Bricks And Bytes

Most insurance carriers use 5-10 different systems just to price one submission. One CEO figured out how to do it in 12 hours instead of weeks.In today's episode of Bricks & Bytes, we had Justin Levine and we got to learn about how he's revolutionizing construction insurance by rewarding tech adoption, scaling to double-digit millions in revenue, and why reality capture tools reduce claims by 40-50%... and many more!Tune in to find out about: ✅ How Shepherd shifts tech funding from contractors to insurance providers ✅ Why underwriters completely ignore technology when pricing policies ✅ The broken insurance process that takes weeks vs their 12-hour turnaround ✅ How construction tech partnerships create win-win scenarios for everyoneJustin's journey from civil engineer to risk manager to successful exit with TradeTap to building Shepherd shows exactly how deep industry knowledge combined with the right business model can disrupt billion-dollar markets.Listen now on Spotify to hear the full conversation about transforming construction insurance.Chapters---------------Chapters00:00 Introduction to Shepherd and Its Business Model04:53 The Evolution of TradeTap and Its Acquisition10:08 Transitioning from Startups to Corporate Culture14:52 The Unique Approach of Shepherd in Insurance19:59 Understanding the Underwriting Process and Technology's Role25:01 Shepherd's Market Position and Customer Base35:40 Understanding the Enterprise Sales Model43:41 Go-to-Market Strategy and Sales Dynamics51:07 Organizing for Growth and Market Fit01:00:28 Partnership Philosophy and Building Relationships

Lost $100,000 before even breaking ground on a construction projectIt happens more often than you think in the construction industry.In today's episode of Bricks, Bucks & Bytes, we had Victor Zhang from Trestle and we got to learn about the hidden profit leaks in construction, why phone calls still beat emails in B2B sales, and how AI is actually being used in construction tech... and many more!Tune in to find out about:✅ Why construction companies lose money before projects even start✅ The real reason email marketing fails with general contractors✅ How proprietary data creates stronger defensibility than AI algorithms✅ Why now is the perfect time to start a construction tech companyVictor shared real examples from his 15 years as a civil engineer and how he built Trestle into an AI-driven risk management platform for general contractors.The talent shortage in construction is so severe that if your startup fails, there will be more jobs waiting for you than when you left.Listen now on Spotify to hear the full conversation about building in the construction tech space.

"Construction scheduling is completely broken. We're still using PDF files and sticky notes to manage million-dollar projects."In today's episode of Bricks & Bytes, we had Patrick Hennessy from Harkins Builders and we got to learn about why traditional project management tools are failing the construction industry, how AI could revolutionize daily site operations, and the brutal truth about construction tech pricing... and many more!Patrick runs planning and analytics for a $600M general contractor and shares unfiltered insights from the trenches of construction technology adoption.Tune in to find out about:✅ Why Primavera P6 and traditional scheduling software creates more problems than it solves✅ How AI daily briefs could replace morning huddles and transform job site management✅ The real reason construction software pricing is getting out of control and what contractors should demand✅ Why construction tech websites are completely useless and how startups are losing millions in delayed sales cyclesListen now on Spotify and get the inside perspective on where construction technology is actually heading from someone who evaluates and implements it every day.----------Chapters00:00 March Madness and Personal Reflections01:15 Understanding Project Controls at Harkins Builders04:06 The Role of Technology in Project Management09:17 Harkins Builders: Company Size and Structure11:36 Innovation in Construction: VDC vs. Project Controls13:01 Evaluating Scheduling Software: The Future of Collaboration16:06 Traditional vs. Modern Scheduling Practices20:14 Data Collection and Its Impact on Scheduling25:28 Accelerating Tech Adoption in Construction29:32 The Quest for Comprehensive Software Solutions33:29 The Importance of Clear Messaging in Construction Tech37:16 Navigating Cold Outreach and Sales Tactics41:15 The Challenge of Point Solutions vs. Comprehensive Platforms44:46 Understanding Pricing Models in Construction Software55:32 The Impact of AI on Construction Processes

Trey Darnell, Director of Sales at Ediphi, shares his journey from writing user guides on construction sites to leading sales in construction tech. He highlights the broken state of construction sales, explaining why 90% of salespeople falter. Darnell emphasizes the hidden costs of prolonged pricing and how many platforms are overwhelmed by trying to do too much. He advocates for a consultative sales approach that prioritizes building relationships and understanding client needs, transforming how technology is sold in the construction industry.

Ralph Gootee, co-founder of PlanGrid and now at TigerEye, shares insights from his remarkable journey in tech. He reveals how PlanGrid became the first enterprise app on the iPad when even Facebook hesitated. A $17,000 marketing hack involved giving away free iPads, igniting user interest. Ralph discusses the year-long acquisition process by Autodesk costing $875 million and emphasizes how AI supports, rather than replaces, engineers. He also reflects on the dynamics of co-founding a startup and how pricing decisions are pivotal for success.

"Elite sales leaders don't just hire sellers - they hire 'pirates and romantics' who can thrive in chaos when everything's broken."In today's episode of Bricks & Bytes, we had Scotland Foss, who helped build PlanGrid before its $1B acquisition by Autodesk. Scotland shared his proven playbook for construction tech go-to-market success from his journey across multiple ventures.Tune in to find out about: ✅ Why product-market fit must come before hiring salespeople ✅ The power of "mutual action plans" in closing complex deals ✅ How PlanGrid's freemium strategy created viral adoption on job sites ✅ Why unlimited user pricing models work better than per-seat in construction ✅ How a 90-second video convinced a CEO to take a 2-hour meetingListen now on Spotify to hear Scotland's insights on building successful construction tech sales organizations in challenging market conditions.

