SIMPLE brand With Matt Lyles

In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Kris Kelso, author of: Overcoming the Imposter: Silence Your Inner Critic and Lead With Confidence!Some of the biggest barriers to our effectiveness are the ones we put up ourselves. And imposer syndrome is one of those barriers I had to overcome if I was going to succeed in my career, in my marriage, as a parent, and more. For the longest time, I thought I was the only one who struggled with. But it turns out I wasn’t alone.  It turns out that that a lot of people suffer from it - A LOT.In fact, according to the International Journal of Behavioral Science - over 70% of people experience imposter syndrome and that inner critic voice at some point.So if you don’t suffer from it, there’s a high chance that your people do. And if you’re like me, and you do suffer from or experience it, then there are tools to help you overcome it - likely more quickly than I did.  And that’s why I’m happy to talk with Kris Kelso in this episode. Kris is an executive coach and speaker who’s helped thousands of leaders turn their teams around. And he’s the author of the book: Overcoming the Imposter: Silence Your Inner Critic and Lead With Confidence. Kris  and I talk about something that most leaders struggle with - that inner critic voice that downplays our own accomplishments and tells us we don’t have what it takes. And we talk about strategies and tools to silence that inner critic voice to be able to emerge as more effective and confident leaders. The book provides the powerful tools needed to expose the Impostor's methods and emerge as more effective and confident leaders. RESOURCES FROM THIS EPISODEKris's book: Overcoming the ImposterKris's site 

In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with......well, it's just me, Matt Lyles! I’ve been talking with a number of business owners over the past couple of months, and they’re pretty distraught over a couple of things, and they both have to do with their people and a massive labor shortage. On one hand, people are leaving their jobs at a drastic rate and leaving business owners in the lurch. On the other hand, business owners are trying to hire for lots of open positions, but they can’t seem to get anyone to want to apply and come onboard. These are both indicative of what’s being called the Great Resignation. Millions of workers are quitting their jobs, and it’s happening at an alarmingly, unusual rate that we’ve never really seen before. So what can you do? How can you keep your best employees from jumping ship for greener pastures? How can you curb the Great Resignation in your organization? If you know me, then you can already guess that what I’m going to share as some of the best ways to retain and engage your employees - and more easily hire new employees - all center around simplifying your team members’ experience. Now as you hear about these practices that need to be instilled into your business in 2021, you may be tempted to think, “Well those are all well and good, Matt. But my business is different. My industry’s different. We aren’t able to do any of that.” My advice to you here is to rethink what you can and can't do. Instead of saying “We cant do that.” Say “What if we could do that?” or “How might we be able to instill that into what we do?” So take a listen and learn some key practices that'll help you curb the Great Resignation from affecting your team and losing your most valuable people. And if you really do it right, you’ll even be able to recruit valuable high performers as they resign from their organizations.

In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with J.J. Peterson, co-author of: Marketing Made Simple!When I look across the marketing landscape, Storytelling is still one of the biggest buzzwords today. Most any, and every, CMO likes to tell you that they embrace storytelling in their marketing. But here’s the thing, storytelling is overused today. Don't get me wrong - storytelling itself is valuable, impactful and absolutely necessary for creating and managing a relationship with your customers. What’s getting overused is the term: storytelling. And it’s being overused because marketers are simply slapping it onto what they think storytelling is. There’s a reason everyone’s talking about storytelling - it’s because true storytelling works. But there’s also a reason why storytelling isn’t working for so many marketers - it’s because they're doing it wrong. And that’s why I’m happy to talk with J.J. Peterson this week. J.J. is the Sr. Director of StoryBrand where he’s helped over 10,000 businesses learn how to clarify their message so they can thrive.  He’s the co-host of both the Business Made Simple podcast AND the Marketing Made Simple podcast. He’s the co-author of the book: Marketing Made Simple.  J.J. and I talk about how most brands are using storytelling in the wrong way and how the StoryBrand framework can help them do it in the right way that will help them hook and engage customers for the long-term so their business really thrives. And one of the great things about the StoryBrand framework is that it can be used beyond just marketing. If you’re giving a presentation to an audience, making a proposal to a potential client, pitching a new idea to your leadership, trying to influence someone else to take action - you’re going to see much better results when you use the StoryBrand framework. RESOURCES FROM THIS EPISODEJ.J.'s book: Marketing Made SimpleJ.J.'s podcast: Marketing Made SimpleJ.J.'s podcast: Business Made SimpleStoryBrand site: 5 Minute Marketing MakeoverJ.J. on InstagramJ.J. on Twitter

