's vital to step back and recharge.Jan also shares exciting professional developments, including two new projects: an innovative solution for creating multilingual internal podcasts using a combination of AI and human expertise and the upcoming "AutoCulture 2.0: Leading with Gravitas" online course centered around the 21 Traits of Authentic Leadership.On a personal note, Jan shares her experience of moving her daughter into a high-rise in Detroit, reflecting on how much the city has evolved over the past 30 years. She openly admits her need for a break and encourages listeners to embrace rest without guilt, leaving them with a teaser for an inspiring upcoming episode.Stay true to yourself, take that much-needed break, and prepare for more authentic leadership insights on the next episode.Host: Name: Jan GriffithsTitle: President and Founder, Gravitas Detroit About: Jan is the architect of cultural change in the automotive industry. As the President and founder of Gravitas Detroit, Jan brings a wealth of expertise and a passion for transforming company cultures. Additionally, she hosts the Automotive Leaders Podcast, where she shares insightful conversations with industry visionaries. Jan is also the author of AutoCulture 2.0, a groundbreaking book that challenges the traditional leadership model prevalent in the automotive world. Connect: LinkedInMentioned in this episode:Hadi Awada's Journey to Transforming Workplace CultureGravitas Detroit Podcast ServicesGravitas Detroit Leadership WorkshopWhat is AutoCulture 2.0?The 21 Traits of Authentic Leadership PDFMentioned in this episode:This episode is sponsored by Lockton, click here to learn more

Marques McCammon, president of Karma Automotive and a seasoned leader with a background in engineering, dives into his innovative approach to leadership. He shares insights on the importance of authentic leadership, emphasizing team empowerment over command-and-control dynamics. Marques discusses how Karma Automotive is breaking new ground in ultra-luxury vehicle design while turning challenges into opportunities. He highlights the necessity of evolving leadership styles in the automotive industry, advocating for authenticity, vulnerability, and supportive workplace cultures.

This episode is sponsored by Lockton, click here to learn more In the world of automotive innovation, it's not just about keeping up—it's about leading the charge. The Center for Automotive Research (CAR) is where those big ideas come to life, and at this year's CAR Management Briefing Seminars (MBS) in Traverse City, Michigan, the industry's top minds gathered to share their vision for the future. This episode takes you inside CAR MBS 2024 like never before. We're not just talking about the event—we're diving into the conversations that are driving change, from the push toward electrification to the reshaping of how we view and acquire talent for the industry. You'll hear the voices of leaders who are not only shaping mobility but also inspiring the next generation of automotive pioneers. Hear firsthand the strategies they're deploying, the trends they're watching, and the challenges they're overcoming. Whether you're driving leading in the automotive industry or simply passionate about its future, this episode is your access to the conversations that matter.Co-host: Carl AnthonyWhat he does: Carl Anthony is the Managing Editor and Co-Founder of Automoblog and AutoVision News. He also hosts AutoVision News Radio and AutoSens Insights. Carl is a regular contributor on MotorMouth Radio on WHPC 90.3 FM and an active member of the Automotive Women's Alliance Foundation, supporting its mission to empower women in the automotive and mobility industries. He has collaborated with top automotive brands like Escort Radar, Cobra Electronics, Real Truck, and Meguiar's as a respected ambassador. Carl's previous roles include dealership and new vehicle launch trainer for Ford, Honda, Mercedes-Benz, and Volvo, as well as serving as a product specialist on Chevy's National Truck Team.Featured guests: Name: Tara Andringa Title: Executive Director of Partners for Automated Vehicle Education (PAVE)Discussed: [00:04:53] At CAR MBS 2024, Tara dives into the real-world impact of autonomous vehicles (AVs), stripping away the hype to reveal how the "last mile" could quietly revolutionize transportation. It’s not about flashy tech—it's about practical solutions that could redefine mobility if only the public can learn to trust and understand it.Name: Scott Tobin Title: CEO of EnvorsoDiscussed: [00:06:53] Scott talks about bridging the gap between legacy automotive engineering and cutting-edge software technology. He explains how Envorso combines the best of both worlds, overcoming the silos in traditional auto design to create Software Defined Vehicles (SDVs). With hundreds of modules and millions of lines of code, these vehicles redefine customer