Travis Makes Money

On this BYN Breakdown me and Eric are going to be continuing our conversation around building and scaling your podcast. Last time we took a look at Blue Ocean Strategy and broke the myth behind needing expensive equipment and software. Today, we’re going to look at the importance of credibility and how to build it. A lot of people want to look at the heavy hitters of the podcasting world and copy their formula, but this is a different time, and you have unique qualities that you can bring to the table without having to stake your whole identity on what has already been done. Let’s dive into the conversation and let me breakdown my Credibility First Method and clue you in on ways you can drive capital that can lead you to build a bigger audience!Things you will learn in this episode:[00:01 - 02:16] Opening Segment  Welcome to the show BYN Breakdown I talk about another issue podcasters face  Stop trying to take other people’s style  No shortcuts You have to earn the position  You need to look at the opportunities you have [02:17 - 10:00] Building Your Credibility First The Joe Rogan example  Years of stand-up comedy  Early to the game  Cultivating a network  Timing and info  The Gary V example  YouTube channel first 15 years ago  You have to find a different way to grow  Don’t follow the formula of old ways  My strategy and example  It come down to credibility  More important than traffic  Big guests started saying yes  The credibility drove downloads  Finding the show from recognizable people and titles  Don’t waste people’s time  The Credibility First Method  How to turn credibility into money, money into audience growth  Live weekly class Thursdays at noon  Links at the bottom  [10:01 - 25:22] Closing Segment Eric wraps up and talks about the webinar Final words  Tweetable Quotes: “What people don’t realize is that you can’t shortcut the first decade of work that went in to build a large audience.” - Travis Chappell“You can’t expect to grow the same way a lot of people back then grew…” - Travis Chappell“I started figuring out that the credibility that I got from being on the top charts was way more important than the traffic that was basically non-existent that I got from the charts.” - Travis ChappellResources Mentioned: Podcast Profit CourseDid you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website a travischappell.com.  You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments. Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeOur Sponsors:* Check out Kinsta: https://kinsta.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Chad Veach, author of Help! I Work with People, Vince Del Monte, fitness guru, author, and creator of the 7-Figure Mastermind, and Joel Marion, co-founder and CMO of BioTrust NutritionKey Takeaways: Leadership is communication. Relationships help you cut the credibility curve. You can scale what you do quickly when you get your entire industry on your team. Tweetable Quotes: “You can’t do life well and do people wrong.” – Chad Veach “When you have the right who you can stroke out all the whats.” – Vince Del Monte “The reason I can have so much success is that I have the whole industry on my side.” -Joel Marion Resources Mentioned: Follow along with me on Instagram- @travischappell Visit my website for more information on resources and announcements: https://travischappell.com/ Join the Facebook group to find community: https://travischappell.com/group Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeOur Sponsors:* Check out Kinsta: https://kinsta.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s guest believes that the way you make people feel will determine the strength of the relationship. Associate Professor Bidhan "Bobby" Parmar is the Shannon Smith Emerging Scholar in Business Administration. Parmar teaches creative and critical thinking at the Darden School of Business. He was also named one of the top 40 business school professors under 40 in the world and has won several teaching and research awards, with his research published in several magazines.Parmar's research interests focus on how managers make sense of uncertainty and collaborate in ways that create value for stakeholders and teach students real world leadership skills in stressful and interpersonally sensitive situations.I can’t wait to dive into Bobby’s wealth of knowledge and experience as he breaks down relationships and how to build them. Things you will learn in this episode:[00:01 - 06:26] Opening Segment  I introduce today’s guest, Professor. Bidhan Parmar Emerging Scholar  Top business school professors Announcement: travischappell.com/makemypodcast Bobby talks about his early life  Started up in martial arts  Learned how to teach