Travis Makes Money

Starting and running a successful business is only half the battle. Do you have an equally successful exit strategy?After building, buying, and selling 6+ of his own companies, Joe Valley helped build Quiet Light Brokerage, one of the leading online-focused M&A Advisory firms in the world. Now, after facilitating nearly half a billion dollars in exits, Joe has written the bestselling book The EXITpreneur’s Playbook - to help online business owners get the maximum value and best deal structure when they seek their own incredible exit.If you want to learn how to become an ‘EXITpreneur’ then dive into this very tactical episode to learn from the master of exiting himself.Things you will learn in this episode:[00:01 - 05:53] Opening Segment  I introduce today’s guest, Joe Valley Joe gives us a bit of his background Always entrepreneurial at heart  Parents and upbringing  Joe’s thoughts on the internal desire to work for himself College experience and education   Learning what you DON’T want to do for a living  Taking the leap into entrepreneurship  [05:54 - 18:10] How to Become an 'EXITpreneur' Joe talks about his first venture into ownership Starting a company called “Wrong Number” in college  Making half a million dollars in his first year  “I’m can not be my business”  Joe’s lessons from his early mistakes selling his business Waiting too long to sell You need to make goals Know your when, what, and where You don’t want to ‘decide’ to sell, but ‘plan’ to sell How to detach your name from the business  Examples of how to make the transition  Seek the buyers who are looking to add value  How to choose your buyer instead of courting them  Joe shares how he’s utilized networking to make a good exit  Making connections with like-minded people Creating mutual benefits A quick word from our sponsors [18:11 - 31:39] Creating a Sellable Business Joe talks about the reason behind his book  Making people comfortable with planning to exit  The value of helping and connecting people  Why the goal should be to help people  50% of the money you make on your business comes from selling  What makes a good, sellable business: an in-depth approach What buyers are looking for: Risk, growth, transferability, and documentation Small businesses carry a bigger risk  If your business is growing, buyers can make predictions Untransferable assets is an unsellable business  The importance of good documentation and bookkeeping How to calculate Seller Discretionary Earnings (SDE) Joe’s advice around Acquisition Entrepreneurship [31:40 - 35:28] Closing Segment  The example of Amazon sellers How to connect with Joe and his work - links below Final words   Tweetable Quotes: “I am the mistake that I try to help everybody not make.” - Joe Valley“That’s the thing I want people to avoid, is waiting till the point where they wake up and say, ‘I gotta sell this.’ What they really should do is set some goals.” - Joe Valley“I make more money by helping people than when I was focused on making money.” - Joe ValleyResources Mentioned: The EXITPreneur’s Playbook exitpreneur.io  You can connect with Joe on Twitter and LinkedIn. Be sure to check out https://quietlight.com/ if you want to exit with more money and better terms!This podcast is sponsored by BetterHelp and Build Your Network listeners get 10% off their first month at https://betterhelp.com/buildyournetworkDid you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments.Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeOur Sponsors:* Check out Kinsta: https://kinsta.com Learn more about your ad choices. Visit megaphone.fm/adchoices

John Vitti’s mission can be summed up in one sentence: to make a prediction marketplace for all.John is the Founder and CEO of VersusGame, a prediction-based mobile gaming app where users can earn money simply for being right! He believes knowledge should be rewarded, and with over 100,000 new users per week, the app has been incredibly successful and influential. Jump in and learn more about John and how he’s creating a world where knowledge is rewarded and no one is ever too late to the game.Things you will learn in this episode:[00:01 - 05:11] Opening Segment  I introduce today’s guest, John Vitti John gives us a bit of his background Growing up and family life  Realizing that he could never work for someone else The feelings of pressure to succeed John’s college experience [05:12 - 14:46] Failure is the Best Education John’s thoughts on schooling  His plan to create better education  Best way to learn is to go and do it  Failure is a better education than what we have now It’s not IF you fail but when and HOW John talks about the value of learning human connection  John’s transition from jobs into creating VersusGame Starting 4 companies before VG  The importance of timing and people  A quick word from our sponsors [14:47 - 25:32] Creating a World Where Knowledge is Reward John talks through the experience from his early companies  The journey to the first $1M  Learning how to trust people again  Building VersusGame Eradicating the “have’s and the have not’s” mentality  Getting rewarded for predictions Buying potential outcomes of an event  Tapping into human behavior  Stepping out of the way to allow user generation  20% growth with 22M+ users to date  John shares the moment he knew he hit his achievements A lot of people got really pissed off Emotion, positive or negative, drives interest  [25:33 - 28:31] Closing Segment  Who you know or what you know? 100% who you know - how would you do something by yourself? How to connect with John and his work - links below Final words   Tweetable Quotes: “The only way to learn in our business, in our field, in most fields, is to just go and do it. Put down the pencil and paper and just go do it.” - John Vitti“Knowledge should be rewarded. We want to put real money in people’s pockets.” - John Vitti“An idea is the biggest thing in the world… That’s art.” - John Vitti You can connect with John on LinkedIn. If you want to start making money on your knowledge, you GOT to check out https://versusgame.com/.Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments.Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeOur Sponsors:* Check out Kinsta: https://kinsta.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Kim Perell is an award-winning entrepreneur, bestselling author (Jump and The Execution Factor), CEO, and angel investor, who has made headlines for her transformative story of a startup entrepreneur to a leading tech CEO and prominent angel investor. Kim has been a technology CEO for the last 20 years, scaling companies from $0 to $1B in annual sales. She started her first company from her kitchen table, became a multi-millionaire by the time she was 30, and sold her last company for $235 million. Kim is recognized for her achievements as an entrepreneur and passionate advocate for women in business and she has been named one of AdAge’s Marketing Technology Trailblazers, and Business Insider's Most Powerful Women in Mobile Advertising.What a powerhouse guys! Tune into today’s episode and learn what it means to make the jump into your dream. Things you will learn in this episode:[00:01 - 06:30] Opening Segment  I introduce today’s guest, Kim Perell Kim gives us a bit of her background Growing up in an entrepreneurial family  Always pushing to be out of the norm  The start of her professional career Studying business  [06:31 - 13:29] From Failed Company Employee to Successful Entrepreneur Kim talks about her “aha moment” towards entrepreneurship Already failed while doing something “Secure”  A desire to control her own destiny  The story behind Kim’s first company  Selling the company  Starting to invest of other companies A desire to “pay it forward” Over 100 angel investments  A quick word from our sponsors [20:22 - 26:13] Making the Jump into Your Dream How Kim helps 100’s of entrepreneurs find success “Catching the Fire” - knowing when a person has “it”  When their company is their very being  A clear vision and passion  You need to be willing to sacrifice  Kim talks about the importance of cultivating relationships People buy people  Success is something better shared - you can’t do it alone  Kim shares the purpose behind her book Jump  Giving people the courage to make the jump  One year success plan You have a choice You need to understand the sacrifice  You have permission to make the jump [26:14 - 31:44] Closing Segment  Discomfort is not something you grow out of  Cut out the insecurities of the world around you  Who you know or what you know?  Who you know leads to the support you need on your journey How to connect with Kim - links below Final words   Tweetable Quotes: “I bet on people… I think that is the number asset for any company.” - Kim Perell“Passion is not doing what you love, it’s what you would sacrifice… Entrepreneurship is hard, and if you’re not willing to sacrifice I guarantee you will not be successful.” - Kim Perell“You CAN do it! You just have to know what you’re willing to sacrifice.” - Kim PerellResources Mentioned: Jump by Kim Perell Jumpwithkim.com You can connect with Kim on Instagram, Twitter, and LinkedIn. Be sure to check out https://kimperell.com/ and develop the skills you need to drive success. Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments.Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeOur Sponsors:* Check out Kinsta: https://kinsta.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Alex Banayan believes success is like a nightclub, there are three ways to get in, and it’s the third door that people miss the most. Alex is the youngest bestselling business author in American history. His book, The Third Door, documents Banayan’s seven-year mission to uncover the definitive mindset of success. Over that time Alex interviewed the most innovative leaders, including Bill Gates, Lady Gaga, Larry King, Maya Angelou, Steve Wozniak, Jane Goodall, and more. Named to Forbes’ 30 Under 30 list, he is an acclaimed keynote speaker and has presented the Third Door™ framework to corporate leadership teams around the world, including Apple, Google, Nike, IBM, Snapchat, Delta Airlines, Mastercard, and Disney! Let’s dive in and unpack Alex’s incredible journey to unlocking success through the third door.Things you will learn in this episode:[00:01 - 07:36] Opening Segment  I introduce today’s guest, Alex Banayan Alex gives us a bit of his background How his life started out journeying into the medical field  Beginning to question his path Writing the book he wish he could read himself  Figuring out how to fund his dream on the Price is Right [07:37 - 18:33] Unlocking Success Through The Third Door Interviewing some of the most successful