experience through updatable software, efficient electrical architecture, and data-driven insights.Name: Collin ShawTitle: President, MEMADiscussed: [00:08:51] The $160 billion invested in North America's EV sector is impressive, but what happens when that money doesn’t pay off? Collin Shaw tackles the industry's most pressing concern—stranded capital. He reveals how MEMA is working behind the scenes to ensure suppliers' voices are heard, securing grants, and helping the industry navigate the tricky transition to electrification.Names: Tharunika Vasudevan, Andrew Nodge, and Liuyan He.Title: Students of Wayne State University, Mike Ilitch School of Business. Part of the Students@MBS ProgramDiscussed: [00:11:46] From the complexities of supply chain management to the impact of policies and data analytics, these future leaders explore how their studies connect with real-world challenges. Their experiences at CAR MBS are not just educational—they’re eye-opening glimpses into the future of mobility, where technology and innovation are driving change at every turn.Name: Bob LeeTitle: Corporate Executive VP and Head of North America for LG Energy SolutionDiscussed: [00:14:57] Bob explains what makes EVs far more eco-friendly than traditional combustion engines. He also highlighted a surprising fact about charging infrastructure in the US: there are already 50,000-60,000 public charging stations, surpassing the number of McDonald's locations. With expectations for a tenfold increase in the next decade, the future of EV charging is looking bright.Name: Judd HerzerTitle: Mobility Director at Michigan State UniversityDiscussed: [00:18:22] Judd explains his role in managing MSU's mobility research and infrastructure and emphasizes the need for more experiential learning opportunities to bridge classroom knowledge with real-world application. He also discusses MSU's innovative Tech-E program, designed to quickly adapt to industry needs and accelerate talent development, cutting the typical program update timeline from eight years to just two and a half.Name: Pamposh ZutshiTitle: Vice President of Product Strategy and Planning at WiTricityDiscussed: [00:22:19] Pamposh envisions a future where wireless charging becomes as routine as Wi-Fi. He challenges the notion that EVs need fast-charging stations like gas pumps, pointing out that most charging happens at home. With EV drivers averaging under 50 miles a day, Zutshi argues that wireless technology can eliminate range anxiety and streamline the charging process. His key takeaway? "Whatever can go wireless, does go wireless," a nod to the broader trend of moving away from cables and cords in technology.Name: Stefan BuerkleTitle: Regional President, Cross-Domain Computing Solutions, Bosch North AmericaDiscussed: [00:24:52] Stefan sees a world where automakers and tech giants collaborate to create software-defined vehicles that are more than just cars—they’re part of a connected digital ecosystem. His message? The key to standing out in the automotive world lies in integrating technology effortlessly to enhance everyday experiences.Name: Joe McCabeTitle: President and CEO of Auto Forecast SolutionsDiscussed: [00:27:26] Industry expert Joe McCabe highlights three crucial shifts ahead. Expect a gradual transition from traditional engines to electric vehicles, with a balanced mix of technologies needed for the near future. Watch for a wave of global competitors shaking up the market with affordable innovations. And, brace yourself for a post-pandemic auto landscape where the old rules no longer apply, as new players and evolving trends redefine the competitive playing field.Name: Dr. Robert K. McMahanTitle: President of Kettering UniversityDiscussed: [00:30:08] Imagine a future where automotive talent is nurtured from a young age, not hunted like rare treasures. Dr. McMahan reveals how our current approach to talent development is outdated for a 21st-century industry. He advocates for a proactive strategy, treating talent like a long-term investment. He also calls for a shift in how we support diversity—focusing on inspiring students early in their educational journey to keep them engaged in STEM fields.Name: Kevin GilleoTitle: Vice President of Electronic Systems at Toyota Motor North AmericaDiscussed: [00:34:16] Explore the future of driving with Kevin Gilleo as he breaks down Software Defined Vehicles (SDVs). Picture a car that's not just a machine but a smart system that evolves with software updates, delivering new features and enhanced experiences. Kevin reveals how today’s tech-savvy drivers expect their cars to be as intuitive and smart as their phones and smart home devices.Mentioned in this episode:59th Annual CAR MBS: Where we will ENGAGE, EMBRACE, and EMBARKEpisode with Alan Amici: Inside CAR: Pioneering the Future of the Automotive IndustryCAR’s Affiliates ProgramCAR MBS 2024 AgendaStudents @ MBS ProgramMentioned in this episode:This episode is sponsored by Lockton, click here to learn more

