>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.Resource Links:Boost your case count and scale the sustainable way with the Double Your Case Files MasterclassSupercharge your law firm growth and get access to free masterclasses and more when you join our Facebook groupYou’ve probably never been asked this question before.It’s a bit strange without context, but an important concept to grasp nonetheless.So the question is…If you were hungry, would you rather eat 100% of a grape or 75% of a watermelon?In this scenario, just about everybody would pick a watermelon since it’s more food, after all.So what the heck is the point of asking this question?Well, think of the grape as referral marketing, and think of the watermelon as paid marketing.Referrals are only a small percentage of what’s out there, so relying solely on referrals to scale your practice can be a bit challenging.None of the largest firms in the country scale without some form of paid marketing.Those firms understand that the more they make on their services, the more they can spend to acquire new business.In this week’s podcast, Jan discusses the mindset and approach necessary to grasp the nuances of scaling, and why you can’t have a customer acquisition cost that’s higher than your LTV.There’s much more to learn in this episode about structuring the framework of paid marketing in your firm, so tune in now!In this episode: 0:43 - A quote from one of the all-time greats2:20 - Breaking down the numbers4:43 - The “auction” algorithm behind scaling6:38 - Circling back to LTV9:12 - Referral based practicesAbout Our Host:Jan Roos is the founder and CEO of CaseFuel agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane. It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.Resource Links:Check out Liel’s book, Beyond Se Habla Español: How Lawyers Win the Hispanic Market hereClose more of your ideal clients after you’ve tapped into their market with our Double Your Case Files MasterclassEstate planning attorney? Tap into your Hispanic market quicker and only pay with results with Seminar 3.0If you have a law firm, it's hard to ignore this number.Why?Because it represents the purchasing power of the fastest growing ethnic group in the country......the Hispanic market.It’s an audience that you can no longer afford to ignore in 2021 and beyond.So, how can you tap into this market if you haven't already?Well, statistics show that online marketing is the best way to target them, by far.Is your firm ready to get a slice from that $1.5 trillion pie?Let's start by getting some practical advice from an expert on this subject.In this week’s podcast, Co-founder and Head of Partnerships at Nanato Media Liel Levy joins us to discuss why it's absolutely necessary to include marketing that specifically targets the massive US Hispanic market.There's much more to learn in this episode about why every law firm should have a better understanding of the rapid growth and opportunity in the Hispanic market, so tune in now!In this episode:0:59 - Hispanic market essentials3:54 - Consequences of no calibration6:00 - Hispanic market growth10:07 - Giving back to the community13:01 - First-time outreach to the Hispanic market17:21 - Big picture using the internet18:49 - Distinctive Hispanic demographics21:52 - Market recommendations26:46 - A difficult traffic source to master30:40 - Social media strategy for Hispanic markets36:41 - Where to reach Liel LevyAbout Liel Levy:Liel Levy is the Co-founder and Head of Partnerships at Nanato Media, a bilingual digital marketing agency specializing in the US Hispanic market. Nanato Media specializes in helping law firms across the country run marketing campaigns that target local Hispanic markets.Liel is also the co-author of the book Beyond Se Habla Español: How Lawyers Win the Hispanic Market and the Co-host of the In Camera Podcast. After a career in the food and hospitality space, Liel entered the marketing industry, working as the Assistant Food and Beverage Director and MUZE Restaurant Manager at Mandarin Oriental and Restaurants Manager at Meliá Hotels International. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.Resource Links:Learn how to set - and meet - internal sales goals with confidence and clarity using our Double Your Case Files MasterclassEstate planning attorney? Stop guessing how to get results from online ads and plug into a process that already works with our client-generating Seminar 3.0Back in high school, my teacher said something that blew my mind:"If you were building a bridge, what's the best type of bridge you could build?"Without thought, most people answered "the strongest bridge.""You'll never worry about it collapsing. Strength is the purpose of the bridge."But that wasn't the answer. Instead, the answer was..."The best type of bridge is one that's strong enough to withhold the strain it will encounter and no stronger."So what makes this such a profound idea?Well, if you put 100% of your resources into something that only