Nonprofit Nation with Julia Campbell

In this episode of Nonprofit Nation, I talk with my friend and colleague Dana Snyder, a dynamic force in the nonprofit world and the founder of Positive Equation. Dana recently embarked on a whirlwind journey to write and publish her new book, "The Monthly Giving Mastermind - A Framework to Build, Grow & Sustain Subscriptions for Good." In just four weeks, she wrote the book, and in an unheard-of four months, she had it published!  Join us as Dana shares her experiences and insights, offering a behind-the-scenes look at the process of writing and publishing a book—specifically designed for nonprofit leaders, fundraisers, and marketers. We dive deep into her 5-step framework for building a successful monthly giving program, explore the decision-making and financial considerations involved in writing a book, and discuss how this endeavor can significantly enhance your nonprofit's credibility and visibility.About Dana SnyderDana Snyder is the founder of Positive Equation, a sought-after keynote speaker and workshop facilitator, author, host of the acclaimed global podcast “Missions to Movements”, and creator of the Monthly Giving Mastermind. Her mission is to empower nonprofits to attract supporters through innovative digital marketing and to create sustainable giving models by establishing recurring giving programs, making philanthropy accessible to all. Dana was recently named one of the Top 100 Nonprofit Influencers shaping change in the sector. Based in Atlanta, she enjoys spending her time traveling and exploring with her husband, daughter, and labradoodle.Connect with Dana on LinkedInA massive transfer of wealth is right around the corner, and your constituent base is changing. Are your fundraising efforts ready? Qgiv surveyed donors of all ages to create The Generational Giving Report, a comprehensive guide to help you best connect with constituents of all generations.  To learn how new generations want to support you, hear from you, and stay connected with you head to jcsocialmarketing.com/qgiv to be notified when the report is released and to receive your copy!Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

In this episode of Nonprofit Nation, I sit down with Shannon McCracken, the founding CEO of The Nonprofit Alliance (TNPA), to explore her journey in the nonprofit sector and her visionary leadership at TNPA. Shannon brings a wealth of experience from her previous roles, including her impactful tenure as Chief Development Officer at Charity Navigator and Vice President of Donor Development at Special Olympics International. Recognized as one of The NonProfit Times Power & Influence Top 50 in 2022 and 2023, Shannon shares her insights on the current challenges and future trends in the nonprofit world.Being a fundraiser is hard work - not only is it time consuming, but you have to continually think of fresh and creative ways to engage your donors and supporters. If you need some fresh inspiration and ideas, check out Fundraiser Bot by DonorPerfect! DonorPerfect's bot is more than just a free tool for nonprofits; it's your fundraising ally, offering you the freedom to focus on your mission while transforming your content creation process. With just a few clicks, generate outlines for meetings, emails, social media posts, blogs, text messages, and more. Try it for free at DonorPerfect.com/bot, and let me know what you think!About Shannen McCrackenShannon McCracken is the founding CEO of The Nonprofit Alliance (TNPA), an association launched in 2018 with unprecedented support to promote, protect, and strengthen the nonprofit sector. She was named to The NonProfit Times Power & Influence Top 50 in 2022 and 2023. Prior to her role with TNPA, Shannon spent two years as Charity Navigator’s ChiefDevelopment Officer, facilitating communication with nonprofit organizations and dramatically increasing resources to ensure successful implementation of a new strategic plan. She now serves on Charity Navigator’s board of directors. Shannon spent 17 years with Special Olympics International, most recently as Vice President of Donor Development, building and managing a collaborative individual fundraising program on behalf of the global HQ and North American chapters. Shannon served as the DMA Nonprofit Federation Advisory Council Chair and Chair of the Ethics Committee. She is a Certified Association Executive with a master’s degree in Nonprofit and Association Management.Connect with Shannon on LinkedInFollow The Nonprofit Alliance on LinkedInCheck out The Nonprofit Alliance websiteTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Nathan Chappell, an expert in AI's role in philanthropy and head of AI at DonorSearch, dives deep into how artificial intelligence can transform the nonprofit sector. He discusses the potential of AI to inspire generosity, tackle the generosity crisis, and integrate ethical practices in its application. Nathan emphasizes the importance of adapting AI for small nonprofits to enhance fundraising efforts and overcome internal skepticism. The conversation reveals AI as a catalyst for societal change, fostering connections and innovative charitable initiatives.

Barbara O’Reilly, a seasoned expert in donor retention and fundraising trends, shares her insights on navigating the changing nonprofit landscape. She highlights alarming statistics about donor retention and stresses the necessity of personalized donor engagement. O'Reilly discusses strategies to connect with different generations, emphasizing transparency and trust. She also underlines the often-overlooked power of print materials in fundraising and offers essential advice for busy fundraisers to enhance donor relationships and analyze their data effectively.

Woodrow Rosenbaum, Chief Data Officer for GivingTuesday, dives into the hidden challenges nonprofits face and how these can become opportunities for growth. He debunks myths like donor fatigue and the misconceptions surrounding Giving Tuesday that it cannibalizes year-end donations. The discussion emphasizes the importance of effective communication and trust-building with donors to foster lasting relationships. Woodrow also highlights the role of data-driven strategies in enhancing engagement and driving philanthropic efforts.

