Drill to Detail

Drill to Detail Ep.41 'Developing with Google BigQuery and Google Cloud Platform' With Special Guest Felipe Hoffa Mark is joined in this episode by Google Cloud Platform Developer Advocate Felipe Hoffa, talking about getting started as a developer using Google BigQuery along with Google Cloud Dataflow, Google Cloud Dataprep and Google Cloud Platform's machine learning APIs.

Mark Rittman is joined in this episode by Taylor Brown from Fivetran to talk about middleware for SaaS data, their focus on integrations with SaaS vendors and how this differentiates their offering, his thoughts on packaged analytic applications announced at the recent Looker Join conference ... and where the name "FiveTran" came from.

Drill to Detail returns for a new season with special guest Jean-Pierre Dijcks, to talk about Oracle's Big Data Strategy now and in the past, thoughts on distributed query and storage in the cloud, and previewing themes and announcements to look forward to at the upcoming Oracle Open World 2017 event running in San Francisco next month.

Mark Rittman is joined in this Summer Special episode by none other than Cameron Lackpour, Essbase expert and Oracle ACE Director, to talk about why and how Essbase won the OLAP wars, how Essbase Server works and the role it now plays in Oracle Analytics Cloud and his involvement with user groups over the years. In this specially extended edition he also gives us his reading recommendations for while you're at the pool or, as he will be, out camping, and he also shares his predictions for what we'll hear from Oracle and the analytics industry when he, and Drill to Detail, returns in the autumn after a well-deserved summer break.

Mark Rittman is joined by Industry Analyst Mark Madsen to talk about marketing analytics and the rise of the omni-channel consumer, the use of AI in analytics and personalization and what this all means for brands, for advertisers and for marketers.

In this episode Mark is joined by Jake Stein to talk about Stitch Data and their ETL tool for data engineers, the new open-source project Singer and his experiences building a software startup that both partners and competes with the big cloud platform vendors.

Mark Rittman is joined by Donald Farmer to talk about his work at Microsoft on SQL Server Analysis Services and Integration Services, why he moved to Qlik and the challenges of evolving a BI product strategy from focusing on desktops to focusing on the enterprise, and some advice for customers, software vendors and partners working with data and analytics tools.

In this episode Mark is joined by Tristan Handy from Fishtown Analytics to talk about building-out analytics functions in high-growth startups and three related blog posts on this topic.

Mark is joined by Qubit colleague Will Browne to talk about his recent academic paper co-authored with Mike Swarbrick Jones on what techniques are most successful in influencing and retaining eCommerce customers, using analytics and statistical analysis-at-scale to analyze and understand 20 billion user journeys held in Qubit's Google Cloud Platform-hosted Customer Data Store.