The Social Media Takeaway - Louise McDonnell  cover image

The Social Media Takeaway - Louise McDonnell

Latest episodes

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Mar 20, 2024 • 35min

Breaking the Stigma: Why Therapy is Important for Everyone

"Our mental health struggles are gifts from the body for you to come home and take notice, and if you don't take notice, I tell you it will scream louder." - Mary McHughIn this episode, Mary McHugh, an award-winning psychotherapist with over 20 years of experience discusses her journey from a challenging personal life to establishing a successful career in psychotherapy, highlighting her work with various Irish support services and her role in founding counsellingonline.ie, a global counseling service. She shares her insights on the significance of normalizing therapy, the impact of COVID-19 on mental health, and the importance of human connection in the age of AI and remote work. Mary also talks about the benefits of therapy, the potential of AI in counseling, and offers advice on maintaining well-being in today's fast-paced world. Let's help break the stigma, please share this with your friends and family.More about Mary: WebsiteFacebookInstagramTiktokLinkedInIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...
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Mar 13, 2024 • 44min

How To Get More Followers On Instagram With Sarah Butler

In this episode, Sarah Butler, a highly successful brand ambassador and best-selling cookbook author, discusses her journey on Instagram. She details how she grew her follower count from zero to over 170,000, and gives insights on how to effectively grow a business on Instagram. She shares advice on securing Instagram accounts, managing content, and understanding audience behaviors. Sarah also talks about her cooking and marketing business and the hurdles she faced, including getting her Instagram account hacked. She emphasizes the importance of being authentic, creating engaging content, maintaining consistency, and building relationships with followers and fellow business owners.More about Sarah: WebsiteFacebookInstagramTwitter (X) YoutubeSarah's PodcastIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...
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Mar 6, 2024 • 36min

The Importance of Putting Communications at the Core of Your Business Strategy

Are you struggling with communication in your business? Join us in this insightful conversation with Aisling O'Rourke, a seasoned communication coach and former news journalist, as we delve into the world of effective communication for businesses.In this episode, Aisling emphasises the critical importance of crafting clear and consistent messages for businesses. She reveals practical tips and strategies for honing your communication skills, whether it's conveying your brand story, engaging with your audience, or fostering productive internal communication within your team.But that's not all – Aisling introduces us to some cutting-edge productivity tools she relies on, including AI and Opus AI, that have revolutionised her workflow and enhanced her efficiency in managing communications tasks.Enjoy! Whether you seek insights, stories, or the newest trends, I've got everything you need. Subscribe now for upcoming episodes and you're very welcome to share your thoughts with me!More about Aisling: WebsiteLinkedinInstagramAisling’s PodcastFREE GIFTIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...
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Feb 28, 2024 • 26min

Insights from Social Media Marketing World 2024: The Impact of AI and Strategies for Success

In this podcast, I’m excited to share my key takeaways from my experience at the Social Media Marketing World 2024 conference. Join me as I delve into the dynamic world of social media marketing, exploring the evolving landscape shaped by artificial intelligence. We'll discuss practical strategies to navigate these changes, from leveraging storytelling to mastering content themes. Tune in to this episode and learn how your business can not only adapt but thrive in this new digital era. If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...
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Feb 21, 2024 • 35min

How To Get Better at Direct Sales: 8 Essential Steps to Follow

If you want to get better at sales, you must tune into this episode of the Social Media Takeaway.  My guest, Jennie Bellinger unravels the complexities of sales conversations, highlighting the power of listening and problem-solving over mere selling. Uncover the secrets of how to engage in meaningful dialogues with your customers, how to identify their needs and offer solutions that make a difference in their lives.Here are great and important steps to follow: 1. Be Disciplined2. Solve Problems3. Art of Sales Conversation4. Follow-Up5. Permission-Based Selling6. Sharing Stories7. Understanding marketing and sales8. Personal Connection and TrustPacked with actionable tips, real-life examples, and Jennie's infectious enthusiasm, this episode is a must for anyone eager to get better at sales. Join us for an episode that could redefine your path to success in direct sales.Enjoy! Whether you seek insights, stories, or the newest trends, I've got everything you need. Subscribe now for upcoming episodes and you're very welcome to share your thoughts with me!More about Jennie: WebsiteLinkedInFacebookFacebook GroupYoutubeTikTokJennie's PodcastIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...
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Feb 14, 2024 • 39min

Email Marketing: Big changes in 2024, What To Avoid and How to Build Relationships with New Subscribers

