

Sports Pundit Podcast Network
Sports Pundit
A new multi-show platform designed for sports executives, by sports executives. The network brings together six podcasts hosted by domain experts across innovation, marketing, finance, performance, and media, alongside a conversational companion show, The Pitch.
Our Hosts:
🟣 Leanne Bats
🔴 Rich Buchanan
🔵 Jo Redfern & Michael Cohen
🟢 Vansa Chatikavanij
🟠 Jamie Corr & Charlie Copsey
⚪️ Andy Marston & Drew Ruaso
Visit our website (sportspundit.co) to dive into our newsletters and connect with other execs both online via the WhatsApp Group and IRL via our social events.
Produced by OH SIX
Our Hosts:
🟣 Leanne Bats
🔴 Rich Buchanan
🔵 Jo Redfern & Michael Cohen
🟢 Vansa Chatikavanij
🟠 Jamie Corr & Charlie Copsey
⚪️ Andy Marston & Drew Ruaso
Visit our website (sportspundit.co) to dive into our newsletters and connect with other execs both online via the WhatsApp Group and IRL via our social events.
Produced by OH SIX
Episodes
Mentioned books

11 snips
Oct 3, 2025 • 40min
Ali Russell [#72]: Extreme H and the Next Era of Sustainable Racing [Innovation with Leanne Bats]
Ali Russell, Managing Director of Extreme H and veteran in sustainable motorsport, shares his journey from football to the thrilling world of racing. He dives into the innovative shift from electric to hydrogen-powered racing, emphasizing its potential to redefine sustainability. With insights on creating a mixed-gender racing format and the challenges behind founding Extreme E, Ali highlights the importance of using motorsport to raise climate awareness. His vision for Extreme H's World Cup format promises an exciting future for eco-friendly racing.

Sep 29, 2025 • 52min
Tim Foster MBE [#71]: Leadership Lessons from an Olympic Champion [Performance with Rich Buchanan]
On today’s episode, Rich and Andy are joined by Tim Foster MBE, an Olympic champion who has successfully transitioned into leadership and education coaching within the business of sports.Now Head of Performance for the League Managers Association (LMA), Foster provides mentoring, advice, learning, development programmes, workshops, webinars, and all areas of support relevant to football managers, their wellbeing, career, professional and personal development.The discussion explores Foster’s journey of high performance, from his early days as an elite athlete to his gold medal win at the 2000 Sydney Olympics. Tim delves into the mental and physical challenges of competing at the highest level, the importance of teamwork, and how those experiences have shaped his approach to coaching and leadership in the business of sports.Timestamps03:00 – Tim’s Early Rowing Career and Olympic Journey7:00 - Talent Identification and Evolution in Rowing17:00 Setting Goals and Maintaining Drive23:00 Reflecting on Transitioning from Athlete to Coach32:00 Working with Elite Football Managers36:00 - Cross Sport Learning and LeadershipAdditional LinksNo Stats All Star - New York Times ArticleGold Fever Full (2000) - BBC DocumentaryAbout The HostRich Buchanan is a human performance consultant with extensive experience at the highest levels of sport, including roles as Performance Director at Swansea City FC in the Premier League and consultant for DC United in Major League Soccer.With a background spanning coaching, physiotherapy, and strength and conditioning, Rich specialises in building multi-disciplinary teams that deliver resilient, high-performing support systems. Passionate about holistic performance, Rich is committed to evolving best practices and helping organisations sustain long-term success.Connect on LinkedInAbout Sports PunditSports Pundit is a community-driven platform for executives working in sport, built around content, events, and conversation. Through its weekly newsletter, social channels, WhatsApp groups, and podcast network, it connects industry leaders across the globe.At the heart of the platform is the Sports Pundit Podcast Network, a multi-show lineup created for sports executives, by sports executives. The network features six domain-specific podcasts spanning innovation, marketing, finance, performance, and media, alongside a conversational companion show, The Pitch. Together, they deliver insider perspectives that live up to Sports Pundit’s mission to be “The Voice of the Sports Industry.”Produced by OH SIXThe Sports Pundit Podcast is proudly produced by OH SIX, a content marketing agency specialising in producing digital and social-first content that connects. Trusted by Premier League clubs, F1 teams, and top brands, OH SIX deliver premium content end-to-end, from ideation, working with talent during production and platform specific content to reach audiences on screen.

