Our latest C-Suite Outlook 2024 survey results show that an economic downturn is still a top concern for both CEOs and CMOs. Yet, CMOs are optimistic, saying they can still drive growth in this environment. What strategies and investments are CMOs planning to use to achieve this—and do they differ from the CEO view?  In this episode of CEO Perspectives, Ivan Pollard, Center Leader, Marketing & Communications, joins President and CEO Steve Odland, both of The Conference Board, to discuss the survey results and the implications for the marketing & communications landscape in 2024.   Tune in to find out:   What’s the CEO perspective on driving growth in 2024—and what role will marketing play?   What investments do CEOs and CMOs believe are needed to drive this growth?   How are the CEO and CMO envisioning AI’s role in these efforts?   What impact do they foresee for their organizations?  For more Trusted Insights for What’s Ahead:   Read: C-Suite Outlook 2024: Leading for Tomorrow  Access our hub: AI—Marketing & Communications 

What’s keeping CEOs and CHROs up at night these days? More than 1,200 C-Suite executives told us in the annual C-Suite Outlook survey by The Conference Board.     In this episode of CEO Perspectives, Diana Scott, Center Leader of the US Human Capital Center, joins President and CEO Steve Odland, both of The Conference Board, to discuss the results—and the implications for human capital. For 25 years, the C-Suite Outlook survey has served as a pulse-check on the challenges and opportunities the world’s top business leaders are facing—and their strategies for addressing them.     Tune in to find out:   Where are CEOs and CHROs aligned on the issues impacting business in 2024? And where are they not?   Attracting and retaining talent remains the number-one internal focus for both CEO and CHROs. What’s different in 2024—and what strategies will CEOs and CHROs use to meet this challenge?  How is the economic climate influencing CEOs' and CHROs' focus on human capital, especially regarding labor shortages and higher labor costs?  Where do CEOs and CHROs want to invest to ensure growth in 2024?     For more Trusted Insights for What’s Ahead:   Read: Leading for Tomorrow: Winning Through Change and Disruption   Attend: 2024: A Year in Preview  

What’s keeping CEOs up at night these days? More than 1,200 C-Suite executives told us in the annual C-Suite Outlook survey by The Conference Board.  In this episode of CEO Perspectives, Dana Peterson, Chief Economist and Leader of the Economy, Strategy & Finance Center, joins President and CEO Steve Odland, both of The Conference Board, to discuss the C-Suite Outlook 2024. For 25 years, the C-Suite Outlook survey has served as a pulse-check to understand what challenges and opportunities the world’s top business leaders are facing—and their strategies for addressing them.     Tune in to find out:  · What are the biggest issues for CEOs going into 2024?  · Geopolitics was a key theme in the survey -- what were the greatest concerns among CEOs globally?  · How prepared are CEOs and C-Suite executives for the next big crisis?   · What do CEOs plan to do to encourage growth this year?    For more Trusted Insights for What’s Ahead:  · Read: Leading for Tomorrow: Winning Through Change and Disruption  · Attend: 2024: A Year in Preview 

The days of viewing ESG as a separate compliance function are gone. CEOs are recognizing that sustainability directly impacts a company's long-term success—and they’re moving toward embedding ESG into core business strategy. In this episode of CEO Perspectives, Paul Washington, Executive Director, Environmental, Social and Governance Center, joins President and CEO Steve Odland, both of The Conference Board, to discuss the evolution of the CEO’s role and why CEOs should take the “helm” of ESG strategy.  Tune in to find out:   · What has shifted in today’s ESG landscape, and what are the key trends?  · Why does current business environment involve a more comprehensive approach to ESG that balances multiple stakeholders' interests, including customers, employees, suppliers, and the broader community?  · What’s involved in taking a proactive approach to ESG, rather than a reactive one?  · How can CEOs look beyond compliance to capture business opportunities?     For more Trusted Insights for What’s Ahead:   Read: CEOs at the Helm of ESG: Leading the Sustainability Transformation  Read: Building a Sustainability Culture  Access: Sustainability Disclosure Practices 

About 52% of the world's GDP is directly or indirectly dependent on biodiversity, and so maintaining biodiversity is an important part of business strategy and addressing climate change.  In this episode of CEO Perspectives, Paul Washington, Executive Director of the ESG Center at The Conference Board, joins President and CEO Steve Odland to discuss biodiversity and its importance for sustainability, including business sustainability.     Tune in to find out:   · What is biodiversity, and why does it matter?  · How does biodiversity impact climate change, and why is it essential for slowing or even reversing the warming of the planet?  · How does biodiversity affect various industries like agriculture and medicine, and why is it important to maintain biodiversity in these areas?  · What is the economic impact of biodiversity, both directly and indirectly, and why should companies focus on biodiversity as a critical aspect of their sustainability efforts?     For more Trusted Insights for What’s Ahead:   · Read: Biodiversity as a Cornerstone of Corporate Environmental Strategy  · Visit our hub: ESG Risks and Opportunities  

