
The Social Media Takeaway - Louise McDonnell
Welcome to "The Social Media Takeaway," a marketing podcast hosted by Louise McDonnell, tailored for coaches, consultants, and online entrepreneurs eager to harness the power of social media for effective sales and lead generation. Each episode features Louise engaging in insightful conversations with a diverse lineup of guests, all of whom are distinguished experts in their respective fields.Dive deep with us into the ever-evolving world of social media as our guests unravel the best takeaways from their wealth of experience. Whether it's exploring the latest trends, uncovering industry secrets, or getting a behind-the-scenes glimpse of the digital marketing world, "The Social Media Takeaway" is your go-to resource.Listeners can expect a treasure trove of actionable advice, practical tips, and innovative strategies designed to amplify your online presence and boost your business. With Louise's engaging interview style and her guests' expert insights, this podcast is an invaluable tool for anyone looking to make a significant impact in the digital arena. Tune in to "The Social Media Takeaway" and transform your social media endeavors into a successful journey!
Latest episodes

Jun 26, 2024 • 30min
Four-Day Work Week: Achieving Work-Life Balance with Charles Alexander
"We're busier than ever before and probably less productive than we've ever been." - Charles AlexanderIn this week's episode of The Social Media Takeaway, I speak with Charles Alexander, a renowned business coach and author of "Start Now, Quit Later." Charles discusses how to achieve a four-day work week by setting clear goals, tracking time accurately, and focusing on high-value tasks. He emphasizes the importance of identifying what you truly want to do with your free time and eliminating, batching, delegating, or automating other tasks. A four-day work week offers the potential for greater work-life balance, increased productivity, and more time to spend on personal pursuits and with loved ones. By reassessing how we manage our time and prioritize our tasks, we can break free from the constant busyness that hampers our productivity and enjoy a more fulfilling professional and personal life.More about Charles: WebsiteInstagramLinkedinIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...

Jun 19, 2024 • 27min
LinkedIn and Twitter for Business Growth with the Tweeting Goddess, Samantha Kelly
Have you ever wondered how to turn your social media presence from a chore into a powerful tool for your business?In this week's episode of The Social Media Takeaway, I am thrilled to welcome Samantha Kelly, an award-winning Twitter expert, social media strategist, speaker, and author, known globally as the Tweeting Goddess. Samantha has graced stages around the world, sharing her invaluable insights on the power of social media and how to make it work for your business.Join us as we dive deep into Samantha's journey and uncover the strategies that have made her a leading figure in the social media landscape. From her early days of navigating the Twitterverse to becoming a sought-after speaker and consultant, Samantha shares her experiences, challenges, and the pivotal moments that shaped her career.More about Samantha:WebsiteFacebookInstagramTwitter (X) LinkedInIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...

Jun 12, 2024 • 38min
Facebook Groups for Audience Engagement with Fiona O'Neill
In this episode of the Social Media Takeaway, I interview Fiona O'Neill, the founder of Count On Us Recruitment, about using Facebook groups for expanding audience reach and customer engagement. Fiona shares her journey as a family carer turned entrepreneur, discussing how she identified a gap in the Irish labor market for family carers seeking part-time work. She explains the inception and growth of her Facebook group, which now has over 4,000 members, and offers valuable insights into engaging and expanding Facebook communities, addressing employer misconceptions, and balancing personal boundaries in social media interactions. The conversation touches upon effective strategies for group management, the importance of clear messaging, and the evolving role of AI in social media. Tune in to discover actionable tips that can help you use Facebook groups to their full potential.More about Fiona: WebsiteFacebookX (Twitter)LinkedInInstagramIf you’re interested in what Fiona does click here! If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...

Jun 5, 2024 • 32min
From Writing to Marketing: A Bestselling Author's Guide
In this episode of 'The Social Media Takeaway,' I had the pleasure of speaking with 5-time bestselling romance author Lyndsey Gallagher about her incredible journey into writing fiction novels and her amazing marketing strategy. In this episode, she gives valuable advice to aspiring authors and stresses the importance of just getting started. We explore her effective marketing strategies, different writing styles and how she uses social media platforms like Facebook, Instagram, and TikTok for book promotion. For anyone starting to write, Lyndsey's advice is invaluable. More about Lyndsey: FacebookInstagramTiktokYou can check out Lyndsey’s books here! If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...

