

The Future of What
Music Business Association
Founded by Music Biz President, Portia Sabin as a way to educate musicians on the realities of the music business, The Future of What Podcast has become a forum where the most significant voices in our industry discuss important issues of the day. Tune in as she hosts important industry figureheads and innovators alike in exciting discussions on where the music business is headed next!
Episodes
Mentioned books

Mar 17, 2016 • 59min
All Ages Revival: The Vera Project / Friends of Noise / Meow Meow / Semi Ok Collective / Sabonis
Episode #33: “Young people [are an] underserved population when it comes to the music industry.” That’s the point our guest Andre Middleton drives home on this week’s episode of The Future of What. In our discussion with Middleton (Friends of Noise, RACC) and Todd Fadel (The Meow Meow), we look at the logistics and pitfalls of starting and sustaining an all ages venue. Like many cities with rising rents and strict liquor laws, Portland has seen a slew of beloved all ages venues close in the last decade. Many people, young and old, still see the value in all ages venues. We talk with Claire Gunville (Semi Ok Collective) and Maya Stoner (Sabonis), both in their early twenties, about building an inclusive all ages community even without venues to turn to. The Vera Project in Seattle is often lauded for their all ages model, and their Talent Buyer Andrea Friedman gives us the low down on how they’ve survived for so long.
GUESTS:
Todd Fadel (Meow Meow)
Andre Middleton (Friends of Noise, RACC)
Andrea Friedman (The Vera Project)
Claire Gunville (Semi OK Collective)
Maya Stoner (Sabonis)
MUSIC:
Delta 5 "Mind Your Own Business"
Elliott Smith "Rose Parade"
Thao & Mirah "Sugar and Plastic"
The Thermals "Canada"

Mar 4, 2016 • 58min
Slim Moon / Ingrid Renan / Louie Bandak
Episode #32: You’ve put your music out there and built a solid fan base, but you may still be missing an integral part of your team -- a person who could help bring your career to the next level. Band managers play a key role in the trajectory of an act, and by overseeing the business side of the group can allow the artist to put their energy into making music. We talk with three knowledgeable managers about what they do, what it takes to be an effective business partner and what artists can do to maximize their success. Joining us are Slim Moon, Ingrid Renan, and Louie Bandak.
GUESTS
Slim Moon (Kill Rock Stars, 5RC, Shotclock Management)
Ingrid Renan (Manager)
Louie Bandak (Manager)
MUSIC
Dear Boy “Local Roses”
Summer Cannibals “Go Home”
Witchypoo “Bad Circulation”

Feb 20, 2016 • 50min
Bitch Media / Tom Tom Magazine / She Shreds Magazine
Episode #31: If women and girls are one of the fastest growing markets in the music industry, shouldn’t they be better represented in media? That’s what some, like our guests this week, are striving to do. A greater number of magazines and blogs oriented toward women and girls means that many of these aspiring musicians can finally recognize themselves in the publications they consume. But giving focus to women musicians isn’t just a good cause — it’s a good business investment. This week we host a roundtable to talk media and its portrayal of women musicians. Joining us are online editor of Bitch Media Sarah Mirk, founder of She Shreds Magazine Fabi Reyna, and Mindy Abovitz, founder of Tom Tom Magazine.
GUESTS
Sarah Mirk (Bitch Media)
Fabi Reyna (She Shreds)
Mindy Abovitz (Tom Tom Magazine)
MUSIC
Delta 5 "Mind Your Own Business"
EXEC "Going Under"
CTM "Cézanne"
Palace Winter "Menton"

Feb 13, 2016 • 55min
Spotify's Unpaid Royalties: Melissa Ferrick / Howell O'Rear / Chris Castle / Christiane Kinney
Episode #30: Could two multi-million dollar lawsuits be the downfall of one of music’s most popular streaming services? Earlier this year, two class-actions were brought against streaming giant Spotify by musicians David Lowery and Melissa Ferrick. The plaintiffs allege that Spotify knowingly distributes copyrighted material without obtaining the proper licenses. So what do these suits mean for musicians and the industry as a whole? We discuss with lead plaintiff Melissa Ferrick, lawyers Howell O’Rear and Chris Castle, and musician and music lawyer Christiane Kinney.
GUESTS
Melissa Ferrick (Musician)
Howell O'Rear (Attorney)
Chris Castle (Attorney)
Christiane Kinney (Attorney, Musician)
MUSIC
Delta 5 "Mind Your Own Business"
Melissa Ferrick "Careful"
Xiu Xiu "Boy Soprano"
Riddle The Sphinx "Judgement Day"

Feb 5, 2016 • 55min
Pitchfork / KEXP / Riot Act Media
Episode #29: How do you get your music on the “it” blog or radio station? When should you hire a publicist? What does a publicist even do? These questions are common among young musicians looking for their break. In our second installment of Music 101, we talk to tastemakers Sharlese Metcalf (KEXP) and Brandon Stosuy (Pitchfork) about how they discover new artists, then publicist Nathan Walker (Riot Act Media) gives some advice on promoting your band.
GUESTS
Sharlese Metcalf (KEXP)
Brandon Stosuy (Pitchfork)
Nathan Walker (Riot Act Media)
MUSIC
Delta 5 "Mind Your Own Business"
Hella "Biblical Violence"
The Advantage "Super Mario Brothers 2 - Underworld Theme"

