Surf and Sales

Richard Harris and Scott Leese
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Apr 18, 2022 • 48min

S3E21 - Do what you shouldn't with Nadja Komnenic

It's never about personalization at scale, its about relevancy at scale and Nadja shares these best practices as well as others What its like to turn down $30m and stay bootstrapped Building a community from the ground up Why LinkedIn is a requirement for all employees Leading a team through the Ukrainian crisis Personalization at scale is misaligned Proper monetization of your community
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Apr 18, 2022 • 43min

S3E20 - What Sales Engagement and Intelligence Means for Your Team

A live conversation with Max Altschuler of Outreach.io to discuss everything under the sun related to sales engagement including: The cross-over between Sales execution, sales engagement, sales forecasting, conversational intelligence What people get wrong about sales engagement When scaling, best practices for revamping and who manages sequences Will AI take away the SDR role
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Apr 18, 2022 • 42min

S3E19 - The Skill Up Acceleration of Covid with Alex Meade

A fascinating conversation with Alex Meade about coming from a marketing and development perspective to lead business development and sales efforts. When you are in marketing and have to figure out sales. The differences between marketing and sales emails. What do you do when the tasks become too much for one person. Evolving your ICP as your business grows In love with teaching and coaching Maximizing time as a sales team of one.
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Apr 4, 2022 • 47min

S3E18 - The Side Hustle Isn't Always Glamorous with Joel Lalgee

The challenges of the side hustle people don't talk about. The challenges of recruiting in 2022What a start-up should know about hiring recruiting There is a shortage of good recruitersWhat are the skillsets of a good recruiter Stop trying to hire the perfect product when you hire people
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Mar 28, 2022 • 53min

S3E17 - Strategically Break the Rules in Sales with Chris Bogue

Sometimes we get so process-oriented, we lose sight of the creativity in sales. Chris Bogue is on a mission to change that. Check out his insights on all of these topics. Video and comedy is perfect for selling to the elite Play to the top of your intelligence Speak from the hear is key to comedy and sales. Permission mindset is the same in comedy and sales Content that educates, informs and entertains
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Mar 28, 2022 • 50min

S3E16 - Why Your AEs must do prospecting even with SDR support with Anthony Netoli of Outreach.io

The #Sales AEs who prospect their own business are often the most successful. This Live Surf and Sales Bonfire Webinar explores this topic deeply with Anthony Netoli of Outreach.io who lives this every day. He shares his insights, wisdom and takes questions from the audience about optimally performing sales prospecting as an individual contributor while also coaching his SDR and BDR partners.
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Mar 21, 2022 • 47min

S3E15 - My Rap Career was Shorter Than a VP of Sales Ding Zheng

One of the most creative salespeople in the game. Ding has turned the sales thought leadership world upside down. Enter the Sales Evangelist. The creator economy The Sales Evangelist Co-Selling where the reference is coming from matters Thought Leader vs. Evangelist If most people are saying yes to your prices, you are not charging enough
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Mar 14, 2022 • 1h 15min

S3E14 - The Tequila & Sales Episode with Jason Riedel

This episode is like a Marvel movie with a secret scene. When an engineer builds a sales tool Recruiting is a sales job, and what makes a good communicator How should Heads of Sales work with a CTO There is only so much you can do to save an employee The pressure of results on sales from an outside point of view. Are sales targets misaligned to customer happiness? Salespeople get paid for immediate results, engineers get paid for future performance Compensation reflective of ownership How to get more stuff done when sales and engineering communicate well.
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Mar 14, 2022 • 51min

S3E13 - A No Commission Sales Org with Erol Toker

Listen to 2nd half of this episode first! It's hard being a founder. However, they bring a fresh perspective. Erol brings an amazing point of view about the no commission sales world and a whole lot more Eliminating manual data entry into CRM Getting to the quality data from your quantity data Why your SMB, MM, Enterprise sales experience is not that important What it means to hire a sales leader too early or too late Understanding your customer maturity model The value of eliminating commissions in your sales model
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Mar 14, 2022 • 41min

S3E12 - Crow's Nest - Career Advice with Eric Steeves

This is a different episode. Its the one where the guest comes on and asks for career advice. Eric is a fractional CRO looking to build his brand and business. He's helped start several sales teams and is trying to figure out "scaling". We won't give it away too much in the show notes. Listen in and learn. What it means to sell to SaaS companies when you don't have a lot of Saas experience Which comes first on LinkedIn, content on connections Your brand claims you, you don't claim your brand

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