Nonprofit Nation with Julia Campbell

Barbara O’Reilly, a seasoned expert in donor retention and fundraising trends, shares her insights on navigating the changing nonprofit landscape. She highlights alarming statistics about donor retention and stresses the necessity of personalized donor engagement. O'Reilly discusses strategies to connect with different generations, emphasizing transparency and trust. She also underlines the often-overlooked power of print materials in fundraising and offers essential advice for busy fundraisers to enhance donor relationships and analyze their data effectively.

Woodrow Rosenbaum, Chief Data Officer for GivingTuesday, dives into the hidden challenges nonprofits face and how these can become opportunities for growth. He debunks myths like donor fatigue and the misconceptions surrounding Giving Tuesday that it cannibalizes year-end donations. The discussion emphasizes the importance of effective communication and trust-building with donors to foster lasting relationships. Woodrow also highlights the role of data-driven strategies in enhancing engagement and driving philanthropic efforts.

With the end of the year being a particularly hectic time for nonprofits, how can Artificial Intelligence (AI) tools help streamline processes and improve efficiency? This episode explores the transformative potential of AI in fundraising. We discuss the implications, benefits, and challenges of integrating AI tools, sharing practical examples and success stories. We delve into how AI can lighten the load for fundraisers during busy periods and enhance donor engagement and retention. My guest also shares her vision for the future of AI in the nonprofit sector, providing valuable insights for organizations of all sizes.Today’s episode is brought to you by my  friends at DonorPerfect. It’s an all-in-one fundraising software solution that helps fundraisers save time and raise more money. In fact, new DonorPerfectusers typically raise 25% more funding in their first year. DonorPerfect is trusted by over 50,000 nonprofit professionals with everything they need for efficient fundraising, so they can spend their time where it truly matters: on nurturing real, authentic relationships with their donors. Learn more at DonorPerfect.comAbout Julia GackenbachJulia Gackenbach has spent over a decade working locally and globally with nonprofits. This has sharpened her skills to raise funds, care for donors and communicate impact. Her experience tied in with her desire to create community through a mission gives her unique passion to work with all types of organizations. Julia now uses that enthusiasm and expertise to lead communication strategies from DonorPerfect to industry practitioners.Connect with Julia Gackenbach on LinkedInAccess the DonorPerfect Fundraiser BotTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Research indicates that around 60% of GenZs are inspired to donate to charity by social media. 55% of people who engage with nonprofits on social media end up taking some sort of action. This recording is of a LinkedIn Live chat with Stephen Knight, Director of Communications for JustLeadershipUSA.Join us as we talk about the themes of our upcoming conference session and what fundraisers need to know about social media in 2024.Our session at Bridge 2024: How to (Really!) Convert Fans to Donors: A Fundraiser's Guide to Social MediaDescription: The increase in digital programming and social media use has changed the way nonprofits raise money, build communities, and advocate for their causes. In this session, we'll discuss how to take people from passive fans to passionate supporters and create social media content that actually converts.Don’t miss out on this insightful conversation to supercharge your fundraising strategies! 📅🕐Take my free masterclass: 3 Must-Have Elements of Social Media Content that ConvertsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

In this episode, we talked about:Overview of Nicholas Bruneau's book "Engage with Impact" and the innovative AGILE Framework for digital advocacy.Deep dive into how adopting a startup mentality can transform digital campaigns in the nonprofit sector.Discussion on the significance of leveraging and repurposing content to maximize digital outreach.Exploration of the role of personal stories in creating compelling advocacy campaigns and how to select ambassadors.Strategies for building and maintaining an engaged online community, with examples from successful campaigns.Practical advice for nonprofits looking to transition to a digital-first approach.Examination of impactful case studies from the book, highlighting the practical application of the AGILE Framework.Today’s episode is brought to you by my  friends at DonorPerfect. It’s an all-in-one fundraising software solution that helps fundraisers save time and raise more money. In fact, new DonorPerfect users typically raise 25% more funding in their first year. DonorPerfect is trusted by over 50,000 nonprofit professionals with everything they need for efficient fundraising, so they can spend their time where it truly matters: on nurturing real, authentic relationships with their donors. Learn more at DonorPerfect.comAbout Nicholas BruneauNicholas Bruneau is a communications consultant who has worked for intergovernmental agencies from the UN, World Bank, and EU, as well as nonprofits, associations, media and political groups. He has managed digital advocacy campaigns on international development, education, sustainability, and climate change issues. His recent book, “Engage with Impact,” is a leading digital advocacy guide. For more information visit: nicholasbruneau.comBook: Nicholas Bruneau's Engage with ImpactTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