requires 25% to fully function, you're wasting resources.You can always have more, but sometimes more comes at the cost of other areas too.The goal is to be strong in all areas so you don't "burn your bridges" with clients.You can't treat simple problems like they're complex, and you can't treat complex problems like they're simple.In this week’s podcast, Jan discusses why oftentimes, it's not about 'how' a process is done, but 'why.'There’s much more to learn in this episode about fine-tuning your decision-making processes, so tune in now!In this episode: 0:30 - What is epistemology?1:51 - Theory of knowledge2:26 - What's the best type of bridge you can have?4:02 - The truth about trade-offs6:50 - Breaking your SOPsAbout Our Host:Jan Roos is the founder and CEO of CaseFuel agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane. It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.Resource Links:Check out John’s recommended episode of his Five Star Counsel Podcast hereLearn how to close more online leads and create better client experiences with our Double Your Case Files MasterclassEstate planning attorney? Create stellar client experiences for more prospects when you use our growth system Seminar 3.0Just how important is good client service for law firms?If you ask attorney John Strohmeyer, he would argue that standout client service is absolutely essential for a profitable practice.For almost a decade, he was a Night Manager at the Four Seasons Hotel in Austin, Texas - a hotel chain that has based its entire foundation on the client experience.John makes the case that the quickest way to turn prospects into clients is through excellent client service, especially if they need that extra push.And while excellent client service is extremely important, it's not for the reasons you may initially think...To find out how just a few simple tweaks can transform your client’s experience from good to great, tune into today’s episode.In this episode:1:16 - Customer policy 4:44 - Naive expertise 7:37 - Moving the needle 11:14 - Meaningful metrics 15:06 - Employee count and when to hire an Ops person 16:48 - Making the right hire 21:20 - Using your service as marketing 23:17 - Asking for reviews 25:18 - Significantly improved referrals 30:40 - Beginning steps of a good customer experience 34:03 - Where to reach John Strohmeyer About John Strohmeyer:John spent most of his first career as the Night Manager of the Four Seasons Hotel in Austin, Texas. He knew when he started there that he would be going to law school eventually, but he didn’t realize that what he learned there about taking care of clients would carry over to his legal career. After working for law firms for nearly nine years, he started Strohmeyer Law so that he could bring what he learned about client service from the Four Seasons to the legal industry. So, while his career path may have taken a detour through the Four Seasons, his goal has always been the same: take better care of individuals.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.Resource Links:Get access to our Estate Planning Masterclass when you join our Law Firm Growth Secrets Facebook groupEstate planning attorney? Don’t wait to get the results you’ve been waiting for. Grow your law firm with Seminar 3.0We have a confession: we failed a potential client.So, what happened? And why are we telling you about it?For one, we hope this story can help prevent other attorneys from having the same fate as this law firm owner.And it’s a good lesson for any attorney thinking about implementing a new marketing strategy.In this week’s podcast, Jan shares a story of how a failed sale led to bad consequences. He also discusses the lessons you can take from this story to set yourself up for success in the future.There’s much more to learn in this episode about making the right choices for your firm, so tune in now!In this episode: 00:55 - the story03:43 - it’s easier to market a product than make a good product 05:35 - what we’re seeing in the estate planning market right now08:56 - a note on guarantees About Our Host:Jan Roos is the founder and CEO of CaseFuel agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane. It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.Resource Links:Grow and automate your virtual law firm at https://legalfunnel.comJoin the Legal Funnel Facebook Group here: https://www.facebook.com/groups/legalfunnelListen to Sam’s first LFG podcast episode: New Clients on Autopilot and How to Get 1000 Google Reviews with Sam MollaeiEstate planning attorney? Implement a client-generating and closing system with Seminar 3.0In 2015, Sam Mollaei decided to quit his legal job and “do it” his way.Like most lawyers, he struggled to get clients consistently - that was until he built his first Legal Funnel. This funnel changed his law firm and life forever. Now he runs multiple 7-figure automated virtual law firms from home while generating 400 clients a month using the Legal Funnel system.After helping numerous