Jon Husby, president and CEO of ADAC Automotive, champions authentic leadership and cultural transformation in the automotive sector. He shares his journey from a shy child to an empowering leader who values transparency and teamwork. Husby emphasizes the danger of focusing solely on KPIs at the cost of culture. He recounts how a significant cyber event tested ADAC's resilience, revealing the importance of aligning strengths within teams. Personal development and daily routines also play a pivotal role in fostering effective leadership.

This episode is sponsored by Lockton, click here to learn more Watch the full video on YouTube - click hereIn this episode of the Automotive Leaders Podcast, Jan Griffiths welcomes Hadi Awada, President of Axalta Mobility Coatings. Known for his exceptional leadership and dedication to fostering a positive work culture, Hadi dives into his unique approach to leading with people and culture at the forefront.Hadi starts with his journey; he recounts his decision to leave the draining environment of a demanding corporate job. He then joined a $20 million startup, only to return to the corporate world with a new perspective and mission to change corporate culture from within.Hadi explains his role in keeping his team cohesive and operating smoothly. By fostering trust and maintaining a no-politics policy, he ensures that his team remains focused on their collective goals and stays out of the weeds.They discuss what makes a high-performance team: psychological safety and positive conflict, setting the stage for a discussion on fostering a healthy and creative work environment. Hadi points out that creativity thrives in an environment where fun and positive competition are encouraged, leading to a motivated and innovative team.Respect is central to Hadi's leadership approach. He believes in being firm but fair without resorting to disrespect. Hadi explains that true accountability involves anticipation and initiative—rewarding those who foresee and prevent problems rather than assigning blame when things go wrong. When issues arise, he looks at the systems and processes, not individuals, to find solutions and improve.Hadi points to transparency as a key leadership trait. He says transparency doesn't mean breaching confidentiality but being genuine and open with your team. He believes that when leaders show their true selves, they encourage others to do the same, fostering a culture free of fear and politics.Going personal, they explore Hadi's interests, such as his favorite binge-worthy shows, passion for music, and morning routine, which keep him grounded and effective as a leader.Themes discussed in this episode:Why automotive leaders should prioritize culture and peopleThe positive impact of staying authentic in all aspects of lifeHow to foster a creative and collaborative environment for your companyThe importance of transparency in automotive leadershipThe impact of positive conflict and enjoyable competitionNurturing a culture of respect and promoting proactive accountabilityUnderstanding Hadi’s approach to transforming workplace cultureFeatured Guest: Hadi AwadaWhat he does: Hadi Awada is the President of Global Mobility Coatings at Axalta. He leads Axalta’s Mobility Coatings business, supporting the evolving coatings needs of established and emerging automotive and commercial vehicle OEMs, fleet owners, and shared mobility providers. Hadi was previously President of Faurecia Clean Mobility – North America, where he also served as a member of Faurecia’s North American Board of Management and President of Faurecia Clean Mobility – Asia Pacific, serving on multiple boards with JV partners. He began his career after earning his BA from the University of Toledo, serving the Ford Motor Company in various roles within the Ford customer service division.On leadership: “I lead with culture and people. And I don't lead through them, I lead with them. I think culture is the first thing that I look at because it is the only thing that beats everything. The other thing is, as you look at people, the people that you put around you represent exactly who you are. And so, that culture has to manifest itself in what you're trying to bring into leadership.  There are three things I usually look at: it's the people, the org, and the governance. But as you look at the people, I hire people for situations, not for jobs.  I develop organizations that are created for empowerment, and I govern with that empowerment in mind. So, we keep things simple.”Mentioned in this episode:Meet Warren Harris, CEO of Tata Technologies Meet Doug Conant, former CEO of Campbell Soup CompanyThe 21 Traits of Authentic Leadership Episode Highlights:[00:03:08] People and Culture: Get to know Hadi Awada as a leader and learn about his leadership approach at Axalta.