Real Lawyers with Kevin O'Keefe

Davis Williams joins Kevin O’Keefe to talk about how law students can create their own opportunities through publishing, networking and exploring emerging areas of law. A rising 3L at North Carolina Central and founder of the International Legal Practice Society, Davis shares how he’s written about topics like digital personhood, AI and space law to connect with leaders and shape his career path. They discuss taking initiative, thinking globally and how young lawyers can build influence early.

Publishing in law is moving at AI speed. Kevin O’Keefe talks with Guy Alvarez—Founder & CEO of Alvarez AI Advisors and Good2BSocial before that—about using generative tools to fuel client-centric content, sharpen business development and carve profitable niches. They cover HubSpot’s early AI push, lessons from bootstrapping, a new survey on legal-industry adoption and why authority not keywords will drive search in the LLM era. 00:48 – How Guy got started03:25 – Early lessons in bootstrapping a legal marketing agency08:42 – Why niche focus gives firms a competitive edge12:30 – The role of AI in legal marketing today18:55 – Jasper, Gemini, and other AI tools Guy uses23:10 – Challenges firms face adopting AI27:45 – Client-centric content vs. firm-centric content32:15 – Law firm culture and marketing innovation36:00 – Advice for younger lawyers and marketers39:40 – The future of AI and trust in legal services

In this episode, Kevin talks with John Corey, co-founder of Green Target, about the evolution of legal marketing and the growing importance of thought leadership. They cover takeaways from the 2025 Marketing Report, the staying power of blogs and how AI is reshaping legal publishing. John highlights the need for actionable content and the chance for young lawyers to build authority through publishing. The conversation underscores how legal marketing is changing and why strong communication strategies matter more than ever.