Products of Music

Krish Ramineni is Co-Founder of Fireflies.ai, which helps teams transcribe, summarize, search and analyze voice conversations. He previously worked at Microsoft and has been featured within Forbes 30 Under 30. He is also passionate about Product-Led Growth.In today's episode:• Fundamentals of Product-Led Growth (PLG)• How Fireflies.ai scaled with PLG• How to implement PLG into a business—Krish's contact and company info:• Instagram: https://www.instagram.com/krishramineni• LinkedIn: https://www.linkedin.com/in/krishramineni/• Twitter: https://twitter.com/krishramineni/• Fireflies.ai: https://fireflies.ai—Where to find the host, Adam Wakeling:• Twitter: https://twitter.com/adamjwakeling• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/—In this episode, we cover:(00:00) Introduction(00:47) Krish's background(04:18) What is Product-Led Growth (PLG)?(07:47) B2B vs B2C in PLG(13:28) Acquisition, Retention and Monetization(17:25) Aha moments and customer empathy(19:55) Challenges implementing PLG(23:30) How Fireflies.ai approaches PLG(25:53) First version of Fireflies.ai(28:53) How AI product SMEs can compete with Google and Microsoft?(32:48) Frameworks that Fireflies.ai leverages(35:26) Where to start with PLG implementation(38:09) Product-Led Sales(39:30) PLG to PLS funnel(40:46) Outro🌐 Subscribe for free on Substack🎧 Listen on Apple Podcasts🎧 Listen on Spotify🌐 Follow the host on LinkedIn🌐 Follow the host on X

Bijan Shahrokhi is Creator of PM Exercises and Product Monkey AI. He is a product management executive with 10+ years of experience in building disruptive technologies. He was previously Head of Product at O(1)Labs, working on Mina Protocol, the world’s lightest blockchain, an L1 project.In today's episode:• The key pillars of productivity• How to be more productive in our lives (for PMs and everybody)• Emerging productivity tools—Bijan's contact and company info:• Twitter: https://twitter.com/bijan_sha• Product Monkey AI: https://productmonkey.ai/• PM Exercises: https://www.productmanagementexercises.com/—Where to find the host, Adam Wakeling:• Twitter: https://twitter.com/adamjwakeling• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/—In this episode, we cover:(00:00) Introduction(02:32) Bijan's view of productivity as a concept(04:18) Where to start with being more productive(09:53) The next steps(12:34) Discussion around prioritisation(17:50) Differentiation between team and individual productivity(19:22) Tactics and The 5AM Club(25:18) Using mini milestones(26:30) Importance of exercise(30:50) Tactics around improving knowledge(31:46) Using generative AI for productivity(34:02) Bijan's story in founding PM Exercises and Product Monkey AI(40:54) The tension between productivity and redundancy(43:48) Privacy and security around AI(48:28) Emerging productivity tools(50:48) Final thoughts from Bijan(52:03) Outro🌐 Subscribe for free on Substack🎧 Listen on Apple Podcasts🎧 Listen on Spotify🌐 Follow the host on LinkedIn🌐 Follow the host on X

Jonathan Courtois is a Senior Principal Engineer at Sky (UK), leading the development in C++/Qt of the immersive UI experience of Entertainment OS, the operating system powering Sky Glass and Sky Stream.In today's episode:• What makes a great Product and Engineering relationship through the lens of a Senior Principal Engineer• How Sky how approaches product feature development• The future of TV and streaming experiences—Jonathan's contact info:• LinkedIn: https://www.linkedin.com/in/jonathan-courtois-8a9ab98/—Where to find the host, Adam Wakeling:• Twitter: https://twitter.com/adamjwakeling• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/—In this episode, we cover:(00:00) Introduction(01:33) What the Senior Principal Engineer does at Sky and Jonathan's professional journey(05:55) Having a strong alignment with business direction(06:54) The Engineering and Product relationship(09:38) How Squads and Crew function at Sky(11:07) Some tactics on product-engineering alignment(13:04) Advice to Product Managers(14:36) Typical product feature development approach at Sky(20:11) Trimming MVPs(24:00) Accessibility within product development(24:52) The future of TV and streaming experiences(32:32) The power of generative AI (34:30) Social Media (36:22) The end of traditional TV?(37:46) Where the ad money goes and impact of individual content creators(41:39) What emerging tech Jonathan is most excited by (43:51) Outro🌐 Subscribe for free on Substack🎧 Listen on Apple Podcasts🎧 Listen on Spotify🌐 Follow the host on LinkedIn🌐 Follow the host on X

Learn about the foundational concept of Event Storming and Event Modeling, integrating these methods into businesses. Rafal Maciag shares insights on challenges, organizing events, and lessons from founding a company. Discover how ModelingEvolution helps organizations build the right things and improve collaboration.