[00:04:01] Hadi’s Leadership Journey: Hadi reflects on his industry journey, leaving a corporate job, joining a startup, and returning to the corporate world to initiate his mission of transforming work culture from within.[00:08:20] Staying Up from the Weeds: Hadi’s job is to ensure his team works together like a family, each playing their unique role yet moving forward as one unit. That's how he keeps his team focused and maintains perspective.[00:12:54] Toxicity is NOT Allowed: How Hadi ensures that they maintain a positive environment within his team through positive conflicts and enjoyable competition. [00:13:55] Creative Mode: “There are multiple things you can do for creativity, but you can't walk away from fun,” says Hadi as he shares his approach to fostering an environment where creativity thrives. [00:16:42] No Reason for Disrespect: Sometimes, accountability is associated with blame, but for Hadi, it's not about who made you win or lose. It's about celebrating the journey and contributions of individuals.[00:19:37] Authentic Leadership: Hadi has no trouble choosing his favorite trait from the 21 Traits of Authentic Leadership — transparency. He explains how he arrived at this realization and highlights the positive impact of transparency.[00:22:16] Biggest Challenge: Hadi delves into the importance of authenticity and empathy in leadership, emphasizing how understanding and adapting to the values of multiple generations can foster a more inclusive and high-performing workplace.[00:27:05] Personal Side: Hadi shares with Jan the shows he binge-watches with his family, the most recent live performance he saw, and how he prepares for the day as he starts his leadership role.Top Quotes:[00:06:21] Hadi: “A lot of people have stumbled on culture beats everything for breakfast, lunch, and dinner. But you have to actually not say that, you have to live it, you have to really imagine yourself in a culture that you want to be. You want to walk into your job every day and make sure that that's the culture you want to be around you. You would need that to manifest within the other people.” [00:13:00] Hadi: “Positive conflict is a really good way to lead, and creating enjoyable competition is a way to offset that. The way we set up our business is, more or less, we've got three general managers that run it. And we create a lot of positive competition between those three. We give out the Sandbagger Award. We do funny things that some people go up on stage when they present stuff, and they dress in AC/DC outfits. And we try to always compete through the creative side.”[00:17:30] Hadi: “Respect is at the center of everything we do…You can be firm and fair, but there's no reason for disrespect. And when I think about accountability, my mind goes more towards anticipate and initiative. People who have a strong sense of accountability tend to be people who anticipate things so that they can avoid problems, which also shows accountability. You've got to reward those characteristics, as well. Because accountability isn't just that we failed; who's accountable? We succeeded; who's accountable? It's what happened along the journey. What characteristics that people exhibit that got us to where we are?”[00:19:54] Hadi: “It takes so much energy to not be transparent.  Now I know there are certain things you're not allowed to tell people because they're confidential. I'm not saying to violate confidentiality. But be your authentic self, come transparent, and make sure you try to believe that everyone's trying to be their best person. And if you do that, they will also be transparent. Some people take a long time to warm up and to tell you things.  Sometimes people are afraid and so you've got to break that paradigm of fear, you know, have them want to be there and communicate and contribute.”[00:31:04] Hadi: “I think the world is created around people who have their own agendas. And it's how you take everybody's agenda and see them, see what their agendas are, and make them all work together. I think that's the key. Otherwise, you're trying to change people, and you're not supposed to do that. My whole philosophy is to use their superpowers and get the whole team to succeed so that everybody's happy.”Mentioned in this episode:This episode is sponsored by Lockton, click here to learn more

Alan Amici, the President and CEO of the Center for Automotive Research, shares insights on how CAR is fostering collaboration and innovation in the automotive sector. He discusses the urgent need for cultural transformation to match technological progress, particularly in leadership diversity. Amici highlights the shift towards software-defined vehicles and over-the-air updates that allow for continuous improvement. He also addresses rising global competition, especially from China, and the industry's necessity for agility in adapting to new software demands.