In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Mike Kim about his new book: You Are the Brand!How are some people able to use their personal brand to create a stellar career while others either struggle in their career or simply gradually move forward, at best?Or how are some others able to create six- or seven-figure businesses based around their personal brand while others strive to make a consistent income?The ones who are really succeeding in developing, growing and managing their personal brand are following some intentional steps to do it.And that’s why I’m happy to talk with Mike Kim this week.Mike’s one of the top marketing and personal brand teachers in the world. He’s the host of the top-ranked Brand You podcast. He’s been featured in Inc. Magazine, Entrepreneur and HuffPost. And he’s the author of his new book that releases today: You Are the Brand. Mike and I talk about his personal brand lessons and we walk through his 8-step blueprint that he’s used to help build the brands for some of the most influential thought leaders today.What’s great here is that these lessons work for anyone who’s trying to build a business around their own personal brand, but they’re also valuable for anyone who’s trying to leverage their personal brand to succeed in their career.RESOURCES FROM THIS EPISODEMike' book: You Are the BrandMike's podcast: Brand YouMike's siteMike on InstagramMike on TwitterMike on YouTube

In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Lisa Bodell about lessons from her book: Why Simple Wins!Do you ever find yourself so busy - or worse yet - do you ever find your team so busy and you look and realize that the majority of their time is spent in too many meetings, spent on too many minutiae tasks, spent having to navigate crazy, complex processes and that so little of their time is actually spent on that significant work, that needle-moving work, that work that truly matters? All that comes from a culture of complexity.  Look, no one plans to make things too complex and burdensome for their employees. But complexity does happen. And it creeps in a little bit at a time when you’re not expecting it. And once it’s in your business, it’s so hard to get it out. It's detrimental to your business and you have to find a way to solve it. And that’s why I was so excited to talk with Lisa Bodell this week. Lisa is one of the top 50 keynote speakers in the world. And she’s the best-selling author of multiple books including: Why Simple Wins. And she’s one of my favorite teachers on simplicity. Lisa and I talk about how businesses find themselves in the complexity trap and we discuss her lessons that will help you and your team eradicate that complexity and get back to meaningful work that drives your business forward.RESOURCES FROM THIS EPISODELisa's book: Why Simple WinsLisa's book: Kill the CompanyFutureThink's siteLisa on TwitterFutureThink on Twitter

In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Josh Miles about lessons from his book: Bold Brand 2.0!If you’ve been listening to the SIMPLE brand podcast for a while, then hopefully you know the best way to brand out from the crowd is to be different. Like Sally Hogshead says, “Different is better than better.” But most business leaders don’t understand how to position their business so that it truly is different enough to stand out. In fact, most business leaders don’t really understand how to incorporate their brand across everything they deliver to the customer. Too many leaders I talk to only think of their brand in terms of their logo, their communications, their advertising. Actually - and fortunately - your business’s brand is much more than that. And if you can learn how to instill your brand across everything you deliver to the customer then your brand has a much stronger chance of standing out from everyone else. That’s why I really enjoyed talking with Josh Miles this week. Josh is a keynote speaker, a TEDx speaker, a brand consultant, the former CMO of the Society for Marketing Professional Services. He’s the host of the Obsessed Show podcast. And he’s the author of Bold Brand 2.0 - How to Leverage Brand Strategy to Reposition, Differentiate and Market your Professional Services Firm.In this episode, Josh and I talk about his proven process to help you find your niche, position your business, and develop a Bold Brand that’s truly differentiated. RESOURCES FROM THIS EPISODEJosh's book: Bold Brand 2.0Josh's siteThe Obsessed Show podcastJosh on InstagramJosh on Twitter

I’ve really enjoyed meeting with and talking with all of my guests on the SIMPLE brand podcast.But I can truly say - without a doubt - that I love this week’s guests more than any other.In honor of Fathers Day coming this weekend, I recorded a special Fathers Day interview with my sons - Allen and Thomas.Children can have a pretty different perspective on the world than we have, and it can be insightful to hear their perspective. In this episode, I talk with my boys about some of their favorite brands and what they think of the experiences those brands deliver. And we talk  about a number of leadership lessons that they’re currently learning and trying to instill.Of course, I enjoyed hearing a unique perspective on the lessons I discuss and teach.But really -  it was a lot of fun spending time with my boys as part of my work.