law firms, Sam realized that what attorneys really need is help to be more efficient with their law firms.If your goal is to work fewer hours - while getting more clients - you won’t want to miss today’s episode. In this week’s podcast, Sam Mollaei of Legal Funnel joins us to discuss how attorneys can automate their firms. Sam talks about the importance of being open-minded to new concepts and technologies including VAs, the importance of getting hyperfocused in niching your practice area and how to drive traffic to your funnels.There’s much more to learn in this episode about automating your law firm, so tune in now!In this episode: 01:04 - Sam’s origin story02:47 - What Sam’s learned from working with so numerous law firms05:58 - Important first steps for automated law firms07:25 - Why niching is essential for success  12:50 - Sam’s recommend traffic sources for legal funnels20:00 - Growing through process and virtual assistants 26:00 - Should you hire a full-time VA?29:45 - VA pitfalls to avoid About Sam Mollaei:After creating four 7-figure virtual law firms, earning 3 ClickFunnels TwoCommaClub awards as a lawyer, generating more than 10,000 clients online, and gathering over 2,742 5-Star Google reviews, Sam Mollaei, Esq. now helps busy lawyers grow and automate their virtual law firm through the Legal Funnel system.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.Resource Links:Get access to Close Your Next Consultation masterclass when you join our Law Firm Growth Secrets Facebook groupEstate planning attorney? Grow your law firm your way and only pay with results with Seminar 3.0What does an extinct bird have to do with a highly desirable, modern business model?In a word, competition. As the lifestyle business is touted by more people, this particular style of business becomes much more popular and desirable.Thinking about taking your law firm the way of the lifestyle business?If you were to start a one today, it is possible to succeed. But the limitations are different than what most people imagine. In this week’s podcast, host Jan Roos talks about why starting a lifestyle business now comes with different challenges than it used to. Jan discusses the importance of margins and what competitive advantages are compatible with running this type of law firm. There’s much more to learn in this episode about creating a profitable law firm, so tune in now!In this episode: 02:48 - what is margin and why does it matter for lifestyle businesses?04:35 - the story of the dodo and why running a lifestyle business has changed07:10 - competitive advantages compatible with running a lifestyle business About Our Host:Jan Roos is the founder and CEO of CaseFuel agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane. It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.Resource Links:Connect with Stephanie on LinkedInGet access to our Estate Planning Masterclass when you join our Law Firm Growth Secrets Facebook groupEstate planning attorney? Stop sacrificing work-life balance and get more clients with Seminar 2.0Stephanie Prestridge has a passion for serving her clients and it shows. She’s built up her client list to include first-round draft picks from all three major sports leagues (NFL, NBA, MLB), actors, musicians, and even one of the most followed Tik Tok influencers. But Stephanie never planned to work in estate planning. When she graduated from college as a smart, young lawyer, she landed her first job in Maritime law. But after her grandfather received a devastating diagnosis, she decided to shift her focus to estate planning. And she created a thriving practice.So, how did she do it? Stephanie gives credit to both her unique practice model and her philosophy on serving her clients. In this week’s podcast, Stephanie Prestridge of Lineage Law joins us to discuss how her unique business model works - and why she uses it - and her philosophy on client experience. Stephanie shares her origin story, how she gets clients and how she directs her employees to fulfill her vision. Plus, she shares the autoresponder message she uses that’s allowed her to maintain work-life balance. There’s much more to learn in this episode about scaling your firm, so tune in now!In this episode: 01:00 - Why Stephanie got into estate planning 08:22 - What makes Stephanie’s practice model unique 11:17 - How she created a win-win partnership with financial advisors 16:30 - Stephanie’s approach to difficult conversations 20:40 - Stephanie’s philosophy on serving her clients 23:01 - Measuring employee success29:53 - The autoresponder Stephanie uses with clients 32:50 - What’s next for Lineage LawAbout Stephanie Prestridge:Stephie owns and manages Lineage Law, representing individuals and families with estate planning, life insurance, and business-related legal issues. Stephie is married to her law partner, Michael Hoover, who -- not to be outdone -- also has a national practice focused on life insurance disputes.  