This episode is sponsored by Lockton, click here to learn more Watch the full video on YouTube - click hereIn this episode of the Automotive Leaders Podcast, host Jan Griffiths interviews Cory Hohs, the CEO and co-founder of HAAS Alert. Cory takes us through the fascinating journey of HAAS Alert, a company dedicated to revolutionizing roadway safety through connected vehicle technology and V2X (vehicle-to-everything) communication.Cory shares his leadership philosophy, emphasizing the importance of trust and rallying his team around a shared mission. At HAAS Alert, that mission is clear and compelling: ensuring everyone gets home safely. He recounts the personal incident that inspired HAAS Alert—a near-collision with an ambulance—and the realization that vehicle-to-vehicle communication technology was overdue.Cory underscores the significance of being mission-driven throughout the discussion. He said that HAAS Alert is not just a tech company but a safety company first. This focus on safety over technology for its own sake has been crucial in motivating his team and the broader market.Cory highlights HAAS Alert's successful partnership with Stellantis. He praises Stellantis for its innovative mindset and willingness to adapt HAAS Alert's technology quickly, bypassing the usual bureaucratic obstacles that can slow down such integrations. This partnership exemplifies how forward-thinking OEMs can successfully work with startups to enhance vehicle safety.The episode shows how different tech startups and traditional automotive companies are. suggesting that legacy companies can learn much from startups' agile, mission-focused approach. Cory's insights offer a refreshing perspective on leadership and innovation in the auto industry, making this episode a must-listen for anyone interested in the future of automotive technology and safety.Themes discussed in this episode:Leadership style of a tech startup CEO and co-founderCory’s views on building trust and focusing on a mission rather than just selling techHAAS Alert’s passion for saving lives through innovative tech solutionsRevolutionizing roadway safety through connected vehicle technologyHow a personal near-miss with an ambulance inspired Cory to create HAAS AlertEffective strategies for tech startups to collaborate with major automotive manufacturersThe story of a seamless integration with Stellantis showcases what’s possible when an OEM embraces innovationFeatured Guest: Cory James HohsWhat he does: Cory is the CEO and co-founder of HAAS Alert, a company dedicated to saving lives through connected vehicle safety and smart infrastructure solutions. He focuses on collision prevention technology for first responders and government fleets, ensuring safer roads with real-time alerts integrated into automotive systems. Cory's background includes over a decade in engineering and product management, with significant contributions to connected and autonomous vehicles. His leadership has positioned HAAS Alert as a key player in enhancing roadway safety, delivering nearly one billion alerts across over 240 cities and private fleets, including police, fire, EMS, and more.On leadership: “To be a leader within an organization, especially at a startup where you're asking people to do more, you're asking people to strive further, asking them to do things that have never been done before. I always remind everybody during all hands that everybody at a startup is an entrepreneur, not just the founders. We could all be at different jobs, cozier jobs, working less, getting paid more, but instead, we're all focused on a mission to get something done. It's really about keeping people rallied around that and us never forgetting, especially in our case, where it relates to safety, making sure that it's just constant reminding of folks, like why we do what we do every day, and reminding that we're not a tech company first, we're a safety company first.”Mentioned in this episode:The 24th annual North American Automotive OEM-supplier Working Relations Index® (WRI®) StudyVehicle-to-everything (V2X)The 21 Traits of Authentic LeadershipEpisode Highlights:[00:03:43] Safety first, tech second: Leading HAAS Alert, Cory fosters trust and an entrepreneurial mindset among his team, emphasizing their mission to prioritize safety over mere technological advancement.[00:04:58] Realizing the Mission: Grounding his team in the real-world impact of their work, Cory starts meetings with sobering statistics on road fatalities and injuries, reinforcing HAAS Alert's commitment to saving lives through innovative safety solutions.