

Real Personal Branding Podcast - Business Building for Keynote Speakers, Personal Brand, Personal Development, Coaches, Consultants, and Entrepreneurs
Lauren V Davis
The Real Personal Branding podcast is your behind-the-scenes look at how thought-leaders, speakers, authors, and coaches have built their businesses, elevated their personal brands, and created lives that truly make them happy. My name is Lauren V. Davis and I am not interested in the fluff, I want to know everything it took to get there. The highs and lows, the celebrations and the messy middle. which is why I believe in bringing you honest conversations with the people I interview and the episodes I record myself.
I believe that transformation in your business starts with REAL relationships and communication as the foundation of your personal brand.
I believe there is an un-escapable power in building a personal brand that shows up for your people. It's an essential tool to your marketing, your personal development and success of your business.
For entrepreneurs who want to build their audience and leadership, there is no better way than through building and marketing your relationship-driven personal brand.
This podcast will show you how.
I believe that transformation in your business starts with REAL relationships and communication as the foundation of your personal brand.
I believe there is an un-escapable power in building a personal brand that shows up for your people. It's an essential tool to your marketing, your personal development and success of your business.
For entrepreneurs who want to build their audience and leadership, there is no better way than through building and marketing your relationship-driven personal brand.
This podcast will show you how.
Episodes
Mentioned books

Apr 23, 2021 • 11min
Lauren V. Davis: 5 Ways to Self-Audit Your Personal Brand Online This Weekend
Lauren V. Davis is passionate about helping entrepreneurs discover their voice, define their goals, and increase their visibility online so they can build a magnetic business that makes them money and serves them with joy and purpose. In this episode, you'll hear: The questions your personal brand should answer when people see it online. Why authenticity should shine through your personal brand. How you can increase your online presence, influence and brand. Why a logo isn't the best photo for your online accounts and what you should use instead if you are building your personal brand. What your bio means to your online audience and why consistency is vital. How rogue accounts can sabotage your personal brand. Why you should use Google alerts to alert you when your name or business name is published. Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative https://www.facebook.com/groups/understandsocialmedia

Apr 16, 2021 • 34min
Trish Taylor: Leaning Into Your True Brand Embodiment from a former Celebrity Stylist
Trish Taylor spent the early days of her career styling behind the scenes for artists like Ariana Grande on the Grammys, the VMAs, Golden Globes, and more. Lauren and Trish Taylor just met, so you'll hear two people getting to know one another as they talk about intuitive style, Trish Taylor's three style tips, and why following your intuition can be revolutionary. Trish Taylor is a stylist, a brand embodiment coach, who's committed to helping heart-centered, online entrepreneurs align their outside with their inside so they can start magnetizing content and feel worthy of their expertise. She leverages her unique experiences as a celebrity stylist and as a counselor to empower and equip purpose-driven entrepreneurs and mindful course creators with the mindset shifts and stylish tools they need to step into the most confident version of themselves. In this episode, you'll hear: How Trish Taylor's background as a small-town girl with an interest in fashion turned her into a celebrity stylist and successful entrepreneur. What the term "intuitive style" means and how she uses it to guide her clients to confidence. How do you want to be seen? What feels good on you? Trish Taylor's three style tips you MUST use. Why the word "flattering" has a negative connotation and what phrase she uses instead. What human design is and how it affected her life as a projector. How Trish Taylor infuses the five love languages into fashion and visibility. Why following her intuition and learning from others without attachment has been revolutionary for her business. Why entrepreneurs must cultivate an awareness of body, mind, and brand before putting themselves out there. Trish Taylor's assessment quiz and its dead-on accuracy. Her biggest business surprise in the last few months and what she learned from it. Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia Connect with Trish Taylor instagram.com/trishtaylor.co/ trishtaylor.co/quiz

Apr 9, 2021 • 10min
Building Your Audience on Instagram
In this episode, Lauren shares her number one tip for increasing Instagram followers ... some action steps on how to increase your visibility, and you're going to want to hear this episode. In this episode, you'll hear: How to build your followers and audience organically. How social media connections become your conversions. There is no point in having tons of followers if they are not connected to you, if they're not engaged with you, and if they're not excited to hear from you when you post or create a story. The most successful personal brands know their followers and know what their followers want from them. That followers want to see the real you behind the scenes and be a part of the creative journey of your personal brand. Your job is to figure out what your inherent magic is that makes you who you are. How to diagram what your followers and fans want. Where to find Lauren's 100 high-quality content prompts to create engaging content--for free. Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative https://www.facebook.com/groups/understandsocialmedia https://bit.ly/ldc100promptsforsm

