

The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Joe Sanok | Private Practice Consultant, TEDx Speaker & Author of Thursday is the New Friday
Business growth meets the cutting edge of psychology. This podcast is for psychologists, therapists, counselors, coaches, and wellness professionals. It explores modern psychology and how it connects to building a thriving practice. Hosted by consultant and author Joe Sanok, it features conversations with leading academics, psychologists, business leaders, and mental health experts. Topics include psychedelic-assisted therapy, mindfulness, CBT, ACT, peak performance, and the future of mental health care. You’ll also hear clear strategies for marketing, streamlining your business, and scaling your private practice without burnout. Whether you want to sharpen your clinical skills, expand your perspective, or grow your impact, this podcast keeps you at the leading edge of mental health and practice growth.
Episodes
Mentioned books

Jul 23, 2024 • 50min
LUW Series: Psychedelic Assisted Therapy with Jonathan Robinson | POP 1033
What are the need-to-knows about psychedelic medicine and therapy? How can you help your clients integrate their insights into their lives after a guided psychedelic experience? Can you market yourself […]
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Jul 22, 2024 • 1h 2min
LUW Series: How To Start a Group Practice with Joe and Guests | POP 1032
What are the potential markers that you need to look out for to move from a solo practice to a group practice? How do you find and hire great clinicians? […]
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Jul 20, 2024 • 57min
LUW Series: Marketing a Private Practice with Steve Turney | POP 1031
What has changed in marketing trends since 2020 when it comes to private practice? What are the bedrock basics of good marketing principles and tools for any therapy practice? What […]
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Jul 19, 2024 • 58min
LUW Series: How To Start a Private Practice with Joe and Guests | POP 1030
Do you want to learn what to do and what not to do from clinicians like you who are further down the practice road? What is an easy way to […]
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Jul 18, 2024 • 34min
A practice that does counseling and has a fitness center with Brendan Kelly | POP 1029
What’s the unlocked benefit that you and your clients can enjoy when therapy and fitness are used in tandem? Why should you bring exercise into the discussion with a client […]
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Jul 17, 2024 • 39min
No Racial Elephants in the Therapy Room with Dr. Rheeda Walker | POP 1028
Why is it much more beneficial for your clients for you to practice cultural humility instead of cultural competence in the therapy room? Do you want to learn how to […]
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Jul 16, 2024 • 38min
How to Use AI and Video More in Your Practice with Nick Niehaus | POP 1027
Do you want to use video to grow your private practice? Which new AI tools are easy for private practitioners to use and scale well? How can you combine your […]
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Jul 15, 2024 • 34min
AI, Healthcare, and Entrepreneurship with WSJ Bestselling Author Faisal Hoque | POP 1026
What is the future of AI in healthcare and diagnostics? How can every person become a transformational leader? What is the secret to real, genuine scaling in business? In this […]
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Jul 13, 2024 • 29min
Going from Therapist to Coach with Liz Fernandez | POP 1025
How do you come to proudly call yourself a coach after being a therapist? What is the distinction between marketing a coaching service and a therapy service? How can you […]
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Jul 12, 2024 • 40min
Reversing Alzheimer’s: The New Toolkit to Improve Cognition and Protect Brain Health with Dr. Heather Sandison | POP 1024
How can you care for your brain today to support your mental health for the rest of your life? What are the easy ways that you can upgrade your life […]
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