Gabrielle Hayes, Product and Agile Coach, discusses successful Product Discovery, fitting it into the PDLC, influencing organizational change for better outcomes, and the role of Empathy with users. The episode also covers where to start, having a dynamic product team, framework for discovery efforts, reaching non-owned audiences, questions to ask customers, what to do after the MVP launch, and feature prioritization.

Alina Verbenchuk is Senior Product Manager @ HypeAuditor and was previously Product Manager @ Creator Tools at YouTube and Program Lead at Google. She is also Founder of Verbetcetera, which looks to help empower tech careers through mentorship and consulting for people from various backgrounds. In today's episode:• Exploring how technical skills enhance a PM's ability to work effectively with engineers.• Alina's personal journey of realizing the importance of technical skills in her role as a PM.• Discussing other crucial areas, such as generative AI and agents, in the evolving product development landscape.—Alina's contact info:• LinkedIn: https://www.linkedin.com/in/alinaverbenchuk/• YouTube: https://www.youtube.com/@alinaverbenchuk683• Verbetcetera: https://verbetcetera.com/—Where to find the host, Adam Wakeling:• Twitter: https://twitter.com/adamjwakeling• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/—In this episode, we cover:(00:00) Introduction(00:53) Reading Alina’s Linkedin post(02:06) Difference between a PM and a Technical PM(04:18) Advantages in more complex products(05:22) Computer Science prerequisite in Google PM interviews(06:54) Importance of communication(07:51) Engineering's respect for having technical skills(10:04) The moment of technical realization(12:30) The start of the technical journey(15:17) Starting with SQL(16:07) Key technical PM areas to learn (18:00) Rise of generative AI and agents(19:27) Verbetcetera(20:45) Thinking about a problem with technical skills(22:47) Difference between Google and smaller companies(26:18) Approaches and time to spend on different goals(28:26) Turning theory into practice(29:45) Favorite parts of technical development(31:18) Outro🌐 Subscribe for free on Substack🎧 Listen on Apple Podcasts🎧 Listen on Spotify🌐 Follow the host on LinkedIn🌐 Follow the host on X

Gisela Rossi is a technology leader, public speaker and mentor, and currently working as Engineering Manager at HSBC. She was previously Engineering Manager at Pollen, WISE YP Board Member and a Software Engineer at Facebook, among other roles.In today's episode:• What a great Engineering Management and Product Management relationship looks like• Building trust in a development team• How to successfully launch and iterate on a Minimum Viable Product (MVP)—Gisela's contact info:• LinkedIn: https://www.linkedin.com/in/giselacrossi• Twitter: https://twitter.com/gise_rossi• Blog: https://giselarossi.co.uk/—Where to find the host, Adam Wakeling:• Twitter: https://twitter.com/adamjwakeling• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/—In this episode, we cover:(00:00) Podcast Introduction(00:39) What will be covered in today's episode(01:09) Engineering Manager and Product Manager relationship(05:04) Importance of trust in a team (11:44) Tactics on improving alignment (14:05) What is an MVP?(16:23) Trimming an MVP(21:56) Who defines success of an MVP?(25:00) Building MVPs in challenging financial conditions(33:11) The value of OKRs (33:33) Common mistakes in MVP builds(38:44) Experience working as a mentor (42:29) Outro 🌐 Subscribe for free on Substack🎧 Listen on Apple Podcasts🎧 Listen on Spotify🌐 Follow the host on LinkedIn🌐 Follow the host on X

