Tim Wendelboe Podcast

As the year comes to a close, I sit down with Ben Symes, our wholesale manager, to reflect on 2025 and look back on what has made this year special. In this episode, we talk about the farms we work with around the world, reflect on the 2025 harvests, the coffees that stood out to us, and the relationships we continue to build with the people who produce our coffees. We also share highlights from our projects this year, including our biological farming initiative, producing long-format films from the farms, and following the achievements of our team. Alongside the farms, we look back on experiences that made 2025 memorable: being recognized 5th on the 100 Best Coffee Shops list, celebrating Stephanie’s 15-year anniversary and Ben’s 10 years with the company, traveling to inspiring coffee events and destinations, and, for the third year in a row, receiving the Sprudgie Award for Best Coffee Podcast, an achievement we are truly grateful for and could not have done without the support of our listeners. Above all, we want to thank you for supporting us. Every day we strive to make the coffees we roast and share as good as they can be, and we look forward to sharing more great coffee experiences with you in 2026.

In this second episode with Tom Hopkinson, Head of Coffee and Customer Success at ROEST, we continue our conversation about roasting, technology, and the development of modern sample roasters. If you haven’t listened to Part 1 yet, we recommend starting there to get the full story of Tom’s background and the origins of our collaboration with ROEST.   In Part 2, we dive deeper into how roasting practices have evolved, the challenges and possibilities of automation, and the way ROEST approaches innovation in both hardware and software. Tom shares his perspective on where roasting technology is heading, what roasters still misunderstand, and how better tools can lead to better coffee.   Tune in if you are interested in roasting, sample roasters, and the future of coffee technology.   Learn more about ROEST on their website here: https://www.roestcoffee.com/   Music by my uncle Jens Wendelboe.

Tom Hopkinson, Head of Coffee and Customer Success at ROEST, shares his journey from an inexperienced café owner to a coffee roasting expert. He discusses the evolution of ROEST's sample roasters, emphasizing the shift from manual to automated roasting driven by data. Tom highlights the advantages of air roasters and the importance of customer feedback in design. The conversation touches on innovative roasting technology like the P3000 and its modular features, along with the benefits of small-scale roasting for quality control.

In this episode, I sit down with Benjamin Paz, a coffee producer from Santa Bárbara, Honduras, and one of the key people behind San Vicente, a coffee exporting company working with over 600 producers in Honduras. His role is to connect producers with buyers, helping to build lasting and healthy relationships that allow both farmers and roasters to grow together. Benjamin’s family has been in coffee since the 1950s, but it was through the Cup of Excellence that they became closely tied to the specialty coffee world. He has since won the competition twice himself, in 2022 and 2024, and continues to inspire producers with his belief that hard work makes anything possible. In our conversation, Benjamin talks about the challenges producers are facing today, from unpredictable weather to pests appearing in new areas, and the importance of keeping workers in the country to secure the future of coffee production. He explains the role of the “middleman” in specialty coffee – helping farmers improve their processing, define a strategy for their farms, and find long-term buyers. Benjamin also shares his personal reasons for buying his own farm, running a coffee shop, and starting a roastery – to truly understand the producers’ perspective and to bring the benefits back to the community. Looking ahead, Benjamin is also part of our TW Biological Project and our ten-year plan to transition all the farms we work with towards regenerative agriculture. His farm is one of the pilot sites where we are already seeing promising results: reduced costs, renewed excitement among workers, and a clearer picture of what the land needs in terms of shade trees and biodiversity. With Benjamin’s involvement, we hope this knowledge can spread further in Santa Bárbara, creating a stronger and more sustainable coffee community.   Music by my uncle Jens Wendelboe.

In this episode, I sit down with Yurany Roa Sanchez, the daughter of Elias Roa and Bellanid Sanchez, the owners of Finca Tamana in Colombia. She grew up surrounded by coffee, first on her parents’ original farm in Acevedo and later at Finca Tamana in Pital, Huila. Now 26 years old, Yurany has a degree in International Business and although her original plan was not to work with coffee, she eventually changed her mind. Today, she manages her own farm while also helping her parents at Finca Tamana and assisting me with my farm, Finca el Suelo, which is located right next to theirs. To manage Finca el Suelo, Yurany works closely with Lalo Perez Varona and Ana Tejedo from Biofilia, who has been supporting us with knowhow since March this year. In this episode, we talk about what Yurani have done so far, the challenges she has faced in coffee production this year – such as finding enough workers during harvest – and her ambitions for the future. Yurany also shares her pride in her parents and their constant drive to improve and develop, as well as her own plans for her farm, Finca Tamana, and Finca el Suelo. Music by my uncle Jens Wendelboe.

