The Home Service Expert Podcast

Tommy Mello: $200 Million Founder|Forbes, Inc., Entrepreneur Columnist
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Nov 27, 2020 • 1h 4min

Understanding the New Rules of SEO to Stay Top-of-Mind with Your Customers

Matthew Woodward has published numerous detailed tutorials and case studies focused on helping entrepreneurs grow their businesses. Since 2012, he has helped thousands of people reach success in increasing traffic and profits. A multi-awarded SEO expert, he has been a speaker at events all over the world including Las Vegas, New York, London, Barcelona, Bangkok, Bali, Romania, Costa Rica and many more. In this episode, we talked about SEO, digital marketing, blogging...
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Nov 24, 2020 • 1h 2min

Creating Partnerships With Your Internal & External Customers to Grow a Sustainable Business

Cheryl McRae is the director of vertical marketing at Scorpion. She is an award-winning professional with over 15 years of national and international marketing experience in telecommunications, biomedical, software, real estate, travel, financial, automotive, and retail.  Josh Smith is the VP of marketing at Scorpion’s Home Services division. He continually sharpens the team with industry knowledge, support, and tools to ensure that home services professionals increase their revenue and grow their businesses.  In this episode, we talked about digital marketing, product positioning and branding, leadership and motivation, team building and management....
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Nov 20, 2020 • 1h 18min

How to Craft an Articulated Sales Argument to Recession-Proof Your Business

Jim DuBois is the founder and CEO of Squeegee Pros, Inc., a window cleaning/pressure washing company, as well as WindowWashingWealth.com, a coaching program that helps window cleaners turn their business into a scalable, systemized operation on auto-pilot. He has grown his company into a 7-figure business through effective sales and marketing. He also writes for the American Window Cleaner Magazine. In this episode, we talked about small business, strategic planning, new business development...
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Nov 17, 2020 • 56min

How To Use Data to Maximize Your Marketing Results

David Carroll is the serial entrepreneur who conceptualized the automated Direct Mail marketing tool Dope360. He is the founder of DOPE Marketing, a marketing business that provides data and advertising services for small and medium-sized businesses. In 2011, he opened Lions Share Maintenance, a company specializing in exterior cleaning and restoration for residential and commercial properties. In this episode, we talked about direct mail marketing, market research, email marketing, audience targeting...
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Nov 13, 2020 • 1h 7min

How to Create A Long-Term Business Plan That Can Stand the Test of Time

Aaron Gaynor is the owner and CEO of Eco Plumbers, a residential plumbing company with a full range of eco-friendly products and services. With a decade’s worth of experience, Aaron has grown his business to a team of 87 strong, even through a recession-battered economy. He has won multiple awards and recognition for his work, including the 2013 National Green Plumber of the Year award from Green Plumbers USA. In this episode, we talked about contract negotiation, team building, plumbing, strategic planning...
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Nov 10, 2020 • 1h 15min

How To Use a Precise, Data-Driven Approach to Find The Right Audience to Sell To

Jason Cutter is the author of the book Selling With Authentic Persuasion and the host of The Sales Experience podcast. After observing issues that were repeatedly affecting business-to-consumer (B2C) inside sales teams, particularly those spending money on inbound leads, he started Cutter Consulting Group to tackle those problems and present solutions.  In this episode, we talked about business consulting, management consulting, public speaking, team building, lead generation, outsourcing...
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Nov 6, 2020 • 1h 3min

How To Track Your Metrics Right to Create Predictable Growth

Spencer Powell is the President at Builder Funnel, and the host of Builder Funnel Radio. He helps companies improve their websites and drive more qualified traffic to their businesses. He has been a featured speaker on inbound marketing at various events, including the Builder 20 Group in Austin, Texas, the Builder 20 Group in Orlando, Florida and the Inbound Conference 2012 in Boston. In this episode, we talked about marketing strategy, digital marketing, inbound marketing, SEO, lead generation...
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Nov 3, 2020 • 1h 3min

Mastering People and Processes to Have a Business Running Like a Well-Oiled Machine

Angela Johnson has been working at A1 Garage Doors since 2008. An accomplished and results-driven operations manager who has mastered overseeing business operations and driving business development, she has had almost three decades of professional experience in the fields of customer service and sales management. In this episode, we talked about telemarketing, client service, sales management, training...
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Oct 30, 2020 • 1h 14min

‌Using‌ ‌Automation‌ ‌and‌ ‌Scalable‌ ‌Systems‌ ‌to‌ ‌Build‌ ‌a‌ ‌Crisis-Proof‌ ‌Business

Ravi Abuvala is a successful serial entrepreneur, and the chief scaling officer of Scaling With Systems, a firm that has helped businesses improve their systems to increase their appointment rate with high-ticket clients. In less than a decade, he has scaled and founded multiple companies, has worked with over 500 firms worldwide, and has placed nearly 600 fully-trained virtual assistants for his clients. In this episode, we talked about paid advertising, lead generation, digital marketing, delegation...
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Oct 23, 2020 • 1h 8min

Automating Your Reputation Marketing to Build Trust in Your Brand And Get More Customers

Lars Kristensen is an entrepreneur, marketer, and the founder and CEO of NiceJob, a company that specializes in reputation marketing for small businesses. He also established WindowCleaning.com, a premier network of window cleaners in North America serving more than 900 locations, and Stromme, a Digital Ad Agency delivering results for Samsung, Nestle, and other major brands worldwide. In this episode, we talked about marketing strategy, reputation marketing, digital marketing, entrepreneurship...

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