The Music Industry Blueprint Podcast

In this industry, there are two types of people, the starving artist, and the thriving artist. Both are very talented but there is one major difference, their mindset.  Jeff Goins, author of the best selling book, “Real Artists Don't Starve”, joins Rick on this episode of the Music Industry Blueprint. Listen in as Rick and Jeff discuss the mindset you need to make a decent living off of your art. This is a podcast you don't want to miss! “Before you become a professional, you have to think like a professional.”-Jeff Goins Subscribe to iTunes or Google Play! Love the podcast? Leave a review on iTunes! What do you want to hear from the Music Industry Blueprint Podcast? Tell us here!   Key Highlights:   ⇾Find out the mindset difference between the starting artist and thriving artist⇾Why you need to define what success means to you⇾Jeff Goins gives his best advice to artists (a lesson from the wealthiest artist of the Renaissance) Time Stamps: 2:39 The starving artist vs the thriving artist 4:34 The mindset difference between the starting artist and thriving artist 6:47 How Jeff became successful following the unconventional path 8:38 This musician went from making $150,000 to multiple millions and retired at 38 9:50 Why you should seek success, not fame 12:58 What does success mean to you? 14:04 Don’t let misery drive your success, 15:30 This is why you need to separate yourself from your work 21:08 Jeff Goins best advice to artists (the story of the wealthiest artist of the Renaissance)   Resources: Real Artists Don't Starve by Jeff Goins The Millionaire Messenger by Brendon Burcha

Did you know that 1 in 5 Americans listening to a podcast in their busy schedules? You’re not the only one that listens to podcasts, Rick is a huge podcast fan as well. Podcasts are super convenient and they’re the best way to gain knowledge on topics that interest you. On this episode of the Music Industry Blueprint, Rick shares his 6 favorite podcasts. These podcasts have shaped and molded Rick into who he is today. And we know they will be a great resource for you as well.“I’m going to give you access to the tools to get you out of whatever situation you happen to be in. [But] you ultimately have to do the work .”-Rick Barker Subscribe to iTunes or Google Play! Love the podcast? Leave a review on iTunes! What do you want to hear from the Music Industry Blueprint Podcast? Tell us here!   Key Highlights:  ⇾Find out which podcast practically gave Rick an MBA in marketing ⇾Discover who’s mailing list you NEED to be on⇾Rick shares his absolute favorite podcast Time Stamps: 2:57 Rick practically got an MBA in marketing from listening to this podcast3:47 Even if you don’t subscribe to this podcast, you NEED their newsletter4:33 This guy will give you all the tools for a no-nonsense approach to marketing 5:59 If you need help with the technical side of the music industry this show is for you6:46 Want to stay up to date with what's going on in the music industry? Try this podcast7:00 Rick’s absolute favorite podcast   Connect with the I Love Marketing Podcast iTunes Instagram ilovemarketing.com Connect with the Social Media Marketing Podcast

Has someone you admire in the music industry ever granted you facetime? In this fast-paced industry, it doesn't happen often, so when it does you better not miss out. On today’s show, Rick tells us about a similar incident that happened to him. Listen in as he draws some very relevant advice from the mistakes of others.   “Your sound is not identified by data and analytics. Your sound is identified by who you are and who you want to be as a musician. If you are trying to be like everyone else you’re never going to be yourself.” -Rick Barker  Subscribe to iTunes, or Google Play! Love the podcast? Leave a review on iTunes! What do you want to hear from the Music Industry Blueprint Podcast? Tell us here!   Key Highlights:  ⇾Why your music needs to be fresh ⇾Understanding the mindset you need to be successful ⇾How to deal with trolls and bitter people Time Stamps:1:50 Dear young artists, don't make these mistakes3:00 The dangers of making yourself seem bigger than you are3:46 How to identify your sound4:41 Why your songs need to sound fresh5:10 Constantly bragging? Not a good idea6:07 What you should do when a mentor offers facetime8:35 Understanding the mindset you need to be successful 9:10 Dealing with trolls and bitter people   Connect with Rick Facebook Instagram Youtube Twitter Soundcloud

