Latitud Podcast

Parker Treacy voyaged down from the US to Brazil back in 2014 for two reasons. First, for the adventure. Second, and that's in his own words, for being irrationally convinced that he'd be successful. In the end, Parker stuck the landing. He took his experience in the auto industry to create Cobli, a startup that builds technology for fleet management. Now, Cobli has over 5 thousand clients and investors such as Fifth Wall, the IFC, and SoftBank.In this episode, Parker and I talked about:- How to balance curiosity and focus as a startup founder;- The story of how Parker landed in Brazil and co-founded Cobli;- How to balance founders' and investors' interests, and the importance of product-channel fit.My name's Brian Requarth and this is the Latitud Podcast. Vamos, LatAm!Building good sh*t in Latin America? Learn about how Latitud can help you at latitud.com Discover and pitch Latitud Ventures, your partner from 0 to 1 and beyond Sign up for our weekly newsletter for founder insights and some tough love And follow us on Linkedin / Instagram / Spotify to stay in the loop

From the Brazilian city of Recife, André Ferraz co-founded a startup out of a research project. That was In Loco Media, a company that used geopositioning technology for marketing. Eventually, the retail giant Magazine Luiza bought the startup.But years before that sale, André was already working for years on using that same technology to solve another huge problem: online security. His new company, Incognia, has gone on to raise a Series A and be present in 200 million devices worldwide.In this episode, André and I talk about:André's journey from a computer science researcher to a startup founder;Lessons on cap table management, pivoting, exiting, and fundraising;Incognia's creation and André's view on the future of artificial intelligence.My name's Brian Requarth and this is the Latitud Podcast. Vamos, LatAm!Building good sh*t in Latin America? Learn about how Latitud can help you at latitud.com Discover and pitch Latitud Ventures, your partner from 0 to 1 and beyond Sign up for our weekly newsletter for founder insights and some tough love And follow us on Linkedin / Instagram / Spotify to stay in the loop

Sujay Tyle sold his used cars marketplace to Naspers back in 2019. He could have stopped there. But he decided to double down on a segment and a market that still had a lot to offer.Sujay co-founded Merama, a marketplace that invests in and partners with e-commerces brands all over Latin America. Merama’s now a unicorn, and Sujay also became a startup investor to share what he’s learned with other founders.In this episode, Sujay and I talk about:- How he discovered and leveraged e-commerce in Latin America;- How to prepare for an exit and deal with competitors from your startup’s early days;- And the most common advice Sujay gives founders as an investor.My name’s Brian Requarth and this is the Latitud Podcast. Vamos, Latam!Building good sh*t in Latin America? Learn about how Latitud can help you at latitud.com Discover and pitch Latitud Ventures, your partner from 0 to 1 and beyond Sign up for our weekly newsletter for founder insights and some tough love And follow us on Linkedin / Instagram / Spotify to stay in the loop

Wanna win a free ticket to Vamos Latam Summit, and bring your friends along with a discount? Participate in our exclusive raffle for Latitud Podcast listeners! Click the following link and comment your favorite episode's title + tag two friends: https://bit.ly/latitud-podcast-vls-raffleConnections are really powerful — and even more so when we take the time to be together in real life. That’s why startups have adopted promoting their events as a brand and sales strategy. We’re no exception. I started promoting events at Viva Real, and now we’re taking that strategy to the next level at Latitud. Our next big thing is Vamos Latam Summit: we’re gathering the top startup founders and investors in the region so that they can learn and build relationships.4,000 people will be at VLS, on September 28th and 29th, in São Paulo. And you can win your ticket and even bring some of your friends with a discount. We’re doing an exclusive raffle for our podcast listeners. Click on the link in the description and learn how to join the raffle.Now, we don’t want to stop there. Founders have been sending us a lot of questions about how they can also make memorable events and leverage brand and sales with that. So Mariana Fonseca, Latitud’s Content Lead, and I gathered these questions and talked in this episode about:Why adopt the events strategy if you’re thinking of strengthening your brand and sales;How you can build events even on a tight budget;The top metric you should keep an eye on and how to produce results after your startup’s event.My name’s Brian Requarth and this is the Latitud Podcast. Vamos, LatAm! And see you at Vamos Latam Summit.Building good sh*t in Latin America? Learn about how Latitud can help you at latitud.com Discover and pitch Latitud Ventures, your partner from 0 to 1 and beyond Sign up for our weekly newsletter for founder insights and some tough love And follow us on Linkedin / Instagram / Spotify to stay in the loop

Irit Epelbaum has managed product teams for more than a decade. From San Francisco to São Paulo, she's worked in companies like Trulia, Peixe Urbano, and VivaReal. Now, Irit makes use of that experience to coach founders on the best practices of product management. She's both the product operating partner at Atlantico and an independent product management coach.In this episode, Irit and I talk about:- The best practices on product management for startups before they reach product-market fit;- When to hire a product manager and how to structure the product team;- How AI is going to affect product management, and why your product might not be working as well as you expected.My name's Brian Requarth and this is the Latitud Podcast. Vamos, LatAm!Building good sh*t in Latin America? Learn about how Latitud can help you at latitud.com Discover and pitch Latitud Ventures, your partner from 0 to 1 and beyond Sign up for our weekly newsletter for founder insights and some tough love And follow us on Linkedin / Instagram / Spotify to stay in the loop