[00:07:36] Let’s talk about HAAS Alert: Reflecting on how HAAS Alert started, Cory shares how a close call with an ambulance inspired the company's mission to integrate life-saving technology into automotive systems.[00:12:43] Collaborating with Giant: Cory talks about the road to a successful partnership with Stellantis and applauds the industry giant for swiftly embracing their technology's life-saving potential, which enhances vehicle safety and differentiates their brand in the market.[00:19:37] The Hard Part: Cory highlights the challenges startups encounter when negotiating lengthy and complex agreements with OEMs. He stresses the importance of having open, direct conversations and not letting bureaucracy slow down innovation and progress.[00:24:35] Creating the Path: When Stellantis decided to prioritize launching HAAS Alert's safety technology, they acted swiftly, driven by top-level commitment and a clear mission. This approach allowed them to quickly implement vehicle communication solutions and add new safety features to older models almost immediately.[00:27:55] Advice for OEMs and Tier Ones: Cory's advice is to break out of the strict corporate mindset when dealing with startups and smaller companies. He stresses the importance of having open, direct conversations and not letting bureaucracy slow down innovation and progress.[00:32:39] Command and Control: Cory emphasizes the importance of striking a balance between traditional top-down leadership in large manufacturing companies and the adaptability required in new businesses. He emphasizes the need for clear decision-making and deadlines while also adjusting quickly to changes.[00:35:48] Cory, on the 21 Traits of Authentic Leadership: Cory values vulnerability and transparency as critical traits of authentic leadership, which are essential for bridging gaps and driving innovation in startups or established OEMs.Top Quotes:[00:05:30] Cory: “When we start board meetings, we start with how many people were struck and killed, how many first responders were struck and killed. And we spotlight that. And it's a way that we're able to keep the focus of the company, not on the greatest, as I said, technology and all the great things we do on that side of the house, but that means nothing if it's not having an impact on the lives of people like you and me that are driving in our vehicles to keep us safe and if it's not having an impact on the first responders and the roadway workers that we serve on a day-to-day basis.”[00:11:57] Cory: “We're not doing this technology for technology's sake; we're doing this to bring us all back to the table around saving lives and being mission-driven to get our customers home safely.”[00:20:44] Cory: “As much as we fall to OEMs, I also think if you're a startup and you want to move quickly with an OEM, you're going to need to do a lot of work because they are not capable of moving that fast. If you're just going to say, here's a bunch of work that you'll need to do to get this product into the vehicle, that is not a success for anybody. And for the startups, we don't want to be another R&D project. We don't want to be a test case somewhere in the valley that does a dog and pony show; headquarters never hears about it at the OEM, and then you're just kind of tossed aside. Like you really got to fight your way through it, and you got to make sure that this isn't looked at as something that's just sort of a nice-to-have product.”[00:25:24] Cory: “If you ask anybody at Stellantis about why you did the integration with HAAS Alert, no one's going to say to create the largest North American V2X Vehicle Communication Network that the world has ever seen. That's not what they're going to say. They're going to say, 'We wanted to launch with a safety application.’ They actually had an internal employee program that asked for ideas. And one of them was emergency vehicles to communicate with their cars. There was just so much, 'We want to solve this problem.' And, of course, it gives them safer cars. It makes them look better for automotive awards. There are some other things in there, but when you talk to anybody who's worked on this project, they will go to this to help protect first responders. This helps protect our families when they're on the road.’ [00:35:59] Cory: “You have to be comfortable being vulnerable, or you will never get out of your silo. Whether that's a startup, whether that's an OEM, no matter where you work or what you're doing in life, be okay to be vulnerable. Even in just personal relationships like you have to be okay to be vulnerable to kind of breakthrough things, talk things out, and then move forward like bigger, better and stronger.”Mentioned in this episode:This episode is sponsored by Lockton, click here to learn more

