Lab-Grown Marketing

What do champagne and cloud servers have in common? Absolutely nothing — unless you’re thinking like a marketer.This week, Jon and Peter take a deep dive into category entry points and explain how those magical money moments — like when someone suddenly decides they do need to buy that $200 bottle of Dom Pérignon at the club — happen. Why is the brand that comes to mind first the brand that gets bought? And why does staying top of mind in the ol’ brain search engine outpace anything SEO optimization can do?Then, the guys unpack their latest synthetic research findings to discover what motivates people to enter a buying category. Whether they’re popping bottles in the club or panicking over performance alerts at 2 a.m. — what triggers a purchase? And how do category entry points differ for B2B and B2C?Plus, Erica from IT is stressed out about her job… and she’s not even real. Find out if Peter and Jon can give this overworked and underpaid cloud storage shopper one decent weekend without having to extinguish a server fire. 01:18 From the Feed - What are Category Entry Points?10:20 Billion Dollar Data – Entry Points for B2C and B2B20:02 Synthetic Salon – Erica from IT

The customer is always right… right?Bezos knows they are. And if Jeffrey thinks it, you should probably pay attention.In this week’s episode, the guys explain why the king of Amazon keeps an empty chair in his meeting rooms at all times (we swear — it’s not a creepy billionaire thing) before exploring the importance of everybody’s least favorite topic — market research.How is it possible that B2B is a complete sampling desert while B2C is drowning in customer data, yet both can be completely parched of any kind of wisdom? With a little help from their synthetic friends, Jon and Peter suck the real truth out of just how often (or how little) B2C and B2B really survey their customers — and Houston, we’ve got a problem.Plus, was synthetic research cooked before it even got started? LinkedIn influencer Tom Goodwin recently called out all artificial intelligence insights as mid (*ok, shots fired*)….but Jon and Peter play devil’s advocate and explain why being average is actually a good thing. Pacers, it might just be your lucky year.00:24 Benefits and Barriers of Market Research01:48 Mental Model: Market Research10:05 Million Dollar Data: Is Synthetic Research Mid?15:55 The Synthetic Salon: NOT Jeff Bezos

With so much rage bait in the world, sometimes you just can’t resist clapping back. This week, consider us sufficiently rage baited because we’re taking on Scott Galloway’s latest remarks and marking him as public enemy #1. Galloway recently went on a podcast to claim that “brand is dead.” But Jon and Peter wonder if he’s actually just brain-dead or just taking a note from the Elon Musk playbook of how to get attention (and piss people off). They break down Galloway’s ridiculous comments, explain how brand is more alive than ever, and commiserate over the overtly obvious attention signaling.Peter and Jon also explain why the 60-40 rule of lead generation is outdated. They reveal how only 5% (not 40%) of buyers are in the market to buy at any given time and use their million-dollar data to show why it’s time to revise the rule. And later, they explain why memory generation is the #1 thing you can do to generate leads.Plus, in this week’s synthetic salon, Jon and Peter consult their dear artificial friend, Barren Wuffet*, to see if brand is actually dead. Spoiler alert: It’s not. *Our legal team would like to note that any likeness to Warren Buffet is purely coincidental.

For the past century, marketing has been a human-driven craft. But in the next decade, man-made marketing will be dead. Welcome to the rise of the Synthetic Century.Before you start picturing a Skynet-style takeover, Jon and Peter are here to explain why synthetic technology is actually a good thing—just like lab-grown diamonds, oil, and rubber, it democratizes access and improves efficiency.With the help of their synthetic pocket professor, they’ll break down why traditional segmentation is slow, expensive, and often flawed and why marketers are stuck in the Dark Ages of micro-segmentation and outdated personas—clinging to Maria the Marketer while ignoring how markets actually evolve.It’s time for lab-grown segmentation—faster, smarter, and built for the future. Because if you’re going to do dumb sh*t, you might as well do it faster and cheaper.Jon and Peter will also reveal what makes segmentation powerful (or useless), why complexity doesn’t equal intelligence, and how great marketing starts with broad, meaningful, actionable insights.Ready for the marketing renaissance? Tune in now.

Man-made marketing will be dead in the next 10 years. The synthetic revolution is here.There. We said it — someone had to. But what does that mean for your marketing department?Throughout the show, Lab-Grown Marketing, Jon Lombardo and Peter Weinberg break down what this synthetic revolution means for the future of marketing with a little help from their AI-powered assistants.But before you go building your doomsday bunker or unplugging yourself from the Matrix, let us briefly unpack why synthetic isn’t scary — it’s revolutionary (especially when it comes to marketing and segmentation).- It democratizes access. Think lab-grown diamonds, oil, and rubber — synthetics didn’t make them worse; they made them better and more accessible.- It improves efficiency. Marketing segmentation research is slow, expensive, and deeply flawed. But synthetic segmentation? It’s smarter, faster, and more accurate.- It’s the future. Lab-grown segmentation is cheaper, sharper, and built for scale — because great marketing starts with great segmentation.Not quite convinced? Let’s talk. Lab-Grown Marketing drops every other Monday. Check it out on Apple Podcast, Spotify, or wherever else you get your podcasts. 🎧