and meet new people  School life and relationships  First generation expectations  Beginning journey into academia  Worked as a research assistant  Making others better around you  [06:27 - 13:00] Diving into the Details and the Unknown Bobby’s advice on the limit of pushing your children  Letting the kids lead  Pick something you love and build expertise  Share your passion  Bobby talks about the allure of research  The mystery solving aspect  Helping people make effective decisions  Research that solves needs  Fostering interests  Not an immediate pay-off  Manage motivation  Find how the work benefits people  Bobby’s time and journey in Darden U Opportunity to teach and stay  Valuable relationships with colleagues [13:01 - 25:22] Talking Relationship; Closing Segment Who you or What you know?  It’s about the feelings you create in others  How you relate to others  Relationships matter a lot, but not by themselves  How do you take an important skill set and apply it?  Find the people that make you feel good  Put into situations where you need to use  Find good exemplars  Bobby’s networking trick  Analyze what works best for you A time when connection led to something big in your life? Bobby’s example with Darden U executives  “Stakeholder Theory” Bobby shares a story from a friends studies  Stakeholder capitalism  Fishing with Dynamite  Link below The RaNdoM RoUnd Remember to upload and tag us on instagram! Final words  Tweetable Quotes: “I was really passionate about this idea of using power responsibly… you use that responsibly and you use that to make the world better.” - Bidhan “Bobby” Parmar“It’s not about who you know or what you know, it’s about how you make other people feel.” - Bidhan “Bobby” ParmarResources Mentioned:  Stakeholder Theory Fishing with Dynamite Documentary You can learn more about Bobby on https://www.darden.virginia.edu/faculty-research/directory/bidhan-l-parmar and connect with his content on YouTube.Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website a travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments. Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeOur Sponsors:* Check out Kinsta: https://kinsta.com Learn more about your ad choices. Visit megaphone.fm/adchoices

No matter what, you are the product of the sum of your decisions. Here to talk about making those decisions, we are welcoming back one of the first guests I’ve ever had on the show, Robert McCleland, PhD. Rob is a coach, speaker, and teacher who is a John Maxwell certified leader. He is the Owner of Upward Leadership--a consulting and training company. As a past President of John Maxwell Leadership Foundation he has sat in the big chair in Higher Education, Medical Foundations, and multinational groups. He has a simple goal: build hard working, healthy, and fun organizations where people love to serve and give their best. He is known for his unrelenting commitment to clarifying purpose, empowering employees, and acknowledging contributions. Let’s jump right in and learn what can happen when you make the hard decisions and the right ones, from Rob’s incredible story. Things you will learn in this episode:[00:01 - 08:37] Opening Segment  I introduce today’s guest, Dr. Robert McCleland Part of my Mastermind and podcasting story  Rob talks a bit about his family life  Rough childhood Taken in by a neighbor  Paid to go to college  How far is too far to help someone  Most people love enablement  People want the chance but don’t want the work Overcomers want to put in the work Excuses are the sign to pull back  Rob’s school life  Sacramento State  Realizing an ego  Obsessed with popularity  Exploring faith for the first time  [08:38 - 19:52] You’re a Product of the Sum of Your Decisions Rob’s turn around Journey  ‘Where would I have been if not for…’ You are your decisions  Who are your giants? Rob shares about meeting his wife  What drew him  What Rob has learned in the process  Putting in the work  Cultivating your relationships  Humble yourself and get what you need Rob talks about his growth process into leadership Became a Youth Pastor  Moved towards executive work  Began leading organizations and became a CEO Deciding to get a Masters  Received sponsorship  The value of pure leadership  Interned with a mentor  Received a Phd  [19:53 - 30:56] Building Your Leadership  Rob talks about researching daily  Always finding an opportunity to learn  Rob shares a resources and routine to learn daily  Link below  Starting in the morning/quiet time  Morning Brew  Wall Street Journal  Getting into the John Maxwell Leadership Began working for one of his organizations The issues internally  Trying to get the materials to train Interviewed by John Maxwell  Began running two of his companies  My conversation with Rob in the past that impacted me [30:57 - 43:09] Closing Segment Who you or What you know?  