This episode is sponsored by Lockton, click here to learn more Watch the full video on YouTube - click hereIn this episode of the Automotive Leaders Podcast, host Jan Griffiths dives into the changing dynamics between traditional automotive companies and tech startups, featuring guest Ted Serbinski, a pioneering figure in Detroit's startup ecosystem.Ted opens up about his journey, shaped by a military upbringing and a rebellious spirit. He recounts his move to Detroit in 2011, where he played a crucial role in establishing Detroit Techstars and building a collaborative environment among automotive giants and tech startups.Offering advice to tier-one suppliers struggling to engage with startups, Ted highlights the importance of patience and a long-term vision. He notes that innovation takes time, and results aren't immediate. He advises against the tendency to reorganize frequently, which can disrupt the growth of innovative ideas.When asked about the most vital trait for automotive industry leaders, Ted emphasizes trustworthiness. He believes building authentic relationships is crucial for long-term collaboration and success in the startup world.Ted introduces his current venture, HAAS Alert, a startup in the connected vehicle space. The company, founded in 2015, aims to enhance road safety by sending digital alerts from emergency vehicles to nearby drivers. Ted shares the story of HAAS Alert's inception and its journey to becoming a production-ready solution in the automotive industry.Reflecting on the visionary approach of leaders like Dan Gilbert, who believed in Detroit's potential even during its downturn, Ted emphasizes the importance of believing in and trusting the innovation process rather than relying solely on measurable metrics.Ted's passion for innovation and deep understanding of the startup and automotive world make his insights important for anyone looking to thrive at this intersection.Themes discussed in this episode:Bridging the gap between startup culture and traditional automotive practicesFostering trust and long-term vision for successful collaborations between startups and established companiesStrategies for tier-one suppliers to connect with startupsThe evolution and growth of Detroit's tech scene, particularly through initiatives like Techstars and the impact of community and collaboration in driving progressThe pivotal role of trust in successful leadership and partnershipsNavigating the differences and intersections between corporate and startup environmentsIntegrating innovative startup technology within traditional automotive frameworksEmbracing continuous learning and a growth mindset to tackle the challenges of the startup ecosystem and innovation.Featured: Ted Serbinski What he does: Ted Serbinski is a tech entrepreneur and venture capitalist dedicated to investing in founders who are shaping the future of transportation. Currently, he serves as the Chief of Staff & Detroit General Manager of HAAS Alert, a company focused on advancing automotive safety through real-time alerts. After relocating from San Francisco to Detroit in 2011, Ted played a crucial role in catalyzing the Detroit startup scene. His work has significantly influenced Detroit's tech scene, earning him multiple recognitions for his contributions to economic growth and innovation.On leadership: “As a leader, I think of myself as a trailblazer, always trying new things to learn about the new paths, the new ways, and then share what I've learned with others to kind of follow. I'm not afraid to try new things, crazy things that people think aren't going to work, and I always come at it from an approach of learning and sharing, and we're all better off the more we can move forward together.”Mentioned in this episode:Ted Serbinski's blog, where he shares his insights on innovation, startups, and the future of industry.Episode with Kate Vitasek: Transforming UAW Strike Negotiations for a Win-Win OutcomeDetroit Venture PartnersDetroit Exits Bankruptcy, Techstars Comes to DetroitEpisode Highlights:[00:02:31] Who Are You as a Leader? A trailblazer at heart, Ted Serbinski shares how his rebellious spirit and upbringing shaped his leadership style.