The Ledger Podcast

Brice Partouche is the founder, creative director and CEO of Satisfy Running, a clothing brand that makes thoughtfully designed and functional clothing for active people such as runners and rock climbers.Brice's approach to brand building stems from his roots in skateboarding and punk rock, but is applicable to anyone building a brand in the age of the internet. Anyone building a brand will identify with or be inspired by his approach of self-expression, patience, and audience.Also, Satisfy has made some early and interesting forays into marrying Web3 with their physical products without ever compromising their idealistic brand. Hosted on Acast. See acast.com/privacy for more information.

Anna Bulbrook is a violinist (projects from Airborne Toxic Event, to Edward Sharpe & the Magnetic Zeros, to Beyoncé’s Lemonade) the founder of Gxrlschool, and the co-founder of Metalabel. She joined us from her tree-house in LA. We talk about Kanye West epiphanies. We talk about foraying discipline and practice into the rest of her projects and making impossible things possible. We talk about the parallels between start ups and bands.We talk about curation by trusted sources, and how that relates to Anna’s new gig as a curator at Ted. We discuss Metalabel and the acknowledgment that creative projects are often done by a collective of people. We talk about transcending boundaries in art and how web3 can help artists distribute their work. Finally we discuss what needs to happen for wider adoption of web3 tools by creatives and get out of the valley of disillusionment.FWB FEST is a destination gathering of new-internet communities, and a temporary network city for creating culture and exploring new ideas. FWB FEST23 is taking place in Idyllwild, California from August 4–6, 2023. For more FEST info and passes, visit https://fwbfest.xyz. Hosted on Acast. See acast.com/privacy for more information.

In this conversation with Mel, one of the leading experts in tokenomoics, we covered a lot of ground. When we say tokenomics, what do we mean? Where does that begin and where does that end? We discuss building web3 brands from the ground up and building web3 strategy for established brands. We discuss the importance of understanding culture, sub cultures, and how people interact when thinking about brands and problem solving. We discuss which brands are “ready” to be leaders in the Web3 space. We discuss “on-chain memory” and how that could change marketing and audience targeting. We also discuss the future “features of a wallet” and how that will give users sovereign choice over what they choose to share about themselves. Finally, we very briefly discuss the applications of crypto in a world with AI. “What you need when AI is everywhere is the ability to verify what is real.” There is a ton to learn from this one so we hope you are as inspired as we were after listening to this conversation.FWB FEST is a destination gathering of new-internet communities, and a temporary network city for creating culture and exploring new ideas. FWB FEST23 is taking place in Idyllwild, California from August 4–6, 2023. For more FEST info and passes, visit https://fwbfest.xyz. Hosted on Acast. See acast.com/privacy for more information.

On the second episode of our series in collaboration with FWB, Ian and Zoe talk to Sarah Drinkwater. She just launched an early stage VC fund in the UK called Common Magic where she invests in companies with community at their core. In this conversation they talk about the philosophy behind a community driven investment thesis, the ebb and flow of communities in the DAO space, and the culture that drives it all. They also get into what it means to do a graduate degree in magic, a shift from hierarchical company structures to collective structures, and progressive decentralization. Sarah gives advice on how to be a working mom, how to be a founder in a down market, and reminds us to “seek unusual influences.” At the heart of the conversation is the concept of community and how important it is to surround yourself by good and curious humans. Hopefully, it will leave you excited about the future of Web3 and of community driven companies more broadly.FWB FEST is a destination gathering of new-internet communities, and a temporary network city for creating culture and exploring new ideas. FWB FEST23 is taking place in Idyllwild, California from August 4–6, 2023. For more FEST info and passes, visit https://fwbfest.xyz. Hosted on Acast. See acast.com/privacy for more information.

In this first episode in a series of conversations with Ledger and Friends With Benefits, we talk to the Mayor of FWB Alex Zhang about building DAOs and community business in general. We talk about the desires of communities to diverge over time and the desires of companies to make money and how to balance those two things from a perspective of community incentives and ownership. We talk about how to keep community cool, when nothing can stay cool forever, and how to put structures in place to keep companies cool through different cycles.FWB is one of the first community owned social DAOs and it is new kind of social network. It started by asking the question, “can you contain cultural value in a crypto asset”? We talk about how to align community incentives, learnings from the first couple of years of FWB, and where the DAO is headed in the near term. We talk about how it works to govern a DAO by voting, different voting regimes, and whether you can build a successful brand “by democracy.” We talk about Network States, startups, DAOs and the parallels between all of them. Finally we talk about taking a URL community into IRL experiences. We discuss FWB FEST22 and how we brought FWB to life and what to expect at FWB FEST23.Finally, we discuss the tools that FWB is building like Gatekeeper and the FWB App where you can track events, participate in FWB governance, and interact with other members of the FWB community with an eye toward eventually moving away from discord and into the app as the ultimate digital home.FWB FEST is a destination gathering of new-internet communities, and a temporary network city for creating culture and exploring new ideas. FWB FEST23 is taking place in Idyllwild, California from August 4–6, 2023. For more FEST info and passes, visit https://fwbfest.xyz. Hosted on Acast. See acast.com/privacy for more information.