In this episode, I talk with Håkon Rydningen, filmmaker and founder of Rammelaus. We have had the pleasure of working with Håkon for the past five years – he is the person behind many of our videos, including the subscription videos. In 2023, Håkon travelled with me to Finca Tamana in Colombia to film the daily life on the farm and document all the work we have done with Elias and Bellanid over the years. Earlier this year, he also joined me on my annual trip to Honduras and El Salvador, where he filmed at Los Pirineos, Finca el Puente and Finca Nacimiento. In this episode we talk about Håkon’s background in film and photography, his relationship with coffee. Håkon has been a coffee enthusiast for quite some time which opens up for a conversation about what he knew about coffee before we started working together, and what his experience with coffee is today after seeing how coffee is produced. Håkon shares his thoughts on what it was like to be a “fly on the wall” during our trips to origin and how spending time on coffee farms changed his perspective on what quality coffee really means. We also talk about the similarities between filmmaking and coffee production, what Håkon has learned along the way, and how he now views the work we do at origin. If you have not yet seen the videos from Finca Tamana or Los Pirineos, you can find them on our YouTube channel here: https://www.youtube.com/@TimWendelboeCoffee Music by my uncle Jens Wendelboe.

In this episode, I sit down with Damian from our team, who became the Norwegian Cup Tasters Champion in March this year. Damian works both as a barista in our espresso bar and as a roaster in our roastery, and he has been part of the team since 2023. We talk about his journey into coffee, how he ended up working with us, and what it is like to work in Norway compared to his previous jobs. We also discuss how he brews coffee at home, what motivates him to keep learning, and how he approaches tasting and quality control in his daily work. As part of his prize for winning the national championship, Damian travelled to Honduras to take part as a judge in the Cup of Excellence – a competition for high-quality coffees. He shares his impressions from visiting coffee farms for the first time, what he learned from producers like Jobneel, and how seeing the production side of coffee has shaped his perspective. This week, Damian will represent Norway in the World Cup Tasters Championship in Geneva. We talk about his goals for the competition, how he has been preparing, and what he has learned about himself through the process. Music by my uncle, Jens Wendelboe.

Lalo Perez, a Mexican farmer and founder of Biofilia, dives into the fascinating realm of biological agriculture. He shares how a challenge to the quality of Mexican coffee ignited his mission for regenerative practices. The conversation highlights the urgent need for evolution in coffee farming, especially in the face of climate change. Lalo discusses practical shifts toward healthier soils and the ambitious TW Biological Project that compares biological and conventional farming methods to foster sustainability and enhance coffee quality.

Maren Myhre Gullvik, a project coordinator for sustainability at Tim Wendelboe, shares her insights into regenerative coffee farming. She discusses the ambitious ten-year plan for the TW Biological Project, testing sustainable practices on farms in Latin America. The conversation delves into the challenges of conventional farming, the importance of soil health, and the impact of the EU's Deforestation Regulation. Maren emphasizes genuine sustainability, ethical sourcing, and the need for fair treatment of farmers in the ever-evolving coffee industry.

In this episode, I sit down with my good friend Stephen Vick during my recent visit to Kenya. Stephen shares his journey in the coffee industry, which began in Oregon, USA, and has since brought him to Kenya. Together, we reflect on how the industry has evolved over the more than twenty years we have both been a part of it. Stephen works for the Danish Coop, a grocery store chain in Scandinavia. He oversees their roasting and export of roasted coffee from Kenya to Scandinavia. He explains how his work in Kenya operates and the impact of exporting roasted coffee as opposed to unroasted coffee makes locally. We talk about the supportive barista community in Nairobi, where sharing knowledge has become more common and important for growth. We also discuss robusta coffee and the increasing interest in experimenting with new cultivars. Additionally, we talk about the rise of organically certified coffees in Kenya, which is still relatively rare but showing promising growth. Finally, Stephen shares what excites him most about the future of Kenyan coffee and the local coffee community. Music by my uncle Jens Wendelboe.