Apr 2, 2021 • 38min
Phil Mershon: Behind the Scenes of Social Media Marketing World, Largest Social Media Conference in the US
Lauren speaks to Phil Mershon, Director of Events, and co-founding team member of the Social Marketing World conference in San Diego California. Phil is a thought-leader, and has built his personal brand in digital marketing. In this episode, he shares some of his secrets for creating a memorable social media conference. In this episode, you'll hear: Phil's business background and how music and digital marketing have intentional congruence in Phil's life. How the Social Media Marketing World conference got started. How he locates speakers for the conference and how speakers can set themselves up for success to be invited to a large conference like Phil's. Why accessibility helps create unforgettable experiences and what Phil does to encourage accessibility to speakers. Lauren shares a memorable story about an experience at Phil's conference that made her feel cared for. Tips for event staff and why Phil empowers his event staff to step in when needed to make attendees and speakers have an unforgettable experience. What Phil Mershon does leading up to an event to prepare and show up for himself and others. The event that most recently made a big impact on him. How Phil thinks live events will change after COVID-19. Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative https://www.facebook.com/groups/understandsocialmedia Connect with Phil Mershon Instagram.com/phil_mershon twitter.com/phil_mershon

Mar 22, 2021 • 5min
7 Ways to Make a Huge Splash with a Media Appearance Interview
Lauren has been blessed to have been interviewed on multiple platforms over the years, and she has a few tips to share that she coaches her clients with pre-interview. In this episode, you'll hear: Why you want to make a splash with even the smallest media appearance. How using behind-the-scenes content can be gold. Why it is so important to send a thank you to the interviewer and thank them in your social media content. How to build up the interview on social media before and after it happened. What it means to prepare your soundbites and end them with a period. Why you should always act more excited and be louder than you think you need to be. How far showing up and appreciating 150% can go. Connect with Lauren V. Davis here: Grab my friend Selena Soo's list of 200+ media outlets you can pitch to Instagram.com/Ldaviscreative https://www.facebook.com/groups/understandsocialmedia

Mar 9, 2021 • 1h 18min
IMPACTFUL WOMEN SERIES: Part 4 of 4
Happy International Women's Week! This is the FINAL episode of this 4-part series! Did you listen to all of them? Let me know! These special Impactful Women episodes are dedicated to my friend Alicia Neubauer who passed away last April from Metastatic Breast Cancer. In these interviews, I spoke to nearly 50 women about their stories and experiences, their limiting beliefs, their advice for their younger selves, advice for future generations, and how they believe women are changing the world. You'll hear from entrepreneurs, surgeons, psychologists, mothers, authors, survivors, and everyone in between. Women who have overcome insurmountable challenges and lived and loved through it all. Stories of hope and happiness and show how strong humans are. How resilient we are. It's important to know in real life, not all people share the same experiences and opinions. So not all of the stories share my same opinions. Some interviews are longer, some are shorter. No particular reason besides time restraints but I encourage you to find these guests after the show HERE in this download with ALL of the guests and their info. http://bit.ly/impactfulwomenepisode IMPORTANT: To donate to the same Breast Cancer Research Alicia continued to raise money for, go to this link and select "More for Stage IV" GIVE HERE This is one of the places researching Stage 4 Cancer (the least researched of all Breast Cancer because of how terminal it is) Enjoy the show!

Mar 9, 2021 • 1h 15min
IMPACTFUL WOMEN SERIES: Part 3 of 4
This is the third episode of a 4-part Special One-Time Series dedicated to my friend Alicia Neubauer who passed away last April from Metastatic Breast Cancer. In the half a decade I knew Alicia, she championed many causes, but one of them was helping women, and particularly female entrepreneurs feel heard. In these interviews, I spoke to nearly 50 women about their stories and experiences, their limiting beliefs, their advice for their younger selves, advice for future generations, and how they believe women are changing the world. Some are coaches, some entrepreneurs, some moms, some personal brands, some faith leaders, surgeons, authors and more! They are not sad stories. They are stories of hope and happiness and they show how strong humans are. How resilient we are and I feel like I got a Master's degree in leadership through these interviews. It's important to know in real life, not all people share the same experiences and opinions. So not all of the stories share my same opinions. Some interviews are longer, some are shorter. No particular reason besides time restraints but I encourage you to find these guests after the show HERE in this download with ALL of the guests and their info. http://bit.ly/impactfulwomenepisode IMPORTANT: To donate to the same Breast Cancer Research Alicia continued to raise money for, go to this link and select "More for Stage IV" GIVE HERE This is one of the places researching Stage 4 Cancer (the least researched of all Breast Cancer because of how terminal it is) Enjoy the show!