In a world where your wallet becomes an essential pillar of your on-chain identity, Ethereum Naming Services, mostly known as ENS, is more than just an address – it's a social identifier. And the market has caught up with this idea, with some ENS names selling for astonishing valuations in recent Years Austria 2023 Ledger, we knew this was one thing missing on Ledger Live. There was no way to use ENS when sending digital assets on Ethereum. Now, there is. For those of you who aren't familiar with it, ENS is a decentralized naming service that replaces long, complicated blockchain addresses with easy-to-remember names, making transactions faster, simpler, and more user-friendly.But how were they founded? How can you get one? How much does one cost? And why and how are we shifting from human readable ETH addresses to proper usernames for digital value and identities? In this new episode of On The Ledger, we’re glad to have Alisha dot Eth, Alisha the Governance Lead at ENS and a podcast regular Fabrice Dautriat, Ledger’s Head of Platform. Hosted on Acast. See acast.com/privacy for more information.

A couple of weeks ago, Trust Wallet and Ledger shared some public news on an exploit that we spotted and fixed months ago. It’s a vulnerability the Ledger Donjon luckily found only 3 days after the release of a Trust Wallet software solution. The security experts at Ledger's Donjon reported the vulnerability to the Trust Wallet team so that it got fixed, and so that users’ funds remained safe. It ’s also a vulnerability that demonstrates how the Ledger Donjon works: its researchers do not just work on Ledger products, but on other companies' products as well, to make the entire ecosystem stronger and safer.In this new episode of On the Ledger, Ledger’ CTO Charles Guillemet and CXO Ian Rogers investigate the methods and ethics of the Ledger Donjon, the making and the outcomes of this specific exploit, and how it also helped other security researchers. Hosted on Acast. See acast.com/privacy for more information.

Former football player and now renowned businessman and investor in Web3, Cordell Broadus aka Champ Medici has been leading his father, Snoop Dogg’s NFT venture and is now our newest Ledger Pro Team member. We took advantage of his presence at the latest Paris Blockchain Week to get him to stop by our offices for a half-an-hour chat with our very own VP Communications Ariel Wengroff.Sharing his perspective on why he became interested in blockchain technology and the NFT space, on why he likes ADA so much and how he ended up in Charles Hoskinson’s helicopter, Champ talks about the importance of creativity and custody in the digital world and how it opens up artists and influencers to new possibilities.Dive into the fascinating mind of a creative thinker putting himself at the forefront of the digital art revolution. Hosted on Acast. See acast.com/privacy for more information.

Welcome to SZN 2 of the LEDGER ProTeam!Join Ledger's CXO Ian Rogers and Gmoney, a renowned cultural thought leader and part of Ledger's esteemed Pro Team, as they discuss the future of value and digital assets. money brings deep expertise in companies and brands at the intersection of digital assets and fashion, with 15+ years of experience in the traditional finance sector as an investor.He is widely recognised for his iconic orange beanie CryptoPunk and is listed in Fortune's NFTy 50 and Vogue's "Business100 Innovators" List.During the interview, lan and money share insights and strategies for unlocking the potential of the internet of value. They discuss the imminent shift where every company on the planet will soon adopt digital assets, from finance to high fashion. money emphasizes the importance of self-custody for brands and enterprises to fully embrace blockchain technology and make the most of digital assets.Learn from these thought leaders as they discuss the opportunities and challenges of the evolving landscape, and gain valuable insights into the strategies and mindset needed to navigate this new frontier.If you want to learn more about how we enable brands navigating the crypto space visit enterprise.ledger.com/create/ Hosted on Acast. See acast.com/privacy for more information.

If you think about it, the internet has decentralized how culture is formed, anyone with a phone could create art or tell a story and reach millions of people around the world with a click of a button. Web3 enhances that even further, with blockchain technology not only can artists share their creations they can now own and monetize them as well as build and tokenize communities around their art. A true shift in paradigm. And there’s only very few artists out there who are able to capture Web3’s cultural zeitgeist. Today we’re excited to have one of them on the show, Ovie Faruq aka OSF. Ovie is a skilled trader for 10 years, who bought his first BTC in 2021, and turned into a renown NFT artist since then (reminder: we’re only in 2023), who we are very happy to welcome in the Ledger NFT Collection. How to make digital art people can relate to? How to manage your IP and why go for CC0 licenses? For this new episode of On the Ledger, we are happy to dive into his story, art and inspiration as well as explore Ledger's recent acquisition of thirteen of his artworks with the one and only Ariel Wengroff, Ledger’s VP of Comms. Hosted on Acast. See acast.com/privacy for more information.