What's going on with giving as we enter the second half of the year? What are the latest trends that nonprofits - of all sizes- need to know and understand?This recording is of a LinkedIn Live chat with Woodrow Rosenbaum, Chief Data Officer of GivingTuesday. We dove into the latest insights from the Q1 2024 GivingPulse report—a treasure trove of data to empower the social sector! 📈✨Don’t miss out on this insightful conversation to supercharge your fundraising strategies! 📅🕐Get your copy of the GivingPulse report here: https://www.givingpulse.givingtuesday.org/q12024Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Advocacy is a key tool for nonprofits aiming to influence policy and secure funding. However, many nonprofits often struggle to prepare their teams for effective advocacy due to a lack of resources or knowledge about where to focus their efforts. In this episode of Nonprofit Nation, I’m joined by Bethany Snyder, a renowned expert in nonprofit advocacy and the founder of Snyder Strategies. Bethany brings over two decades of experience in empowering nonprofit organizations to effectively influence policy and drive meaningful change. With the 2024 elections on the horizon, Bethany urges nonprofit leaders to recognize their potential influence and not shy away from advocacy. She highlights the importance of stepping up and making their voices heard in policy discussions.Today’s episode is brought to you by my  friends at DonorPerfect. It’s an all-in-one fundraising software solution that helps fundraisers save time and raise more money. In fact, new DonorPerfect users typically raise 25% more funding in their first year. DonorPerfect is trusted by over 50,000 nonprofit professionals with everything they need for efficient fundraising, so they can spend their time where it truly matters: on nurturing real, authentic relationships with their donors. Learn more at DonorPerfect.comAbout Bethany SnyderBethany Snyder, MPP is the founder of Snyder Strategies, LLC, a boutique consulting firm she formed to share and leverage her deep understanding of the advocacy world with nonprofit and membership-based organizations. With nearly 25 years of experience in communications, advocacy, and public affairs, Bethany is a seasoned professional and a nonprofit advocacy expert. She has been on all sides of the advocacy desk - as a grassroots advocacy director, a lobbyist, a consultant, a comms director, and a US Senate staffer. Having worked for a range of organizations, she is passionate about ensuring that nonprofit and social justice organizations use their voices and expertise to influence policies that impact those most in need.Connect with Bethany on LinkedInEvent: Beyond the Ballot: How to Safely and Effectively Leverage the ElectionsTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Today, we're diving into the world of nonprofit websites and how to make them more user-friendly to better serve your mission and engage your audience. I'm thrilled to welcome our guest, Spencer Brooks, an expert in web design and digital marketing for nonprofits.Spencer Brooks is the Founder & Principal of Brooks Digital, a website development and usability studio for nonprofits, particularly those in the health space. He has over a decade of experience leading projects for organizations with complex, high-traffic websites, such as the YMCA and The diaTribe Foundation. His writing has been featured in publications such as the Stanford Social Innovation Review, TechSoup, and Nonprofit Marketing Guide.Today’s episode is brought to you by my  friends at DonorPerfect. It’s an all-in-one fundraising software solution that helps fundraisers save time and raise more money. In fact, new DonorPerfect users typically raise 25% more funding in their first year. DonorPerfect is trusted by over 50,000 nonprofit professionals with everything they need for efficient fundraising, so they can spend their time where it truly matters: on nurturing real, authentic relationships with their donors. Learn more at DonorPerfect.comAbout Spencer BrooksSpencer Brooks is the Founder & Principal of Brooks Digital, a website development and usability studio for nonprofits, particularly those in the health space. He has over a decade of experience leading projects for organizations with complex, high-traffic websites, such as the YMCA and The diaTribe Foundation. His writing has been featured in publications such as the Stanford Social Innovation Review, TechSoup, and Nonprofit Marketing Guide.Connect with Spencer on LinkedInVisit Brooks Digital's websiteBlog: The Complete Guide to Nonprofit Website User Experience (UX)Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