Mar 9, 2021 • 1h 22min
IMPACTFUL WOMEN SERIES: Part 2 of 4
This is the second episode of a 4-part Special One-Time Series dedicated to my friend Alicia Neubauer who passed away last April from Metastatic Breast Cancer. In the half a decade I knew Alicia, she championed many causes, but one of them was helping women everywhere feel heard. In these interviews, I spoke to nearly 50 women about their stories and experiences, their limiting beliefs, their advice for their younger selves, advice for future generations, and how they believe women are changing the world. They are not sad stories. They are stories of hope and happiness and they show how strong humans are. How resilient we are and I feel like I got a Master's degree in being leadership through these interviews. It's important to know in real life, not all people share the same experiences and opinions. So not all of the stories share my same opinions. Some interviews are longer, some are shorter. No particular reason besides time restraints but I encourage you to find these guests after the show HERE in this download with ALL of the guests and their info. http://bit.ly/impactfulwomenepisode IMPORTANT: To donate to the same Breast Cancer Research Alicia continued to raise money for, go to this link and select "More for Stage IV" GIVE HERE This is one of the places researching Stage 4 Cancer (the least researched of all Breast Cancer because of how terminal it is) Enjoy the show!

Mar 8, 2021 • 1h 32min
IMPACTFUL WOMEN SERIES: Part 1 of 4
This episode marks the beginning of a 4-part Special One-Time Series dedicated to my friend Alicia Neubauer who passed away last April from Metastatic Breast Cancer. In the half a decade I knew Alicia, she championed many causes, but one of them was helping women everywhere feel heard. In these interviews, I spoke to nearly 50 women about their stories and experiences, their limiting beliefs, their advice for their younger selves, advice for future generations, and how they believe women are changing the world. They are not sad stories. They are stories of hope and happiness and they show how strong humans are. How resilient we are and I feel like I got a Master's degree in being leadership through these interviews. It's important to know in real life, not all people share the same experiences and opinions. So not all of the stories share my same opinions. Some interviews are longer, some are shorter. No particular reason besides time restraints but I encourage you to find these guests after the show HERE in this download with ALL of the guests and their info. http://bit.ly/impactfulwomenepisode IMPORTANT: To donate to the same Breast Cancer Research Alicia continued to raise money for, go to this link and select "More for Stage IV" GIVE HERE This is one of the places researching Stage 4 Cancer (the least researched of all Breast Cancer because of how terminal it is) Enjoy the show!

Mar 5, 2021 • 40min
Kate Erickson: Her Expert Workflows that Make Podcasters' Paradise and Entrepreneurs on Fire Mastermind Weekends a Success
Lauren's guest on this episode is Kate Erickson. Kate has created a well-known personal brand business as the co-author of a transformative journal and community, being a genius systems and workflow expert, a podcaster, and through her and John Lee Dumas', life-changing, high-end live mastermind weekends. Kate is the engine at Entrepreneurs on Fire, an award-winning podcast where John Lee Dumas interviews inspiring entrepreneurs who are truly on fire. She also hosts the podcast Ditch Busy and is the co-author of the podcast journal Idea to Launch in 50 Days. Kate shared her event workflow template with us HERE: http://bit.ly/katesworkflow In this episode, you'll hear: How Lauren and Kate met. Kate's background and why she pursued entrepreneurship and failed at her first attempt at owning a business. How John Lee Dumas and Kate Erickson started a thriving business. The types of events Kate hosts. How the mastermind events Kate & JLD host are brainstormed. How she creates a sense of intimacy with her mastermind weekends. Kate's workflow process and why she doesn't hire an event planner. What she does to maximize productivity at her mastermind events. Some important lessons she's learned from producing these events. What Kate does to prepare for her events before they occur. Why it's so important for people to have in-person experiences together. Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative https://www.facebook.com/groups/understandsocialmedia Connect with Kate Erickson: Instagram.com/katelerickson eofire.com


