Most Innovative Companies

The Super Bowl is set to kick off this Sunday, and we’re taking a look at some of the ads that are already out there. ‘Fast Company’ senior staff editor Jeff Beer joined us to share what he thinks about this year’s slate of ads. He’s noticed how brands are evolving to use the Super Bowl itself in their teasers and ads, which shows the trajectory of the way brands are going . . . they used to go for funny or emotional but now it’s an ad about being an ad. Using the game itself to help advertise a product is creating a very meta approach.We also talked about what’s going on with those Stanley cups. ‘Fast Company’ senior staff writer Liz Segran explained how the trendy tumblers do contain lead but more importantly, how this revelation will impact the company’s dominance in the very crowded reusable water bottle market. Also, how sustainable are these containers when they’re being marketed as a fashion accessory?For more MIC behind the scenes, check out Yaz at @yazzyg on Instagram and Josh @joshuagchris on TikTok!

Yaz wrote a story about an upstart wrestling league called All Elite Wrestling (AEW) and its founder and CEO Tony Khan. ‘Fast Company’ deputy editor David Lidsky joined us to chat about Yaz’s piece on Tony, why he formed AEW in 2019, and how he was a huge wrestling nerd who grew up doing e-wrestling.And here are some more wrestling updates: Starting in January 2025, WWE’s flagship series, Raw, will be moving to Netflix WWE will still have some shows streaming on Peacock and still has pay-per-view offerings Dwayne ‘The Rock’ Johnson is joining the board of directors at TKO Group (which consists of UFC and WWE) Then, our producer Blake Odom sat down with Vuori founder and CEO Joe Kudla. They chatted about the company’s $4 billion valuation, its most prominent investor (SoftBank), and how it jumped into the very crowded athleisure space.

Daily Harvest introduces meals for people on weight-loss medication Ozempic, Sharp Entertainment CEO Matt Sharp talks about his reality TV hits, including '90 Day Fiancé' and 'Help! I'm in a Secret Relationship!' and discusses the challenges of documenting sensitive subjects on television.

A number of recent court cases are using a new tactic to take on tech platforms, including Snap, Meta, and TikTok. ‘Fast Company’ contributing writer Issie Lapowsky walked us through the complicated legalese behind these cases. Basically, they’re using a novel legal workaround to Section 230 called a ‘product liability claim.’Rather than faulting these platforms for other people’s posts—the kind of claims Section 230 protects them from—these cases accuse the companies of essentially building faulty products, which is an area of law that Section 230 doesn’t cover.Also, we sat down with a group of fitness-industry innovators in a fun roundtable discussion about staying fit and nimble during the peak of the pandemic. As a pioneer in the industry, Tracy Anderson created the Tracy Anderson Method more than 20 years ago, as well as offering DVDs, online videos, and exercise studios. Barry's CEO Joey Gonzalez went from client to instructor to eventually become the company’s top executive, and Y7 Studio founder and CEO Sarah Larson Levey created a unique way to practice yoga by candlelight to the beat of a customized soundtrack. We also asked what the trick is to get motivated to work out. Answer: you need to find your own motivation.For more MIC behind the scenes, check out Yaz at @yazzyg on Instagram and Josh @joshuagchris on TikTok!

We spoke with Jeff Lee, cofounder and CEO of DIBS Beauty about his approach to building brand awareness, partnering with celebrities, and starting a company during the pandemic.“What makes us so unique, I think, is the way we speak with our customer at DIBS; we like to joke that it’s reverse master class. People used to learn about makeup from celebrities, from celebrity makeup artists. . . . We’re just about, take the stick, take the brush, take the powder, put it on—you won’t mess it up. And if you learn something from your friend over there, even better.”Oh, and he also shared his tips on coaching the Miss Universe pageant. “The pageants themselves are actually highly meritocratic in the sense that they test your skills. And I like to say that we give opportunities to people who can hit a ball or punch each other out or jump around at a high-level precision—no matter your race, creed or your background, your economic background for pageants—we’re giving people the opportunity to succeed. We’re democratizing access to fame and opportunities.”