What makes a nonprofit successful? A lot of things. An engaged donor base, for example. Enthusiastic Board members. A compelling case for support. Those are all necessary to grow your organization and sustain your mission. But a critically important and often overlooked element is the employee. Nonprofits suffer higher turnover than any other sector. The nonprofit turnover rate clocks in at just over 21% and the overwhelming majority of that is voluntary. Surveys show that nearly half of nonprofit employees will seek other jobs by 2025. So what can be done? This is where a successful employee retention strategy comes in. My guest is the one-and-only Kishshana Palmer, Kishshana is CEO of ManageMint Inc., an organizational development firm focused on helping everyday leaders live well and lead well. In this episode, Kishshana will unravel the secrets behind creating sticky teams and boosting employee retention. Listeners, if you found today's discussion insightful and want to learn more about creating sticky teams and boosting employee retention, don't forget to check out the on-demand training at www.managemint.co/freeresources. Success is within reach, and it starts with investing in your team's growth and well-being. Thank you for tuning in, and until next time, keep leading with purpose and compassion.Today’s episode is brought to you by my  friends at DonorPerfect. It’s an all-in-one fundraising software solution that helps fundraisers save time and raise more money. In fact, new DonorPerfect users typically raise 25% more funding in their first year. DonorPerfect is trusted by over 50,000 nonprofit professionals with everything they need for efficient fundraising, so they can spend their time where it truly matters: on nurturing real, authentic relationships with their donors. Learn more at DonorPerfect.comAbout Kishshana PalmerKishshana Palmer is an international speaker, trainer, and coach with a 20+ year background in fundraising, marketing, and talent management who helps leaders create high performing teams. Kishshana is CEO of ManageMint, Inc., an organizational development firm focused on helping everyday leaders live well and lead well. Her firm's work centers on equity and social justice and practical solutions for today’s organizations. She is the founder of The Rooted Collaborative -- a global community focused on the growth and development of women leaders of color in the social sector. She's the host of the podcast "ManageMint Made Easy" formerly "Let's Take This Offline", an adjunct professor at Baruch College, a Certified Fundraising Executive (CFRE), a BoardSource Certified Governance Trainer (CGT), A Gallup Certified Strengths Coach, a Q3LC Certified Coach and an AFP MasTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

As the U.S. gears up for the 2024 presidential election, nonprofit professionals find themselves at the intersection of philanthropy and politics, considering the unique challenges and opportunities that come with fundraising during an election year. My guest this week is Alyssa Wright, industry expert on fundraising. Having spent time as a human rights activist in Eastern Europe and Africa, Alyssa brings over a decade of experience in international philanthropy to Wright Collective. With a background in community organizing and the arts, Alyssa leads the Collective with skill, creativity, and passion. In this episode, we delve into the complexities of setting fundraising goals for 2024, drawing reflections from historical trends, research, and insightful analyses.This episode is sponsored by RSVPify. At RSVPify, you can host ticketed events for free - no subscription required. Host any free event with a monthly or annual subscription. Use the code NONPROFITNATION50 at checkout for an 50% off any annual subscription (discount applied for first year only) - or 50% off any monthly subscription for three months (billed at full rate subsequently).About Alyssa WrightHaving spent time as a human rights activist in Eastern Europe and Africa, Alyssa brings over a decade of experience in international philanthropy to Wright Collective. With a background in community organizing and the arts, Alyssa leads the Collective with skill, creativity, and passion. As an accomplished facilitator, consultant, and coach, she builds new revenue streams, shifts cultural perspectives, and inspires people to believe that change is possible no matter what.She has helped hundreds of both domestic and global social change organizations successfully launch major gifts programs, capital campaigns, and create sustainable funding models resulting in over $100,000,000 of resource flow. Everyone that has worked with Alyssa knows that she is a true partner. She answers late-night text messages, takes on difficult conversations for clients, and makes jokes that will keep clients smiling through rejected proposals and rained-out fundraising events. Her experience and wit has also allowed her to become a sought-after speaker on philanthropy and fund development as well as a regular contributor to ForbesWomen, Global Giving, and Network for Good. Alyssa is a powerful Millennial voice in the social change movement. Fun Fact: Alyssa has had to handle a lot of stressful and harmful situations as a fundraiser over the last decade including a funder revoking a seven-figure gift at the last minute, sexual harassment while stewarding a male donor over the years, and having to fire and rebuild an entire board of directors in a few weeks. No situation seems unknown to her as a fundraiser.Email: allysa@wrightcollective.coConnect with Alyssa on LinkedInBlog: Elevate Your Fundraising Strategy: Practical Tips for Election Year ChallengesBlog: Navigating social media marketing in an election yearTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts