The Emily Osmond Show

I know it can be so daunting to work out how to grow your online course and make consistent sales. You have an amazing idea and are so keen to work with people but don’t know where to begin!  In today’s episode, I’m chatting with Mathilde Kien. Mathilde has created her business, online courses and podcast to help beginners learn French online in a fun and easy way, ‘French Made Easy’. We look at how she began her business and the valuable lessons she learnt working for herself.  I’ve had the absolute pleasure to work with Mathilde in my Modern Marketing Collective and we talk about the incredible results she has generated from the lessons she learnt through the program.  I’m so proud of her achievements and I love singing her praises. Her podcast has had almost 1,000,000 downloads. Her email subscriber list has grown from 100 to 8,500 people. Her courses have grown to 200 paying students. These are such incredible results and are a real testament to Mathilde’s passion and the methods she is using to grow her business.  I would love for you to listen and find inspiration in Mathilde’s story. She’s such an amazing member of our Modern Marketing Collective community who is so passionate about women helping women to succeed in business. Register for my FREE masterclass: Why your marketing isn’t making you salesWebsite: https://emilyosmond.com/ Instagram: https://www.instagram.com/emilyosmond/ Facebook: https://www.facebook.com/emilyclareosmond 

Creating content is one of the biggest challenges for small business owners. I know that these days it’s absolutely critical to be sharing content with our audience. Sometimes this pressure can cause us to share content that isn’t really relevant or beneficial for our business which can lead to confusion in our clients.   In this episode, I will be sharing with you three incredibly useful approaches you can use to come up with really strategic and purposeful content for your business. I have found these methods to be very effective and will inspire you to come up with tons of relevant content to share with your audience.  To begin this brainstorm, I really encourage you to take the time and reflect on your business. Reflect on all of the different categories in your business and the difference it can make in the world.  I promise you, your clients will love viewing everything you are creating if you just follow these steps!LINKS: Register for my FREE masterclass: Why your marketing isn’t making you salesWebsite: https://emilyosmond.com/ Instagram: https://www.instagram.com/emilyosmond/ Facebook: https://www.facebook.com/emilyclareosmond

Something I believe we can all stand behind is for our businesses to become more culturally and racially diverse, inclusive, and equitable. I think a lot of us know that there is work to be done but we don’t know what we don’t know. What does racial representation look like and what action can we take? My guest today is Annie Gichuru, a Diversity, Equity and Inclusion Coach & Consultant and Founder of Uplifting Studios. Combining her experience as an internationally certified life coach, her love of storytelling, and her extensive career as an HR specialist, Annie works to support online business owners to become genuine allies and advocates for racial equity.  In this episode, Annie shares her personal experience moving from Kenya to Australia and the importance of seeing your culture represented in the media and in leadership and influential roles. We talk about what representation should look like in business and how it must be authentic and come from a values-led perspective.  With her gentle spirit and graceful manner, Annie encourages us to take a personal journey first, to educate ourselves on these important matters by listening and having conversations. Then, with a genuine heart to make positive change, we can start taking action in our business to become more diverse, inclusive, and equitable.LINKS:Connect with Annie: Instagram: @upliftingstudiostvWebsite: https://www.upliftingstudios.com.au/Join Annie’s free live training Your Business & RepresentationRegister for my FREE masterclass: Why your marketing isn’t making you salesWebsite: https://emilyosmond.com/ Instagram: https://www.instagram.com/emilyosmond/ Facebook: https://www.facebook.com/emilyclareosmond 

Today I have something a little different from the usual Thursday solo episodes that you've come to know! I'm sharing an interview that I did on another podcast, The Girl Interrupted Podcast. It was such a good episode and the ladies have kindly allowed me to recast this episode on my podcast too! Here are the details: ---------- In today’s show we’ll look at who can benefit from producing an online program and what the perks of online offerings are for entrepreneurs and their customers. We’ll also take a look at the most common mental barriers that creators face when they get started and the best way to overcome them.   In this episode we talk about: What are some key factors or tactics to getting people into a program? How do you foster and continue to foster community throughout the duration of the entire program? How can any service based businesses transition into an online offering where they’re teaching vs. exchanging time for services without feeling any imposter syndrome? AND SO MUCH MORE...     Connect with Girl Interrupted: @girlinterruptedco @saevilrow - Rachelle Saevil @uptothebeatfit - Gina Buber   Connect with Emily: Register for my FREE masterclass: Why your marketing isn’t making you sales Website: https://emilyosmond.com/ Instagram: https://www.instagram.com/emilyosmond/ Facebook: https://www.facebook.com/emilyclareosmond

Covid has had such a detrimental impact on economies and small businesses around the world. Today, I wanted to talk about how we can change our thinking to help us adapt to the pandemic and ensure our businesses thrive.   Melanie James is an amazing business owner with a background in event management across major sporting events, such as The Australian Open, and entertaining acts for the likes of Sia and Paul McCartney. Harnessing her knowledge and experience, Melanie created her own wedding planning company, Mellyrain Events, which offers planning, styling, and coordination.   As you can imagine, Covid has had an enormous impact on the wedding industry, with lockdowns and restrictions causing countless postponements and cancellations. Melanie hasn’t let this stop her because, with her positive mindset and determination, she made sure she didn’t just survive these limitations, she has even managed to thrive!   Melanie joined the Modern Marketing Collective when her business was younger. She shares the lessons she has learned through the course and how it has become a cheerleader to the amazing business she has built.   We discuss how she has adapted her business and services to the Covid restrictions and lockdowns. When customer needs changed, Melanie found ways to support her customers through new services, products, and programs. She has even created a new wedding postponement kit that suppliers in the industry are recommending to all of their clients!   I encourage you to listen to Melanie and find inspiration through her creative solutions and her determination to succeed. LINKS: Connect with Melanie Instagram: @mellyrain_events Facebook: @mellyrainevents Website: Home | Wedding Planner & Stylist | Australia (mellyrainevents.com)   Register for my FREE masterclass: Why your marketing isn’t making you sales Website: https://emilyosmond.com/ Instagram: https://www.instagram.com/emilyosmond/ Facebook: https://www.facebook.com/emilyclareosmond