people in the world The same way to look at success - It’s like a nightclub There are three doors leading into success   “The lyrics were different, the melody was the same”  Alex talks about getting a publishing deal despite the odds  No backup plan  How Alex’s book became the number one business book  80% of it is that it was a really well-written book  20% is building relationships and networking  Without credibility, you need to prove yourself to the market  A quick word from our sponsors [20:22 - 34:18] Building Credibility Through Your Network Alex talks about building up the book  Inspired to share this information with the world  Changing what people believe is possible  Advice to people trying to expand your knowledge base  Understand what you want and what gets you going Alex shares his most painful lesson during the process Trying to get to Warren Buffett  Persistently pushing through  Getting an entire event closed  Blacklisted from Warren’s office There is such a thing as over-persistence  [34:19 - 38:30] Closing Segment  Who you know or what you know?  If it’s for your life, it’s who you know  Who you know, is what fills your life  How to connect with Alex - links below Final words   Tweetable Quotes: “Questions are the seed of change. The second a question even enters your mind… if you just let that seed sit there, you’re in for a f*cking adventure!” - Alex Banayan“You can give someone all the best tools and knowledge in the world, and their life can still feel stuck. But if you change what someone believes is possible, they’ll never be the same.” - Alex Banayan Resources Mentioned:The Third DoorYou can connect with Alex on LinkedIn, Twitter, and Instagram. Uncover the world’s best-kept secrets to success on https://thirddoorbook.com/.  Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments.Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeOur Sponsors:* Check out Kinsta: https://kinsta.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Taking massive action takes massive confidence, and Bryce believes that getting uncomfortable is the key to gaining confidence. Bryce Henson is CEO of Fit Body Boot Camp, the world’s fastest-growing fitness boot camp franchise. Having over 10+ years of experience in the fitness industry and owning 2 FBBC locations, his passion is spreading fitness to the world, in addition to mentoring fitness professionals on how to grow their businesses and change more lives in their local communities. He also brought his expertise to Brazil for a time to expand his experience. Bryce also co-leads FBBC Mastermind Group, an exclusive coaching group for high-performing fitness professionals. He enjoys world travel and is a fitness expert, coach, author, and inspirational leader.Dive in and learn taking action and jumping into the uncomfortable can help you gain confidence and build success. Things you will learn in this episode:[00:01 - 05:49] Opening Segment  I introduce today’s guest, Bryce Henson Bryce gives us a bit of his background His experience at Michigan State U  A start in pharmacy  Shifting to advertising and sales  The decision to move to LA  Getting a mentor led to opportunities Trying to find the ultimate goal [05:50 - 20:21] How to Take Action and Gain Confidence Bryce shares advice around setting time to find your passion  25% gazing 75% time and action  Take action and course correct  Bryce’s move to South America  The value of traveling From advertising to fitness Bryce’s growing love for fitness  How fitness increases productivity Bryce talks about how traveling led to his success Building more grit and confidence  The experience getting uncomfortable Bryce talks about getting inspired by industry leaders  Going through a fitness transformation The desire to go through a proven system  The interaction with people  How relationships helped Bryce stand out and branch out  From VP to CEO  A quick word from our sponsors [20:22 - 28:43] Putting Action Behind the Content You Consume Networking is about leading with value  Taking action will better your business and others’  Mitigating conflict within your relationships Understand each other’s personalities Conflict is good for growth  Have the end goal always in mind Now when to choose your battles  Keeping your vision stable throughout the organization Communicate and cast vision  Repetition is the mother of skill  Resources that can help you  [28:44 - 36:26] Closing Segment  Who you know or what you know?  Networking is everything  Your what can come from the who  The RaNDoM RoUnD How to connect with Bryce - links below Final words   Tweetable Quotes: “There’s no feedback in terms of creativity and freedom. The only way you’re actually going to learn is if you take action.” - Bryce Henson“It makes you a person with more perspective, it makes you a person with more grit and confidence… That’s what doing hard things does for you.” - Bryce Henson“There is value in healthy conflict. Healthy conflict creates friction and friction creates growth and productivity and execution.” - Bryce HensonResources Mentioned:Entrepreneurial Operating SystemYou can connect with Bryce on LinkedIn and Instagram. Go to https://realbrycehenson.com/ to learn more.  Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments.Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeOur Sponsors:* Check out Kinsta: https://kinsta.com Learn more about your ad choices. Visit megaphone.fm/adchoices