It’s who you know, but to get to them it’s about what you know They need to trust you  How Rob builds trust while networking  Give a short answer then ask them about themselves  Example from a story  Vulnerability is key The RaNdoM RoUnd Remember to upload and tag us on instagram! Final words  Tweetable Quotes: “You are, right now, a product of the decisions that you’ve made; Some of them good, some of them bad.” - Robert McCleland“Who’s going to love someone enough to say something, and build the right kind of team for the organization not just for me. You’re going to win if you can get that.” - Robert McCleland“Winston Churchill, Martin Luther King, a couple of guys like that, they weren’t even liked by a lot of people but they rose up in their moment in time and they won the world. That’s the type of person I want to be.” - Rob McClelandResources Mentioned:  Harvard Business Review Morning Brew Newsletter EQUIP Learning Leadership Leader Tribe Podcast You can connect with Rob on LinkedIn and Twitter or email rob@leadertribe.com. Be sure to visit https://www.leadertribe.com to learn more about his space. Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website a travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments. Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeOur Sponsors:* Check out Kinsta: https://kinsta.com Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you scale your podcast to make it profitable? Today we’re going to really hone in and focus on the topic of building your podcasts and what goes into making it great. Welcome to our Build Your Network breakdown. With so many podcasts out there today, we need to talk about the wins that can set you apart, the missteps that can pull you out of the race entirely, and the opportunity to learn directly from us at podcastprofitcourse.com.So let’s get started with the conversation and ultimately learn what it means to be a blue ocean podcaster and how anyone can jump at the opportunity to be one. Things you will learn in this episode:[00:01 - 03:00] Opening Segment  Welcome to BYN Breakdown  Focussing in on the topic  Travis’ biggest pet peeve Blowing money on equipment  [03:01 - 06:20] Podcasting Pet Peeves I talk about not niching down  You are not another podcaster; you’re you  Know your audience  Examples of success  You won’t gain an audience just talking to yourself The crowded business space  Top 5 crowded topic  Use your clout to transition to a niche  [06:21 - 11:03] Find Your Blue Ocean What is the Blue Ocean Strategy? Shark metaphor  No more meat on the bone  Finding your blue ocean  What are you good at  My example  You don’t need to be the expert  Blue Ocean over niche  Sometimes you want to niche up, not down  Don’t worry about the people who don’t resonate  Attractive to sponsors  Who is your ‘one person?’  Specific over generic  [11:04 - 12:14] Closing Segment Our free training What kind of podcaster are you  How do you present the message  Check out the course to learn more Free web class you can register for  Final words  Tweetable Quotes: “Why would I try to compete with those guys when I can just carve my own niche? And that’s kinda what we’re talking about in this episode; niching down and finding what your Blue Ocean is…” - Travis Chappell Resources Mentioned:  Blue Ocean Strategy Blue Ocean Strategy Book Don’t miss out on this opportunity. Go to https://www.podcastprofitcourse.com/register and register for the online course that will teach you how to make your podcast profitable. Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website a travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments. Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeOur Sponsors:* Check out Kinsta: https://kinsta.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Jonathan Krueger, founder of LionsGate Advisors, Jason Hartman, founder of Platinum Properties Investor Network, Inc. and Daniel Blue, President of Quest Education, share their tips for financial success.Key Takeaways: You have to confront your negative worldview toward money. Money is neutral. How you use it determines whether it is good or bad. The media focuses on cyclical markets, but most of the world is a linear real estate market. You must duplicate yourself to continue growing. Resources Mentioned: Follow along with me on Instagram- @travischappell Visit my website for more information on resources and announcements: https://travischappell.com/ Join the Facebook group to find community: https://travischappell.com/group Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeOur Sponsors:* Check out Kinsta: https://kinsta.