
The Storytelling Lab
The Storytelling Lab covers everything you need to know about personal and professional stories to leverage their power to deepen your connections, increase your sales + donations, and serve your audiences better with real-life examples and experts. Hosted on Acast. See acast.com/privacy for more information.
Latest episodes

Apr 30, 2020 • 54min
How to Use Comedy in Your Storytelling with Kathy Klotz-Guest
This week’s guest is Kathy Klotz-Guest, Keynote Speaker, Story Strategist, Author, and Improv Comedian. You may not think about it but comedians are some of the best storytellers on earth! Kathy and Rain discuss how to raise the stakes in your storytelling, yes-and-ing your clients, and incorporating comedy and improv into your marketing strategies.Follow Kathy on Twitter @kathyklotzguestAnd learn more about her work at keepingithuman.com Hosted on Acast. See acast.com/privacy for more information.

Apr 23, 2020 • 19min
Family Financial Planning with Lauren Erickson, CFP
This week’s Health & Happiness story comes from Lauren Erickson, CFP, Financial IMPACT Advisor, and managing partner at Erickson Advisors. Lauren loves to see people build and sustain a financial confidence that will resonant throughout their lives. Lauren tells a deeply personal story of how family can dramatically affect your financial health (for better or for worse), if you wait too long to have tough financial conversations.Follow Lauren on Instagram at @lauren_erickson_bennettFind out more about Erickson Advisors at ericksonadvisors.com Hosted on Acast. See acast.com/privacy for more information.

Apr 16, 2020 • 56min
Discovering YOUR Best Practices with Jay Acunzo
Jay Acunzo, a renowned speaker, author, and founder of Marketing Showrunners, dives into the world of storytelling and marketing strategies. He challenges the conventional best practices that often limit creativity. Jay emphasizes the importance of building community and fostering audience engagement, discussing how personal agency and curiosity can enhance marketing efforts. He also critiques the effectiveness of Google Ads for small businesses, illustrating the complexities of true marketing success. Tune in for insights that can transform your approach to connecting with audiences.

Apr 9, 2020 • 21min
Closing the Racial Wealth Gap with Keith Beverly, CFA, CFP
We’re moving into Financial Health with this week’s Health & Happiness story from Keith Beverly, Chief Investment Officer and Founder of Grid 202 partners. Keith is passionate about closing the racial wealth gap & promoting financial education in low-income communities. In this story, Keith discusses his experience growing up amidst financial hardship and how it inspired him to go into his current work.Follow Keith on Twitter @KeithBevCFAAnd learn more about Grid 202 Partners at grid202partners.com Hosted on Acast. See acast.com/privacy for more information.

Apr 2, 2020 • 56min
Story Design: A Tool For Change with Denise Withers
This week’s guest is Denise Withers, a filmmaker, story strategist, and author of Story Design: The Creative Way to Innovate. Denise seeks to create world change through her stories & strategies. In this episode, we discuss Story Design, the combination of storytelling and design thinking; how to use story as a sense-making tool; and how to continue serving our communities in the midst of the COVID 19 pandemic. Follow Denise on Twitter @denisewithersAnd visit her website: www.denisewithers.com/ Hosted on Acast. See acast.com/privacy for more information.

Mar 26, 2020 • 15min
Bouncing Back From Rock Bottom with Shelda Askew
This week’s Health & Happiness story comes from Shelda Askew, a recovered addict and spokesperson for the National Alliance on Mental Illness. Shelda shares her recovery story, her experience of finding hope in prison, and her decision to start helping others once she helped herself. The world seems upside-down right now -- it’s such an important time to practice empathy and connect through storytelling! Follow the National Alliance on Mental Illness on Instagram at @namicommunicateAnd learn more about NAMI at nami.org Hosted on Acast. See acast.com/privacy for more information.

Mar 19, 2020 • 49min
The Ultimate Guide to Content Creation with Melanie Deziel
This week’s guest is Melanie Deziel, keynote speaker, author, and founder of Storyfuel. Rain and Melanie discuss keeping up with communications & marketing in the midst of a crisis, Melanie’s content creation framework, and unique & creative ideas to use in your marketing today. With all the craziness going on, we are committed to bringing you quality storytelling content & will continue with our weekly release schedule. Follow Melanie on Twitter @mdezielAnd check out her book: The Content Fuel Framework: How to Generate Unlimited Story Ideas (For Marketers and Creators) Hosted on Acast. See acast.com/privacy for more information.

Mar 12, 2020 • 18min
Recovery From Burnout with Dr. Nicole Cranley
It’s another Health & Happiness week! This story comes from Dr. Nicole Cranley, AKA the Doctorette, a behavioral scientist and lifestyle blogger. Nicole shares her personal story of burnout, an abusive relationship, losing herself, and making the choice to find herself again. This talk is from Health & Happiness: A Storytelling Series on Living Your Best Potential, hosted in Durham, North Carolina. Follow Nicole on Instagram @thedoctoretteAnd visit her website thedoctorette.com/ Hosted on Acast. See acast.com/privacy for more information.

Mar 5, 2020 • 48min
Say Less, Get More with Brant Pinvidic
This week’s guest is Brant Pinvidic, documentary filmmaker, producer, speaker, and author of The 3-Minute Rule. Brant is an expert at using short form storytelling to capture attention. Rain and Brant discuss the 3-step decision making process, how to use storytelling to feed information to your audience, and how to say less & get more!Follow Brant on Instagram @brantpinvidicAnd visit his website brantpinvidic.com/ Hosted on Acast. See acast.com/privacy for more information.

Feb 27, 2020 • 13min
The Superwoman Complex with Dr. Nicole Swiner
This week’s Health & Happiness story is from Dr. Nicole Swiner, aka “Doc Swiner.” Doc Swiner is a family medicine doctor, author, and speaker who focuses on a wide range of physical and mental health & wellness issues. In this talk Doc Swiner discusses her mother’s struggle with alcoholism, the stress of being a superwoman, and taking the time to sit down. This talk is from Health & Happiness: A Storytelling Series on Living Your Best Potential, hosted in Durham, North Carolina. Follow Dr. Swiner on Instagram @docswinerAnd visit her website www.docswiner.com/ Hosted on Acast. See acast.com/privacy for more information.