Corporations used to consider themselves as having one constituent: the shareholder. That has changed. Engaging with the communities where corporations have operations, where their supply chains are located, and with society in general, is critical to be effective in today’s business climate.    In this episode of CEO Perspectives Jeff Hoffman, the Institute Leader of Corporate Citizenship & Philanthropy at the ESG Center, joins President and CEO Steve Odland, both of The Conference Board, to discuss the evolution of the function and what it takes to align initiatives with the business in complex political and social contexts.    Tune in to find out:   • How has corporate citizenship evolved over time?   • What are the biggest challenges in navigating the complex landscape of social issues and political polarization?  • How can companies ensure their corporate citizenship efforts are strategic and aligned with their overall business goals?   • How can companies leverage their resources and influence to make a meaningful impact?  •  What are the key trends shaping the future of corporate citizenship and philanthropy?      For more Trusted Insights for What’s Ahead:   ·  Read From Crisis to Opportunity: Corporate Citizenship and Philanthropy in 2023  · Read Corporate Citizenship in a Time of Uncertainty  ·  Visit our ESG Center 

Running a business or organization takes stamina, grit and determination. So does running for office. What does it take to do both at the same time?  In this episode of CEO Perspectives, Wendi Taylor Nations, EVP & Partner, Hawthorne Strategy Group, and former candidate for Chicago City Council, joins President and CEO Steve Odland to discuss her choice to run for Chicago alderman.    Tune in to find out:  · What does it take to run for local office?  · How can a newcomer set themselves apart in a crowded candidate pool?  · And how much does personal experience bear on one’s ability to win an election?    For more Trusted Insights for What’s Ahead:  · Read Corporate Citizenship & Philanthropy 

As world leaders wrap up COP 28, the 2023 UN Climate Change Conference, limiting the rise in average global temperatures to 1.5 degrees Celsius is a top priority. What is the role of the private sector in helping achieve this goal?    In this episode of CEO Perspectives, Lori Esposito Murray, President of the Committee for Economic Development, just returned from the event, joins President and CEO Steve Odland, both of The Conference Board, to discuss the mix of initiatives that may affect the private sector: renewables, tech innovation, carbon markets, and more.    Tune in to find out:    How does the involvement of business leaders contribute to the goals of COP 28 in addressing climate change?  What role did major oil-producing countries, like the UAE, play in the discussions at COP 28?  What were the key discussions regarding technology innovations, such as AI and quantum computing, and their impact on addressing climate change?  How do commitments from countries like the United States to triple nuclear energy capacity by 2050 contribute to carbon reduction?   How will effective carbon markets play a part?    For more Trusted Insights for What’s Ahead:    Road to COP28: Business Takeaways from the UN's Latest Climate Change  December 6, 2023: Insights from COP28, and More  Biggest Companies Increased GHG Emissions by Just 3% from 2021 to 2022  Smaller US Companies are Increasingly Embracing Renewable Energy 

The HR function was an early adopter of AI, such as machine learning for sifting through resumes. Now companies are using it to predict skills needed in the future or the likelihood of employee turnover. In this episode of CEO Perspectives, Diana Scott, Center Leader of the US Human Capital Center, joins President and CEO Steve Odland, both of The Conference Board, to discuss whether it’s possible—or advisable—to take the “human” out of human resources.  Tune in to find out:   How might sentient HR be used in HR in the future?   What should executives watch out for when using AI tools in HR?   How can AI become discriminatory? What safeguards should companies put in place?  HR decisions are highly sensitive, including performance management. How can AI play a role?   What should be considered when developing policy for AI use in an organization?    For more Trusted Insights for What’s Ahead:   Access our hub AI for HR  Read Artificial Intelligence for Talent Acquisition   Watch Addressing Employment Discrimination in the Use of AI 

Our latest survey shows that 82% of junior marketers and 62% of senior marketers are using AI tools. Most are using it for increasing productivity and getting started on projects—not for finished work. How does AI help the marketing function right now and what’s its potential for the future? In this episode of CEO Perspectives, Ivan Pollard, Center Leader, Marketing and Communications, joins President and CEO Steve Odland, both of The Conference Board, to discuss what’s ahead for AI in marketing.   Tune in to find out:   How are senior marketers using AI?  What is AI’s potential for improving customer service and personalized messaging?  What are the challenges marketers may face when using AI?  What are some ethical considerations for responsible use of AI?  How can leaders get up to speed quickly on AI?   For more Trusted Insights for What’s Ahead:   Access our hub AI: The Next Transformation  Read Leveraging Artificial Intelligence in Marketing and Consumer Experience  Read A Simplified Guide to How AI Works