Taplines

The Original Lite Beer from Miller hit American supermarket shelves in 1975 — and from then on, nothing was the same. To learn how the beer that we'd come to know simply as Miller Lite lit the fuse on the intense, decades-long campaign of corporate competition known to industry insiders simply as "The Light Beer Wars," we're joined by Maureen Ogle, historian, and author of "Ambitious Brew," a vital narrative history of the American beer business. Listen on for a tale of low calories, high stakes, and huge egos — and of course, a reappraisal of the iconic gauntlet August Busch III famously threw down to his Phillip Morris-backed rivals at Miller Brewing Company as they came for the King of Beers in the mid-70s. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.

Introducing Taplines, a brand-spankin’-new podcast about the modern history of American beer, only on the VinePair Podcast Network. Each week, contributing editor and columnist Dave Infante will interview a different guest about a triumph, tribulation, or turning point in the evolution of the United States’ multibillion-dollar beer industry. Think brewing icons, industry insiders, outspoken outsiders... basically anyone and everyone who’s made American beer into the cultural and commercial force it is today. Together, Dave and his guest will hazard some guesses on where it’s all headed tomorrow, too. Tune in Tuesday, April 18th, for the first full episode of Taplines — it's modern American history, one beer at a time! Hosted on Acast. See acast.com/privacy for more information.