Rick sits down with Ian Clifford, founder of makeitinmusic.com, to discuss the importance of email marketing. While some think it’s a dead art, Ian and Rick explain why it is a necessity for every “do it yourself” artist. In addition, they give you the rundown on how to build a mailing list and an effective marketing sequence as well. Plus listen in for the exclusive offer only for MIB podcast listeners!   “In the past 10 years the importance a website and mailing list hasn’t changed at all. Obviously social media sites have come and gone and that’s a real indicator of why your mailing list should be a primary method of reaching out to your fan base.” -Ian Clifford   Subscribe to iTunes, or Google Play! Love the podcast? Leave a review on iTunes! What do you want to hear from the Music Industry Blueprint Podcast? Tell us here!   Key Highlights:   ⇾Why having an email marketing strategy is still relevant ⇾Effective strategies for obtaining people's email addresses ⇾What a compelling email marketing strategy should look like   Time Stamps: 3:10 Is email marketing still relevant? 4:45 The difference between a follower on Facebook/Instagram and someone on your email list 6:24 Proper email communication 101 7:13 Effective strategies for obtaining people's email addresses 10:45 The importance of being a “do it yourself” artist 13:22 How your website and email marketing sequence should go 15:20 Becoming a dork about your data 16:36 Insider tip: Ask your fans things about themselves   Resources Get Response MailChimp Aweber Connect with Make It In Music Exclusive offer for MIB listeners www.makeitinmusic.com Connect with Rick Facebook Instagram Youtube Twitter Soundcloud RickBarker.com Contact: rick@rickbarker.com

It’s Q and A time on the Music Industry Blueprint Podcast. Rick is scrolling down Twitter and Instagram and answering your questions. In this episode Rick gives valuable advice for aspiring songwriters that want to get the attention of artists and labels. Also, find out what you could be potentially wasting your time on as an independent artist and where that time would be better spent.   “What I see most independent artists not doing, is putting a value on their time.” -Rick Barker   Subscribe to iTunes, or Google Play! Love the podcast? Leave a review on iTunes! What do you want to hear from the Music Industry Blueprint Podcast? Tell us here!   Key Highlights:   ⇾ Valuable marketing advice for aspiring songwriters ⇾ Which social platforms you need to be active on ⇾ Find out where you should be spending your time as an independent artist   Time Stamps: 01:24 What’s the hardest part about the music industry/business? 03:39 What advice do you have on presenting your songs to artists/labels if you are a new writer? 05:22 Do you see podcasts becoming more prominent than they already are? 06:30 Advice for aspiring songwriters 08:37 Should I be active on all social media platforms? 10:35 What is something you see independent artists wasting their time on? 12:31 What's an effective way to approach playlist curators? 13:41 Should I move to Nashville as a business move?   Connect with Rick Facebook Instagram Youtube Twitter Soundcloud RickBarker.com Contact: rick@rickbarker.com

Do you have what it takes to become the first you? Everyone wants to be the next Taylor Swift or the next Bruno Mars but rarely do artists say they want to be their authentic self. In this episode, Rick breaks down how you should be evaluating yourself as an artist. If you are going to be the next big hit, you need to know your strengths and have some clearly defined goals. Rick shares some key questions you should be asking yourself, you don't want to miss this episode. “Be the first you.”-Rick BarkerSubscribe to iTunes, or Google Play!Love the podcast? Leave a review on iTunes!What do you want to hear from the Music Industry Blueprint Podcast? Tell us here! Key Highlights:   ⇾ Don’t be the next Taylor Swift, be the first you⇾ Figuring out your own personal strengths⇾ Evaluate and establish your career goals Time Stamps: 1:34 What does it takes to be the next Taylor Swift?2:36 Understanding that your fan base is key3:07 The Gary V of the music business4:07 Figuring out your current strengths5:50 The necessary work ethic7:10 Understanding the music business7:30 Establishing your goals8:06 Research before you put your product out Connect with RickFacebookInstagramYoutubeTwitterSoundcloudRickBarker.comContact: rick@rickbarker.com

On this episode of the Music Industry Blueprint special guest Logan Young joins Rick to discuss branding, storytelling and some key information about social media marketing. Logan is the co-founder and head of training for Blitzmetrics. Blitzmetrics creates Facebook dashboards and micro-targeted ad campaigns for brands such as the Golden State Warriors, Nike, and Rosetta Stone.   “Failures are either stumbling blocks or stepping stones, it’s really up to you.”- Logan YoungSubscribe to iTunes, or Google Play!Love the podcast? Leave a review on iTunes!What do you want to hear from the Music Industry Blueprint Podcast? Tell us here! Key Highlights:  ⇾ Dealing with rejection⇾ Tips for branding and storytelling⇾ Plumbing - Know what’s going on with the content you put out Time Stamps:02:19 Logan Young’s backstory04:20 Being rejected by other creatives04:45 What kept Logan going after many failures08:40 Tips for branding and storytelling10:47 Focus on being you12:44 Plumbing - Knowing what is going on with the content you put out there16:15 The story of the bologna principle Resources & LinksDennis Yu Facebook PageBlitzmetrics FacebookBlitzmetrics.com Connect with LoganLogan Young Facebook PageLinkedinContact: Logan@blitzmetrics.com (remember to mention this podcast or “hot single Mormon girls” in the subject line) Connect with RickFacebook