In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Steven Van Belleghem about his latest book: The Offer You Can't Refuse!I keep having a recurring conversation with a number of business leaders. And it's a pretty disappointing conversation to them.We’ll talk about their business, how it’s positioned, and what attributes they’ve defined that help it stand out. When they talk about how they’re differentiated and how they stand out, they’ll say things like:“Oh, we provide reliable service.” “We deliver our product on time.” “We deliver a consistent experience.” “Our employees are courteous to our customers.” Now here’s what’s difficult and what a lot of leaders don’t want to hear. None of those attributes will help differentiate you. None.In fact, those are just minimum requirements that your customers expect from you.  So if you’re not already there today, you’ve got to figure out exactly how you can start meeting your customers’ minimum requirements. Then you need to figure out what customers expect from you beyond just minimum requirements and beyond just minimum convenience. And then figure out how you can successfully deliver that so you can differentiate and  brand out from the crowd.You have to figure out exactly when, exactly where and exactly how you can play an active role in your customers’ lives. The role that they need you to play, not simply the role you want to play.I’m overwhelmed just thinking about all of that.And that’s why I’m glad to talk with Steven Van Belleghem this week. Steven is one of the top customer experience thought leaders in the world. And he’s the best-selling author of multiple books including his latest: The Offer You Can’t Refuse - where he teaches how businesses of any size can brand out from the crowd and deliver better experiences through customer-centric thinking and being a partner in customers’ lives.   RESOURCES FROM THIS EPISODESteven's book: The Offer You Can't RefuseSteven's siteSteven's YouTube channelSteven on Twitter

In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Carla Johnson about her latest book, RE:Think Innovation!I preach “Innovating to stay ahead” as one of the key behaviors that creates simple experiences. But there’s a challenge with innovation.People make innovation much harder than it has to be. They think innovation is confusing, complicated, intimidating, complex. They think you need a special degree or training to do innovation right. They think it’s something that only elite natural-born geniuses are capable of.And because of these assumptions, most people think that they’re not innovative.The truth is, consistently coming up with great, innovative, creative ideas isn’t a talent you’re born with or a skill that takes years to learn. Anyone can do it. But it does help to have a process to understand HOW to be innovative. And that’s why I’m glad to talk with Carla Johnson in this episode. Carla’s one of the top marketing keynote speakers. And she’s a bestselling author of multiple books with her latest book coming out this summer: RE:Think Innovation: How the World’s Most Prolific Innovators Come Up With Great Ideas That Deliver Extraordinary Outcomes. In RE:Think Innovation,  Carla teaches how to make innovation everyone’s business. In fact - she’s got a goal to teach one million people how to become innovative thinkers by 2025 - and today - you get to be one of those people.  RESOURCES FROM THIS EPISODECarla's book: RE:Think InnovationCarla's siteCarla on InstagramCarla on Twitter

In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Joe Pulizzi about his latest book, Content Inc!In 2021 it’s hard to create and run a successful business without content. And if you do content right, it’ll help you build a loyal audience of customers. But it’s not easy to figure out HOW to do content right. What do you create? Who should you create it for? Where should you distribute it? One or two places or everywhere all at once? How can you make sure you’re doing it correctly instead of wasting your time and resources? It’s almost like you need a guide book to help you figure it all out. And Joe Pulizzi has that guide book for you.Joe’s the founder of Content Marketing Institute and The Tilt. He’s the co-host of the This Old Marketing podcast. And he’s the best-selling author of a number of books including Content Inc. The best way to reach and serve your customers today is through content. But you can’t just throw out a bunch of content everywhere - you need a plan, and this book will help you strategically and intentionally build that plan.   RESOURCES FROM THIS EPISODEJoe's book: Content Inc.The TiltOrange Effect FoundationThis Old Marketing podcastJoe on InstagramJoe on Twitter