Manoela Mitchell went from investor to founder because she wanted to crack one of Brazil's most challenging markets: healthcare. She's now the co-founder and CEO of Pipo Saúde, a startup that currently has 100,000 lives under management.Pipo Saúde's growth is a lesson on focus and efficiency, ranging from sales and fundraising to culture and diversity. In this episode, Manoela and I talk about:- What she learned from going from investor to founder;- How to discover your ideal customer profile;- And how to fundraise and innovate in the most efficient way. My name's Brian Requarth and this is the Latitud Podcast. Vamos, LatAm!Building good sh*t in Latin America? Learn about how Latitud can help you at latitud.com Discover and pitch Latitud Ventures, your partner from 0 to 1 and beyond Sign up for our weekly newsletter for founder insights and some tough love And follow us on Linkedin / Instagram / Spotify to stay in the loop

Latitud Podcast has been going strong for three years, and we’ve finally reached episode #150. So we decided to take a trip down memory lane and revisit some stories about how to survive through difficult times. These difficult moments can appear in your upbringing, in your startup’s ups and downs, in the market as a whole, or in your own limitations.Whatever your tough moment of the day is, we have a founder or investor who went through something similar. We’ll remember the challenges that entrepreneurs at the startups 99, Buser, and Loggi faced. We’ll also share deep reflections we had with investors at Atlantico, Cracks Fund, Ganas Ventures, and General Atlantic.We hope that these lessons will inspire you to keep pushing forward on your journey to make an impact in Latin America. Vamos, LatAm!Building good sh*t in Latin America? Learn about how Latitud can help you at latitud.com Discover and pitch Latitud Ventures, your partner from 0 to 1 and beyond Sign up for our weekly newsletter for founder insights and some tough love And follow us on Linkedin / Instagram / Spotify to stay in the loop

Alejandra Ríos started her studies in the food industry. But she already had another plan in mind: entering the finance and business world.Now, Alejandra is the CEO of the culinary education and events company Ambrosía. She's also a shark at Shark Tank Mexico. We share the stage in the show's newest season, which airs on July 7th, 2023.In this episode, Alejandra and I talk about:- How she carved her own path in finance and business;- What she's learned so far from being an investor through Shark Tank;- And how Alejandra sees her role in bringing more diversity to the business world.My name's Brian Requarth and this is the Latitud Podcast. Vamos, LatAm!Building good sh*t in Latin America? Learn about how Latitud can help you at latitud.com Discover and pitch Latitud Ventures, your partner from 0 to 1 and beyond Sign up for our weekly newsletter for founder insights and some tough love And follow us on Linkedin / Instagram / Spotify to stay in the loop

Get out of the building! If you've never heard this advice before as a founder… wait, what am I saying, of course you have. Today, we welcome a true titan of the startup world, the man who coined "GOOB" and pioneered the Customer Development methodology, which has been instrumental in shaping the Lean Startup movement.Steve Blank is not only a serial entrepreneur with 8 ventures and 4 IPOs under his belt, but he is also an accomplished author, having penned four influential books, including "The Four Steps to the Epiphany" and "Startup Owner's Manual." Also an adjunct professor and co-founder of the Gordian Knot Center for National Security Innovation at Stanford, it's safe to say that Steve has made a lasting impact on the entrepreneurial landscape. The masterclass you're about to listen to was originally a private session for the Latitud Community that was too good not to share with the world. Hosted by my co-founder and Latitud CTO Yuri Danilchenko, this chat covers:How the Customer Development methodology came about and evolved over the yearsCommon misconceptions and pitfalls about doing customer discovery and building MVPsThe impact of AI and other emerging technologies on entrepreneurshipAnd Steve's biggest lessons from past failuresBuilding good sh*t in Latin America? Learn about how Latitud can help you at latitud.com Discover and pitch Latitud Ventures, your partner from 0 to 1 and beyond Sign up for our weekly newsletter for founder insights and some tough love And follow us on Linkedin / Instagram / Spotify to stay in the loop

Luis Lora has been in the media and tech scene for a long time – from writing a check into Napster and negotiating deals for iTunes to dealing with M&As, private equity, and venture capital deals in Latin America.Now, Luis is a managing partner at Globo Ventures. The investment firm writes checks for venture capital funds and startup founders transforming the Brazilian market. It also leverages the assets and know-how of Grupo Globo, the biggest media conglomerate in the country.In this episode, Luis and I talk about:Luis' trajectory in tech and media, ranging from investment banking and corporate development to M&A and venture capital;The key components for founders to extract the most value out of the sale or merger, how M&As compare to IPOs, and the future of M&As;Globo Ventures' thesis and value proposition, and how founders can use media in an efficient way.Building good sh*t in Latin America? Learn about how Latitud can help you at latitud.com Discover and pitch Latitud Ventures, your partner from 0 to 1 and beyond Sign up for our weekly newsletter for founder insights and some tough love And follow us on Linkedin / Instagram / Spotify to stay in the loop