Jan 29, 2016 • 57min
The Slants / Charmaine Clamor / Mississippi Records
Episode #28: In an industry where it’s difficult to make a living, musicians have had to become more and more creative to survive, especially with shrinking royalties in their pockets. One way some artists have managed to succeed is to tap into -- or create -- a niche market. Whether it’s inventing a new genre or signing to an obscure label, their stories prove that there’s not just one path to success in the music business. Our guests on this episode share their unique approaches to what they do. We hear from Simon Tam, founder of Asian American dance rock band The Slants, who saw a lucrative opportunity in playing anime conventions. Charmaine Clamor, creator of Jazzipino, a genre combining Filipino folk songs with American jazz and blues, also joins us. Finally we talk with Eric Isaacson, founder of Portland’s enigmatic Mississippi Records.
GUESTS
Simon Tam (The Slants)
Charmaine Clamor (Musician)
Eric Isaacson (Mississippi Records)
MUSIC
The Slants "Capture Me Burning"
Charmaine Clamor "My Funny Brown Pinay"
Marisa Anderson "The New Country"
Delta 5 "Mind Your Own Business"

Jan 22, 2016 • 54min
MusiCares: Neil Portnow / Andrew Joslyn / Jennifer Wit / Michael Farr / Scott Patterson
Episode #27: Health insurance, a 401K… employment benefits in general? Not so easy to find working in the music industry. Luckily, in 1989 the Recording Academy created the MusiCares Foundation, providing a safety net of critical services and resources for industry people in need. On this episode, Recording Academy president Neil Portnow gives us some background on the foundation and, while the service is confidential, some of the many musicians, managers and crew who have been helped by MusiCares have volunteered to tell us their stories.
GUESTS
Neil Portnow (Recording Academy)
Andrew Joslyn (Composer)
Jennifer Wit
Michael Farr
Scott Patterson (Tour Manager)
MUSIC
Numbers "Mind Hole"
Marnie Stern "Vibrational Match"
Deerhoof "+81"
The Delta 5 "Mind Your Own Business"

Jan 15, 2016 • 54min
2015 In Review: Kill Rock Stars / Kiran Gandhi
Episode #25: What do Justin Bieber and weird punk have in common? Well, not much, but we cover both on our last show of the year, where we celebrate the year in music. We also get into 2015 trends in shoegaze pop, comedy, feminism, top 40, and more. Portia brings in the Kill Rock Stars crew, James Reling and Ben Parrish, to hear their favorite songs of 2015. We then wrap up the year with Kiran Gandhi, activist, musician, and former drummer for M.I.A. to talk about major trends in music and what the phrase “The Future is Female” means to her.
GUESTS
Ben Parish (Kill Rock Stars)
James Reling (Kill Rock Stars)
Kiran Gandhi (MIA, Madame Gandhi)
MUSIC
Randy Liedtke "New York"
Circuit Des Yeux "Fantasize The Scene"
Red Cabin "Secret Stories"
The Coneheads "Way Things Am"
The Velvet Underground "White Light/White Heat"
Draft Dodgers "Why I Want To Fuck Ronald Reagan"
Mamman Sani "Zaybanakoy"
Silver Shadows "By My Vampire's Side"
Straight Crimes "Why Is The World So Bad"
Delta 5 "Mind Your Own Business"

Jan 15, 2016 • 58min
Freeform Development / Bandago / Dick Huey
Episode #23: Subscribers pay about $10 a month for most streaming services -- with that kind of cash, shouldn’t musicians be making more from these platforms? For their short history, music streaming services have operated by putting all of their subscription revenue into one big pool. The pool is then divided by the total number of plays — this is called the pro rata method. Some people believe that this system is ripping customers off. Why shouldn’t your money go directly to the artists you’re listening to rather than into the big pool? Today on The Future of What, we talk to two of the people championing a new way of streaming called subscriber share, Sharky Laguana and Dick Huey. We also talk with Tim Quirk, formerly of Google Play, who argues against subscriber share.
GUESTS
Sharky Laguana (Bandago, Creeper Lagoon)
Dick Huey (Toolshed, Merge)
Tim Quirk (Freeform Development, Too Much Joy)
MUSIC
Red Cabin “Ice Sculpture”
Wimps “Old Guy”
Delta 5 "Mind Your Own Business"

Jan 15, 2016 • 54min
The Future of Indies: Molly Neuman / Bruce Pavitt / Christiane Kinney / Kevin Breuner / Amy Dietz
Episode #22: In this episode, Portia moderates a SF Music Tech panel entitled "The Future of Indies," that was chock full of laughs and indie stalwarts of the past, present and future. Her panelists included: Molly Neuman (A2IM, Lookout! Records, Bratmobile), Bruce Pavitt (Sub Pop, 8Stem), Amy Dietz (INgrooves), Christiane Kinney (LeClairRyan), and Kevin Breuner (CD Baby). The panel discussed their individual introductions to music and the music industry, and provided advice to both musicians and tech entrepreneurs from their unique vantage points inside the industry.
GUESTS
Molly Neuman (A2IM, Lookout! Records, Bratmobile)
Bruce Pavitt (8Stem)
Christiane Kinney (LeClairRyan)
Kevin Breuner (CD Baby)
Amy Dietz (INgrooves)
MUSIC
Bratmobile “Cherry Bomb”
Delta 5 "Mind Your Own Business"