Closing the Loop with Andrew Camel

A series of interviews on the mechanics of business and real-world applications of machine intelligence. We have a strict no-buzzwords, no hand-waving policy. It's about near-term tactical ROI, and how we get there.Closing the Loop (CTL) is interviews executives at the largest global businesses going behind the scenes to understand how these businesses operate, and explore the most interesting applications of AI.

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Aug 30, 2023 • 53min

Data-driven experimentation to achieve the upper limit of sales team performance with Ben Rubenstein, Co-Founder of SetPoint, Opcity, Yodle

Ben Rubenstein had two successful exits, both enabled by taking data-driven sales team & process optimization to the extreme. New technologies in the world of AI have moved the max optimization limit much further forward, and it's now possible to take Ben's ideas to their full potential.Topics Covered(0:00) Background on Yodle, Ben's first business(3:19) The insights from optimizing Yodle's GTM function (6:59) What does a scripted playbook look like(20:37) Background on Ben's next company, Opcity(22:03)Three major elements from a data science perspective(25:18) Key learnings from Opcity(34:12) What is the unifying strategy/theme in how you think about running a business?(40:24) Will the ability to leverage operational data make it easier or harder to build an early-stage company?(42:21) Do you believe in the efficient markets hypothesis in the world of finding applications for new innovation?(50:56) What gets your most excited about applying LLMs / AI generally at SetPoint?

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