Most of us have experienced sales ‘tactics’, and likely we’ve either recoiled against them and scarpered (physically or digitally), or have gone ahead with our needed purchase, even though a little bit of shine has worn off the relationship with the person that used them on us. Our experiences have made us sceptical of anyone with something to sell, and allergic to feeling ‘salesy’ ourselves.  But whether we like it or not, we’re all in the business of selling something to someone, whether that’s ourselves as a speaker, our book to a reader, or our products and services to clients and customers. So … I guess that means you have to ‘suck it up’ and jump on the soft and hard sell bandwagon if you want to succeed. Well no … you don’t.  That’s because there is another way that will likely yield you more reward in sales and personal satisfaction than anything you’ve come across before. And that new approach is called Karmic Selling created by my guest Stan Gwizdak. Stan Gwizdak is CEO of The Kormac Group, a results-driven management consulting firm that embodies his clean heart and commitment to serving others. As a chief executive and Six Sigma Master Black Belt, Stan has spent more than 30 years leading business transformations at General Electric, BAE Systems, Honeywell, Textron, Aurora Capital, Goodyear Tire and Rubber, and more. Stan is here today to talk about Karmic Selling and the successes and failures that helped him design his system and grow his company. Whether you’re a speaker, sales executive, entrepreneur, you’ll discover why when you do good, even more good will come your way.   What you’ll discover: Why Stan believes that the traditional approach to sales needs to change.  What made Stan leave a company just before he was due to take the top job. How he approached getting clients for his company without having a sales background. How he took a one man band to a business competing with the big consultancies. The problem that Karmic Selling solves for individuals and companies. The three biggest mistakes people and companies are making around this problem at the moment. The key ingredients of the Karmic Selling System and how it counters those mistakes. The first few steps you should take if you want to get started using the karmic Selling philosophy and system. How Stan is using speaking in business and to promote his book.   All things Stan: www.karmicselling.com www.kormacgroup.com   Books & Resources*: Rich Dad Poor Dad by Robert T. Kiyosaki    Resources: Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk Get a Powerful Talk Structure - Join the Masterclass Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme.  Want to find out about working with me 121 then book a call here. https://www.saraharcher.co.uk   Thanks for listening!   To share your thoughts:                                                   Share this show on X, Facebook or LinkedIn. To help the show out: Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)  

SUMMARY: Getting a clear understanding of how to properly protect the IP and assets you’ve created as a speaker can be a struggle. But doing nothing could leave you and your business at risk. Worry no more, that’s where my guest Heather Pearce-Campbell comes in.   SHOW NOTES: Let’s face it, trying to navigate how to protect the IP you’ve created in talks, books and courses, can make you feel like Frodo trying to get the ring safely to Mordor … confused, scared and worried about people stealing your precious stuff. The truth is that the legal profession hasn’t really moved as fast as today’s entrepreneurs have needed it too… and that has left most of us using hope as a strategy when it comes to looking after our assets. But, I’ve got you … actually more to the point Heather Pearce-Campbell has got you! She is a dedicated attorney and legal coach for world-changing entrepreneurs, as well as the founder of Pearce Law PLLC. She is also the creator of The Legal Website Warrior®, an online business that provides legal education and support to information entrepreneurs (coaches, consultants, online educators, speakers & authors) around the U.S. and the world. Heather has some huge names as clients including Lewis Howes (School of Greatness), Ryder Carroll (The Bullet Journal), and Kyle Cease (NYT Bestselling author & comedian), to name but a few.  On top of all of that she is also the host of the Guts, Grit & Great Business™ podcast, a speaker and a busy Mum! She’s joining me on the speaking club to give you some clarity and confidence when it comes to setting the right legal foundations for your business and planning for success.  What you’ll discover: How Heather’s career might have taken a different trajectory if her Dad had paid for college. Why so many entrepreneurs feel scared and intimidated about the legal side of business. The biggest legal risks that online entrepreneurs face.  Why entrepreneurs are so underserved from a legal perspective. What speakers specifically need to be mindful of to protect themselves legally. The difference between a registered trademark, IP and copyright. At what point you should be taking steps to protect what you create. A simple framework you can follow to protect yourself and your business legally..  The most important thing you need to do today to get started.   All things Heather: www.legalwebsitewarrior.com  www.linkedin.com/in/HeatherPearceCampbell   www.facebook.com/HeatherPearceCampbell   www.twitter.com/_HeatherPearce   www.instagram.com/thelegalwebsitewarrior   https://www.youtube.com/@HeatherPCampbell  Podcast: https://podcasts.apple.com/us/podcast/guts-grit-great-business/id151681505    Books: The Middle Passage By Dr James Hollis Swamp Lands of the Soul By Dr James Hollis    Speaking Resources: Turn Your Book into a Profitable Talk ... in just 6 steps Workshop Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme.  Want to find out about working with me 121 then book a call here. https://www.saraharcher.co.uk   Thanks for listening!   To share your thoughts:  Share this show on X, Facebook or LinkedIn. To help the show out: Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one. Subscribe wherever you're listening.   *(please note if you use my link I get a small commission, but this does not affect your payment)  

As we leave 2023 behind and start making our plans for 2024, I’d like to offer you some suggestions for tools and techniques which you might want to add into your planning process. These have worked to help me achieve my goals in the past and have also helped many others to build the future they desire.  Some are a little ‘out there’, but I’ve tried them all out myself and I do believe they will give you more purpose, drive and clarity to supercharge this new year. Whether you want to start speaking, get more results with your speaking, or simply want to tell better stories, I hope this coming year delivers everything you want. What you’ll discover: An effective strategy for helping you reach your goals. Who you should be chasing for success. Why choosing you is better for you and your business. The antidote to comparisonitis.  A new suggestion to add to your 2024 planning process. Enjoy!   Leave a rating or review for The Speaking Club (Take a photo of your review, email it to me at sarah@saraharcher.co.uk and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)   FREE RESOURCE - The 5 Levels of Pain (If you want to hear Lavanyaa talk about her experience you can do that here) Leave a rating or review for The Speaking Club (Take a photo of your review, email it to me at sarah@saraharcher.co.uk and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)   Books: Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker   Other Resources: FREE NEW GUIDE - From Blank Page to Stage  Live Masterclass - 6 Step Blueprint to Creating Talks that Engage and Sell (without selling) Take the Snackable Story Challenge https://www.saraharcher.co.uk   Thanks for listening!   To share your thoughts:                                                   Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one. Subscribe on Apple Podcast, Spotify, Amazon Music or Your App   

Discover the importance of leading with the problem in your speaking and other critical content. Learn how not leading with the problem can result in lost business opportunities and frustration. Find out where and how to lead with the problem, tailor it to your audience, and communicate effectively.

Lisa Bragg, author of Bragging Rights, joins the show to discuss the power of bragging in attracting people. They challenge societal norms that discourage self-promotion and emphasize the importance of acknowledging achievements. The podcast explores leveraging past achievements for future success and stepping into one's power. It also touches on cultural differences in self-promotion and the significance of vulnerability in connecting with others.

Learn how to prioritize audience needs over your own interests, capture attention, and inspire action. Understand the power of connecting with audience pain and crafting impactful talks. Discover a framework for triggering audience action through customer research and targeting the right audience.

How often, when it comes to writing in your business, has the blank page beaten you? I’ve seen so many people get stopped, or never share what they have written because they don’t think it’s good enough, or they are worried about being judged.  Just like when you speak, in your business writing too, you get an amazing confidence boost from knowing that your message is good, that your content will make you stand out and connect with your target audience.  When that happens you’re excited to put yourself out there.  So how do you shift from stuck to successful? How do you go from getting underwhelming results with your business writing, to your audience saying … “this person gets me and my problem, I think I need to work with them”? That’s where this show comes in. My guest today is Kyla Skinner, copywriter and business writing mentor.    She helps business owners harness the power of personality to better connect with their audience, stand out in today’s increasingly noisy market and attract new clients – so they can grow their business, not hold it back. As a fully accredited introvert, Kyla had herself felt shy, nervous and reluctant about showing her own personality. But that changed when she discovered the huge impact it made on growing her fledgling freelance business. Now, she’s an experienced (and award-winning) strategic copywriter, who’s built her copywriting and brand language business, The Jarrah Consultancy, primarily through word-of-mouth referrals. Over the past 20 years, Kyla has helped to position and promote hundreds of brands, including many big name, global market leaders. Today, she also encourages coaches, consultants and small business owners to tap into all this insight and expertise via her dedicated membership community, Copy Café. Enjoy!   What you’ll discover: How Kyla became a copywriter and why personality matters to her. The problem with generic writing and using tools like chat GPT. What it means to ‘show’ your personality in your writing and the difference it makes to your message. Why small business owners struggle to connect with their audience in their copy. The three words that Kyla wrote for a Subaru ad that tells a big story.  How to approach ‘daring to be different’ if you are more introverted.  The difference between bland business writing versus writing with personality. The gap that Kyla found small business owners falling into, and how she filled it.  Examples of results business owners have got by stepping out of their comfort zone. Three tips for how to get more personality into your writing in a way that feels natural and not forced. The surprising differences Kyla experienced as a copywriter creating her own signature talk. How speaking has been working for Kyla and her business   All things Kyla: https://copycafe.co.uk/  https://www.linkedin.com/in/kylaskinner/  Books & Resources*: Maverick! By Ricardo Semler  The Blue Place by Nicola Griffith https://www.facebook.com/copycafe/   Resources: Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk Get a Powerful Talk Structure - Join the Masterclass Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge Practice your speaking & test your content in a safe space in The Speaking Club ‘Live’ Membership Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme.  Want to find out about working with me 121 then book a call here. https://www.saraharcher.co.uk   Thanks for listening!   To share your thoughts:                                                   Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes.   *(please note if you use my link I get a small commission, but this does not affect your payment)  