7 snips
Sep 22, 2025 • 38min
Manny [#70]: Captivating an Audience Beyond Mainstream TV [Media with Jo Redfern and Michael Cohen]
Manny Brown, a veteran football content creator and founder of Under the Radar FC, shares insights on crafting gripping stories that resonate beyond mainstream media. He discusses the birth of his Sunday-league project and how it creates a loyal community around grassroots football. Manny highlights the challenges of being a creator, balancing personal life while managing an engaged audience. He also explores innovative formats that connect younger fans and the importance of humanizing athletes for a more relatable sports experience.

Sep 19, 2025 • 31min
The Pitch [#01]: Introducing the Sports Pundit Network and Can Sports Teams Unlock More Opportunities in Travel?
In the inaugural episode of The Pitch Podcast, Andy and Drew discuss the concept of creating this new show which is centered around ideas and innovations across the sports industry, as well as introducing the Sports Pundit Podcast Network. The conversation explores the idea of extending programming around sports events to create additional value, such as hosting conferences or tourism experiences. The discussion also delves into various opportunities for enhancing sports tourism and maximising the physical experience of attending sports events.Timestamps03:00 - The Evolution of the Sports Pundit Network06:00 - First Pitch: Formula One Business Summit and Expanding Sports Events with Additional Inventory15:00 - Sports as Tourism: Capturing Economic Value29:00 - Conclusion and Invitation for Listener ParticipationAboutVisit our website (sportspundit.co) to find previous episodes, dive into our newsletters, and connect with other execs both online via the WhatsApp Group and IRL via our social events.This episode was produced by OH SIX, specialists in sports and branded video content. They bring experience working with F1 teams, Premier League clubs, and some of the world’s top creators.

Sep 3, 2025 • 44min
Alex Igual [#69]: How FIBA Are Embedding Innovation Within Basketball Culture [Performance with Rich Buchanan]
This is the fifth episode in a series of 5 focused on #Performance and hosted by Rich Buchanan, a former Performance Director at Swansea City FC in the Premier League and Human Performance Consultant for DC United in the MLS. On today’s episode, Rich is joined by Alex Igual, Sport Technology and Partnership Manager at FIBA.FIBA is the world governing body for basketball that amongst many other things, is responsible for organising international competitions, establishing the rules and regulations of basketball and developing the game globally. Alex is right at the cutting edge where technological innovation impacts on court outcomes and FIBA’s business objectives.Connect with Rich on LinkedIn - HereConnect with Rich on LinkedIn - Here#AdThis series is kindly supported by award-winning sports technology and innovation company, Genius Sports. Discover the new operating system for sport brought to you by the world leader in AI and sports data by visiting geniussports.com/perform/

Aug 13, 2025 • 29min
Spencer Jones [#68]: How Denver Nugget's Forward Applies Himself Both On and Off-the-Court [Performance with Rich Buchanan]
This is the fourth episode in a series of 5 focused on #Performance and hosted by Rich Buchanan, a former Performance Director at Swansea City FC in the Premier League and Human Performance Consultant for DC United in the MLS. On today’s episode of the Sports Pundit Performance Podcast, Andy was joined by Spencer Jones of the Denver Nuggets.On a two-way contract with the Grand Rapids Gold of the NBA G League, Spencer has continually beat the odds. From being a last minute admission to Stanford to captaining the team for three seasons, and initially going undrafted, only to now find himself in the NBA. What is most interesting about Spencer is how he continually applies himself both on and off the court. This includes actively engaging with and investing in startups, particularly in the human performance space, as well as being one of very few NBA players active on LinkedIn. Filling in on this episode for Rich, Andy does his best to address the conversation from a performance lens, however, I also took an interest in how he thinks about investing and leveraging his position as a professional athlete. Timestamps4:00 - Spencer's Journey to the NBA7:00 - Leveraging Access and Opportunity 14:00 - Angel Investing in Sports and Health Tech 18:00 - Applying Off-Court Investments into On-Court Performance 23:00 - Maximising Sleep and Recovery 27:00 - Future AmbitionsAdditional LinksConnect with Spencer on LinkedIn - HereConnect with Rich on LinkedIn - Here#AdThis series is kindly supported by award-winning sports technology and innovation company, Genius Sports. Discover the new operating system for sport brought to you by the world leader in AI and sports data by visiting geniussports.com/perform/

