The Artificial Intelligence Show

Meta's launch of a free, open-source large language model, LLaMA 2, could revolutionize AI, promoting innovation while raising safety concerns. With Elon Musk's transformation of Twitter into 'X', the unpredictability of AI advancements is palpable. The rise of AI tools like Wix's site generator highlights a shift in web design, while the ethical treatment of writers is increasingly scrutinized. Plus, OpenAI introduces custom instructions for ChatGPT, allowing users to tailor their interactions. Exciting times lie ahead in the ever-evolving AI landscape!

Discover how a podcast evolved into a content strategy powerhouse using AI. The release of Claude 2 by Anthropic showcases improved reasoning capabilities, setting the stage for enhanced content creation. Learn about the impact of AI tools on production efficiency, from quick video editing to automated blogging. The discussion also tackles the ethical implications surrounding AI in media, including partnerships in journalism and the use of digital likenesses in film. Dive into the latest advancements and legal challenges faced in the rapidly evolving AI landscape.

As generative AI continues to improve, iterate, and integrate, there are news stories to discuss and advancements to break down. That’s why we’re happy Paul Roetzer and Mike Kaput are back for episode 54 of The Marketing AI Show.ChatGPT Code Interpreter available for allOpenAI announced on July 6 that ChatGPT’s Code Interpreter feature will be made available to all ChatGPT Plus users. Previously, only select users received access after signing up for a waitlist. Code Interpreter gives ChatGPT the ability to run code, use files you upload to produce outputs, analyze data, create charts, and perform sophisticated math. This gives ChatGPT the ability to do all sorts of data analysis and code-dependent tasks it couldn’t do well before. People are already using Code Interpreter in interesting ways including customer segmentation, data visualization, and data analysis. The misuse of AI in content and mediaA handful of stories in the past several weeks are shedding light on the dangers and misuse of AI in content and media. A report from misinformation tracking site NewsGuard shows that content farms using AI to generate hundreds of low-quality articles a day are raking in programmatic ad dollars—and hundreds of brands are unwittingly supporting them. And otherwise legitimate media sites are following their lead. Tech site Gizmodo recently started publishing AI-generated content and the results were problematic. One article on Star Wars movies was riddled with inaccuracies and prompted an outcry from Gizmodo staff, who said these types of stories were “actively hurting our reputations and credibility” and showed “zero respect” for journalists. Last, but certainly not least, news came out of a leaked email from German tabloid Bild detailing how the publication plans to replace over a hundred jobs with AI. Investors are betting on generative AI. Why and how?Research recently published by McKinsey estimates that generative AI could add the equivalent of $2.6 trillion to $4.4 trillion of annual value to the global economy. The firm estimates that about 75% of this value will accrue through four use cases: customer operations, marketing and sales, software engineering, and R&D.The impact will be felt across all industries and sectors, but McKinsey specifically points out that banking, high-tech, and life sciences could see the largest impact. The full research report is well worth a read. But the larger point here is that the possible market impact of generative AI is massive. And investors are clearly responding to that, having just written some huge checks to leading generative AI companies.One big example: Inflection AI announced it raised $1.3 billion in a fresh fundraising round led by Microsoft, LinkedIn founder Reid Hoffman, Bill Gates, and NVIDIA.Inflection AI has been around just over a year and, in that time, the company has built one of the world’s most sophisticated large language models, which powers Pi, its personal AI assistant product. The company is also the “largest AI cluster in the world comprising 22,000 NVIDIA H100 Tensor Core GPUs.” It’s also important to note that Inflection AI’s CEO and co-founder Mustafa Suleyman also co-founded DeepMind, which was acquired by Google and forms the backbone of their AI work.Another example: At the same time, Runway, which builds generative AI tools for creators, announced a $141 million extension to its Series C funding round from companies like Google, NVIDIA, and Salesforce Ventures.

The hosts dive into Salesforce's new AI Cloud, a secure platform ensuring data privacy for enterprises. They discuss the U.S. Senate's initiative to educate lawmakers on AI regulation, highlighting the urgency for effective policy. Exciting advancements in AI-generated avatars for video production are explored, along with innovations in AI video editing tools. The potential of AI in writing, such as creating novels, raises intriguing questions about authorship. Lastly, the often-overlooked importance of data annotation in AI development is thoroughly examined.

Kathy McPhillips, Chief Growth Officer at Marketing AI Institute, dives deep into AI's impact on marketing strategies. She tackles pressing questions like how to blend human creativity with AI's efficiency and the importance of collaboration between marketing and IT departments. Kathy also discusses the challenges of AI-generated content and plagiarism concerns, urging marketers to maintain originality. Additionally, she shares practical strategies for integrating AI into marketing workflows, highlighting the evolving roles in a tech-driven landscape.

The podcast dives into the whirlwind of AI developments in 2023. Key milestones include the explosive rise of ChatGPT and legal battles involving generative AI. Microsoft's introduction of AI tools and the release of Google's Bard showcase transformative tech. The discussion also highlights the importance of responsible AI in business, alongside regulatory challenges like Italy's ban on ChatGPT. Tune in for insights on how these advancements could reshape industries and the job market!

Dive into the world of prompt engineering with six essential tips from OpenAI to enhance AI outputs. Explore the transformative potential of generative AI, particularly in healthcare, where it could improve patient outcomes and reduce costs. Discover the challenges and hidden costs businesses face when adopting AI technologies. There's also the debut of the Falcon 40B, a revolutionary open-source AI model, and excitement surrounding Apple's upcoming AR and VR headset launch, hinting at its potential impact on the tech landscape.

Discover how Google is transforming advertising with AI-powered features that optimize campaigns. Microsoft expands its AI tools for productivity, while cities like New York and Boston embrace generative AI in schools and governance. Delve into Andreessen Horowitz's essential AI resources and examine DeepMind's framework for identifying AI risks. Learn about a project aimed at preserving endangered languages through enhanced speech recognition. Plus, explore significant funding for AI ventures and Neuralink's FDA approval.

Recent congressional hearings brought AI into the spotlight, with OpenAI's CEO discussing generative AI risks and the need for regulation. The potential influence of AI firms on policy-making sparked robust debate. There’s urgency to create frameworks addressing misinformation and job displacement. Ethical challenges and democratic impacts of AI deployment were also explored. Additionally, the rapid rise of generative AI unicorns during a funding downturn highlighted the sector's explosive growth and the necessity for informed regulation.

Discover Google's major AI updates, including the next-gen PaLM 2 model that excels in reasoning tasks and a conversational search experience. Dive into Anthropic's innovative 'Constitutional AI' approach aimed at improving AI safety and ethical behavior. Explore the economic implications of AI on productivity and labor, alongside fascinating examples like Wendy's AI chatbot for drive-through orders. Don't miss insights into IBM's Watson X, designed to democratize AI model creation for businesses, and the evolving landscape of AI regulations and partnerships.