"I remember bringing Tracy Young to my job site when PlanGrid was just an MVP. She offered us the software for free - we just needed to provide the iPads. My PM and PX didn't get it. They told me, 'Don't waste my time like that again.'"In today's episode of Bricks & Bytes, we had Tom Feliz share his journey from construction sites to tech leadership at Data Grid. Tom unpacks the secrets behind effective Go-To-Market strategies in construction tech, drawing from his experiences at OpenSpace, Autodesk, and more.Tune in to find out about:✅ Why solving real industry pain points is the foundation of any successful ConTech product✅ How to identify your Ideal Customer Profile across the construction value chain✅ Why the construction volume pricing model needs to change✅ The emergence of the "Go-To-Market Engineer" and how AI is transforming salesListen to the full episode on Spotify to learn how Tom closed 5 enterprise deals in one week and why he believes agentic AI is the future of construction.------------Chapters00:00 Intro02:30 Introduction to the Conversation07:30 Tom Feliz's Journey in Construction Tech12:37 Key Components of a Successful Go-To-Market Strategy17:42 Understanding the Construction Industry's Unique Challenges22:21 Identifying Ideal Customer Profiles (ICPs) in Construction Tech27:36 Navigating the Buying Process Across Different Company Sizes31:26 The Importance of Social Proof in Construction Tech32:23 Targeting the Mid-Market: A Strategic Approach35:18 Navigating Enterprise Sales in Construction37:19 Freemium Models and Proof of Value38:47 Rethinking Pricing Models in Construction Tech41:50 The Role of FOMO in Sales Conversations45:37 Key Metrics for Construction Tech Success49:47 The Personal Connection to Construction51:38 The Impact of Our Actions52:32 Tools for Go-To-Market Success54:24 The Rise of Agentic AI in Sales58:33 The Importance of Discovery in Sales01:04:35 Resource Allocation in Sales Strategy01:06:37 Traits of a Great Salesperson01:09:36 When to Hire a Head of Sales

"53% of the construction workforce is expected to retire by 2036. And that number is going up, not down."In today's episode of Bricks & Bytes, we had Kris from Procore and we got to learn about their just-released Future State of Construction 2025 report, which reveals how technology will transform productivity, design, decision-making, and the workforce crisis.Tune in to find out about:✅ Why contractors, not architects, will own more of the design process in the future✅ How construction teams lose 18% of project time just searching for information✅ The shift from "gut feeling" decisions to data-driven insights using AI✅ Why Procore is building "Agent Studio" to create company-specific AI you can actually trustListen now on Spotify and discover how construction's digital transformation is finally solving its biggest challenges.-----------------Chapters00:00 Intro02:50 Introduction and Industry Growth03:49 Leadership Changes at Procore04:51 The Future State of Construction Report06:47 Future of Productivity in Construction13:59 Addressing Data Search Challenges17:49 Rework and Its Causes19:46 Future of Design and Automation22:54 Case Studies in Construction Technology26:59 Future of Workforce and Talent Retention 38:25 The Intersection of Opportunity and Wealth in Construction39:00 Cultural Drivers in the Construction Industry42:21 Data-Driven Decision Making in Construction46:48 Building Trust in AI and Automation54:55 The Future of Design in Construction01:06:09 Inspiring Transformation in the Construction Industry

Anton Marinovich, sales leader at Joist AI with roots in construction, shares valuable insights on go-to-market strategies for construction tech. He emphasizes learning from failures over celebrating successes and the importance of aligning products with workflows. Discover why consistency and grit are essential for standout salespeople, the value of transparent client relations, and the role of AI in transforming sales processes. Marinovich also discusses the significance of simple compensation structures and effective communication in enhancing customer engagement.

"The best renewal is no renewal. So closing a three-year agreement, right?"In today's episode of our Go To Market Series from the Bricks & Bytes Podcast, we have Kevin Halter (CRO of OpenSpace) share his journey from scaling PlanGrid from $5M to $100M+ ARR and building high-performing sales teams in construction tech.Tune in to find out about:✅ Why construction tech requires a unique go-to-market approach focused on project-level ROI✅ How to transition from project-level sales to enterprise agreements (the key to breaking the $10M ARR ceiling)✅ What to look for when hiring sales talent ("fire in the belly")✅ When founders should hire their first VP of Sales vs CROWhether you're a founder struggling with the 5-10M ARR plateau or a sales leader in construction tech, this episode delivers practical insights on building scalable go-to-market motions in an industry where "it's easy to start a pilot, but hard to scale."06:30 Introduction to Construction Tech Journey09:30 Scaling from 5M to 100M ARR12:31 Understanding Project-Level Value15:22 Building Trust and Transparency in Construction18:28 Transitioning to Enterprise-Level Sales21:28 The Importance of Customer Success Management24:28 Hiring the Right Sales Team27:29 Effective Communication with Executives30:24 Building Long-Term Partnerships33:31 Creating a Scalable Sales Model44:47 Building Long-Term Partnerships (appears to be repeated)48:30 Lessons from Biotech for Construction Tech53:17 Hiring and Scaling Sales Team57:57 Developing Talent and Leadership1:07:31 Choosing the Right Company to Join1:14:53 When to Hire a Chief Revenue Officer