Are you really in the music business or is it just an expensive hobby? Find out the harsh truth on this episode of the Music Industry Blueprint. Rick delves into the necessity of having a marketing budget and a strong relationship with your fan base to bring in the revenue. “If you can’t get 1000 fans to give you $5, you haven’t built a strong enough relationship with them.” - Rick Barker Subscribe to  iTunes, or  Google Play! Love the podcast? Leave a review on  iTunes! What do you want to hear from the Music Industry Blueprint Podcast? Tell us here! Key Highlights:⇾ Are you treating your music like a hobby or a business ⇾ Shocking results from Rick’s revenue survey of 200 artists ⇾ Building a profitable relationship with your fans  Time Stamps: 1:36 Are you treating your music as a hobby or a business? 3:37 Facebook changes- Your content MUST be high quality and engaging 4:28 Artists must learn how to market 5:49 Rick’s artist revenue survey 6:14 A harsh reality- if you don't make $5000 a year on music, you’re not in the music industry 7:26 You have to think of your music as a business 7:51 Build a relationship with your fans 8:10 Facebook marketing tipsResources & Links Real Artists Don't Starve by Jeff Goins  Creative Juice Podcast Connect with RickFacebook Instagram Youtube  Twitter Soundcloud RickBarker.com Contact: rick@rickbarker.com

The conversation continues! After our first episode about TV talent shows our listeners had a lot of questions! This question in particular kept coming up, “Why have the television shows had such a hard time breaking in artists?” Find out Rick’s answer to this question and the keys to solve this problem on today’s podcast. (In case you missed it, here’s the first episode on TV Talent Shows)“It’s not hard to get a record deal, it’s hard to keep it .” - Rick Barker Subscribe to  iTunes, or  Google Play! Love the podcast? Leave a review on  iTunes! What do you want to hear from the Music Industry Blueprint Podcast? Tell us here! Key Highlights:⇾ Whose responsibility is it to make the winning artist a star ⇾ What you should be doing in the early weeks of the show ⇾ Things you need to do before signing a TV talent show contract  Time Stamps:2:00 Why have the television shows had a hard time breaking artists? 2:32 Why Blake Shelton always wins! 3:17 Whose responsibility is it to make you a star? 4:41 What you should be doing on social media while on the show 5:32 Things you need to do before you sign the contract 7:24 Danielle Bradbery after The Voice 8:42 Letting the artists growResources & LinksTelevision Talent Show Part 1 Danielle Bradbery- Worth ItPeople MentionedTrent Harmon Lauren Alaina Scotty McCreery Danielle BradberyConnect with RickFacebookInstagramYoutube Twitter Soundcloud Contact: rick@rickbarker.com

In life, especially as an artist, there will be times when things don't go as planned. What you do in those moments can make or break your career. Today, Rick talks about the amazing perseverance American Idol winner, Trent Harmon displayed as he went through some astronomical challenges after the show. From a managing company that went bankrupt to a label that folded, find out how this young artist overcame his worst nightmare.“When plans get changed, you can either whine and complain about it or you can make adjustments.”- Rick Barker Subscribe to  iTunes or  Google Play!Love the podcast? Leave a review on  iTunes!What do you want to hear from the Music Industry Blueprint Podcast?Tell us here!Key Highlights:⇾Understanding that things will not always go as planned⇾How to persevere through tough times⇾The reward of making adjustments Time Stamps:03:00 Trent Harmon’s difficulties after American Idol05:51 Wanting to call it quits06:24 What Trent did to persevere through his tough times06:56 The support of great fans07:34 Trent’s breakthrough Resources & Links●Trent Harmon on iTunes People MentionedTrent Harmon Connect with Rick●Facebook●Instagram●Youtube●Twitter●SoundcloudContact: rick@rickbarker.com