Champagne Strategy

Post COVID the online economy is booming but which retailers are being left behind? What new technology is out there to help retailers replicate the in-store experience online? What does retail look like in the future as traditional, globalised production networks are put pressure by economic lock-downs. Shadi Taleb gives us a detailed glimpse into this future. He tells us about the most lucrative new marketing channel that exists but which few marketers are familiar with - mass personalization. His team has created tech which makes this process cost effective, even for the smallest brands in the market. We go through his entrepreneurial journey, how he found a gap in the market and how he views himself as a facilitator in a market that's being put under immense competitive strain.  From his work with major brands such as BigW, Nestle, and Mondelez (owner of Cadbury) through to pioneering world-first, personalized AR experiences. If you’re interested in product marketing, personalization, retail, eCommerce and tech, this is an episode you shouldn't miss. This is his second podcast interview ever, so quite a rare coup for this marketing channel series.  For all references, mentions and trailers, go to this page

We’ve all heard, how you say something is sometimes more important than what you say, but few realize this maxim can be true in business also. Sometimes it's not your product or what you’re selling that’s important, but how you sell it to the market that makes all the difference. Positioning is one of the most misunderstood and jargon-ridden areas of marketing strategy. We've all seen a positioning strategy dominated by a litany of perceptual maps, competitive matrices and a boatload of ethereal brand jargon. This is why we needed to speak to Anton to help cut through all of the positioning fluff by drawing on his years of practical experience.  Anton’s worked for global agencies as well as client side. He's been a consultant for both big and small brands. He’s worked in multiple sectors from tech through to FMCG, services and product. He’s personally drafted strategy as well as executed tactical plans, from direct mail to website development and more.  He confesses upfront that he’s not textbook learnt, but has instead developed his own simple processes which are dangerously effective.  In this episode, we learn the secrets behind Apple and Virgin’s successful positioning strategy. We learn the critical difference between, purpose, pivoting, pitching and positioning. We also find out which of the different positioning strategies is his favourite.  Don’t worry, this isn't an esoteric discussion and you don't need to have any deep prior knowledge before listening. Anton cleverly wraps wisdom into his stories and practical career examples to let the points he’s making sink in. There's key leanings for all marketers, all innovators, entrepreneurs, and anyone interested in brand or product. For all mentions, references and trailers go to this page

By tapping into Tim’s first hand knowledge we provide you with many juicy details which you can take away and either start or manage a successful podcast. This is one of our 'expert guide' episodes where we delve into one particular marketing channel in depth and provide you with a comprehensive guide.  We cover all the basics from picking a theme, to finding your niche, to getting famous guests, preparation, equipment, software, music, distribution and promotion. We talk about both general approaches and specific tactics in each of these areas, even the names of different tools and hardware to use. While this episode is first and foremost a guide, we also touch on Tim’s story and he graciously opens up about a topic close to his heart near the end. If you’ve ever wondered how the world of podcasting works, this is an unmissable episode. For all references, mentions and trailers go here

We've brought Andrew Walker back into the spotlight by convincing him to do his first podcast interview in years. He's modest and usually keeps a low profile but he's one of the best examples of how powerful the growth mindset can be on someone's life.  There was a pivotal moment which forced him to change for the better. Learn why he gave up a pretigious, high-paying job in consulting to pursue a different trajectory which ultimately led him towards business success and the recent sale of his company for ten's of millions of dollars.  If you want a practical guide to the implementation of the growth mindset in your life and in business - this is the episode you need to listen to.  Lots of juicy nuggets of widsom, tips, tricks, books to read and methods to follow.  View all the references and links mentioned in the article via this page