There is one fundamental skill that all entrepreneurs use to find success: they continuously take risks until something sticks. Sukhinder Singh Cassidy is an Internet executive and entrepreneur with experience building, scaling, and leading businesses - most notably, Google, theBoardlist, and Amazon.Her most recent work as President of Stubhub led the company to sell for $4B! She is a multi-time board member and/or angel investor at private and public companies including TripAdvisor, Urban Outfitters, and Sunbasket. She shares her wisdom with people to help them succeed as leaders and build products that empower consumers which she does incredibly well through her book, Choose Possibility. Dive right in and learn what it means to choose possibility by taking risks and how risk-taking is a skill that can be learned. Things you will learn in this episode:[00:01 - 05:12] Opening Segment  I introduce today’s guest, Sukhinder Singh Cassidy For a better way to book world-class guests head over to Guestio.com  Sukhinder gives us a bit of her background Grew up as the daughter of two doctors  How she learned to do books and taxes as a kid  Learning what it really means to run your own business [05:13 - 15:01] Choose Possibility by Taking Risks Sukhinder talks about her early encouragements towards entrepreneurship Sukhinder’s venture into education and careers  Going into business as a ‘less risky choice’  How it took over a year to get a single job offer Learning to take risks Her experience in corporate Venturing into ownership, “I will figure it out”  The importance of being able to shift environments Give yourself chances to fail  A quick word from our sponsors [15:02 - 33:40] Putting Yourself in Opportunity-Rich Environments Sukhinder shares the key to choosing possibility  Be willing to embrace the process How to get yourself in the right ‘risk-taking’ environment Pursue the ‘Who’, not the ‘What’ Get yourself with ‘Superbosses’  Common characteristics of superbosses  The polar opposite of you  Patient and without ego People who release you to fail on your own  Superbosses will share some level of your values  Building relationships with your bosses Go to places where your skills are valued  You need to know your own weaknesses and superpowers  How Sukhinder is as a superboss Who you know or what you know?  Our credibility comes through constant education and who you are Sukhinder’s “Why” behind the book Choose Possibility  Showing an inside-out view of successes and failures Playing the long game and continuing to choose  Risk-taking can be a learned skill [33:41 - 35:02] Closing Segment  Go to Choosepossibility.com and take The Risk Quiz How to connect with Sukhinder - links below Final words   Tweetable Quotes: “Hustle and risk-taking… risk-taking is like putting bait out in the water constantly to sort of creating your own possibilities.” - Sukhinder Singh Cassidy“If you’re willing to embrace choosing possibility as a process you will have outsized returns.” - Sukhinder Singh Cassidy “To be a smart risk-taker is to put yourself in an environment where you’re most likely to succeed.” - Sukhinder Singh CassidyResources Mentioned: Choose Possibility: Take Risks and Thrive (Even When You Fail) Superbosses You can connect with Sukhinder on LinkedIn and Twitter. For a powerful new approach to taking risks, you gotta check out https://www.choosepossibility.com/.  Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments.Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeOur Sponsors:* Check out Kinsta: https://kinsta.com Learn more about your ad choices. Visit megaphone.fm/adchoices

As an entrepreneur, Liz Wald thrives in uncertainty and where change is the norm. Liz is an Executive and Board Director for Good Earth Organics (GEO). Her career has been focused on building global marketplaces for emerging industries like cannabis and early-stage companies such as GEO. During her career, she has led in the technology category and is even credited with bringing Etsy from $80M to $800M while overseeing global operations. In this episode, we’ll talk about getting good at short-term plans by thriving in uncertainty, building community authentically, and how to capitalize on an emerging industry.So dive in and let’s talk about how to be early to the next big thing. Things you will learn in this episode:[00:01 - 05:14] Opening Segment  I introduce today’s guest, Liz Wald Liz gives us a bit of her background Liz’s college journey  Her early career experience Transitioning into business and eCommerce  A fascination with uncertainty and innovation [05:15 - 15:30] Getting Comfortable with the Unknown Getting on the cutting edge Generalist vs. specialist  Getting good at short term strategies  Liz’s thoughts on the value of long term vs. short term plans There is value to both but you need to be able to adapt fast  80% right is close enough  The value of a household name  Don’t underestimate the first-mover advantage A look at Etsy’s growth  How to authentically build community with your users  The example of Patagonia - living your values  A quick word from our sponsors [15:31 - 28:18] How to Be Early to the Next Big Thing Liz shares about her work in the Cannabis industry  The beauty of an emerging industry Get there early and spread the information  Get curious to learn ‘enough” about your market Using your skillset to get into something new  Look at what you’re good at and plug it in  Who you know or what you know?  Knowledge is power, but it speeds up with a great network  Great people will open up doors for you  What you know gives you the confidence to go to the who  Make yourself someone ‘worth knowing’  Enthusiasm and generosity are huge in networking  Don’t just network for your benefit  What is the next big change?  New York is finally coming online  Beverage and consumption lounges for cannabis  [28:19 - 34:46] Closing Segment  The RaNDoM RoUnD How to connect with Liz - links below Final words   Tweetable Quotes: “I think the beginning, the start, and the growth is really around people who are very comfortable with risk and the unknown and kind of thrive in it.” - Liz Wald“The beautiful thing about an emerging industry is, when you’re early, you only have to be 10 minutes smarter than everyone else.” - Liz Wald “You have to know enough to be confident to go out there, but once you do, those people can make the path so much more open to you in ways that all of your knowledge isn’t going to get you.” - Liz Wald You can connect with Liz on LinkedIn, Twitter, and Instagram. You gotta check out https://goodearthorganics.com/. Use Code: GEO15 to get a 15% Discount on premium soil for all you home-growers out there! Available till 12/25/21. Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments.Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeOur Sponsors:* Check out Kinsta: https://kinsta.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Let’s be honest, there is a lack of attraction around the trades, but they hold some of the most crucial roles in our workforce. Stephanie Roldan is on a mission to change that. Stephanie is the Director of Lean Culture at Rosendin Electric. She leads Rosendin's ‘Respect for People’ and ‘Continuous Improvement’ culture, simplified as "Lean Culture." Stephanie is profoundly involved in developing, setting, and leading the strategy on creating an inclusive environment and sense of belonging for employees. She serves as the Chairperson for Rosendin's Diversity, Equity, and Inclusion Committee and sits on the Board of Directors for the AZ Foundation for Women.Dive into today’s episode and learn more about Lean Culture, diversity and inclusion in the trades, and removing the stigma around vocational work. Things you will learn in this episode:[00:01 - 04:21] Opening Segment  I introduce today’s guest, Stephanie Roldan Stephanie gives us a bit of her background Growing up around the trades  Naturally curious and experiential  Going straight into vocational training after high school Trepidation around not going to college first  [04:22 - 13:26] Lean Culture: Diversity and Inclusion in the Trades Stephanie talks about the shifting perspective on going into trades  The current stigma vs. the workforce shortage  We need infrastructure for things to work  Diversity and inclusion in the world of trades  We have an attraction problem  There is plenty of opportunities out there Stephanie defines and breaks down Lean Culture The programs and strategies that drive inclusivity  Allowing everyone to have a voice while keeping things organized  Checking the impact level of a change in the company  A quick word from our sponsors [13:27 - 18:04] Stephanie Roldan on Building Your Network Who you know or what you know?  It’s important to have people in your corner  How to find the right people and leverage those relationships  “How can I help you?”  Coming from the direction of serving others  [18:05 - 25:54] Closing Segment  The RaNDoM RoUnD How to connect with Stephanie - links below Final words   Tweetable Quotes: “If we have a workforce shortage and 50% of your population doesn’t come towards it, you have something in your culture that is not desirable about that… There’s an attraction problem.” - Stephanie Roldan“It fuels me to be of service to someone else.” - Stephanie Roldan  You can connect with Stephanie on LinkedIn.  Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments.Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeOur Sponsors:* Check out Kinsta: https://kinsta.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Brands that gain huge followings don’t ways do it by watching what the big guns are doing, but have their ears to the ground listening to their own customer’s wants, needs, and pain points!Serial entrepreneur Natalie Mackey created Winky Lux, the cult-favorite beauty brand with an emphasis on clean ingredients & colorful whimsy in 2015 with her best friend. Since its humble beginnings, Winky Lux has grown to a multi-million-dollar revenue company, becoming the fastest-growing single-brand launch in Target stores, and available in over 3,000 retailers & e-tailers throughout the United States! Today, Winky Lux utilizes consumer feedback & data into all of its launches - resulting in products that resonate with its target demographic and stay on top of the latest trends.Let’s dive into today’s episode with Natalie and get an inside look at how she took her company viral by building a brand that captivates the customer.Things you will learn in this episode:[00:01 - 04:43] Opening Segment  I introduce today’s guest, Natalie Mackey Natalie gives us a bit of her background From journalism to