If you want to get better at email marketing, tune into the latest episode of the Social Media Takeaway where I speak to Email Marketing and Copywriting expert, Kimberly Weitkamp.There are so many great tips to takeaway in this episode including: 1️⃣ How to navigate the changes to email marketing that came into effect on the 1st of February2️⃣ Common mistakes in email marketing and how to avoid them3️⃣ What a welcome series is and how you can use them to build a relationship with new subscribers4️⃣ How to turn subscribers into paying customers.Enjoy! Whether you're looking for insights, stories, or the latest trends, I've got you covered. Subscribe now for future episodes and don't forget to let me know what you think!More about Kimberly: WebsiteLinkedInFacebookFacebook GroupX (Twitter)Kimberly's PodcastFREE GIFT: https://theaudienceconverter.com/giveawayIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...
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Feb 7, 2024 • 44min

Boost Reach, Authority & Revenue Through Collaborative Virtual Events with Anke Herrmann

In this episode, I dive into the multifaceted world of Anke Herrmann, a seasoned entrepreneur and tech expert.  Anke is the Author of Taming the Tech Monster, host of multiple podcasts, and founder of Soul Touched by Dogs.Discover how Anke leverages her background in software development to help coaches and experts amplify their online presence, enhance their authority through collaborative virtual events, and boost their revenue with strategic email marketing.Anke demystifies the process of taming the tech monster, revealing her secrets to building a responsive and engaged email list and the critical role it plays in owning the communication channel with your audience, far beyond the volatile realms of social media.The conversation also unveils the power of mini-summits as a potent tool for email list building and networking. Anke provides a step-by-step guide to organizing successful collaborative virtual events, from selecting hot topics that resonate with your audience to engaging with speakers and ensuring your event stands out in a crowded digital landscape.Listeners will gain invaluable insights into avoiding common pitfalls in email marketing and event planning, along with practical tips for nurturing and maintaining a vibrant community of followers. Whether you're a coach, consultant, or anyone looking to harness the power of online platforms to grow your business, this episode is packed with actionable advice and inspiring stories to propel you toward your goals.Join me as Anke Herrmann illustrates how embracing your passions and pivoting with purpose can lead to unexpected and rewarding paths. This episode is not just a journey through the intersection of tech and canine advocacy but a testament to the transformative power of following your passion and the endless possibilities that arise when you dare to blend your interests and expertise.More about Anke:WebsiteLinkedInFacebookInstagramX (Twitter)FREE Gift:  If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...
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Jan 31, 2024 • 32min

Writing a Non-Fiction Business Book: A Guide for Coaches, Consultants, and Online Entrepreneurs

Interested in publishing a non-fiction book? If so, you won't want to miss the next episode, of "The Social Media Takeaway". My guest Orla Kelly from Orla Kelly Publishing takes us through the complete A to Z of book publishing.Key Takeaways:Overcome Challenges: How authors tackle common fears like imposter syndrome and negative feedback.Authenticity: Maintaining your voice is crucial and the role of AI tools in writing.Common Mistakes to AvoidSecret to Success: Hear about the vital role of an author's passion and visibility in a book's success.Practical Advice: Tips on the timeline and the advantages of a structured approach.You can find out more about Orla at:  orlakellypublishing.comOrla's free guide:  UNLOCK BUSINESS SUCCESS WITH EXPERTLY PUBLISHED BOOKSIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...
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Jan 18, 2024 • 45min

2024's Top 7 Digital Marketing and Live Streaming Trends with Ross Brand

In this episode of The Social Media Takeaway, I am joined by Ross Brand, Author of 100 Livestreaming & Digital Media Predictions Volume 4.   We chat about the top 7 digital marketing themes for 2024 as predicted by the 113 contributors to his new book: The Power of Live Streaming for Business Growth: Ross shares his journey from broadcasting to live streaming, highlighting how this medium can significantly expand your brand’s reach and create deeper connections with your audience.AI in Content Creation: Discover how AI is revolutionizing content production and management, and learn to strike the perfect balance between automation and authenticity.The Art of Content Repurposing: Ross reveals strategies for turning a single content piece into multiple formats across different platforms, ensuring a wider and more efficient reach.Rise of Short-Form Content and Micro-Influencers: Understand the growing impact of short-form content like TikToks and Reels, and why partnering with micro-influencers can be a game-changer for your brand.Building Community Over Followers: Learn why focusing on building a community around your brand can be more impactful than simply increasing follower count.The Importance of Authenticity in Digital Marketing: Ross emphasizes the necessity of maintaining your unique voice in a digital world dominated by AI and automation.Adapting to the Changing Digital Landscape: Gain insights into the importance of agility and flexibility in your digital marketing strategy to stay ahead in the rapidly evolving digital world.I always love catching up with Ross.  This episode is packed full of practical advice, real-world examples, and actionable tips to help you navigate the complexities of digital marketing and live streaming. Whether you're a small business owner, a digital marketer, or just keen on staying ahead in the digital game, this episode is packed with valuable insights to elevate your digital marketing strategy in 2024.And here's a link to where you can purchase, 100 Livestreaming & Digital Media Predictions Volume 4 - Buy it here   If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...

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