Michael Migliore is a Lifetime Value (LTV) expert and was Head of Customer Value at News UK, CMO of The Modular Analytics Company (TMAC) and has worked with a number of other organisations on their LTV and growth strategies.In today's episode:• How Marketing and Product teams can work better together• Fundamentals of an LTV strategy in B2B products• How to approach pricing of a B2B product• Ways to reduce churn and where it is positioned in LTV strategies—Michael's contact info:• LinkedIn: https://www.linkedin.com/in/michael-migliore-75966636/—Where to find the host, Adam Wakeling:• Twitter: https://twitter.com/adamjwakeling• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/—In this episode, we cover:(00:00) Podcast Introduction(01:34) Definition of a great product (02:44) The Product and Marketing relationship(07:04) Lifetime Value framework(11:00) How to approach a SWOT analysis(16:04) Pricing and price sensitive (18:20) LTV timeframes - what is a lifetime?(20:12) The dark art of pricing(23:10) The right discounting approach(27:37) Additional pricing tactics(30:54) Marketing input into product feature development(35:00) Marketing and product 'buddies' in a company(35:50) Churn and LTV (39:30) Execution tactics in tackling churn(43:13) What metrics to track in LTV (47:00) Application of AI in LTV(48:45) Creative pursuits outside work🌐 Subscribe for free on Substack✖️ Join the community on X🎧 Listen on Apple Podcasts🎧 Listen on Spotify🌐 Follow the host on LinkedIn🌐 Follow the host on X

Tom Merryfield is the Founder of Thoughtful Marketing, helping organisations with their SEO, Google Ads and website improvement requirements. Prior to founding Thoughtful Marketing, he was Senior Marketing Manager at Pure World Energy, Marketing Manager (EMEA & APAC) at Precor and Product Manager at Koch Media. In today’s episode:• How SEO strategies differ for different types of organisations• The key elements of a great SEO strategy• Common mistakes in SEO• The possible impact of AI on SEO—Where to find Tom Merryfield• LinkedIn: https://www.linkedin.com/in/tmerryfield/—Where to find the host, Adam Wakeling:• Twitter: https://twitter.com/adamjwakeling• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/—In this episode, we cover:(00:00) Podcast Introduction(01:06) Why Tom works in SEO(02:20) Types of clients Tom works with(03:30) First steps in creating an SEO strategy(04:40) The SEO audit(08:04) Ranking for high volume keywords(10:27) The challenge for smaller companies(11:22) The importance of trust in SEO(12:50) Company name changes and domain authority(15:02) On-page SEO approaches(19:50) AI and Chat GPT impact on SEO(22:07) SEO changes in 2023(23:38) Ranking for non-branded keywords(28:44) Root domains vs subdomains(29:45) Mistakes people make in SEO(33:44) Engaging with SEO agencies and finding partnerships—Other Links:• Website: https://www.thoughtfulmarketing.co.uk/• ChatGPT: https://openai.com/🌐 Subscribe for free on Substack✖️ Join the community on X🎧 Listen on Apple Podcasts🎧 Listen on Spotify🌐 Follow the host on LinkedIn🌐 Follow the host on X

Welcome to the The Product Development Podcast, giving you the full story on what makes a great product, with 1-1 conversations from leading Product, Marketing, Sales, Engineering and Leadership professionals.(0:00) Introduction to the Podcast(0:31) Topics 🌐 Subscribe for free on Substack✖️ Join the community on X🎧 Listen on Apple Podcasts🎧 Listen on Spotify🌐 Follow the host on LinkedIn🌐 Follow the host on X