[00:05:25] Moving to Detroit: From a spontaneous email to Dan Gilbert to founding Detroit Techstars, Ted’s unexpected journey to Detroit reveals his passion for the region and commitment to innovation.[00:08:35] Engaging with Startups: Struggling to connect with startups? Ted’s advice to tier-one suppliers: be patient, plant seeds, and give them time to grow amidst corporate pressures.[00:13:53] Importance of Trust: Ted identifies trustworthiness as the most crucial trait from the 21 Traits of Authentic Leadership. He stresses that authentic relationships and integrity are essential for long-term success and collaboration in the automotive industry.[00:18:17] Grow the Pie, Share the Pie: Embracing a collaborative mindset, Ted advocates for a nurturing and coaching approach, fostering mutual growth over competitive gain.[00:20:32] HAAS Alert Story: Discover the journey of HAAS Alert, a startup enhancing vehicle safety with digital alerts, from its inception to collaboration with Stellantis.[00:24:09] The Secret to Quick Production: Ted explains how Stellantis' internal desire for innovation and strong leadership support allowed HAAS Alert to quickly come into production, showcasing a successful model of integrating new technology.[00:26:05] Dan Gilbert's Mindset: Ted reflects on Dan Gilbert’s mindset, emphasizing the belief in the potential and the importance of investing in innovation without relying solely on measurable metrics.[00:31:37] Daily Learning: A day in Ted’s life revolves around continuous learning and reading, drawing inspiration from leaders like Warren Buffett. He shares how this practice helps him stay informed, enhancing his ability to guide startups.Top Quotes:[00:10:11] Ted: "I think the biggest thing that I noticed was, and we ran this program for over five years, there is this challenge of waiting for the results, and innovation takes a long time, and you plant the seeds, but then six months later you reorganize your company. You're pulling up those seeds, even though they're starting to sprout underneath the ground, and then you just don't give it enough time to really grow."[00:14:31] Ted: "I think the most important trait is trustworthiness. It kind of dovetails into honesty and integrity, and the reason I say that is startups can last a long time; that journey isn't a year or two; it's a decade or more. I think on average, a startup that raises money from venture capitalists will have a relationship with their venture capitalists longer than the average US marriage. You're married more to your investors than to someone that you actually have a personal relationship with, just statistically looking at it. And so, if you can imagine the trust issues in a marriage and in a relationship, a startup has those, and in times even more because it's even more complicated."[00:18:54] Ted: "There's more opportunity if we all win, rather than me taking your share and you not having yours anymore.”[00:19:17] Ted: "There was an analogy I give to founders because they have the same issues as tech founders when they're going to raise money or hire people, they're giving away equity. And so, that same power comes into it. It's like, do you want to own an entire grape, or do you want a piece of watermelon? And so, the whole thing got way bigger. Yes, you have a sliver of it, but your sliver is way bigger than the tiny little grape that you had to start with."[00:27:35] Ted: "Spreadsheets measure, they don't create. And so, auto companies, suppliers, it's all about the margins, the numbers, but innovation is really hard; you can't really measure it. But if you plant the seeds, you believe in it, and keep watering, like stuff will sprout and continue to sprout over time."Mentioned in this episode:This episode is sponsored by Lockton, click here to learn more

In this engaging discussion, Dave Andrea, who led the WRI study, and Sig Huber, Chief Commercial Officer at ELM Analytics, dive into the shifting dynamics of the automotive industry. They highlight Toyota's remarkable rise due to its strong culture of continuous improvement, while General Motors shows consistent progress thanks to dedicated leadership. Meanwhile, Ford's struggles stem from organizational inefficiencies and challenges in EV adoption. The conversation wraps up with insights on the necessity of strong supplier relations and transformative leadership in navigating future industry hurdles.