

Champagne Strategy
Hybrency
Uncovering the secrets behind world-class commercialization strategy for senior executives - garnished with tech & Champagne.
Learn from people who've bridged the strategy gap between planning, execution and measurement. They'll have battle scars to show, skin in the game and money in play. Most aren't famous but there's zero commercial agenda here, so heeding their wisdom is priceless.
Listen to an episode if you dare, but you've been warned. There's no going back.
Keep taking your blue pills - or press play
Learn from people who've bridged the strategy gap between planning, execution and measurement. They'll have battle scars to show, skin in the game and money in play. Most aren't famous but there's zero commercial agenda here, so heeding their wisdom is priceless.
Listen to an episode if you dare, but you've been warned. There's no going back.
Keep taking your blue pills - or press play
Episodes
Mentioned books

Jun 25, 2020 • 55min
Podcasting as a marketing medium - The basics you need to know - Tim Beanland - S1 Ep2
By tapping into Tim’s first hand knowledge we provide you with many juicy details which you can take away and either start or manage a successful podcast. This is one of our 'expert guide' episodes where we delve into one particular marketing channel in depth and provide you with a comprehensive guide.
We cover all the basics from picking a theme, to finding your niche, to getting famous guests, preparation, equipment, software, music, distribution and promotion.
We talk about both general approaches and specific tactics in each of these areas, even the names of different tools and hardware to use.
While this episode is first and foremost a guide, we also touch on Tim’s story and he graciously opens up about a topic close to his heart near the end.
If you’ve ever wondered how the world of podcasting works, this is an unmissable episode.
For all references, mentions and trailers go here

Jun 5, 2020 • 1h 40min
How growth mindsets can lead to multi-million dollar success - Andrew Walker - S1 Ep1
We've brought Andrew Walker back into the spotlight by convincing him to do his first podcast interview in years.
He's modest and usually keeps a low profile but he's one of the best examples of how powerful the growth mindset can be on someone's life.
There was a pivotal moment which forced him to change for the better. Learn why he gave up a pretigious, high-paying job in consulting to pursue a different trajectory which ultimately led him towards business success and the recent sale of his company for ten's of millions of dollars.
If you want a practical guide to the implementation of the growth mindset in your life and in business - this is the episode you need to listen to.
Lots of juicy nuggets of widsom, tips, tricks, books to read and methods to follow.
View all the references and links mentioned in the article via this page