And that's a wrap on 2023. Join our podcast hosts, Kathleen Davis, KC Ifeanyi, Yasmin Gagne and Josh Christensen as they look back on this past year. Happy New Year!

In the United States, nearly three-quarters of adults qualify as overweight or obese, 42% of whom are considered obese. The World Obesity Federation predicts that 51% of the global population will be overweight or obese by 2035.‘Fast Company’ contributing writer Adam Bluestein joined us to break down how Novo Nordisk, the company behind Ozempic and Wegovy, developed and marketed its weight-loss drugs. He also explained why the drugs have become so popular in the U.S., how drug pricing is extremely complicated and . . . how the medications actually work to help people lose weight.Also, we chatted with Trina Spear about how she founded Figs, a DTC healthcare apparel company.

From YouTube to late night to actor to writer, Lilly Singh has always been a storyteller. In that vein, she started a company called Unicorn Island Productions a few years ago. The company has both a production arm and a nonprofit arm, which is Unicorn Island Fund. Singh told us that the company's mandate is simple. It's making stories that look like the real world. That means making stories that highlight underrepresented voices—which, more and more that's becoming South Asian voices—and ensuring that women are at the center of the stories. The company recently released a kids' animated series called The Mindful Adventures of Unicorn Island. The series comprises a quick 10 episodes that teach kids one mindfulness exercise each episode. And they're free on YouTube."And it's so meaningful to me because [. . .] it's kind of like a love letter to younger Lilly, because in my adult life, meditation and mindfulness and mental health are so important. But admittedly, when I was younger, I knew nothing about this. It was never discussed in school or at home. If kids could learn how to meditate and regulate their emotions . . . just know that feeling things is okay and how to deal with that and how to reconcile that, that would be amazing."For more MIC behind the scenes, check out Yaz at @yazzyg on Instagram and Josh @joshuagchris on TikTok!

Shein is a giant fast fashion retailer that's looking into filing an IPO. Fast Company Senior Staff Writer Liz Segran helps break down what that might mean for both the company and the fast fashion industry at large.For more on Shein, check out Liz's articleSerendipitously, Shein’s head of strategic communications Peter Pernot-Day also joined us. He filled us in on how the company's on-demand model is constantly responding to consumers, creating low inventory levels, which leads to virtually no waste. "That means that we can pass on tremendous savings to our customers because we do not have to account for inventory risk in any of the garments we offer. Really, the entire purpose of the site is to give people lots of options to see what they actually want to wear at that present moment and then to produce only what we think they will actually purchase." He also discussed the company's zero tolerance for forced labor, vetting its supply chain and abiding by its environmental standards. "If a large player like us is paying attention to these things, that helps the entire supplier network, the entire supplier ecosystem realize, hey, this is the new way of doing business. This is what it means to participate with a global brand like Shein.For more MIC behind the scenes, check out Yaz at @yazzyg on Instagram and Josh @joshuagchris on TikTok!

The long-simmering fault lines within OpenAI over questions of safety with regard to the deployment of large language models like GPT, the engine behind OpenAI’s ChatGPT and Dall-E services, came to a head on November 17 when the organization’s nonprofit board of directors voted to fire CEO Sam Altman. But then he was reinstated on November 22. It’s been a wild ride, but Fast Company senior writers Ainsley Harris and Mark Sullivan joined us to help break down the confusing back and forth at the generative AI company.For more on the company’s tumultuous activities, check out Ainsley's and Mark's reporting.“We need to make it a little more snackable, a little bit more bite-size.” USAFacts president Poppy MacDonald explained how she helps make government data more accessible, available, and interactive. Founded and funded by former Microsoft CEO Steve Ballmer, the nonpartisan nonprofit ensures government data is available to the general public. But what about operating in a post-truth world? MacDonald explained they don’t get involved in polling or forecasts, and instead they stick with what the facts are as published by the government. They provide the data and then people—whether an individual, business, or elected leader—decide what they want to do about that data. “We’re really hoping for a healthy debate, but we think a healthy debate about how to move our democracy forward starts with facts.”For more MIC behind the scenes, check out Yaz at @yazzyg on Instagram and Josh @joshuagchris on TikTok!