The Grow Your Private Practice Show

Do you ever feel that you need a certificate for every counselling subject that comes up and that if you don't, you are somehow failing as a counsellor or letting your clients down?If so, take a listen because in this podcast I explore the continuous pull for CPD training.I'll be looking at:How the drive to continuously take CPD has been affected during lockdownWhy it could be problematicHow it can impact on Imposter SyndromeWhat you can do insteadSo if you’re spending every waking minute learning, and are starting to feel confused and overwhelmed then take a listen. (And remember, in the Grow Your Private Practice membership, all the training includes a CPD certificate))Links to follow:Episode 16: How to silence your inner criticEpisode 19: How to use CPD for personal, professional and business growth, with guest John WilsonBlog: Shall I get another qualification before starting in private practice?

Can you get therapy clients from social media? It’s a great question and one I see a lot.So today I’m taking a deep dive into this to talk about how social media helps you attract more counselling clients. I’ll be looking at:The clients journey into therapyThe role social media playsHow you can increase the chances of standing out and connecting with the readerIf you struggle with using social media to attract more clients, then I’ve got your back. In the Grow Your Private Practice membership, you’ll find the Social Media Made Simple course to walk you through the whole thing, as well as lots of resources to make the whole process more straightforward.Just click the button below to find out more and join. Links to follow:The Refresh 5-Day ChallengeEpisode 2: The clients journey into therapyEpisode 8: What is social media engagement, and why you need to know

This week's podcast comes from a question that one of my listeners sent to me:“Being a younger, newer therapist in private practice, I often worry how my clients will perceive my age and expertise. I have had a few clients switch to older counsellors, though some genuinely like having a younger counsellor who can relate.”It raises the question of what’s the most important thing to consider when working with a client.  For me it’s all about connection, having a solid therapeutic relationship.But what if you are very different from your client, how can you make that connection so as not to alienate them? Is it important to be similar in some shape or form as your client, perhaps in age, sex, background, and does it matter?Should you consider your niche to take advantage of your personal attributes, interests and qualities?There could be a simple answer and it could be waiting for inside this podcast.   In this episode we explore:The importance of having a strong therapeutic relationship with clients Why someone might not connect with youHow to use anything about you to your advantage in private practice to help your clientsLinks to followEpisode 3: Drop the psychobabble, get more clients

In this week's podcast episode I had the pleasure of talking to Yasmin Shaheen Zaffar, from Redkite Therapy.  Yasmin has a unique approach when it comes to using her creative skills and business mind to help her clients and promote her business brand. Learn how Yasmin actively seeks out different channels to raise awareness around the therapy she offers and her business as she strives to take therapy and therapy language and make it more consumer-friendly.In this episode we explore:Overcoming adversityThe Angry TentCreativityLet’s Shop Shouting day 6th November 2021How to get into the pressCrowdfundingYasmin is a super hard-working woman who will no doubt inspire you during this podcast.  A valuable listen that will give you new ideas to try in your own business.About YasminYasmin is an integrative counsellor in private practice. She is the regional Leeds ambassador for The Creative Counsellors Club and is passionate about creative counselling.She has developed a number of therapy tools including The Angry Tent, The Anxiety Tent, The R.U.D Process, The Empty Chair Cards and online programs including Lets Stop Shouting and SHED Stress. She is also the founder of Lets Stop Shouting Awareness day which happens on Saturday November 6th 2021.She has a free Facebook group called ‘My CC Toolkit’ and shares tips on working safely online and weekly online creative interventions.Links to follow:To join Yasmins Facebook group, download free resources and find online games please go to the following link https://watotoplay.com/janetravis/Follow #journorequests for PR opportunitiesSupport National Let’s Stop Shouting Day using #letsstopshouting21

Do you ever have those days when one minute, you feel like you can take on the world and accomplish almost anything and then the next, you have about as much energy and enthusiasm as a grumpy teenager? These changes in our mood and energy directly impact our productivity at home, at work, and in life in general and usually result in us rating our day as good or bad.But what if I suggested that you change that language and instead of labelling your day’s productivity as good or bad that you refer to it as ebb and flow?A GYPP member kindly contacted me to suggest the topic of this week’s podcast, How to Stay Productive, Even on Low Energy Days.  She commented, “you once sent me a blog about ebb and flow energy, and it’s been invaluable to me at times when my motivation has been low and my imposter syndrome high”.Naomi Dunford wrote this particular blog from ittybiz in 2017, and in it, she takes a behind-the-scenes look at why bad days happen.  She highlights the importance of recognising your energy levels so that you can achieve realistic tasks during both these cycles to make the most of your day.In this podcast, I share practical tips that I have found beneficial to make the most of my ebb and flow that I hope will be invaluable to you too.We can’t meet every day with the same amount of energy, but trust that you will get things done and do what works for you.Links to follow:Naomi’s original blog ‘How To Stay Amazingly Productive On Low Energy Days’ Episode 12: Your business, your rules.