With the end of the year being a particularly hectic time for nonprofits, how can Artificial Intelligence (AI) tools help streamline processes and improve efficiency? This episode explores the transformative potential of AI in fundraising. We discuss the implications, benefits, and challenges of integrating AI tools, sharing practical examples and success stories. We delve into how AI can lighten the load for fundraisers during busy periods and enhance donor engagement and retention. My guest also shares her vision for the future of AI in the nonprofit sector, providing valuable insights for organizations of all sizes.Today’s episode is brought to you by my  friends at DonorPerfect. It’s an all-in-one fundraising software solution that helps fundraisers save time and raise more money. In fact, new DonorPerfectusers typically raise 25% more funding in their first year. DonorPerfect is trusted by over 50,000 nonprofit professionals with everything they need for efficient fundraising, so they can spend their time where it truly matters: on nurturing real, authentic relationships with their donors. Learn more at DonorPerfect.comAbout Julia GackenbachJulia Gackenbach has spent over a decade working locally and globally with nonprofits. This has sharpened her skills to raise funds, care for donors and communicate impact. Her experience tied in with her desire to create community through a mission gives her unique passion to work with all types of organizations. Julia now uses that enthusiasm and expertise to lead communication strategies from DonorPerfect to industry practitioners.Connect with Julia Gackenbach on LinkedInAccess the DonorPerfect Fundraiser BotTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Research indicates that around 60% of GenZs are inspired to donate to charity by social media. 55% of people who engage with nonprofits on social media end up taking some sort of action. This recording is of a LinkedIn Live chat with Stephen Knight, Director of Communications for JustLeadershipUSA.Join us as we talk about the themes of our upcoming conference session and what fundraisers need to know about social media in 2024.Our session at Bridge 2024: How to (Really!) Convert Fans to Donors: A Fundraiser's Guide to Social MediaDescription: The increase in digital programming and social media use has changed the way nonprofits raise money, build communities, and advocate for their causes. In this session, we'll discuss how to take people from passive fans to passionate supporters and create social media content that actually converts.Don’t miss out on this insightful conversation to supercharge your fundraising strategies! 📅🕐Take my free masterclass: 3 Must-Have Elements of Social Media Content that ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

In this episode, we talked about:Overview of Nicholas Bruneau's book "Engage with Impact" and the innovative AGILE Framework for digital advocacy.Deep dive into how adopting a startup mentality can transform digital campaigns in the nonprofit sector.Discussion on the significance of leveraging and repurposing content to maximize digital outreach.Exploration of the role of personal stories in creating compelling advocacy campaigns and how to select ambassadors.Strategies for building and maintaining an engaged online community, with examples from successful campaigns.Practical advice for nonprofits looking to transition to a digital-first approach.Examination of impactful case studies from the book, highlighting the practical application of the AGILE Framework.Today’s episode is brought to you by my  friends at DonorPerfect. It’s an all-in-one fundraising software solution that helps fundraisers save time and raise more money. In fact, new DonorPerfect users typically raise 25% more funding in their first year. DonorPerfect is trusted by over 50,000 nonprofit professionals with everything they need for efficient fundraising, so they can spend their time where it truly matters: on nurturing real, authentic relationships with their donors. Learn more at DonorPerfect.comAbout Nicholas BruneauNicholas Bruneau is a communications consultant who has worked for intergovernmental agencies from the UN, World Bank, and EU, as well as nonprofits, associations, media and political groups. He has managed digital advocacy campaigns on international development, education, sustainability, and climate change issues. His recent book, “Engage with Impact,” is a leading digital advocacy guide. For more information visit: nicholasbruneau.comBook: Nicholas Bruneau's Engage with ImpactTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

What's going on with giving as we enter the second half of the year? What are the latest trends that nonprofits - of all sizes- need to know and understand?This recording is of a LinkedIn Live chat with Woodrow Rosenbaum, Chief Data Officer of GivingTuesday. We dove into the latest insights from the Q1 2024 GivingPulse report—a treasure trove of data to empower the social sector! 📈✨Don’t miss out on this insightful conversation to supercharge your fundraising strategies! 📅🕐Get your copy of the GivingPulse report here: https://www.givingpulse.givingtuesday.org/q12024Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Advocacy is a key tool for nonprofits aiming to influence policy and secure funding. However, many nonprofits often struggle to prepare their teams for effective advocacy due to a lack of resources or knowledge about where to focus their efforts. In this episode of Nonprofit Nation, I’m joined by Bethany Snyder, a renowned expert in nonprofit advocacy and the founder of Snyder Strategies. Bethany brings over two decades of experience in empowering nonprofit organizations to effectively influence policy and drive meaningful change. With the 2024 elections on the horizon, Bethany urges nonprofit leaders to recognize their potential influence and not shy away from advocacy. She highlights the importance of stepping up and making their voices heard in policy discussions.Today’s episode is brought to you by my  friends at DonorPerfect. It’s an all-in-one fundraising software solution that helps fundraisers save time and raise more money. In fact, new DonorPerfect users typically raise 25% more funding in their first year. DonorPerfect is trusted by over 50,000 nonprofit professionals with everything they need for efficient fundraising, so they can spend their time where it truly matters: on nurturing real, authentic relationships with their donors. Learn more at DonorPerfect.comAbout Bethany SnyderBethany Snyder, MPP is the founder of Snyder Strategies, LLC, a boutique consulting firm she formed to share and leverage her deep understanding of the advocacy world with nonprofit and membership-based organizations. With nearly 25 years of experience in communications, advocacy, and public affairs, Bethany is a seasoned professional and a nonprofit advocacy expert. She has been on all sides of the advocacy desk - as a grassroots advocacy director, a lobbyist, a consultant, a comms director, and a US Senate staffer. Having worked for a range of organizations, she is passionate about ensuring that nonprofit and social justice organizations use their voices and expertise to influence policies that impact those most in need.Connect with Bethany on LinkedInEvent: Beyond the Ballot: How to Safely and Effectively Leverage the ElectionsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts