Experiment Nation: The Podcast

Based on a brand new obsession (thanks to the pandemic) for homemade pizza, I would like to talk about how optimisation is just like cooking that perfect pie.  You can have all of the tools in the world, but do you have the experienced chef and the right ingredients. Sure, you can cook up a quick Margherita in under an hour, but does it taste good. But, what if you left the dough to rise for a few days? Well, you’d get a much better flavour, and a smooth experience.  Optimisation and Pizza Making are the same and I will help you understand how and why it is beneficial to let your dough prove for longer.

About this series: Rommil Santiago, the founder of Experiment Nation shares his most recent thoughts about the industry and the craft of Experimentation in less than 5 minutes.

Florent Buisson is a decade-long behavioral economist who published a practical guide to behavioral data analysis in business. It's the book he wished he had when he started in analytics. In this episode, he shares: Plus other statistical concepts explained in a way even a five-year-old could understand.Why intuition can actually be a good thing in data analytics If you need to know R or Python to understand your users Why and when causal analytics are important -- Florent Buisson is a behavioral economist with 10 years of experience in business, analytics, and behavioral science. He most recently started and led for four years the behavioral science team of one of the largest insurance companies in the US; he then published Behavioral Data Analysis with R and Python (O'Reilly), the book he wished he had had when he started. Florent holds a PhD in behavioral economics from the Sorbonne university in Paris. Find Florent on LinkedIn: linkedin.com/in/florentbuisson Read Florent's content on Medium: medium.com/@florent.buisson

About this series: Rommil Santiago, the founder of Experiment Nation shares his most recent thoughts about the industry and the craft of Experimentation in less than 5 minutes.

A/B Testing can be intimidating to the uninitiated, but it doesn’t have to be! I want to introduce testing concepts via a real-world scenario that we can all relate to: Dessert. I’ll cover what an MVT is, hypotheses, independent variables, dependent variables, results (of course), and design flaws. And if you need any more convincing, I have four words for you: Monte Cristo Bread Pudding.

Matt Green and Moshe Mikanovsky of Product for Product podcast help you navigate the plethora of A/B testing tools out there. Whether you're in product or marketing, listen for a beginner-friendly comparison of tools like Google Optimize, Optimizely, and more. **This episode, nor those of Product for Product, are endorsements of any of the discussed tools.** Listen to Product for Product: spreaker.com/show/product-for-product Find Matt on LinkedIn: /in/mattgreenanalytics Find Moshe on LinkedIn: /in/mikanovsky

You can do better than testing button colors, but how do you decide what to test when, and what type of test to run? Roadmapping. This session teaches you to be the GPS navigator, helping your team optimize experimentation routes.  On this journey, you will identify how each path can drive desired impacts by turning a formidable trek into a series of attainable milestones.    Presented by  Kenya Davis, Microsoft Digital Analytics Planning Program Manager, and Evolytics Decision Science Director Krissy Tripp.

Experiment Nation: The Podcast is a show on which we share Interviews with Experimenters from around the world, opinion pieces, and recent presentations with you - the experimentation community. We hope you enjoy the show, let’s get to it. If you enjoy our content, consider signing up for Experiment Nation's bi-weekly newsletter here: https://buff.ly/31qO0AQ

Tracy is a Toronto-based growth marketer with a knack for conversion optimization. In a past life she’s QA tested “adult” eBooks and helped make it easier for Canadians to write their wills online. Tracy is also one of the co-hosts of the Experiment Nation podcast where she chats with optimizers at the top of their game. Beyond the 9-5, you can catch her knitting, crushing empires in Civ6, or napping with her cats.

About this series: Rommil Santiago, the founder of Experiment Nation shares his most recent thoughts about the industry and the craft of Experimentation in less than 5 minutes.