May 29, 2024 • 27min
Personalized AI Agents: The Next Step and the Unimaginable Future
In this episode of The Social Media Takeaway, I chat with Claude Schneider, CEO of SmarterQueue, to explore AI's fast progress and impact in today’s world. We dive deep into how AI is reshaping social media management, business strategies, and our everyday lives, and we speculate on the unimaginable future of AI technology. Claude offers practical advice for startups and businesses on validating ideas, solving real pain points, and continuously adapting to user needs. This episode provides listeners with actionable insights into embracing AI for growth and innovation. Join us as we explore AI's future and its impact on businesses and daily life.More about Claude: WebsiteFacebookInstagramLinkedInIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...

May 22, 2024 • 39min
Personal Image: How to Build Confidence and Impact with Aoife Dunican
In this episode of The Social Media Takeaway, I chat with Aoife Dunican, a renowned image consultant in Ireland and founder of The StyleBob, to explore the power of personal image and its impact on confidence and presence. Aoife shares her inspiring journey and reveals how clothing can significantly boost confidence, presence, and impact. From her fascinating insights into color psychology to practical tips for enhancing your professional image, Aoife provides valuable advice that can help anyone looking to improve their personal brand. Join us as we delve into the secrets of dressing for success and discover how you can take control of your image to achieve remarkable results. Don't miss this insightful conversation that could change the way you see yourself and your wardrobe!More about Aoife: WebsiteFacebookLinkedInX (Twitter) InstagramIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...

May 15, 2024 • 37min
Creating Memorable Experiences for Events by Phil Mershon
In this week’s episode of the Social Media Takeaway, I'm thrilled to be joined by Phil Mershon, the founder of Unforgettable Experiences and the Director of Experience at Social Media Examiner. In this episode, Phil and I explore the art and science behind creating memorable events. From his unexpected career path to innovative approaches for captivating attendees, Phil reveals how to transform any event into a memorable experience. Whether you're an event planner, marketer, or simply interested in the power of impactful gatherings, this conversation is packed with insights and actionable tips that will inspire you to think differently about your next event. More about Phil: WebsiteFacebookLinkedInInstagramX (Twitter)Download Phil’s free bonus chapter here! If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...

May 8, 2024 • 25min
5 Social Media Tactics for Coaches and Consultants in 2024
In this episode of "The Social Media Takeaway" podcast, I break down five practical social media tactics designed specifically for coaches and consultants aiming to scale their business in 2024. These 5 tactics are designed to establish coaches and consultants as trusted experts and achieve real growth in their businesses. We'll explore the unique challenges of marketing services compared to products, emphasizing the critical role of the service provider in delivering quality. Tune in to gain practical insights to help you navigate the changing world of social media and succeed in your coaching or consulting business.If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...

May 1, 2024 • 32min
Stand Out with AI: Innovative Techniques by Andy Crestodina
Andy Crestodina, CMO of Orbit Media Studios, discusses using AI to enhance content quality, tailor to personas for targeted marketing, conduct gap analysis, democratize content creation, and maintain authenticity. The podcast explores AI's impact on professions, healthcare, public trust, everyday tasks, and establishing brand authority through strategic promotion.

Apr 24, 2024 • 42min
Charging Based on Your Expertise Not Your Time
In this episode of the social media takeaway, I'm thrilled to sit down with Dr. Jo Cresswell, a sales strategist and business coach with over 20 years of experience in senior leadership and sales. Dr. Jo is an expert in strategically shaping the pricing and value propositions for social media and coaching services. In this episode, we dive deep into the complexities of setting the right price and ensuring your services clearly communicate their value.What You’ll Learn:Strategies for Long-term Value: Discover how to think beyond immediate financial gains to focus on what your services truly offer your clients.Common Pricing Challenges: We discuss common pitfalls in pricing and offer structuring, and how to avoid them to improve your business.Insights on Pricing Your Services: Dr. Jo shares her approach to pricing—how to set a rate that not only reflects your worth but also sits well with you emotionally.Enhancing Value Perception: Learn techniques to enhance how clients perceive the value of your services, which can help justify higher rates.Whether you're just starting out or looking to refine your approach, this episode is packed with actionable insights to help you elevate your consulting or coaching business. Join us as we uncover the keys to effectively constructing and pricing your offerings to maximize your impact and success. More about Dr. Jo: WebsiteLinkedInDon’t forget to email Dr. Jo to get your own worksheet for the 5 Why’s: jo@joannecresswell.co.ukIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...