Do you have a signature offer? Are you known for one core amazing offering or service that you have finely tuned to become world’s best at? Or are you spreading yourself thin and saying yes to everything? In this episode, I talk about why you need a signature offer, what happens you don’t have one, and the incredible benefits that come when we hone ours. I talk about self-leadership and how not having a core offer plays into the scarcity versus abundance mindset. My signature offer is The Modern Marketing Collective. I focus my energy on refining it, elevating it, and continue to make revenue from this one core offering. I love how the simplicity plays out into my marketing, promotions and enables me to hone my skills on what I know will serve my clients best.   LINKS: Register for my FREE masterclass: Why your marketing isn’t making you sales Website: https://emilyosmond.com/ Instagram: https://www.instagram.com/emilyosmond/ Facebook: https://www.facebook.com/emilyclareosmond

There are some people who have entrepreneurship in their DNA and my guest today is a prime example of a woman who was born to make an impact in business.   Emma Isaacs is the Founder and Global CEO of Business Chicks, a thriving global community that operates in 11 cities across two continents. A business owner by the age of 18, self made millionaire by 23, mum of six, and best selling author, Emma is an absolute powerhouse. She joins me today to celebrate the official release of her latest book, The New Hustle.   With live events on hold, Business Chicks was forced to rethink their offerings over the last 18 months and Emma shares some of the lessons she writes about in her book, in particular the importance of being patient, relaxing into whatever stage she’s in and being okay with failure.   We talk about her role as a leader, how she takes this very seriously and how we must always be in alignment with our values in life and business. Emma shares her view on what leadership is, how it’s a lifelong journey and that there is so much beauty in being vulnerable, knowing that we’ll never have all the answers. Leadership takes courage, humility and a willingness to ask questions and do things that other people aren’t doing.   I hope you love this conversation as much as I did. Emma has an incredible amount of experience, wisdom and grace and her new book is an absolute must read. Tune in to find out how you can get yourself a free copy!   LINKS: Emma's Book: The New Hustle Emma’s Website: https://www.emmaisaacs.com/ Emma’s Instagram: @emmaisaacs Business Chick’s Instagram: @businesschicks   Register for my FREE masterclass: Why your marketing isn’t making you sales Website: https://emilyosmond.com/ Instagram: https://www.instagram.com/emilyosmond/ Facebook: https://www.facebook.com/emilyclareosmond

Whether it’s through Instagram or using lead magnets, sharing content is a great way to reach new clients and tap into a new market. However, I often see small businesses making the mistake of sharing content that just doesn’t make sense for their business.   In this episode, I wanted to talk about the content you are sharing in your business. Are you sharing content in line with your vision? Or does your message appear unfocused, vague and watered down?   I know it can be tempting to post large amounts of content when you look at other businesses, but I want you to turn down that noise and zero in your focus on your own message.   Use your wonderful creative side to think of new ways to share, but don’t change your content.   LINKS:   Website: https://emilyosmond.com/ Instagram: https://www.instagram.com/emilyosmond/ Facebook: https://www.facebook.com/emilyclareosmond

As entrepreneurs, it’s easy to get stuck in the hustle. We have a never ending to do list and not enough hours in the day. Sleep becomes a luxury and we find ourselves barely operating in a state of anxiety, exhaustion and even burn out. If any of this sounds familiar, I’m delighted to introduce you to my guest today, an experienced naturopath, coach, speaker and mind body specialist, Vesna Hrsto. Vesna helps high performing business women battling mental and physical exhaustion to regain control of their mind and body so there’s nothing they can’t do. In this episode, we talk about how and why to optimise your body in order to optimise your business performance. Vesna talks about creating a recovery plan and shares her insights on the incredible benefits of sleep, fixing up your diet and how anxiety and overwhelm is one of the biggest interrupters to our productivity. We talk about the impact of psychological stress and how our bodies are a reflection of what’s happening in our minds. Vesna talks about how negative thinking leads to anxiety and physical changes our biochemistry, which makes a huge impact on our energy levels and therefore our business. If you’re lacking energy, feeling anxious or overwhelmed in your business, this is absolutely the episode for you.   LINKS: Book mentioned: Straight Line Leadership by Dusan Djukich Vesna's Website: https://www.vesnahrsto.com/ Vesna's Energy Reboot Kit https://www.vesnahrsto.com/energy-reboot/   Register for my FREE masterclass: Why your marketing isn’t making you sales Website: https://emilyosmond.com/ Instagram: https://www.instagram.com/emilyosmond/ Facebook: https://www.facebook.com/emilyclareosmond

Grateful is a word I see a lot in the online and entrepreneurial space these days. I’m all about practicing gratitude but I’m beginning to see how it’s not always for our benefit. Gratitude can become toxic. Are you stuck in gratitude and holding yourself back from wanting something more? Gratitude is one thing, but settling for subpar is another. We need more women taking up more space in the world, making more influence, and daring to dream for bigger and better things. I challenge you to look beyond what’s “fine” and strive for what lights you up.   LINKS: Website: https://emilyosmond.com/ Instagram: https://www.instagram.com/emilyosmond/ Facebook: https://www.facebook.com/emilyclareosmond