It’s often said that the real experts are the ones that can make the complex easy to understand, and Ros Atkins is an expert on making things easy to understand … so I guess that would make him the expert’s expert!  As a journalist, and BBC News' Analysis Editor, Ros Atkins has presented and reported on the biggest stories around the world for twenty years . He's also the creator of the critically acclaimed 'Ros Atkins on...' video series, which has become a phenomenon, garnering millions of views. His ability to explain complex stories in a clear, concise and consumable way has led to him being dubbed the nation's 'Explainer-in-Chief'. On this show he is sharing his stories from the front lines of news reporting, the mistakes he made, and how he discovered the secret to the art of explanation. You’ll also get some fantastic tips that will improve your communication generally, and will power up your content and delivery. Enjoy!   What you’ll discover: The mission Ros is trying to accomplish with his book ‘The Art of Explanation’ Why we shouldn’t give up when something seems complicated to explain and what to do instead. What music can teach us about communication.  The huge lesson that Ros learned from another reporter that uplevelled his communication. Tips for using visuals with your talks so that they are adding rather than taking away from the message.  Some techniques for improving clarity and conciseness in your message.  A journalist’s view on how to use stories in the best way. What ‘back annos’ are and why they are a valuable tool for speakers.    All things Ros: https://geni.us/TAOEBOOK  https://twitter.com/bbcrosatkins  https://twitter.com/bbcrosatkins  Books & Resources*: What is history by E.H. Carr Resources: Turn Your Book into a Profitable Talk - PDF Breakthrough Guide   Get a Powerful Talk Structure - Join the Masterclass Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge Practice your speaking & test your content in a safe space in The Speaking Club ‘Live’ Membership Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme.  Want to find out about working with me 121 then book a call here. https://www.saraharcher.co.uk   Thanks for listening!   To share your thoughts:                                                   Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)  

Waking up paralysed in 2014 completely turned Jamie McAnsh’s life upside down.  He lost his job, and his independence, but he was determined to forge a new path and purpose for his life.  That included becoming a top disabled athlete, and fulfilling his dream of climbing Mount Everest in 2022. What he realised was that he had a great support network around him, helping him to achieve his goals, and he wanted to create something so that other people could experience that support too. That was when he created his company ‘See No Bounds’ with his wife Charlott.  Today, Jamie divides his time between speaking all over the world on various topics, and building the See No Bounds global business community. In this show you are going to get some brilliant insights into what it takes to keep going even when your life and world comes crashing down again and again! You are also going to get some great tips from Jamie around how he built his speaking career. Enjoy!   (TRIGGER WARNING: PLEASE BE AWARE THAT THIS SHOW CONTAINS REFERENCE TO SUICIDAL THOUGHTS)   What you’ll discover: How Jamie woke up paralysed one morning in 2014. Why he had a funeral for his ‘able body’ in 2015, despite beginning to make a recovery. How Jamie’s life was thrown into more turmoil and how he came through it. The lessons he has learned so far from the adversity he has faced. Why Jamie created, ‘See No Bounds’ and how COVID nearly took his business.  How he got started speaking and why. What he has learned about himself from speaking to audiences about his journey. What Jamie got from his TEDx experience and the lessons he learned. How Jamie prepares for his talks and where storytelling and humour fit in.    All things Jamie: www,jamiemcansh.com www.seenobounds.co.uk https://www.linkedin.com/in/jamie-mcansh-see-no-bounds/ https://www.facebook.com/SeeNoBounds/ https://www.facebook.com/Jamiemcanshmotivationalspeak   Books & Resources*: Made it Thru the Rain: to light the journey ahead by Beverly Jones   Resources: The Hookology Workshop - Making Sure Your Talk is Captivating From the Start Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk Get a Powerful Talk Structure - Join the Masterclass Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge Practice your speaking & test your content in a safe space in The Speaking Club ‘Live’ Membership Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme.  Want to find out about working with me 121 then book a call here. https://www.saraharcher.co.uk   Thanks for listening!   To share your thoughts:                                                   Share this show on Twitter, Facebook or LinkedIn.   To help the show out: Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes.   *(please note if you use my link I get a small commission, but this does not affect your payment)

Learn how to grab your audience's attention with a captivating opening in public speaking. Discover the triggers for attention, different lightning bolt options, and tips for building this skill. Also, explore strategies for creating powerful openings and closings, using metaphors and analogies, and exciting opportunities for authors.