Together, Stephie and Michael have a teen hostage negotiator-in-training, Ava Grayce, and a future hopeful Roblox majority shareholder, Mason Michael.  They live in Baton Rouge, Louisiana, but enjoy traveling frequently to explore new places.  Stephie may be contacted at stephanie.prestridge@lineagelaw.com or at (225) 300-4776.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.Resource Links:Get more of your ideal clients in the door with our Double Your Case Files MasterclassEstate planning attorney? Plug into a proven system for consistent revenue with Seminar 2.0After 100+ deployments, we stopped investing in marketing automation for our private legal clients. Why?Marketing automation is taking the legal world by storm. It’s sold as a magic bullet of sorts, which has led to a trend of big investments in automation. But for most firms including small firms, it fails to deliver on its promise. And it comes at a big cost: most automation services cost $2-3k per month.If you’re considering investing in marketing automation for your law firm, but aren’t sure if it’s the right choice for your firm, you’ll want to tune in to this very timely episode. In this week’s podcast, host Jan Roos takes a deep dive into the marketing trend that’s taking the legal industry by storm: automation.Jan discusses who automation works for - and who it doesn’t, why investing in automation is particularly dangerous for small firms, and what we’ve learned developing automation for our clients.We also discuss what you can do if you’ve already invested in automation.There’s much more to learn in this episode about marketing your firm, so tune in now!In this episode: 00:44 - Trend: overinvesting in marketing automation for legal02:15 - Who automation does work for04:40 - Why investing in automation is dangerous for small law firms 06:06 - What if you’ve already invested in automation?08:46 - What we’ve learned developing automationAbout Our Host:Jan Roos is the founder and CEO of CaseFuel agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane. It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.Resource Links:Apply for a Getting Unstuck Consultation at JulieBartkus.comGrowth-minded firm owner? Join our Facebook group and get access to the Close Your Next Consultation trainingEstate planning attorney? Get into the growth mindset with our client-generating Seminar 3.0 Growth SystemAre you working with your dream team in your law firm? Or do you feel like your staff has become demotivated and unproductive?If so, before placing the blame squarely on your team, consider this: how connected do you feel to your business vision, or “why” right now? Great teams need more than just directives - they need a common vision.Because the truth is employees check out mentally before checking out physically. And if this is happening in your firm, it can have a hugely negative impact on your bottom line. And if you’re experiencing this in your law firm, it may be time for a workplace reset. But where do you even start an undertaking to breathe new life back into your practice while keeping up with the demands of running a business?Today we’re getting advice from an expert who has spent the last 20 years helping business leaders transform their workplaces.In this week’s podcast, bestselling author and leading authority on workplace transformation Julie Bartkus join us to discuss how to create work environments that lead to greater productivity and growth.Julie talks about the impact of your business vision on your team’s productivity and how to emotionally reconnect with that vision. She also discusses how to orient your process and policies to keep new employees motivated beyond their first few weeks - and get demotivated employees back on track.There’s much more to learn in this episode about building a better workplace, so tune in now!In this episode: 01:15 - The story of the cow and the horse05:43 - When to start focusing on your business vision 11:10 - How to find the right employees for your business and vision21:25 - Taking responsibility for the team you’re creating 29:35 - How to get demotivated employees back on track 36:30 - Tactics for transforming your mindset About Julie Bartkus:Julie Bartkus is the leading authority on workplace transformation. Over the past 20 years, she has helped leaders across the globe transform their workplace culture from negative and destructive to happy and productive. Her approach is a holistic one, as her clients know that a personal transformation is required to achieve a total team transformation.Through her hands-on research, Julie has identified over 30 staff de-motivators that drain team members of their motivation and has developed The D.R.I.V.E. Method to help leaders attract the right staff to support their vision. Her Total Team Transformation System has propelled leaders out of feeling stuck and lost to experiencing tremendous joy in attracting, interviewing, hiring, motivating and retaining the team of their dreams.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.