19 snips
Aug 1, 2025 • 54min
Rowena Samarasinhe [#67]: Women's Sport Should Take a Lead In Creating What Comes Next! [Innovation with Leanne Bats]
Rowena Samarasinhe, founder of GENSport and a leading systems thinker in global sport, joins Leanne Bats to envision the future of women's sports following the Lionesses' historic success. They discuss the necessity for innovative approaches that diverge from traditional men's models, emphasizing unique storytelling and branding strategies. Topics include the contrast between US and UK models, challenges in investment, and the potential of under-the-radar women’s sports markets. Their conversation inspires a call to action for supporting and investing in the growth of women's athletics.

Jul 23, 2025 • 52min
Nick Davies [#66]: Developing Elite Premier League Academy Talent Like Aaron Wan-Bissaka [Performance with Rich Buchanan]
This is the third episode in a series of 5 focused on #Performance and hosted by Rich Buchanan, a former Performance Director at Swansea City FC in the Premier League and Human Performance Consultant for DC United in the MLS. On today’s episode, Rich is joined by Nick Davies, the Head of Academy Performance at Crystal Palace. Nick brings a wealth of experience and insight into how a structured process and a multidisciplinary approach serves both the sporting objectives and business goals of an elite football organisation.In this conversation, they explore the people, the philosophies, and the practices that shape player developments in elite academies, diving deep into how high performance systems impact not just player development, but also the long-term sustainability and success of a Premier League football club. Connect with Rich on LinkedIn - Here#AdThis series is kindly supported by award-winning sports technology and innovation company, Genius Sports. Discover the new operating system for sport brought to you by the world leader in AI and sports data by visiting geniussports.com/perform/

Jul 16, 2025 • 32min
Avelino [#65]: Reshaping the Future of Football Representation with Nexus Football Group
On today’s episode, I’m joined by Avelino, a rapper known for his sharp lyricism, deep wordplay, and cultural influence far beyond music. From his early freestyles on YouTube to collaborations with Stormzy, Aitch, Wretch 32 and Skepta, Avelino’s journey has always been about using his voice to represent something bigger.Now, he’s stepping into a new arena.Alongside presenter Harry Pinero and football entrepreneur John Loaiza, Avelino has co-founded Nexus Football Group, a next-generation agency built to reshape the future of football representation. Beyond managing talent, Nexus aims to unlock overlooked brilliance, bridge culture and sport, and create a new blueprint for how players are seen, supported, and celebrated.In this conversation, we talk about the lessons that Avelino brings from music into football, why the system needs disrupting, and how Nexus plans to elevate both the game and the people in it.Timestamps02:00 - Journey into Music and Football04:00 - Music Career Highlights06:00 - Founding Nexus Football Group12:00 - Mentorship and Player Development14:00 - Updating the Agency Model17:00 - Scouting and Talent Pathways24:00 - Leveraging Technology in Football28:00 - Final Thoughts and Closing Remarks

21 snips
Jul 9, 2025 • 51min
Jason Steele [#64]: Growing, Engaging, and Commercialising Audiences with Innovation at the Heart [Innovation with Leanne Bats]
Jason Steele, Head of Marketing Strategy at the IOC, shares insights on revolutionizing brand growth and audience engagement in sports. He highlights how AI is transforming marketing strategies, making them more data-driven and fan-centric. The conversation dives into the importance of collaboration across departments to enhance fan experiences and the need for a holistic approach to measuring value. Jason also discusses the art and science of designing memorable sports experiences, merging technology with creativity to captivate modern audiences.


