The ChangeOver | by Weidert

SEO isn’t dead — and yet, marketers everywhere are seeing evidence that their old traffic-focused strategies aren’t as effective as they used to be.For industrial marketers, who often work in industries with complex buyer journeys and long sales cycles, shifting the emphasis from “all the traffic” to “optimal traffic” can make for a challenging pivot.What does that mean for your SEO strategy right now, and what should you focus on moving forward?In this episode of The ChangeOver Podcast, host Greg Linnemanstons, President of Weidert Group, is joined by Chelsea Drusch, Strategist and SEO Manager, to explore the current state of SEO for industrial marketers.Episode Highlights:Evolution of SEO, from traffic-centric to conversion-focused strategies – 01:55:12Adapting to change – emphasizing high-intent keywords and the importance of user experience – 14:27:22SEO’s place within an overall marketing strategy – 20:30:07The role of AI and user behavior signals in shaping future SEO tactics – 23:27:13Listen in with Greg and Chelsea for ways you can take immediate action to help ensure your SEO efforts keep generating revenue, and protect and advance your competitive position.Connect with us:LinkedIn: linkedin.com/company/weidert-group/ Instagram: instagram.com/weidertgroup/ Facebook: facebook.com/weidertgroup X: x.com/WeidertGroup YouTube: youtube.com/@Weidert Website: weidert.com/changeoverpodcast Connect with our host and guest: Chelsea Drusch: https://www.linkedin.com/in/chelseadrusch/Greg Linnemanstons: https://www.linkedin.com/in/greglinnemanstons/Listen now and subscribe to The ChangeOver Podcast on Spotify, Apple, or YouTube Podcasts and never miss an episode!

Explores how website strategies are adapting to fragmented buyer journeys and changing user behaviors in industrial marketing.In this episode of The ChangeOver Podcast, host Greg Linnemanstons, President of Weidert Group, is joined by Kelly Wilhelme, Director of Marketing, to discuss the transforming role of websites in today's industrial marketing landscape.The ChangeOver Podcast takes its name from the quick transitions manufacturing plants must make when switching production lines. An agile, efficient changeover minimizes downtime, improves productivity, and helps businesses maximize ROI on equipment and people investments.The industrial marketing landscape is rapidly evolving, and websites are at the forefront of this change. Yesterday's strategies are losing effectiveness, and new, more impactful approaches are emerging. Marketers who successfully pivot will embrace learning, experimentation, and agility moving forward.Episode Highlights:The shift from websites as traffic generators to welcome mats for visitorsAdapting to fragmented buyer journeys and changing user behaviorsThe impact of AI on content creation and search resultsStrategies for creating unique, valuable content that stands outThe importance of aligning SEO and user experience (UX)Rethinking gated content and lead generation strategiesThe episode concludes with practical advice for industrial marketers on adapting their website strategies to meet the demands of today's digital landscape. The ChangeOver Podcast is your platform for insights, learning, and adapting to the rapid transformations in industrial marketing and sales.Listeners are encouraged to submit topics for future episodes to the Weidert Group team:LinkedIn: linkedin.com/company/weidert-group/Instagram: instagram.com/weidertgroup/Facebook: facebook.com/weidertgroupX: x.com/WeidertGroupYouTube: youtube.com/@WeidertWebsite: weidert.com/changeoverpodcastConnect with our host and guest:Kelly Wilhelme: https://www.linkedin.com/in/kellywilhelme/Greg Linnemanstons: https://www.linkedin.com/in/greglinnemanstons/Join us on this journey of exploration and growth in the industrial marketing landscape. Subscribe to The ChangeOver Podcast on Spotify, Apple, or YouTube Podcasts and never miss an episode!

Explores industrial marketing and sales’ evolution, from inbound strategy to AI’s impact, and how to adapt to rapid changes in buyer behavior.In this inaugural episode of The ChangeOver Podcast, host Greg Linnemanstons, President of Weidert Group, is joined by Nicole Mertes (VP of Marketing and Sales) and Frank Isca (Director of Business Development and Product Development) to discuss industrial marketing and sales’ rapid evolution — and the forces behind the changes taking place.The ChangeOver Podcast takes its name from the quick transitions manufacturing plants must make when switching production lines. An agile, efficient changeover minimizes downtime, improves productivity, and helps businesses maximize ROI on equipment and people investments.Industrial marketing and sales are undergoing a significant shift. Yesterday’s playbooks are losing their effectiveness and new, more impactful strategies are emerging. Pros who successfully make the pivot will embrace learning, experimentation, and agility moving forward.Episode Highlights:The “Good Old Days” of Inbound Marketing – 5:04:00 Current Challenges in Industrial Marketing – 8:27:17The Impact of AI on Marketing – 12:40:12Adapting to the New Marketing Environment – 14:39:20Advice on Future SEO and Content Strategies – 16:06:04The episode concludes with a glimpse into future discussions on topics like the evolving role of websites, the changing nature of SEO, and AI’s impact on marketing and sales. The ChangeOver Podcast is your platform for insights, learning, and adapting to the rapid transformations in industrial marketing and sales. Listeners are encouraged to submit topics for future episodes to the Weidert Group team: LinkedIn: linkedin.com/company/weidert-group/ Instagram: instagram.com/weidertgroup/ Facebook: facebook.com/weidertgroup X: x.com/WeidertGroup YouTube: youtube.com/@Weidert Website: weidert.com/changeoverpodcast Connect with our host and guests: Nicole Mertes: https://www.linkedin.com/in/nicolemertes/Frank Isca: https://www.linkedin.com/in/frankisca/Greg Linnemanstons: https://www.linkedin.com/in/greglinnemanstons/Join us on this journey of exploration and growth in the industrial marketing landscape. Subscribe to The ChangeOver Podcast on Spotify, Apple, or YouTube Podcasts and never miss an episode!