It’s my 4th anniversary, and this week I reflect on my business journey and the many lessons I’ve learned.  And - spoiler alert - they are probably things you’ve struggled with too. So take a listen and learn from my mistakes.In this episode we explore:The benefits of bootstrappingMaking good business investmentsEmbracing changeBoundaries, burnout and letting go of responsibilityBeing bullied by imposter syndromeLinks to followEpisode 39: What should I name my therapy business?Episode 12: Your business, your rulesEpisode 24: Managing your diary with time blockingTherapy Rebrand

It’s my anniversary! Yes, I’ve been working with counsellors and therapists to help grow their practice for 4 years (ok, a bit longer than that, but what’s a few months between friends?). And I’ve come a long way and learned a lot in that time - and am still learning. But there are 4 main things I’ve learned about counsellors in that time and I talk about them in this episode. So take a listen, I’m sure it will take something from thisIn this episode we explore:My journey from then to nowSome unrealistic expectations that are holding you backHow taking these on board will help you prevent burnoutHow to start to value yourselfLinks to followMy OE workshopTherapy rebrand workshopThe Grow Your Private Practice bookEpisode 042: Why your private practice should NOT be on every social media platformEpisode 038: How to stop comparing yourself to other therapists

In today’s episode, I interviewed Lisa Murphy, a counsellor that grew her private practice using LinkedIn. Her niche is working with men to help deal with stress and anger, and she incorporates a mixture of therapies including counselling, hypnotherapy, EFT, and NLP. And she used LinkedIn to form connections and grow her private practice In this episode we explore:Why she chooses to work with stressed men with anger issuesHow she connects with her niche clients via social mediaWhy she chose to concentrate on LinkedIn How she’s increased her engagementHow her confidence has grown over timeHow she comes up with masses of relatable post ideasAbout Lisa MurphyLisa Murphy is a therapist who specializes in helping men deal with stress and anger.  Lisa incorporates a mixture of therapies including counselling, hypnotherapy, EFT, and NLP to offer unique solutions for a high-pressured lifestyle.Lisa runs her private online practice from her base in North WalesConnect with Lisa on LinkedIn HERELinks to follow:Episode 41: ‘6 compelling reasons why LinkedIn is great for therapists’Episode 42: ‘Why your private practice should NOT be on every social media platform’

Every industry, topic and niche has its fair share of jargon. Take counselling for example, we have things like humanistic, person-centred, integrative etc And marketing is no different. There’s already so much to juggle as a private practitioner, so the last thing you want to do is decipher the lingo.So to make it easier for you, I’ve rounded up 10 key terms and phrases you need to know if you run a private practice.Hope this helps! Links to followSEO NibblesEpisode 42: Why your private practice should NOT be on every social media platformEpisode 8: What is social media engagement and why you need to knowEpisode 35: Can you help your clients - and do they know it The Grow Your Private Practice Book

Social media can be a really effective way to get your business seen and attract more clients, leading to more visibility, more clients, more opportunities, and ultimately, more money. It’s how I’ve grown all my businesses. With a little practice, you can plan a month’s social media in advance and then take 5-10 mins, twice a day to pop in to grow your following and respond to comments. And what’s the easiest way to save time on social media? Just use one platform. You don’t need a presence on all the platforms to get results. Ok, so what usually happens now is people start to doubt me. They think if they are on 3 platforms, they will get 3 x the results. And sometimes they say ‘well, it doesn’t take me long to just copy/paste it to another platform.’But that just isn’t the case. Why? Well, in this weeks’ podcast I explore this and share 4 reasons why it’s better to only have one social media account - and a handy free guide to help you decide which to choose.In this episode we explore:Why being on more than one platform is a false economyHow it can negatively affect your engagement rateWhy it’s not as simple as copy/pasting your postsWhy it’s important to increase your followersHow being on more than one platform can impact the know, like, and trust factorWhat to do if you’re on more than one platformIf you’re new to social media then there is a lot to learn, so just take your time, keep an open mind and enjoy the process.  It’s a new skill and as with any new skill, it will take some time and practice. And if you’re not sure which platform to be on, grab the FREE guide ‘Social media platformAnd if any of this sounds a bit daunting, in the Grow Your Private Practice Club we have lots of help ready and waiting for you so come and see how we can help you.Links to followEpisode 8: What is social media engagement, and why you need to knowEpisode 41: 6 compelling reasons why LinkedIn is great for therapistsAnd if you’re a member of GYPP, you have access to Social Media Made Simple, LinkedIn and LOVING it, and LinkedIn for the lazy