Chris Clinton is co-founder of Naq Cyber, and was previously a Cyber Security Consultant and Engineer, working with NATO and a number of defence organisations.In today's episode:• What is cyber security and how to protect your business• Fundamentals in preventing cyber attacks• How Naq Cyber went from idea to product market fit—Chris's contact info:• LinkedIn: https://www.linkedin.com/in/chrismclinton/Naq Cyber: • https://www.naqcyber.com/—Where to find the host, Adam Wakeling:• Twitter: https://twitter.com/adamjwakeling• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/—In this episode, we cover:(00:00) Podcast Introduction(00:42) Definition of cyber security(04:09) The biggest risk in cyber security(06:55) First steps in implementing a cyber security strategy(09:11) Risk assessment steps(13:00) Approach to protecting passwords(17:20) Using personal devices for work(18:22) The business of IT certifications(23:12) Lessons from growing Naq Cyber from ideation (28:22) Naq Cyber MVP(33:33) Tracking competitor features and solving problems(38:34) Manual first, automation second (41:48) Future of cyber security🌐 Subscribe for free on Substack🎧 Listen on Apple Podcasts🎧 Listen on Spotify🌐 Follow the host on LinkedIn🌐 Follow the host on X

Michael Migliore is a Lifetime Value (LTV) expert and was Head of Customer Value at News UK, CMO of The Modular Analytics Company (TMAC) and has worked with a number of other organisations on their LTV and growth strategies.In today's episode:• How Marketing and Product teams can work better together• Fundamentals of an LTV strategy in B2B products• How to approach pricing of a B2B product• Ways to reduce churn and where it is positioned in LTV strategies—Michael's contact info:• LinkedIn: https://www.linkedin.com/in/michael-migliore-75966636/—Where to find the host, Adam Wakeling:• Twitter: https://twitter.com/adamjwakeling• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/—In this episode, we cover:(00:00) Podcast Introduction(01:34) Definition of a great product (02:44) The Product and Marketing relationship(07:04) Lifetime Value framework(11:00) How to approach a SWOT analysis(16:04) Pricing and price sensitive (18:20) LTV timeframes - what is a lifetime?(20:12) The dark art of pricing(23:10) The right discounting approach(27:37) Additional pricing tactics(30:54) Marketing input into product feature development(35:00) Marketing and product 'buddies' in a company(35:50) Churn and LTV (39:30) Execution tactics in tackling churn(43:13) What metrics to track in LTV (47:00) Application of AI in LTV(48:45) Creative pursuits outside work🌐 Subscribe for free on Substack🎧 Listen on Apple Podcasts🎧 Listen on Spotify🌐 Follow the host on LinkedIn🌐 Follow the host on X

Tom Merryfield is the Founder of Thoughtful Marketing, helping organisations with their SEO, Google Ads and website improvement requirements. Prior to founding Thoughtful Marketing, he was Senior Marketing Manager at Pure World Energy, Marketing Manager (EMEA & APAC) at Precor and Product Manager at Koch Media. In today’s episode:• How SEO strategies differ for different types of organisations• The key elements of a great SEO strategy• Common mistakes in SEO• The possible impact of AI on SEO—Where to find Tom Merryfield• LinkedIn: https://www.linkedin.com/in/tmerryfield/—Where to find the host, Adam Wakeling:• Twitter: https://twitter.com/adamjwakeling• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/—In this episode, we cover:(00:00) Podcast Introduction(01:06) Why Tom works in SEO(02:20) Types of clients Tom works with(03:30) First steps in creating an SEO strategy(04:40) The SEO audit(08:04) Ranking for high volume keywords(10:27) The challenge for smaller companies(11:22) The importance of trust in SEO(12:50) Company name changes and domain authority(15:02) On-page SEO approaches(19:50) AI and Chat GPT impact on SEO(22:07) SEO changes in 2023(23:38) Ranking for non-branded keywords(28:44) Root domains vs subdomains(29:45) Mistakes people make in SEO(33:44) Engaging with SEO agencies and finding partnerships—Other Links:• Website: https://www.thoughtfulmarketing.co.uk/• ChatGPT: https://openai.com/🌐 Subscribe for free on Substack🎧 Listen on Apple Podcasts🎧 Listen on Spotify🌐 Follow the host on LinkedIn🌐 Follow the host on X