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Everyone has a gift to offer the world, Valorie Burton, learned that she could do this through writing. Valorie is the Founder and CEO of CaPP Institute, an online institute that equips established and aspiring coaches with the educational and foundational tools to become exceptional in their field. She is also a wife, parent, entrepreneur, author of thirteen titles, speaker and life coach dedicated to helping people get unstuck and be unstoppable in every area of life. She believes that life is all about living with purpose and learning from your mistakes rather than letting them set you back. Let’s jump right into the episode and learn from Valorie how to live with purpose, do what you love, and do it guilt free. Things you will learn in this episode:[00:01 - 08:19] Opening Segment  I introduce today’s guest, Valorie Burton Activities and Success Valorie gives us a bit of background on her story Moved from Germany to America Always loved reading and writing  Family influence  Always had an entrepreneurial spirit  School and college life  Love for languages and communication  Started a PR firm in Dallas  Currently in Atlanta  Pros and cons of places Valorie lived  Air Force Base in the Gulf of Mexico  Colorado lifestyle vs Cali  Lessons learned in Georgia  Dallas  [08:20 - 12:37] Venturing into Entrepreneurship with Purpose  Valorie talks about her transition into becoming and entrepreneur Following your passion  A feeling of being called to writing  The compelling force Loving what you do Living with purpose  Valorie talks about leaving her firm  Making the leap  [12:38 - 22:45] Dedication from the Beginning  Valorie talks about the process of starting to write books  Tried first at the age of 22  The advantage of PR experience  Meeting an editor at a book give away  Valorie’s advice for getting into writing  Resources  Valorie talks about her most dear book Successful Women Think Differently  How successful make decisions Happiness and resilience Proud of Let Go of the Guilt  Putting lessons and experiences in a book  Documenting the journey  The growth process leading up to this book  [22:46 - 31:47] Closing Segment Who you or What you know?  Depends on the goal  Marketing and sales is who you know  You still need to have the know how  Who you know can help with exposure  Important relationships that made you what you are today? Valorie’s story while hosting a tv show Passing along her book  Don’t blow anything off  About Let Go of the Book  Stop beating yourself up and take back your joy  Women’s battle with guilt  Help people overcome this trend  Links below  The RaNdoM RoUnd Remember to upload and tag us on instagram! Final words  Tweetable Quotes: “There’s beauty in every place you go, you can find it.” - Valorie Burton “I wanted to love what I do, and I believe we are all here for a reason. I believe we all have gifts and experiences that are meant to make the world better in some way, even if that way is small.” - Valorie Burton “We tend to think that people are successful based on the steps that they took, but it’s really deeper than that: It is what they say to themselves, what they think in the face of challenges.” - Valorie BurtonResources Mentioned:  Sell Your Book Like Wildfire  Successful Women Think Differently Let Go of the Guilt Learned Optimism You can connect with Valorie on Instagram, Twitter, and Facebook. Visit https://valorieburton.com to learn even more and get a copy of her book. Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website a travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments. Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeOur Sponsors:* Check out Kinsta: https://kinsta.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Creating a network is more than just who you know, but who you connect to who. Our guest today,Tom Kulzer, is a master at cultivating relationships. Tom founded the award winning https://www.aweber.com (AWeber Communications) to help small businesses around the world better communicate and build relationships with customers and prospects using permission based email marketing. Tom's focus is strategic planning, market strategy, business development, and team building, and believes in creating a unique workplace lifestyle with a culture driven by core values all while in pursuit of growing millions of small businesses around the world. I can’t wait to dive right in and learn how Tom brought his business from zero to one million SaaS subscribers by connecting people and generating relationships.  