

The Future of What
Music Business Association
Founded by Music Biz President, Portia Sabin as a way to educate musicians on the realities of the music business, The Future of What Podcast has become a forum where the most significant voices in our industry discuss important issues of the day. Tune in as she hosts important industry figureheads and innovators alike in exciting discussions on where the music business is headed next!
Episodes
Mentioned books

Jan 27, 2017 • 8min
Jana Hunter (Lower Dens) on Healthcare
Jana Hunter (Lower Dens) explains why the Affordable Care Act is important and how it changed Hunter's life.
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Find out more about Lower Dens: lowerdens.com

Jan 26, 2017 • 12min
Jon Coombs on 'Our First 100 Days' (Secretly Group)
Secretly Canadian's Jon Coombs talks about the development of 'Our First 100 Days,' a new compilation which benefits different causes in light of our changing political landscape.
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Find out more about 'Our First 100 Days': ourfirst100days.bandcamp.com

Jan 24, 2017 • 10min
Kevin Erickson on the GOP's Policies
Kevin Erickson of The Future of Music Coalition talks about what Trump the GOP's policy plans could mean for the music community.
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Find out more about The Future of Music Coalition: futureofmusic.org

Jan 24, 2017 • 9min
Kevin Erickson on Trump's Presidency
Kevin Erickson of The Future of Music Coalition talks about what a Trump presidency could mean for musicians.
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Find out more about The Future of Music Coalition: futureofmusic.org

Jan 20, 2017 • 55min
What Trump's Presidency Means for Music: Lower Dens / Future of Music Coalition / Secretly Group
Episode #65: A presidency doesn’t usually hold so many unknowns for the music community, but the election of Donald Trump will affect a range of issues important to musicians and music industry professionals. On this episode of The Future of What, we have a frank discussion about how Trump’s presidency could influence issues like healthcare, net neutrality, free expression and more. We’re joined by Kevin Erickson of The Future of Music Coalition, an organization that specializes in education, advocacy and research on behalf of musicians. We also talk with Jon Coombs, who’s behind the ‘Our First 100 Days’ project with Secretly Group. Finally, Jana Hunter of Lower Dens speaks candidly about the Affordable Care Act and making music in difficult times.
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Find out more about
'Our First 100 Days': ourfirst100days.bandcamp.com
The Future of Music Coalition: futureofmusic.org
Lower Dens: lowerdens.com

Jan 6, 2017 • 60min
A2IM / Melissa Ferrick / NMPA
Episode #64: Last year, we released 37 episodes on a wide variety of topics in music. From rights to royalties, we covered subjects important to artists and those who support them. On this episode, we look back at the major issues we reported on in 2016 and those who they impacted most. We hear from musician Melissa Ferrick about the Spotify lawsuits that started the year, then A2IM’s Richard Burgess gives us the scoop on the Digital Millennium Copyright Act and how it’s creating problems for the industry. David Israelite of the NMPA clearly breaks down how the Department of Justice has handled the consent decrees and what that means for creators. These stories are still developing, so check back for updates!
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Dec 30, 2016 • 48min
2016 In Review: Kill Rock Stars / Switched on Pop
Episode #63: 2016 has been an unforgettable year. We lost legendary musicians and witnessed a huge political shift. Today on the show, we recap the year by talking about some of its best -- and most notable -- songs. First, we hear from Kill Rock Stars' Ben Parrish and James Reling about their favorite songs of the year, from Cate Le Bon to Jackie Lynn. Then we’re joined by songwriter Charlie Harding, host of music podcast Switched on Pop! Harding gives us the lowdown on some of the year’s biggest music trends.
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Check out Switched on Pop: http://www.switchedonpop.com/

Dec 29, 2016 • 13min
Best of Innovative Music Marketing - Part 2
Happy holidays! Here's another one of our favorite moments from our recent live panel on music marketing with record labels Warp, Break World, Don Giovanni and Father/Daughter.
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Dec 28, 2016 • 16min
Best of Innovative Music Marketing (Part 1)
Happy holidays! Here's one of our favorite moments from our recent live panel on music marketing with record labels Warp, Break World, Don Giovanni and Father/Daughter.
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Dec 16, 2016 • 57min
Warp / Break World / Don Giovanni / Father/Daughter / Redeye (LIVE at the Redeye Label Hang)
Episode #62: We took The Future of What to North Carolina for this year’s Redeye Label Hang. Every year, labels, industry partners and customers associated with Redeye Distribution gather for panels and discussions about the business. On this live show, we’re joined by record labels Warp, Break World, Father/Daughter and Don Giovanni to talk innovative marketing strategies, social media, and more. Special thanks to WHUP FM and Redeye Worldwide.
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