Experiment Nation: The Podcast

A/B Testing can be intimidating to the uninitiated, but it doesn’t have to be! I want to introduce testing concepts via a real-world scenario that we can all relate to: Dessert. I’ll cover what an MVT is, hypotheses, independent variables, dependent variables, results (of course), and design flaws. And if you need any more convincing, I have four words for you: Monte Cristo Bread Pudding.

Matt Green and Moshe Mikanovsky of Product for Product podcast help you navigate the plethora of A/B testing tools out there. Whether you're in product or marketing, listen for a beginner-friendly comparison of tools like Google Optimize, Optimizely, and more. **This episode, nor those of Product for Product, are endorsements of any of the discussed tools.** Listen to Product for Product: spreaker.com/show/product-for-product Find Matt on LinkedIn: /in/mattgreenanalytics Find Moshe on LinkedIn: /in/mikanovsky

You can do better than testing button colors, but how do you decide what to test when, and what type of test to run? Roadmapping. This session teaches you to be the GPS navigator, helping your team optimize experimentation routes.  On this journey, you will identify how each path can drive desired impacts by turning a formidable trek into a series of attainable milestones.    Presented by  Kenya Davis, Microsoft Digital Analytics Planning Program Manager, and Evolytics Decision Science Director Krissy Tripp.

Experiment Nation: The Podcast is a show on which we share Interviews with Experimenters from around the world, opinion pieces, and recent presentations with you - the experimentation community. We hope you enjoy the show, let’s get to it. If you enjoy our content, consider signing up for Experiment Nation's bi-weekly newsletter here: https://buff.ly/31qO0AQ

Tracy is a Toronto-based growth marketer with a knack for conversion optimization. In a past life she’s QA tested “adult” eBooks and helped make it easier for Canadians to write their wills online. Tracy is also one of the co-hosts of the Experiment Nation podcast where she chats with optimizers at the top of their game. Beyond the 9-5, you can catch her knitting, crushing empires in Civ6, or napping with her cats.

About this series: Rommil Santiago, the founder of Experiment Nation shares his most recent thoughts about the industry and the craft of Experimentation in less than 5 minutes.

eCommerce CRO veteran Johann Van Tonder shares what usually goes wrong when coming up with test ideas and how to fix it. We also discuss the merits of quantity vs. quality of ideas, the problem with brainstorming, and what to do instead for more effective ideation sessions. Find Johann on Twitter: @amaclickclick Learn more about AWA Digital: awa-digital.com

Anil is a Digital Marketing and Analytics professional with 18+ years of experience. He has worked with companies ranging from startups to Fortune 500 and has helped them improve marketing results as well as develop data driven culture. He has vast experience in Web, Email, Social, Display, Search, Paid Search, and CRM. He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from the University of Washington, Seattle. He is the founder of https://academy.optizent.com – A Digital Analytics training and education company.

About this series Rommil Santiago, the founder of Experiment Nation shares his most recent thoughts about the industry and the craft of Experimentation in less than 5 minutes.

When experimenting with our products, we need to find our users but it’s not always that simple! Where do we find the users? In this session Moshe will go over different types of products and different ways to find users for each of them. Coming out of this session, attendees will have some ideas on where to start looking for their users.