Things you will learn in this episode: [00:01 - 08:53] Opening Segment I introduce today’s guest, Tom Kulzer Activities and Success Announcements  https://travischappell.typeform.com/to/kmf5p4 (travischapel.com/makemypodcast) Tom gives some background on his story Always doing odd jobs  Parents owned a garment factory  Entrepreneurship taught or caught? Tom’s examples  Family business dynamic Factors that go into it  Tom talks about growing up learning entrepreneurship Growing up around small businesses Used to working all kind of jobs  Started a software company  Developed AWeber over time  [08:54 - 16:44] The Benefits and Struggles of Software  Tom talks about the value of his hard work  Building up over time  Evolving over the years Benefits and struggles of building a software company  A constantly evolving market  Increased competition  Engineering capacity used on stopping abuse  Recurring and predictable  Customer solutions operations Pitfalls of software  The things you don’t see  Examples  [16:45 - 18:28] Do What You’re Passionate About Tom talks about the beginning of his hiring period  First hire in customer solutions  Loving what you do  Work doesn’t feel like work  [18:29 - 28:24] Closing Segment Who you or What you know?  What you know can open the doors to who you know  Being the resource for others  What then who Important relationships that made you what you are today? Tom’s friend that pushed him  Relationship started from a newsletter  Tom’s advice to his mentees  Leadership strategies to build better relationships with customers and employees  Be yourself  Cultivate a genuine culture  The RaNdoM RoUnd Remember to upload and tag us on instagram! Final words  Tweetable Quotes:  “At the end of the day software is something where… it’s a recurring base, so it’s very predictable, it’s very measurable in many ways. It has a lot of upsides, and it definitely can scale…” - Tom Kulzer “I don’t look at work as necessarily work… Do something that you’re passionate about.” - Tom Kulzer “The ‘who you know’ is for other people; being beneficial to them and connecting them to other people and helping them out with whatever struggle that they have.” - Tom Kulzer Resources Mentioned:  https://www.omnigroup.com/omnifocus/ (Omnifocus) You can connect with Tom on https://www.linkedin.com/in/tomkulzer/ (LinkedIn), and https://twitter.com/tkulzer (Twitter). Visit https://go.tomkulzer.com/home to learn more about his space.  Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people.  Jump on over to https://travischappell.typeform.com/to/kmf5p4 (travischapel.com/makemypodcast) and let my team make you your very own show! If you want to learn how toCheck out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeOur Sponsors:* Check out Kinsta: https://kinsta.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Travis Chappell and his producer, Eric, share their takeaways from participating in Andy Frisella's https://andyfrisella.com/pages/75hard-info (75 Hard Challenge). Resources Mentioned: Follow along with me on Instagram- @travischappell Visit my website for more information on resources and announcements:https://travischappell.com/ ( https://travischappell.com) Join the Facebook group to find community: https://travischappell.com/group (https://travischappell.com/group) Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeOur Sponsors:* Check out Kinsta: https://kinsta.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Max Lugavere, a filmmaker, health & science journalist, and NY Times bestselling author of Genius Foods, Jack Canfield, the author of the Success Principles and co-author of the Chicken Soup for the Soul Series, and Jay Papasan, Vice President, and Executive Editor at Keller Williams Realty, co-author of the Millionaire Real Estate Agent, The Millionaire Real Estate Investor, and The One Thing. Key Takeaways: Networking and building friendships are the same activity. Surrounded yourself with gurus of positive belief. Stay focused. Tweetable Quotes: “I knew that I had to invest energy into Instagram. And when it came to figuring out what strategy was going to work, I basically tried everything. I was not afraid to experiment and to fail and to have a post now and then that had no engagement.” –Max Lugavere We know too much now for people to be suffering. – Jack Canfield Habit stacking seems to be the ultimate superpower. – Jay Papasan Resources Mentioned: Follow along with me on Instagram- @travischappell Visit my website for more information on resources and announcements:https://travischappell.com/ ( https://travischappell.com) Join the Facebook group to find community: https://travischappell.com/group (https://travischappell.com/group) Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeOur Sponsors:* Check out Kinsta: https://kinsta.com Learn more about your ad choices. Visit megaphone.fm/adchoices