beauty entrepreneurship Interested in entrepreneurship from early on  [04:44 - 14:28] Going Viral by Building a Brand that Captivates the Customer Natalie talks about her pivot away from finance into the beauty industry  Falling in love with the idea of building something You need to be curious enough to sacrifice  Sunk cost bias  Building a brand from the ground up Following the customer  Getting the customer to talk about what they purchase  Connecting to the emotions of the customer How Natalie goes against the grain of large companies Standing out from the crowd in design Finding room to bring down costs without cutting quality  A quick word from our sponsors [15:30 - 23:43] Personalizing Your Customer’s Experience Natalie talks about scaling a personalized experience Always making them feel seen and heard Let the customers see themselves in the products  Navigating ad spend when you have a huge demographic  Paid social is a dumpster fire!  The power of TikTok  The importance of transparency behind your brand  You have to do the things your competitors can’t do  Showing how the products are actually made  [23:44 - 29:52] Closing Segment  Who you know or what you know? Having a great network can fill the gaps in knowledge  “Talk to me like I’m 5 years old”  The RaNDoM RoUnD How to connect with Natalie - links below Final words   Tweetable Quotes: “The key trait for entrepreneurship is not necessarily being the smartest person in the room, it’s like grit and perhaps even with a curiosity that’s attainable.” - Natalie Mackey“We’re always trying to be where the customer is. We’re always trying to make sure she feels seen and delighted and heard, and that’s the filter we put all our marketing initiatives through.” - Natalie Mackey“We want to be the bright spot in our customer’s day!” - Natalie Mackey You can connect with Natalie on LinkedIn and Instagram. Get the perfect gift for yourself or the women in your life at https://www.winkylux.com/.  Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments.Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeOur Sponsors:* Check out Kinsta: https://kinsta.com Learn more about your ad choices. Visit megaphone.fm/adchoices

“The answers to these two questions will have the biggest impact on your personal and professional success or failure: Can I trust you? And, can you trust me?”Dr. Yoram Solomon is the author of The Book of Trust and host of The Trust Show podcast. He’s published 14 books, 22 patents, and more than 300 articles in several well-known magazines. Dr. Solomon has founded several startup companies and has held several positions from General Manager to Vice President, all the way to CEO. He is now a professional member of the National Speakers Association and was a TEDx speaker and host. As if that wasn’t enough, Dr. Solomon also has experience as a marksman, serving in the IDF 35th Airborne Paratrooper brigade, and as a U.S. Air Force CAP pilot!If you want to build the bedrock and foundation of success then tune in with Dr. Solomon and let’s learn how to build and cultivate trust.Things you will learn in this episode:[00:01 - 05:53] Opening Segment  I introduce today’s guest, Dr. Yoram Solomon  Dr. Solomon gives us a bit of his background His professional journey into the topic of trust  Why are people more creative in startups than in mature companies? The elements of a culture of innovation Pivoting from culture/innovation to trust [05:54 - 17:43] Trust: The Bedrock of Success Dr. Solomon’s definition of trust  The research process into the definitions  If there is no risk there is no reward  Trust helps mitigate and compensate the risk  How to foster trust within relationships The building blocks for trust - ask what you can do to be trustworthy  8 laws of trust Realize not everyone will trust you The components of trust - Who you are Credibility  - What you do Cultivated from interaction  The importance of consistency  - Compatibility  A word from our sponsor [17:44 - 25:42] Using Trust to Build Relationships How to know when it’s time to double down or back off Competence compatibility vs. personality compatibility Is it important? Can it be changed?  The ability to have a constructive disagreement The person you trust the least is the one you can’t be vulnerable with Who you know or what you know?  What you know, is the value you can bring  What good is what you know if you’re alone?  [25:43 - 36:00] Closing Segment  The RaNDoM RoUnD How to connect with Dr. Solomon - links below Final words   Tweetable Quotes: “People will always tend to pull you into their comfort zone rather than push you away from yours.” - Dr. Yoram Solomon “You have to start by thinking, how do I become more trusted… but also you have to ask yourself by whom, not everybody is going to trust you.” - Dr. Yoram Solomon“You don’t have less value if you’re not a leader.” - Dr. Yoram Solomon  You can connect with Dr. Solomon on LinkedIn, Twitter, and YouTube. Go to https://www.yoramsolomon.com/ if you want to learn how to build trust and be trusted.Resources Mentioned:  The Book of Trust The TRUST Show Podcast Culture Starts with You, not Your Boss  Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments.Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeOur Sponsors:* Check out Kinsta: https://kinsta.com Learn more about your ad choices. Visit megaphone.fm/adchoices